Completely Up Front - Cardinal Health

Front-end Solutions
Completely Up Front
Monthly Planner - May 2012
Merchandising tips • 7
Up front with new items • 11
Up front with private label • 21

2
up front MERCHANDISING TIPS
May 2012 Women’s Health – vitamins, supplements and minerals
A commonly asked question is, “what kinds of health products
should a woman use every day for optimum wellness?” While
vitamins, minerals and supplements are no substitute for
medicines or medical care, they can still play a major role in
many women’s health issues.
Women typically diet, which may lead to gaps in their
nutritional balance. Most experts will recommend food as
the best source of vitamins because the body may use
food-sourced vitamins and minerals more efficiently
than other supplements. Women are the main
consumer and purchaser of vitamins for households
consuming vitamins, minerals and supplements.
Women’s needs vary depending on their age,
or whether they are pregnant, nursing, or
menopausal.
A woman typically needs 1,000 to 1,500 mg. of
calcium daily. This can be done through dairy products,
preferably fat-free, drinking pure orange juice fortified with
calcium, or by taking supplements. As women age, their
bone density decreases and this leads to osteoporosis.
Calcium helps to fortify the bones.
Vitamin D enables a woman’s body to use calcium. As a
woman ages this ability decreases which leads to vitamin
D deficiencies. Natural sunlight is a great source of vitamin
D; however, we have learned excessive exposure
to the sun’s rays will damage the skin. A woman
over 50 requires 400 IU daily of vitamin D and a
woman over 70 requires 600 IU daily of vitamin D.
Young women need iron in their system to
defend against anemia. Good food sources
include meats, poultry, beans, eggs and tofu.
Please note to include foods rich in vitamin C
along with iron, because vitamin C helps with iron absorption.
Multiple vitamins for women over 50 usually do not include iron.
Supplements that support cell health, such as Beta-carotenes,
or other antioxidants, help defend a woman’s body against cell
damage. A woman needs to include in her diet foods rich in
COMPLETELY UP FRONT
antioxidants like carrots, apricots, papaya,
cantaloupe, pumpkin, sweet potatoes, and
mangoes. Think orange or deep yellow. If
a woman is not getting enough of these
foods in her daily diet, then a supplement
is the answer to her needs.
Folic acid, vitamins B6 and B12 are all
important for women’s health. Childbearing
or nursing women need folic acid
to help ensure healthy children. Foods
Sheila Weiss
rich in folic acid are orange juice, beans,
Category Manager
and green vegetables. Vitamin B12, like
vitamin D, is not processed as well by older
women. This, along with
vitamin B6, is very important as women age.
Vitamin B6 helps with red-blood formulation
and B12 helps with nerve cell and red-blood
cell development. This process slows down as
a woman ages, so to ensure these beneficial
processes, a supplement is encouraged.
Omega-3 fatty acids have been shown
to act like a natural anti-inflammatory
substance in the body. It is also believed
they may help to promote a healthy
heart. As estrogen declines with age,
a woman’s heart health becomes
a greater concern. Fatty fish, like
salmon and tuna, is a great source
of omega-3. Taking fish oil capsules
is an excellent way to make sure a
woman gets what is required of these
important fats.
It is important to ensure, when buying
vitamins, minerals and supplements,
that the product is made by a Good
Manufacturing Compliance (GMP)
compliant company. Check to see if the
label is United States Pharmacopeia (USP),
or Dietary Supplement Verification Program
(DSVP) approved. Also, only buy standardized
extracts. This will ensure a woman is getting
true potency of the vitamins and herbs.
Experts agree it is important to “supplement”
your daily needs. Vitamins, minerals and
supplements are a good way to fill in the gaps
that a daily diet does not provide.
Sources: “Vitamins for Women: What to Take and When,” Chris
Iliades, M.D., Everyday Health.com, Women’s Health Center
“Women’s Health Supplements,” Editors, Women’s Health
Questions.com, Women’s Health
Written by Sheila Weiss
All products may not be stocked in all distribution centers

Women’s Health month
Emphasizing women’s health
Women’s specific health concerns are addressed by a growing
number of products that include supplements, personal
diagnostics, and feminine care products. To understand
women’s health and take advantage of sales opportunities,
knowledge of women’s care concerns and product trends
is crucial.
Women are more prone to osteoporosis, depression, and
age-related macular degeneration, as well as autoimmune
diseases such as multiple sclerosis and rheumatoid arthritis.
Osteoporosis, which decreases bone mass and increases
susceptibility to fractures, affects approximately eight million
American women.¹
Heart disease, another condition that affects large numbers
of women, has been the overall deadliest disease in the
U.S. since 1900, according to the National Center for Health
Statistics.² In women alone, it was responsible for over
25 percent of deaths in 2007.³ Conditions such as high
cholesterol, high blood pressure, diabetes, and obesity put
women at a higher risk for heart disease. A large portion of
women’s health products are aimed at prevention and
control of these conditions which affect women of various
age groups.
Who shops the category?
The females who shop Women’s Health can be divided into
three groups based on their distinctly different needs:
women of child-bearing age, those who are perimenopausal
(the transition period leading up to menopause), and
menopausal women.
Your to-do list: action at the shelf
1. Take advantage of the tenfold increase in the use of retailbased
health clinics between 2007 and 2009 by hosting
Top selling Women’s Health products
cardinalhealth.com
CIN UPC DESCRIPTION
2284446 78765142067 Cranberry Tab 50
1362490 09629536249 Miconazole 7 Crm 1.59oz
4163457 30005475650 Centrum Silver Women Tab 100
4285599 30005445170 Centrum Tab 100
2982718 09629511001 Vit Prenatal 100
3598430 32420863210 Preservision +Lutein Sgl 50
3662624 09629511344 Ldr Vit B12 1000Mcg Tb 60
3905916 09296101947 Estroven M/S Cap 28
1382019 30005550919 Caltrate 600+D Tab 60
4360293 07379626742 Omron Bp Monitor Bp-742
up front MERCHANDISING TIPS
special events at your pharmacy to attract customers.⁴ For
example, hold a cholesterol screening or blood pressure
testing event; you can even correlate them to a monthly
theme such as National Cholesterol Education Month in
September or Women’s Health Week May 13 – 19, 2012.
2. Cater to a take-charge attitude regarding women’s
health by designating a specific Women’s Health section in
your store.
3. Carry an assortment of products
addressing each stage of a woman’s life.
In addition to the Top Ten List below,
include iron, folic acid, and fish oil, as
well as complementary products such as
stool softeners, cholesterol-lowering red
yeast rice, pain relief items, sleep aids,
and even cold packs and pedometers.
Offering a unique section where women
can purchase specific products for her life
stage will instill confidence that you
are a partner for life.
¹United States Bone and Joint Initiative.
February 22, 2012.
²Drug Store News.
February 1, 2012.
³Centers for Disease Control and Prevention.
.
⁴Drug Store News.
January 20,
2012.
Content provided by Hamacher Resource
Group, Inc., a research and marketing company
focused on improving business outcomes for
independent retail pharmacies.
Nutrition facts
The Women’s Health category
($147MM) enjoyed substantial
growth of +21.1percent over the
past year, outpacing the total
Vitamin category by +16.6pts.
The Women’s Health category
includes items such as Biotin,
Cranberry, Black Cohosh,
Prenatal Vitamins, and Hair, Skin
and Nail multivitamins.
*Nielsen 52 weeks ending 12/31/11
COMPLETELY FRONT END UP FOCUS FRONT 3

