Completely Up Front - Cardinal Health

8
up front OPPORTUNITIES
Changes coming to pre-show ordering
The Cardinal Health Retail Business Conference (RBC) is the
most important event on the Consumer Health department
calendar. It is the biggest and best opportunity to meet with
customers, showcase new solutions, and generate a few
orders in the process.
In the past, the ordering process has been handled
exclusively at-show or through the RBC Catalog. This year, we
are modifying the process somewhat to allow our customers
to more easily take advantage of pre-show specials. This
year, for the months of June and July, customers will be
able to order open stock specials using Order Express or
cardinalhealth.com (or whatever system you use on a dayto-day
basis). Orders will not have to be processed as catalog
orders or by sending faxes through the distribution center.
The pre-show specials available in June and July will
approximately mirror the RBC catalog offering, but the
savings will be immediate: the discounts will be off-invoice,
rather than paid as a rebate/credit. We are still printing
a catalog, which will be distributed in May, because we
know that many customers prefer to “work up an order”
before going to RBC. Basic rule of thumb: If you want the
product now, before the show, place your order through
cardinalhealth.com or Order Express; if it is product that you
won’t need before August or September, place your order at
the show or by using the order forms in the RBC catalog.
Displays, clip-strips, some special packs and some of the
diabetes-related products are not available until after RBC.
Sign Up and Save Program
Note: Only available to customers on the Monthly Ad Program
The intent of this program
• Draw additional traffic into your pharmacy by sending email
notices to your customers who are interested in savings on
OTC products
• There is NO cost or obligation to you
• Consumers can terminate participation simply by responding
to one of the monthly emails with a request to “dis-enroll”
How often will the email go out?
Every month we will send an email notice to those customers
who have enrolled, alerting them to some of the monthly sale
items available at your pharmacy (as part of the Monthly
Ad Program).
What products will be featured?
• The items will be taken from the front page of the
current circular
• The special sale price will be the same as the circular sale price
• Each month at least one Leader® Brand product will be featured
COMPLETELY UP FRONT
We aggregate the orders for these products and deliver
them in August/September. These displays and special packs
will not be available in June or July. That has been true for
prior years, as well.
Pre-show specials will be identified in cardinalhealth.com
and Order Express with the contract group code: PRE RBC.
Literally thousands of products will be made available
at discounted, off-invoice savings during the pre-show
timeframe. Product ordered through the RBC catalog or
at RBC will be delivered in August or September, and will
be subject to December dating (as in years past) with the
savings passed on to you in the form of a rebate/credit paid
in January.
We are looking forward to another record-breaking RBC!
And we hope that you will take full advantage of the Pre-RBC
specials that will be available for the months of June and July.
Will the email be
personalized?
• The message will be
personalized
and will direct the
subscriber to your
pharmacy
• Even if your customers do not respond to each month’s email
notification, these monthly messages will consistently remind
them of the values your store has to offer
How do I enroll?
You must be on the Monthly Ad Program.
Please contact your Cardinal Health Sales Rep or
andra.lengal@Cardinalhealth.com to enroll!
How to receive more materials?
If you’re already on the Ad Program, please contact
andra.lengal@cardinalhealth.com or 614.757.3731
Written by Andra Lengal
All products may not be stocked in all distribution centers