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Completely Up Front - Cardinal Health

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<strong>Front</strong>-end solutions<br />

<strong>Completely</strong> <strong>Up</strong> <strong>Front</strong><br />

Monthly Planner - November 2010<br />

Merchandising tips • 2<br />

<strong>Up</strong> front opportunities • 4<br />

<strong>Up</strong> front with private label • 23


2<br />

up front MERCHANDISING TIPS<br />

Diabetes planogram review<br />

The diabetes planograms have been updated to help<br />

support the consumer with diabetes. Both the eight-foot<br />

and four-foot sections have been refreshed to add new<br />

items and allow for better “at shelf decision making.”<br />

With over 24 million Americans (8% of the population)<br />

having to deal with diabetes on a daily basis, this is one<br />

of the most important sections of the pharmacy. The<br />

growth of the category continues to increase due to<br />

the fact that one million new patients are diagnosed<br />

each year. This will lead to more than 48 million<br />

Americans having diabetes by 2050. This disease<br />

touches everyone in some way every day.<br />

COMPLETELY UP FRONT<br />

A consumer with diabetes<br />

spends five times more<br />

in a pharmacy than a<br />

shopper without diabetes.<br />

One dollar out of every $10<br />

healthcare dollars is attributed<br />

to diabetes. It is extremely<br />

important to attract this<br />

consumer and keep them in<br />

your pharmacy. Your diabetes<br />

section needs to be clearly<br />

defined and fully stocked.<br />

The refreshed diabetes<br />

planogram includes a triangular space saver sign so test<br />

strips can be kept behind the pharmacy counter. The<br />

CINs are included on the sign with color images and<br />

descriptions.<br />

We have added TriDerma items, Bruise Healing, Ulcer<br />

Healing and Foot Healing creams. TriDerma is a medical<br />

strength skin healing moisturizing line of diabetic<br />

products geared to deliver intense moisture while<br />

protecting the skin. Dr. Scholl’s new Intensive Foot<br />

Space saver sign<br />

Moisturizing Cream has also been<br />

added to the four-foot and eight-foot<br />

sections.<br />

Dex4 Glucose items<br />

have a new look,<br />

as well as new<br />

packaging, and<br />

they are included<br />

on this year’s set.<br />

Sheila Weiss<br />

Dex4, from Can-<br />

Category Manager<br />

Am, allows the<br />

consumer with<br />

diabetes to correct mild and moderate<br />

glucose lows (hypoglycemia) quickly and<br />

efficiently. The products are specifically<br />

formulated with pure d-glucose over<br />

other carbohydrates to get blood sugar<br />

levels back into a normal range. These products are<br />

preferred by physicians over colas, candies or juice to bring<br />

blood sugar levels back in line. The packaging is portable<br />

and easy to use.<br />

There are two options available<br />

for A1c testing in this set that was<br />

introduced last year. Bayer’s A1c<br />

Now for immediate results, and<br />

Appraise A1c, from Heritage Labs.<br />

Appraise allows the consumer with<br />

diabetes to send the samples in<br />

for lab results. Please ensure your<br />

patients are testing every three<br />

months. We continue to review<br />

new items and new testing kits<br />

to bring you the best of the best.<br />

If you are interested in reviewing our latest planogram<br />

updates, please visit the planogram tab on the Consumer<br />

<strong>Health</strong> <strong>Front</strong> End Solutions (CHFES) link on cardinalhealth.com.<br />