4
up front OPPORTUNITIES
Analgesic trends
Buying process
In analgesics for pain, 87 percent of category decisions are made
outside of the store and planned before ever entering the store.
• 77 percent of brand decisions are made without in-store impact
• 80 percent of shoppers have one single brand in mind when
they get to the shelf, and 77 percent purchase that brand while
3 percent switch brands at the shelf
• 20 percent of shoppers have either more than one brand in mind,
or have no brands in mind when they get to the shelf, so they are
making their brand decision at the shelf
Who they are
• Skew female (58 percent), college-educated, older, retired,
higher income
• Health profile:
- Suffer from multiple pain states, with over 80 percent suffering
from arthritis and/or backache
- Almost half have had surgery to relieve pain
- Extremely involved in health:
- Keep up to date on latest health information
- Exercise frequently
- Have a number of chronic conditions, including diabetes,
high blood pressure
Pain relief top 15 ranking
Be ready for Arthritis Month and make sure you have these top-selling items available from
Cardinal Health. Set up some of these items on an end cap with heating pads, glucosamine/
chondrition vitamins and pain relieving cream to encourage incremental sales during
Arthritis Month.
DESCRIPTION MFG CIN UPC
Bayer Regimen 81Mg 120 Ezcp Bayer Healthcare LLC 4212809 31284353637
Thermacare Lower Bck/Hip 2 Pfizer - Wyeth Cons Healthcare 3296340 30573301003
Bayer Chd Asprn 81Mg 36 Orng Bayer Healthcare LLC 1366830 31284313105
Advil 200Mg 20 Lqgl Pfizer - Wyeth Cons Healthcare 2764934 30573016920
Advil 200Mg 24 Pfizer - Wyeth Cons Healthcare 1330471 30573015020
Advil 200Mg 40 Lqgl Pfizer - Wyeth Cons Healthcare 2764942 30573016930
Aleve 220Mg 24 Cplt Bayer Healthcare LLC 2190833 32586610502
Bayer Regimen 81Mg 32 Ec Bayer Healthcare LLC 2824100 31284306132
Thermacare 3 Neck/ Arm Pfizer - Wyeth Cons Healthcare 3296365 30573301502
Tylenol Es 500Mg 24 Cplt J & J Sales & Logistics Co 2331908 30045044905
Aleve 220Mg 50 Cplt Bayer Healthcare LLC 2190858 32586610504
Advil 200Mg 50 Pfizer - Wyeth Cons Healthcare 1330497 30573015030
Aleve 220Mg 24 Bayer Healthcare LLC 2190825 32586610501
Advil 200Mg 100 Pfizer - Wyeth Cons Healthcare 1330505 30573015040
Aleve 220 Mg 50 Bayer Healthcare LLC 2190841 32586610503
*The top 15 items have been ranked by unit sales
COMPLETELY UP FRONT
“Take the Aleve DIY Challenge”
Beginning in May 2012 , Aleve encourages arthritis and body pain sufferers
to finally pick up their paint brush, hammer or garden shears without
worrying about pain getting in the way. The “Aleve DIY Challenge” inspires
consumers to tackle any project, start to finish, without interruption from
pain. Once they discover the Aleve DIY Difference, they are encouraged to
share their accomplishment for a chance to win!
Participating in the Aleve DIY Challenge is easy:
• Sign up for the Aleve DIY Challenge online: Aleve.com/DIYChallenge
• Receive an Aleve DIY Challenge Kit to get started
• Share accomplishments online for a chance to win
Aleve DIY Challenge Kits will be sent electronically to everyone who signs
up online. Kits include the tools that consumers need to complete their
project, pain-free, including a coupon, inspirational project idea cards and
pain management tips/information.
All products may not be stocked in all distribution centers

cardinalhealth.com
up front PROMOTIONS
10 % OFF
DESCRIPTION CIN UPC % OFF
Aleve Caplets 220mg 50ea 2190858 325866105042 10%
Aleve Liquid Gels 220mg 20ea 3807286 325866528131 10%
COMPLETELY FRONT END UP FOCUS FRONT 5

6
up front MERCHANDISING TIPS
Arthritis – a cross-category condition
Nearly 40 million Americans are living with arthritis, an
inflammation of joints that leads to pain, stiffness, swelling,
and tenderness. Those experiencing the condition often
have trouble with activity, and therefore are more likely
to experience other health problems, such as high blood
pressure or high cholesterol. They spend over 50 billion dollars
a year on everything from doctor visits and nursing home care
to medications and over-the-counter (OTC) products.
Although there are more than 100 types of arthritis, the two
main ones are osteoarthritis (the breakdown of cartilage
in the body) and rheumatoid arthritis (the inflammation of
an overactive immune system). Rheumatologists are the
most likely medical professionals to diagnose arthritis and
recommend treatment, which can include prescription or
OTC anti-inflammatories, braces or physical therapy. However,
general practitioners and physical therapists may also
recommend an OTC relief product to their patients. Therefore,
promoting your services through local doctors and physical
therapists may be a way to garner more arthritis shoppers for
your pharmacy.
Who shops for arthritis treatment products?
First and foremost, these products are shopped by arthritis
sufferers. However, these shoppers may be both diagnosed
and undiagnosed. American women account for almost
60 percent of the arthritis sufferers in this country, and while
arthritis is often thought of as a disease of older people, those
under the age of 65 represent more than half of this group.
In the United States, over a quarter million children have
arthritis, which means at least a quarter million parents are
shopping for products that provide relief for their children.
Arthritis products are also purchased by the caregivers of
older adults with the affliction, especially those who are
homebound.
How do they shop?
Most stores do not have a specific section dedicated to
arthritis products. Shoppers can find arthritis products
throughout the store in categories such as Pain Relief, Health
Supports and Vitamins and Dietary Supplements.
If a shopper is looking for immediate relief from their pain,
they first consider the location, such as a swollen hand or
achy knee joint and then look for the form they desire. The
form can be an internal or external pain relief product, a
brace or a splint for their sore joint. Alternately, preventive
products such as joint supplements will be sought out in the
Vitamins and Dietary Supplements aisle in a similar fashion
by first considering need, then form.
The categories – a closer look
Pain Relief is the go-to category for shoppers looking to
ease arthritis symptoms in themselves or their loved ones.
COMPLETELY UP FRONT
Keep a well-stocked
Pain Relief aisle
including aspirin,
acetaminophen
products (a good
option for those
who cannot
tolerate aspirin) and
nonsteroidal anti-inflammatory drugs (NSAIDs), which reduce
inflammation and joint pain. Also include external pain
relievers in your selection, which provide instant relief to sore
and stiff joints. Many of these are available in odorless gel or
cream forms that are easy to use and are preferred by many of
your customers.
Your Health Supports section offers you another opportunity
to increase your store sales. Doctors and physical therapists
often recommend a brace or support to ease their patients’
arthritis symptoms. Be sure you carry the many types of
orthopedic supports, including ankle, knee, wrist, hand, neck
and back braces. These higher priced items deliver a high
margin and will help generate profit for your store.
It’s also important to maintain a well-supplied Vitamins
and Dietary Supplements section in your store. Point out to
arthritis shoppers the importance of taking a multivitamin.
Arthritis shoppers seek products such as glucosamine
chondroitin, which helps rebuild cartilage and lubricate
joints. These specialty supplements will draw more traffic to
this section and increase your overall Vitamin and Dietary
Supplements category and store sales.
Your to-do list: action at the shelf
1. Create a section or end cap in a high traffic area of your store
that highlights interrelated disease states such as arthritis and
heart health. Include top sellers such as the items listed on
page 4. Since arthritis is a non-curable disease, sufferers will be
in your store on a consistent basis to fill their needs.
2. Use at-shelf signage to improve wayfinding across
categories for people seeking arthritis products.
3. Consider hosting an arthritis event two or three times a year
where arthritis patients and their caregivers can learn about
local advocacy organizations and programs and also take a
tour of the aisles in your store that contain arthritis treatment
and management options.
4. Make a note of all of the arthritis-related Never Outs® items
that are merchandised in the various sections in your store,
and make sure you have ample inventory on hand to meet
the high consumer take-away on these best-selling items.
Content provided by Hamacher Resource Group, Inc., a research and
marketing company focused on improving business outcomes for
independent retail pharmacies.
All products may not be stocked in all distribution centers

Capitalize on the sales growth of the deodorants category
The Deodorants category experienced 4.1 percent growth in
dollar sales in 20111 . The trend toward growth in gender-specific
deodorants continues — female and male product segments are up
3.4 percent and 6.2 percent respectively, while the unisex segment
declined at 5.3 percent. Growth also has been driven by trade-ups
to premium products as well as the expansion of consumer use of
items such as deodorant body sprays and mists.
According to Hamacher Resource Group’s exclusive wholesale
withdrawal data for the 52 weeks ending September 30, 2011,
the breakdown for the type of deodorant products sold is male
deodorants 46 percent, female deodorants 43 percent and unisex
deodorants 11 percent.
Where to position the category
Position your Deodorants section adjacent to Shaving & Men’s
Grooming because consumers are likely to shop both categories
in the same trip. This logical adjacency will increase impulse sales
between the two categories.
Your to-do list: action at the shelf
1. Establish separate sections for male, female and unisex
deodorants since purchase decisions are so different between them.
Place signage identifying each section to stimulate sales.
Advances in technology fuel changes and growth in the Personal
Diagnostics category. The draw of the category lies in money and
time savings, as well as reducing stress for the consumer. According
to SymphonyIRI Group, sales for kits for diagnosing hypertension and
managing the efficacy of blood pressure medications are up
5.2 percent in the 52 weeks ending November 27, 2011. Staying
informed of changing technologies and new personal diagnostic
products is important, as patients depend on your knowledge to reap
the benefits of at-home testing.
Who shops the category?
Consumers use personal diagnostic products to monitor conditions
such as diabetes or hypertension regularly for prevention or for
reducing their effects.
People concerned that they have a specific condition use tests to
determine if they need physician assistance. Tests for conditions
such as high cholesterol and colon disease can lead consumers to
make lifestyle changes to help decrease their risk for the disease.
Drug- or genetic-testing shoppers look to determine genetic
links by a paternity test or for the presence of a particular drug.
Caregivers and parents are also key shoppers in this category.
Where to position the category
This category should be positioned near the pharmacy as these
products often require pharmacist consultation for accurate use
and results. Near-pharmacy placement can also help increase sales
in the Patient Aids for Daily Living section as customers pick up
cardinalhealth.com
up front MERCHANDISING TIPS
2. Make sure you
have ample stock
of the Frontend
Product
Management
Never Outs®
items. These
items can provide
up to 50 percent
of sales in the
category. Brands
Old Spice and
Axe for men and
Secret and Dove
for women will
generate the
Aerosol - 5%
Body Spray - 8%
greatest dollar sales for the department.
Deodorant Breakdown by Form
$ Share
Roll-On - 4%
Soft Solid - 11%
Gel - 11%
Stick - 61%
Source: Nielsen Scan Total US FDM-XWM 26 weeks ending 10/22/11
3. Be sure to carry some value brands since there are no private
label deodorants; however, do stock clinical deodorants and
premium brands to encourage trade-up.
1Nielsen Scan data, 26 weeks ending 10/22/2011
Content provided by Hamacher Resource Group, Inc., a research and
marketing company focused on improving business outcomes for
independent retail pharmacies
Technological advances, cost-efficiency drive growth of personal diagnostics at retail
medications for
conditions that
they monitor
regularly.
Personal
Diagnostics
should also
be adjacent to
the Diabetes
Care section as
products from
the two are often
used with one
another.
Your to-do list: action at the shelf
1. Check the section twice yearly for expired products that may not
give accurate results.
2. Place thermometers near registers during cold season for add-on
sales at checkout.
3. Include the Leader® Private Label alternative for blood pressure
monitors in the section to give customers a lower-cost option. This
benefits your store as private label products often produce a larger
profit margin.
Content provided by Hamacher Resource Group, Inc., a research and
marketing company focused on improving business outcomes for
independent retail pharmacies.
COMPLETELY FRONT END UP FOCUS FRONT 7

8
up front OPPORTUNITIES
Changes coming to pre-show ordering
The Cardinal Health Retail Business Conference (RBC) is the
most important event on the Consumer Health department
calendar. It is the biggest and best opportunity to meet with
customers, showcase new solutions, and generate a few
orders in the process.
In the past, the ordering process has been handled
exclusively at-show or through the RBC Catalog. This year, we
are modifying the process somewhat to allow our customers
to more easily take advantage of pre-show specials. This
year, for the months of June and July, customers will be
able to order open stock specials using Order Express or
cardinalhealth.com (or whatever system you use on a dayto-day
basis). Orders will not have to be processed as catalog
orders or by sending faxes through the distribution center.
The pre-show specials available in June and July will
approximately mirror the RBC catalog offering, but the
savings will be immediate: the discounts will be off-invoice,
rather than paid as a rebate/credit. We are still printing
a catalog, which will be distributed in May, because we
know that many customers prefer to “work up an order”
before going to RBC. Basic rule of thumb: If you want the
product now, before the show, place your order through
cardinalhealth.com or Order Express; if it is product that you
won’t need before August or September, place your order at
the show or by using the order forms in the RBC catalog.
Displays, clip-strips, some special packs and some of the
diabetes-related products are not available until after RBC.
Sign Up and Save Program
Note: Only available to customers on the Monthly Ad Program
The intent of this program
• Draw additional traffic into your pharmacy by sending email
notices to your customers who are interested in savings on
OTC products
• There is NO cost or obligation to you
• Consumers can terminate participation simply by responding
to one of the monthly emails with a request to “dis-enroll”
How often will the email go out?
Every month we will send an email notice to those customers
who have enrolled, alerting them to some of the monthly sale
items available at your pharmacy (as part of the Monthly
Ad Program).
What products will be featured?
• The items will be taken from the front page of the
current circular
• The special sale price will be the same as the circular sale price
• Each month at least one Leader® Brand product will be featured
COMPLETELY UP FRONT
We aggregate the orders for these products and deliver
them in August/September. These displays and special packs
will not be available in June or July. That has been true for
prior years, as well.
Pre-show specials will be identified in cardinalhealth.com
and Order Express with the contract group code: PRE RBC.
Literally thousands of products will be made available
at discounted, off-invoice savings during the pre-show
timeframe. Product ordered through the RBC catalog or
at RBC will be delivered in August or September, and will
be subject to December dating (as in years past) with the
savings passed on to you in the form of a rebate/credit paid
in January.
We are looking forward to another record-breaking RBC!
And we hope that you will take full advantage of the Pre-RBC
specials that will be available for the months of June and July.
Will the email be
personalized?
• The message will be
personalized
and will direct the
subscriber to your
pharmacy
• Even if your customers do not respond to each month’s email
notification, these monthly messages will consistently remind
them of the values your store has to offer
How do I enroll?
You must be on the Monthly Ad Program.
Please contact your Cardinal Health Sales Rep or
andra.lengal@Cardinalhealth.com to enroll!
How to receive more materials?
If you’re already on the Ad Program, please contact
andra.lengal@cardinalhealth.com or 614.757.3731
Written by Andra Lengal
All products may not be stocked in all distribution centers