All products may not be stocked in all distribution centers


Diabetes seasonal endcap<br />

A feature for November and National Diabetes Month<br />

is a diabetes endcap that provides the best of the best<br />

for diabetes disease state management. New items are<br />

included, such as Delica lancing device and lancets from<br />

Lifescan, A1c testing kits and Dex4 Liquid Blast. The<br />

cardinalhealth.com<br />

up front MERCHANDISING TIPS<br />

products on this endcap are supported by national<br />

FSIs, Leader® advertising, and National Diabetes Month<br />

professional trade communications. Be a leader in your<br />

community and support National Diabetes Month with<br />

this endcap.<br />

SHELF 01<br />

LOC CIN # UPC PRODUCT DESCRIPTION MANUFACTURER FACINGS<br />

1 2295285 38290323487 BD SHARPS COLL 1.4QT HOME BECTONDICKIN 2<br />

2 1681238 3676500001 INSULIN PROTECTOR BLU MEDICOOL INC 1<br />

3 3461068 73965660011 DIA-PAK ORGANIZER CLSSC MEDICOOL INC 1<br />

4 3310547 9629511086 LDR SKIN CARE LOT MOIST 16OZ 1<br />

5 2871168 73537916010 DIABETIC ADVANCED HEAL 4OZ NEOTERIC 1<br />

6 3338399 76056906804 DIABETIDERM FOOT CREAM 4OZ HEALTH CARE 1<br />

7 4272746 76056918802 ZOSTRIX DIAB FOOT CREAM 2OZ HEALTH CARE 1<br />

8 4133336 85187700048 NEURAGEN PN 0.17OZ TOP ORIGIN 1<br />

9 4133344 85187700049 NEURAGEN PN 0.5OZ TOP ORIGIN 1<br />

SHELF 02<br />

LOC CIN # UPC PRODUCT DESCRIPTION MANUFACTURER FACINGS<br />

1 4273876 9629510297 LDR GLUCOSE TABS 10 RASPBERRY 1<br />

2 2281632 9629510296 LDR GLUCOSE TABS 50 RASPBERRY 1<br />

3 4273892 9629511107 LDR GLUCOSE TAB 10 WATERMELON 1<br />

4 3322070 9629511106 LDR GLUCOSE TAB 50 WATERMELON 1<br />

5 4282299 38396052163 DEX4 GLUCOSE TAB 10 ORANGE CAN-AM CARE 2<br />

6 2513596 9629510718 LDR GLUCOSE TABS 10 ORANGE 1<br />

7 2513612 9629510717 LDR GLUCOSE TABS 50 ORANGE 1<br />

8 4282323 38396059063 DEX4 GLUCOSE LIQ BLAST 2OZ BR CAN-AM CARE 1<br />

9 1004225 76056906204 DIABETIC TUSSIN DM 100-10 4OZ HEALTH CARE 1<br />

10 4116539 30031868613 ROBITSN CGH 4OZ SF AF DF PFIZER 1<br />

11 2545499 9629510763 LDR TUSSIN DM CLEAR 4OZ 1<br />

12 4212809 31284353637 BAYER REGIMEN 81MG 120 EZCP BAYER HEALTHCARE LLC 1<br />

13 2250710 9629510202 LDR ASPIRIN ENTERIC 81MG 120 2<br />

14 2889095 2006560038 ALPHA BETIC MULTIVITAMIN 30 ABKIT INC 1<br />

SHELF 03<br />

LOC CIN # UPC PRODUCT DESCRIPTION MANUFACTURER FACINGS<br />

1 4214409 9629511708 LDR LANCING DEVICE EQ 1<br />

2 2399707 7553700957 ACCU-CHEK SOFTCLIX LC/DVC ROCHE DIAGN 1<br />

3 2399715 7553700971 ACCU-CHEK SOFTCLIX 100 ROCHE DIAGN 2<br />

4 3671880 7553766152 ACCU-CHEK MULTILCIX LC/DVC ROCHE DIAGN 1<br />

5 3671898 7553745097 ACCU-CHEK MULTICLIX 100+2 BNS ROCHE DIAGN 2<br />

6 4285755 35388500692 ONE TOUCH DELICA LANCING DEVC J&J/LIFESCAN 1<br />

7 4285870 35388500693 ONE TOUCH DELICA LANCET 100 J&J/LIFESCAN 1<br />

8 4097812 30193660601 MICROLET2 LNCNG DVC BAYER DIAB 1<br />

9 4164976 30193658621 MICROLET 100 COLORED BAYER DIAB 2<br />

SHELF 04<br />

LOC CIN # UPC PRODUCT DESCRIPTION MANUFACTURER FACINGS<br />

1 3986239 69907370805 FREESTYLE LITE ABBOTT LABS 1<br />

2 4043279 69907370914 FREESTYLE FRED LT W/ RBT ABBOTT LABS 1<br />

3 3912326 30193144001 ASCENSIA BREEZE 2 BAYER DIAB 1<br />

4 3536802 30193715101 ASCENSIA CONTOUR SYSTM BL GLUC BAYER DIAB 2<br />

5 4258943 30193303002 A1C NOW SELFCHECK BAYER DIAB 1<br />

6 4126082 9492290462 APPRAISE A1C HERITAGE LAB 1<br />

SHELF 05<br />