Consumer Health retail pricing
The more you know…
The focus of this issue will be on the tiered retail pricing
strategy. This is the newest retail strategy in the
Cardinal Health retail pricing offerings. If you want the
flexibility to customize your retail pricing by targeting
specific costs, then this is the strategy for you! Tiered retail
pricing allows you to group your products by cost and then
apply a specific markup or fixed retail to all items in that cost
range regardless of category. There are two parts to utilizing
this strategy; you must first determine your beginning and
The examples below show the flexibility of tiered retail pricing.
The first example shows how you can customize the retail pricing by grouping costs
together and applying the same retail to those cost range costs.
For items in particular cost ranges
Begin range End range Customer cost
$ - $ 2.00 Customer Normal Acquisition
$ 2.01 $ 5.00 Customer Normal Acquisition
$ 5.01 $ 8.00 Customer Normal Acquisition
The second example shows how grouping products by cost ranges, a markup
percentage can then be applied to all products in the specific cost range.
For items in particular cost ranges
Begin End Customer
range range cost
$ 0.00 $ 2.00 Customer Normal Acquisition
$ 2.01 $ 5.00 Customer Normal Acquisition
$ 5.01 $ 8.00 Customer Normal Acquisition
$ 8.01 $ 14.00 Customer Normal Acquisition
$ 14.01 $ 1000.00 Customer Normal Acquisition
cardinalhealth.com
up front OPPORTUNITIES
ending cost ranges and secondly whether you want to have
fixed retails or apply a markup percentage.
Contact your sales consultant for an in depth discussion of
how this retail pricing option can make a positive impact on
your store’s retail pricing strategy. Having these discussions
will allow you to make informed choices that are best suited
for your business needs.
Send any questions to me at debra.dunn@cardinalhealth.com
and I will answer them in the next issue.
Label code
Calculates and applies same retails
Label code description Retail price
F Fixed $ 2.99
F Fixed $ 5.99
F Fixed $ 8.99
Calculates and applies varying markups
Label Label code Calculation
code description type Multiplier
B Customer Normal Acquisition Markup 2.00
B Customer Normal Acquisition Markup 1.40
B Customer Normal Acquisition Markup 1.35
B Customer Normal Acquisition Markup 1.30
B Customer Normal Acquisition Markup 1.20
Written by Debra Dunn
15 % OFF
DESCRIPTION CIN UPC % OFF
Loreal Sublime Sun Body Lotion SPF50 3oz 4528170 071249213698 15%
Loreal Sublime Sun Body Lotion SPF30 3oz 4528113 071249212295 15%
Loreal Sublime Sun Continuous Spray Mist SPF50 4.2oz 4528147 071249213599 15%
Loreal Sublime Sun Continuous Spray Mist SPF30 4.2oz 4528121 071249213582 15%
Loreal Sublime Sun Face Lotion SPF50 1.7oz 4528220 071249213711 15%
COMPLETELY FRONT END UP FOCUS FRONT 9

10
up front PROMOTIONS
Health focus auto ship display program
July 2012 display
Name of display: ZzzQuil mini wing display 12pc
Pricing: Net cost $63.99 / SRP $107.88 /
UPC 323900015432
Contains: 6 – Nighttime sleep-aid liquidcaps
24ea
CIN 4563482 / Net Cost $5.32
6 – Nighttime sleep-aid liquid 12oz
CIN 4563631 / Net Cost $5.35
Benefits:
• Penny Profit – $107.88 - $63.99 = $43.89
• Gross margin – 41 percent
• 12 percent discount
(included in listed cost)
• $59MM national media spend in year one
Order deadline: May 25, 2012
Deliveries to ship the week of June 25
Home Healthcare Specialized Care Center
As a member of the Home Healthcare
Specialized Care Center, you and your staff
receive unlimited access to the Home Healthcare
Online Education Center. The website can be
accessed 24/7 and offers over 250 continuing
education classes available on various durable
medical equipment and home healthcare
topics. The Home Healthcare Specialized Care
Center partners with Van G. Miller University
to provide these classes which can help staff
better understand Medicare billing and
reimbursement, learn how to sell new DME/HHC products
and services, and qualify for the hours necessary to maintain and
renew your accreditation.
“Dear Karen,
We really appreciate the VGMU classes offered thru Home Healthcare
Specialized Care Center. As you know we need to document training
for our personnel, which is required for Accreditation for all new hires
and annually. VGMU offers training that covers all aspects of our HME
business, which helps us to be compliant for Accreditation. Thank you for
all your help with these classes!”
- Pam LaMont, DME Manager of Island Drug,
Oak Harbor WA
COMPLETELY UP FRONT
August 2012 display
Name of display: Kleenex Pocket Pack counter unit display
12cts X 16pc X 10ea (192 sales)
Pricing: Net cost $45.36 / SRP $63.36 /
UPC 036000119753
Contains: 12 – Kleenex Pocket Pack
16pc x 10ea
Net Cost $3.78 per carton or $.24 each
*Kleenex not available in open stock
Benefits:
• Suggested retail price for
back to school – 3 for $1.00
• Penny profit – $63.36 - $45.36 = $18.00
• Gross margin – 28 percent
• 10 percent discount
(included in listed cost)
Order deadline: June 1, 2012
Deliveries to ship the week of July 23
Due to the promotional nature of prebook displays it is against corporate policy for them to be returned for credit to the DCs.
This applies to full/unopened displays as well as partial displays. Fax orders to 614.652.4853
8 % OFF
DESCRIPTION CIN UPC % OFF
Certain Dri AM Shower Fresh 2.6oz 3971371 889411011207 8%
Certain Dri Solid Extra Protection 1.7oz 4154464 889411011108 8%
Certain Dri 1.2oz 1703941 889411011405 8%
Certain Dri AM Morning Fresh 2.5oz 3716131 889411011702 8%
All products may not be stocked in all distribution centers

Bayer new item
One-A-Day VitaCraves
• $9MM in national media support
spent in 2012.
• $13MM projected in year one
retail sales
• 70% of Vitacrave Men’s &
Women’s will be incremental
to One-A-Day
DESCRIPTION CIN UPC
One A Day Women’s VitaCraves 50ct 4573523 016500548768
One A Day Men’s VitaCraves 50ct 4573531 016500548775
Leader® Brand new items
DESCRIPTION CIN UPC
Abdominal Binder Osfa 4534699 09629512168
Ankle Support Neop Osfa 4535050 09629512175
Ankle Support Slip On Elas Sm 4534707 09629512169
Ankle Support Slip On Elas Med 4534988 09629512170
Ankle Support Slip On Elas Lrg 4535019 09629512171
Ankle Wrap Sm 4535068 09629512172
Ankle Wrap Med 4535449 09629512173
Ankle Wrap Lrg 4535464 09629512174
Arm Sling W/Shoulder Pad Osfa 4535738 09629512182
Athletic Bandage Self Grip 2” 4535761 09629512146
Athletic Bandage Self Grip 3” 4535787 09629512147
Back Support Elas Osfa 4535928 09629512176
Back Support With Lumbar Tension Osfa 4535845 09629512177
Cervical Collar 2.5 Inch 4535936 09629512158
Elastic Bandage 2” X 5 Yds 4535993 09629512178
Elastic Bandage 3” X 5 Yds 4536025 09629512179
Elastic Bandage 4” X 5 Yds 4536066 09629512180
Elastic Bandage 6” X 5 Yds 4536074 09629512181
Knee Support Elas W/Stabilizers Sm 4536108 09629512160
Knee Support Elas W/Stabilizers Med 4536124 09629512161
Knee Support Elas W/Stabilizers Lrg 4536249 09629512162
Knee Support Neop Open Patella Sm/Med 4536280 09629512164
cardinalhealth.com
up front OPPORTUNITIES
Trubiotics Daily ProBiotics
Supplement
• High manufacturing standards
guarantee all bacteria are alive
through expiration date
(1.5B CFU)
• 25% - 40% gross margin
• $7.3MM in dedicated support
in 2012
DESCRIPTION CIN UPC
One A Day Trubiotics Daily Probiotic Supplement 30ct 4573564 0165005500808
DESCRIPTION CIN UPC
Knee Support Neop Open Patella Lrg/Xl 4536306 09629512163
Knee Wrap Neop Open Patella Osfa 4536264 09629512165
Rib Belt Female Osfa 4536314 09629512166
Rib Belt Male Osfa 4536330 09629512167
Tennis Elbow Strap Neop Osfa 4536389 09629512159
Thigh Wrap Neop Osfa 4536439 09629512148
Thumb Support Adj Neop Sm/Med 4536413 09629512149
Thumb Support Adj Neop Lrg/Xl 4536397 09629512150
Wrist Brace Deluxe Left Sm/Med 4536363 09629512151
Wrist Brace Deluxe Left Lrg/Xl 4536355 09629512153
Wrist Brace Deluxe Right Sm/Med 4536348 09629512152
Wrist Brace Deluxe Right Lrg/Xl 4536322 09629512154
Wrist Splint Reversable Lft Or Rt Neop Osfa 4536298 09629512155
Wrist Support W/Thumb Loop Neop Osfa 4536272 09629512156
Wrist Wrap Elastic Osfa 4536256 09629512157
Hair Regrowth Treatment For Men Foam 5% 2.11Oz 4510913 09629512102
Blood Pressure Monitor Fully Automatic 4535324 09629512183
Blood Pressure Monitor Deluxe Automatic 4535407 09629512184
Blood Pressure Monitor Premium Automatic 4535423 09629512185
Blood Pressure Monitor Wrist Automatic 4535431 09629512186
Blood Pressure Monitor Wrist Deluxe Automatic 4535456 09629512187
Thermometer Digital 30 Sec 4535795 09629512188
Thermometer Digital Flex Tip 20 Sec 4535811 09629512189
Thermometer Digital Flex Tip Dishwasher Safe 10 Sec 4535985 09629512190
Thermometer Forehead 3 Sec 4536017 09629512191
Thermometer Probe Covers 30Ct 4536058 09629512192
Thermometer Touch-Free Forehead 3 Sec 4537312 09629512201
Blood Pressure Mon Manual Home Kit 4519732 09629512124
Nebulizer Clawdia Kitty (Pediatric) 4519757 09629512126
Nebulizer Dexter Dragon (Pediatric) 4519823 09629512125
Pulse Oximeter 4519971 09629512127
Thermometer Flex Tip Talking Dog 4519914 09629512130
Thermometer Flex Tip Talking Frog 4520177 09629512129
Thermometer Flex Tip Talking Monkey 4520409 09629512128
Thermometer Mothers Touch Forehead 4520417 09629512131
Thermometer Temple Touch 4520433 09629512132
COMPLETELY FRONT END UP FOCUS FRONT 11

12
up front PROMOTIONS
DESCRIPTION CIN UPC % OFF
Gold Bond Anti- Itch Lotion 5.5oz 4115275 041167050606 10%
Gold Bond Extra Strength Medicated Body Lotion 8oz 2741957 041167064085 10%
Gold Bond Medicated Anti-Itch Cream 1oz 1984046 041167050101 10%
Gold Bond Medicated Body Lotion 8oz 2741924 041167061084 10%
Gold Bond Medicated Body Powder Regular Strength 10oz 1542059 041167011003 10%
Gold Bond Medicated Body Powder, Regular Strength 4oz 1514645 041167010402 10%
Gold Bond Medicated Extra Strength Body Powder 10oz 1984020 041167041000 10%
Gold Bond Medicated Extra Strength Body Powder 4oz 1984038 041167040409 10%
Gold Bond Ultimate Sheer Ribbon Pearl Radiance Lotion 7.1oz 4383030 041167044001 10%
Gold Bond Ultimate Sheer Ribbon Silk Lotion 7.1oz 4382974 041167044209 10%
Gold Bond Ultimate Deep Moisture Body Wash Exfoliating 12.5oz 4353058 041167086612 10%
Gold Bond Deep Moisture Body Wash Healing 12.5oz 4353033 041167086407 10%
Gold Bond Deep Moisture Body Wash Softening 12.5oz 4353041 041167086537 10%
Gold Bond Deep Moisture Body Wash Sensitive Skin 12.5oz 4353066 041167086841 10%
Gold Bond Hand Sanitizer Sheer Moisturizer 12oz 4308524 041167047064 10%
Gold Bond Ultimate Softening Lotion Shea Butter 14oz 3874617 041167066546 10%
COMPLETELY UP FRONT
10 % OFF
DESCRIPTION CIN UPC % OFF
Gold Bond Ultimate Softening Lotion with Shea Butter 5.5oz 3874179 041167066232 10%
Gold Bond Ultimate Comfort Body Powder 10oz 3632916 041167068007 10%
Gold Bond Gold Bond Ultimate Restoring Skin Therapy Lotion 13oz 4079166 041167066447 10%
Gold Bond Ultimate Healing Lotion 14oz 3583572 041167066515 10%
Gold Bond Ultimate Restoring Lotion 4.5oz 4047114 041167066409 10%
Gold Bond Ultimate Healing Foot Cream 4 oz 4058103 041167078006 10%
Gold Bond Ultimate Healing Lotion with Aloe 5.5oz 3505211 041167066201 10%
Gold Bond Ultimate Soothing Lotion 13oz 4113437 041167063033 10%
Gold Bond Ultimate Daily Moisturizing with Vitamin E 14.5oz Pump 4540118 041167045275 10%
Gold Bond Ultimate Soothing Cream 4.5oz 4113494 041167063019 10%
Gold Bond Ultimate Healing Concentrated Therapy Cream 3.5oz 4167094 041167067369 10%
Gold Bond Ultimate Daily Moisturizing with Vitamin E 6.5oz 4545455 041167045251 10%
Gold Bond Pain Relieving Foot Cream 4oz 4115291 041167017449 10%
Gold Bond Foot Cream 4oz 3540838 041167017609 10%
Gold Bond Medicated Foot Powder 4oz 2557825 041167017043 10%
Gold Bond Chaffing Defense Stick 1.75oz 4540100 041167074701 10%
All products may not be stocked in all distribution centers

cardinalhealth.com
10 % OFF
DESCRIPTION CIN UPC % OFF
Tucks 1% 0.5oz - NEW! 4556833 312547181518 10%
Tucks Medicated Healing Pads 40ea 1101229 312547150408 10%
Tucks Rectal Suppository 51% 12ea 3904422 342002303124 10%
Tucks Rectal Suppository 51% 24ea 3617610 312547150248 10%
Tucks Pads 100ea 1101237 312547150200 10%
Tucks Take Alongs Medicated Towelettes 12ea 1308899 312547150422 10%
up front PROMOTIONS
10 % OFF
10 % OFF
DESCRIPTION CIN UPC % OFF
Scotch Prescription Label Tape #800 Bulk 1.5 inch x 72yds 1148246 021200035524 10%
Scotch Prescription Label Tape #800 Boxed 1.5 inch x 72yds 1251644 021200073618 10%
Scotch Prescription Label Tape #800 Bulk 1 inch x 72yds 1307644 021200035517 10%
Scotch Prescription Label Tape #800 Boxed 2 inch x 72yds 1251651 021200073632 10%
Scotch Prescription Label Tape #800 Boxed 1.75 inch x 72yds 1193093 021200073670 10%
Scotch Prescription Label Tape #800 Bulk 2 inch x 72yds 1183235 021200043444 10%
Scotch Prescription Label Tape #800 Boxed 1 inch x 72yds 1251636 021200073601 10%
Brushing misses 75% of your mouth,
Listerine cLeans virtuaLLy 100%
DESCRIPTION CIN UPC % OFF
Listerine Mouthwash FreshBurst 16oz 2217487 312547428255 10%
Listerine Mouthwash 16oz 2230076 312547701310 10%
Listerine Mouthwash Cool Mint 16oz 2230084 312547427258 10%
Listerine Advanced Mouthwash 16oz 3584364 312547429252 10%
Listerine Total Care Mouthwash Fresh Mint 16oz 3877891 312547306256 10%
Listerine Total Care Plus Whitening Mouthwash 16oz 4303939 312547306225 10%
Listerine Zero Clean Mint Mouthwash 16oz 4310454 312547428323 10%
Listerine Zero Total Care Mouthwash 33.8oz 4472965 312547306713 10%
COMPLETELY FRONT END UP FOCUS FRONT 13

14
up front PROMOTIONS
COMPLETELY UP FRONT
8 % OFF
DESCRIPTION CIN UPC % OFF
Neutrogena Fast Absorbing Hand Cream 3oz 3986635 070501012840 8%
Neutrogena Intensive Moisture Wrap 4236030 070501022955 8%
Body Treatment Fragrance Free 10.5oz
Neutrogena Moisture Wrap Body Lotion 8.5oz 4236048 070501052853 8%
10 % OFF
DESCRIPTION CIN UPC % OFF
K-Y Intrigue Liquid 2.75oz 3912862 380040087330 10%
K-Y Liquid 2.5oz 3924966 380040087088 10%
K-Y Liquid 5oz 2977791 380040089266 10%
K-Y Lubricating Jelly 4oz 1172857 381370089124 10%
K-Y Jelly Personal Lubricant 2oz 1172840 381370089025 10%
K-Y Sensual Silk Liquid Personal Lubricant 4.5oz 3771342 380040087378 10%
K-Y Sensitive 3oz 4225397 380040085503 10%
10 % OFF
DESCRIPTION CIN UPC % OFF
Aveeno Active Naturals Aveeno Hydrosport SPF30 Spray 5oz 4544326 381371150953 10%
Aveeno Active Naturals Intense Relief Overnight Cream 7.3oz 3985165 381370011378 10%
Aveeno Active Naturals Skin Relief Moisturizing Lotion 12oz 3714664 381370015796 10%
Aveeno Active Naturals Face SPF30 Sunblock Lotion 3oz 3708872 381370014607 10%
Aveeno Baby Continuous Protection Sunblock Lotion SPF55 4oz 3919206 381370012740 10%
Aveeno Daily Moisturizing Lotion with Pump 12oz 1917111 381370036005 10%
Aveeno Daily Moisturizing Lotion Tube 2.5oz 2435857 381370036029 10%
Aveeno Daily Moisturizing Lotion 8oz 1264811 381370036012 10%
Aveeno Intense Relief Hand Cream 3.5oz 3459823 381370036579 10%
Aveeno Sun Hydrosport SPF50 Spray 5oz 4344743 381371018635 10%
8 % OFF
DESCRIPTION CIN UPC % OFF
Clean & Clear Advantage Acne Control Kit 3922945 381370023421 8%
Clean & Clear Morning Burst Cleanser 8oz 3541430 381370016175 8%
Clean & Clear Oil-Free Dual Action Face Moisturizer 4oz 1111707 381370035725 8%
Clean and Clear Oil Absorbing Pads 50ea 2897668 381370035664 8%
Clean & Clear Persa-Gel 10% 1oz 2321701 381370034056 8%
All products may not be stocked in all distribution centers

cardinalhealth.com
8 % OFF
DESCRIPTION CIN UPC % OFF
Bio-Oil 2oz 3985777 891038001004 8%
Bio-Oil 4oz 4378469 891038001011 8%
8 % OFF
DESCRIPTION CIN UPC % OFF
Mycocide NS Antifungal Nail Treatment 1oz 1119841 783154250018 8%
15 % OFF
up front PROMOTIONS
DESCRIPTION CIN UPC % OFF
Spenco Walk Run Insoles Size 1 2ea 4286332 038472011699 15%
Spenco Walk Run Insoles Size 2 2ea 4286449 038472011705 15%
Spenco Walk Run Insoles Size 3 2ea 4286480 038472011712 15%
Spenco Walk Run Insoles Size 4 2ea 4286571 038472011729 15%
Spenco Walk Run Insoles Size 5 2ea 4286597 038472011736 15%
12 % OFF
DESCRIPTION CIN UPC % OFF
Eversleek Finishing Crème 5.1oz 4551081 071249218068 12%
Eversleek Smoothing System 1.9oz 4548723 071249218075 12%
Evercreme Intense Nourishing Shampoo 8.5oz 4546925 071249218006 12%
Evercreme Intense Nourishing Conditioner 8.5oz 4546701 071249218013 12%
Evercreme Cleansing Conditioner 8.3oz 4546933 071249218020 12%
Evercreme Nourishing Shampoo 8.5oz 4546909 071249217986 12%
Evercreme Nourishing Conditioner 8.5oz 4546917 071249217993 12%
Evercreme Leave in Spray 8.5oz 4546792 071249218037 12%
Evercreme Deep Nourishing Masque 5.1oz 4546941 071249218044 12%
Everstyle Volume Root Lift Spray 8.5oz 4546818 071249218082 12%
Everstyle Volume Boosting Mousse 8oz 4546743 071249197783 12%
Everstyle Curl Activating Mousse 8oz 4546750 071249197820 12%
Everstyle Strong Hold Styling Spray 8.5oz 4546727 071249197769 12%
Everstyle Smooth & Shine Crème 5.1oz 4552915 071249197806 12%
Everstyle Curl Defining Gel 5.1oz 4546768 071249197813 12%
Everstyle Strong Hold Defining Gel 5.1oz 4546776 071249197752 12%
Everstyle Smooth & Shine Serum 1.7oz 4546883 071249197790 12%
COMPLETELY FRONT END UP FOCUS FRONT 15

16
up front PROMOTIONS
10 % OFF
Zegrid OTC, Capsule 20mg 42ea
CIN 4269445 UPC 041100806772
COMPLETELY UP FRONT
ColorSilk Root Erase 10 Black
CIN 4558375 UPC 309972446107
ColorSilk Root Erase 54 Light Golden Brown
CIN 4558565 UPC 309972446541
ColorSilk Root Erase 51 Light Brown
CIN 4558540 UPC 309972446510
ColorSilk Root Erase 43 Medium Golden Brown
CIN 4558532 UPC 309972446435
ColorSilk Root Erase 30 Dark Brown
CIN 4558441 UPC 309972446305
ColorSilk Root Erase 41 Medium Brown
CIN 4558524 UPC 309972446411
7 % OFF
DESCRIPTION CIN UPC %OFF
Scaraway Silicone Sheets 1.5 X 3 Inch 8ea 4367330 895384002142 7%
Scaraway Gel 0.2oz 4368106 895384002166 7%
7 % OFF
12 % OFF
Zestra Feminine Aerosol Fluid 3oz
CIN 3919677 UPC 893353000151
10 % OFF
DESCRIPTION CIN UPC % OFF
Exederm 1% 2oz 4555603 347832205341 10%
All products may not be stocked in all distribution centers

Dulcolax Enteric Coated Laxative Tab 5mg 25ea
CIN 3323664 UPC 681421020022
Dulcolax Enteric Coated Laxative Tab 5mg 50ea
CIN 3323672 UPC 681421020039
Dulcolax Enteric Coated Laxative Womens 5mg
Tab 25ea NEW!
CIN 4561312 UPC 681421029056
Dulcolax Stool Softener 100mg Liquid Gels 25ea
CIN 3439387 UPC 681421022026
Dulcolax Suppositories 10mg 4ea
CIN 3323607 UPC 681421021012
DESCRIPTION CIN UPC % OFF
Nair Au Naturel Wax Milk & Honey 5.7oz 4369245 022600283003 10%
Nair Lotion Aloe & Lanolin 9oz 2709004 022600223290 10%
Nair Lotion Baby Oil 9oz 2708899 022600223191 10%
Nair Lotion Cocoa Butter 9oz 2709012 022600223399 10%
Nair Lotion Cucumber Melon 9oz 3519758 022600223498 10%
Nair Shower Power Exfoliating 5.1oz 4042933 022600233039 10%
Nair Shower Power Max 11oz 4307021 022600233077 10%
Nair Shower Power Sensitive 5.1 oz 4238960 022600233060 10%
cardinalhealth.com
7 % OFF
10 % OFF
7 % OFF
Zantac 75 Tab 80ea
CIN 2844488 UPC 681421030076
Zantac 75 Tab 60ea
CIN 2566008 UPC 681421030069
Zantac 150 Cool Mint Tab 50ea
CIN 3979424 UPC 681421032032
Zantac 150 Cool Mint Tab 24ea
CIN 3979416 UPC 681421032025
Zantac 150 Maximum Strength Tab 50ea
CIN 3621786 UPC 681421031042
up front PROMOTIONS
15 % OFF
Wound Wash Saline A/B 7.1oz
CIN 4221446 UPC 350486085603
Wound Wash Saline Spray 0.9% 3oz
CIN 2961118 UPC 350486085535
Wound Wash Saline Spray 0.9% 7oz
CIN 2868552 UPC 022600085522
8 % OFF
DESCRIPTION CIN UPC % OFF
Kerasal Exfoliating Foot Ointment 0.5oz 3439411 857074001002 8%
Kerasal Exfoliating Pumice Paste Scrub 2.5 oz 3702974 857074001040 8%
Kerasal Exfoliating Moisturizing Foot Ointment 1oz 3454493 857074001019 8%
Kerasal Foot Ointment 8.5% 3oz 4282943 857074001491 8%
Kerasal Ultra Extra Strength 20%-5% 2oz 4100186 857074001217 8%
JointFlex Ice No Mess Roll-On Pain Relieving 8.5% Lotion 3oz 4286076 857074001484 8%
JointFlex Pain Relieving Cream, 4oz 3022563 857074001385 8%
COMPLETELY FRONT END UP FOCUS FRONT 17

18
up front PROMOTIONS
COMPLETELY UP FRONT
10 % OFF
DESCRIPTION CIN UPC % OFF
Bacitraycin Plus Ointment 1oz 2870368 814428000036 10%
Bacitraycin Plus Ointment 10mg Maximum Strength 1oz 3635273 814428005550 10%
10 % OFF
DESCRIPTION CIN UPC % OFF
Applied Nutrition Anti-Aging Total Body Daily Defense 50ea 4358966 710363575236 10%
Applied Nutrition Longer Stronger Hair & Nails Liquid Softgels 60ea 4359030 710363575175 10%
Daily Fruit and Greens Softgels 28ea + 28ea 4359063 710363575809 10%
Easy Absorb Triple Calcium Applied Nutrition 90ea 4379038 710363577049 10%
Folli & Scalp Hair Formula for Men 60ea 4379053 710363576868 10%
Healthy Brain All Day Focus Tab 50ea 4379004 710363575946 10%
Nordic Calamari Omega 3 Softgel 30ea 4555371 710363578497 10%
Rapid Nutrition Women’s Whole Nutritional Liquid Softgel 60ea 4026035 710363569839 10%
All products may not be stocked in all distribution centers

Aquaphor Healing Lotion 14oz
CIN 4040218 UPC 072140636081
Aquaphor Healing Ointment 1.75oz
CIN 1065879 UPC 072140452315
Aquaphor Healing Ointment Tube 10gm 2ea
CIN 4000790 UPC 072140110475
Aquaphor Healing Ointment 3.5oz
CIN 2748069 UPC 072140032630
Aquaphor Original Lotion 14oz
CIN 2718948 UPC 072140031473
cardinalhealth.com
12 % OFF
5 % OFF
Waterpik® Cordless-Rechargeable
2 Tips Included
CIN 3510823 UPC 073950258609
Waterpik® Personal Dental Water Jet
CIN 3034352 UPC 073950200066
Waterpik® Ultra Dental Water Jet
CIN 3715836 UPC 073950278195
Waterpik® Ultra Cordless 4 Tips Included
CIN 3943131 UPC 073950293204
8 % OFF
DESCRIPTION CIN UPC % OFF
Rapport Classic Vacuum Therapy Impotence Pump 1ea 4335063 384702000019 8%
up front PROMOTIONS
8 % OFF
Fleet Glycerin Suppositories for Adults 24ea
CIN 1025972 UPC 301320079241
Fleet Glycerin Suppositories for Adults 50ea
CIN 1371392 UPC 301320079500
Fleet Glycerin Liquid
Suppositories 7.5mL 4 applicators
CIN 2154482 UPC 301320185829
COMPLETELY FRONT END UP FOCUS FRONT 19

20
up front PROMOTIONS
COMPLETELY UP FRONT
10 % OFF
DESCRIPTION CIN UPC % OFF
Cara Combo Syringe #3 Economy 1010073 038056000033 10%
Cara Enema/Douche/Water Bottle 2 quart 1681378 038056000019 10%
Cara Heating Pad Slide Switch Control 3 Heat Settings Moist/Dry 1681568 038056000514 10%
Cara Heating Pad Slide Switch Control w/Indicator Light King Size 1681584 038056000538 10%
Cara Heating Pad Slide Switch Control 3 Heat Settings 1681592 038056000507 10%
Cara Heating Pad LCD Switch 3658770 038056000729 10%
Cara Ice Bag 6 inch 1009323 038056000071 10%
Cara Ice Bag 9 inch 1009349 038056000088 10%
Cara Ice Bag 11 inch 1009372 038056000095 10%
All products may not be stocked in all distribution centers

Breathe easier
with a Trusted Name
Cardinal Health is pleased to introduce the Leader® Brand’s
newest high-quality respiratory care and fitness products.
Cardinal Health realizes consumers and retailers have a wide
range of products and brands from which to choose, which is
why the Leader® Brand line is dedicated to providing the
highest quality products to its consumers and the most
protability to retailers.
The newest and most-advanced Leader® products have arrived
just in time for allergy season, offering solutions not only for
chronic and acute healthcare needs but logistical and practical
needs, as well. Preparedness and ease of use are key when
combating respiratory illness, and each of Leader® Brand’s new
introductions are simple, compact, unobtrusive, and completely
fill consumer needs.
Two new Leader® Pediatric Nebulizers include complete kits, with
carrying bags and masks, in designs children will love. The new
Leader® Pulse Oximeter is the most user-friendly and compact
to date. The new Leader® Pedometer slides inside your pocket,
making tracking each step that much simpler. Each product
features the quality and dependability that makes them
worthy of the name Leader®.
cardinalhealth.com
up front PRIVATE LABEL
COMPLETELY FRONT END UP FOCUS FRONT 21

22
up front PRIVATE LABEL
Arthritis and Leader® Brand products available
Osteoarthritis is a chronic condition characterized by
the breakdown of the joint’s cartilage. As the body ages,
cartilage deteriorates and tendons and ligaments stretch,
which causes the bones to rub against each other, resulting
in stiffness, pain and loss of joint movement.
Osteoarthritis, as the most common type of arthritis,
occurs in the weight bearing joints of the hips, knees,
and spine. Among the over 100 different types of arthritis
conditions, osteoarthritis affects over 20 million people in
the United States.
Causes
Primary osteoarthritis is mostly related to aging. As we age,
the water content of the cartilage increases, and the protein
makeup of cartilage degenerates. Constant use of the worn
joints over the years can irritate and inflame the cartilage,
causing joint pain and swelling.
Symptoms
Signs and symptoms of osteoarthritis include:
• Pain. Your joint may hurt during or after movement. This is
the most common symptom.
• Tenderness. Your joint may feel tender when you apply light
pressure to it.
• Stiffness. Joint stiffness may be most noticeable when you
wake up in the morning or after a period of inactivity.
• Loss of flexibility. Loss of full range of movement.
• Grating sensation. You may hear or feel a grating sensation
when you use the joint.
Diagnosis
A physical exam can show:
• Joint movement may cause a cracking (grating) sound
• Joint swelling (bones around the joints may feel larger
than normal)
• Limited range of motion
• Tenderness when the joint is pressed
• Normal movement is often painful
Treatment
The goals of treatment are to:
• Increase the strength of the joints
• Maintain or improve joint movement
• Reduce the disabling effects of the disease
• Relieve pain
COMPLETELY UP FRONT
Supplements can help to relieve the symptoms of arthritis.
Glucosamine and chondroitin are part of normal cartilage.
Cartilage acts as a cushion between the bones in a joint
Glucosamine and chondroitin are available in tablet, capsule,
powder, or liquid form and can be taken in combination
with each other or in combination with other dietary
supplements. Glucosamine may be taken separately as a
dietary supplement for joints. Leader® Brand Glucosamine/
Chondroitin products are manufactured in a cGMP, FDA
licensed state-of-the-art facility and produced to the highest
quality standards. Leader® Brand quality is equal to or
better than the national brand. Leader® Brand will provide
your customers a significant savings to the national brand
glucosamine chondroitin.
It appears that glucosamine and chondroitin, alone or
together, are safe and have few side effects.
Do not recommend to you customers if they are allergic to
shellfish. Some glucosamine is made from shellfish covering.
Also ask the patient if they are thinking about combining
a dietary supplement with their conventional medical
treatment. If so, tell them to consult there doctor.
*Statements have not been evaluated by the Food and Drug Administration.
Products are not intended to diagnose, treat, cure or prevent and disease*
Excerpted content provided by Arthritishelpcenter.com and WebMD
DESCRIPTION CIN UPC
Vit Gluc Chond Double Str Caplets 180Ct 4239588 09629511772
Vit Gluc Chond Triple Str Caplets 160Ct 4239596 09629511773
Vit Gluc Chondr Advanced Caps 90Ct 3924115 09629511461
Vit Gluc Chondr Double Str Caps 50Ct 3975505 09629511490
Vit Gluc Chondr Double Str Caps 90Ct 3709441 09629511400
Vit Gluc Chondr Triple Str Caps 80Ct 3975513 09629511491
All products may not be stocked in all distribution centers

cardinalhealth.com
DESCRIPTION CIN UPC
Six Blade Cartridge Refill Kit Men’s 4 Pk 4237525 09629511746
Six Blade Cartridge Refill Kit Women’s 4 Pk 4248910 09629511799
Six Blade Razor System W/2 Cartridges Men’s 4237558 09629511747
Six Blade Razor System W/2 Cartridges Women’s 4249215 09629511800
Triple Blade Razor Men’s 4 Pk 4237574 09629511748
Triple Blade Razor Women’s 4 Pk 4237624 09629511749
Twin Blade Razor Men’s 5 Pk 4237673 09629511750
Twin Blade Razor Women’s 5 Pk 4237681 09629511751
up front PRIVATE LABEL
COMPLETELY FRONT END UP FOCUS FRONT 23

Free-standing inserts schedule
for May 2012
5/6/2012 - Bayer
• One-A-Day - $1.00 FSI
5/6/2012 – Pfizer
• Caltrate - $1.00 FSI
5/13/2012 – Pfizer
• ProNutritents – $1.00 FSI
• Advil / Response / Thermacare - $1.00 FSI
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Lit. No. 1CHP8041-5/12
Cardinal Health calendar
Upcoming events for May
Aleve Mini Counter Unit 15pc Health Focus Auto ship display
will be shipping the end of April for May.
Updated planograms for the following:
• Oral Care/Oral Care and Grooming
• Support Hosiery
• Health Supports Mueller/FLA
• Home Healthcare Carex/Trustworth Products
Leader® Vit Calcium 600 + D 60ea + 60ea bonus buy one get
one free (CIN4528212). Shipping the end of April for May.
Leader® Ibuprofen Tab 50ea + 50ea bonus buy one get one
free (CIN2981876) compare to Advil. Shipping the end of
April for May.
Upcoming events for June
Nutrition Possible “Under 50” Wingstand 12pc Health Focus
Auto ship display will be shipping the end of May for June.
Updated planograms for the following:
• Feminine Care
• Family Planning
Leader® Anti Diarrheal Caplet 12 + 12ea bonus buy one get
one free (CIN3655230). Shipping the end of May for June.
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