LOC CIN # UPC PRODUCT DESCRIPTION MANUFACTURER FACINGS<br />

1 4092151 35388500267 ONE TCH ULTMN BLUE J&J/LIFESCAN 1<br />

2 3714037 35388500027 ONE TCH ULTRA2 SYS METR J&J/LIFESCAN 2<br />

3 3270022 7553749070 ACCU-CHEK COMPACT PL ROCHE DIAGN 2<br />

4 3671849 36570210110 ACCU-CHEK AVIVA CARE ROCHE DIAGN 2<br />

COMPLETELY FRONT END UP FOCUS FRONT 3


4<br />

up front OPPORTUNITIES<br />

The Diabetes Specialized<br />

Care Center<br />

Take a moment to<br />

understand your pharmacy’s<br />

diabetic shopper<br />

The diabetic consumer is a valuable<br />

shopper at your pharmacy. Did you<br />

know that this consumer visits a<br />

pharmacy 48% more times than the<br />

average consumer? Not only does Kirsten Hochradel<br />

this customer spend more time<br />

in your pharmacy than any other<br />

customer, but statistics show that<br />

the diabetic patient provides profitability throughout your<br />

whole store.<br />

Back End (Rx):<br />

-Annually, the diabetic patient fills an average of 44<br />

prescriptions per year with a prescription spend of over<br />

$50 billion<br />

<strong>Front</strong> End (OTC):<br />

-In 2010, over-the-counter diabetes products will generate<br />

$3.4 billion<br />

Diabetes is an epidemic — according to the American<br />

Diabetes Association, there is a reported 24 million<br />

diagnosed cases and 57 million people living with<br />

prediabetes.<br />

Our focus in <strong>Cardinal</strong> <strong>Health</strong>’s Diabetes Specialized Care<br />

Center is to provide your pharmacy the tools to better<br />

care, counsel and educate your diabetic patients while<br />

aiding you to provide all of the diabetes products this<br />

patient expects in their pharmacy. As a pharmacist, you<br />

are seen as a vital resource in the diabetic patient’s circle<br />

of care!<br />

Resources available through the Diabetes Specialized<br />

Care Center include training for pharmacists and staff,<br />

educational offerings, marketing support and product<br />

recommendations.<br />

November is coined as National Diabetes Month,<br />

which is the perfect time to enhance your pharmacy’s<br />

diabetes offering. If you are interested in learning how<br />

you can increase your focus to your diabetes patients<br />

while realizing substantial profitability, please contact<br />

Kirsten Hochradel at: 614.553.3290 or<br />

Kirsten.Hochradel@cardinalhealth.com.<br />

COMPLETELY UP FRONT<br />

Sign, sign, everywhere a sign…<br />

…Can’t you read the signs? That song<br />

brings up some great points. Are you<br />

pulling that price or policy out of a<br />

hat like a magician or is it correct?<br />

Don’t make people guess what it is<br />

you’re trying to say. If you build an<br />

endcap with specials you bought<br />

at the RBC and you are going to<br />

discount the retail to turn some sales,<br />

then say that… with a sign. And don’t<br />

forget about moving out the items<br />

that haven’t sold.<br />

ALL ITEMS ON<br />

THIS SHELF<br />

20% OFF<br />

ALL ITEMS<br />

REDUCED FOR<br />

IMMEDIATE SALE<br />

David Abrams<br />

Store Manager, Buyer<br />

Davidson Drugs #2<br />

If you have a photo<br />

lab, that’s a big help,<br />

but 4 X 6 index<br />

cards and some<br />

nice printing do a<br />

great job. Sign every<br />

shelf so there’s no<br />

question.<br />

If you can<br />

make 8 X 10<br />

signs and put<br />

them above<br />

the top shelf<br />

in a holder,<br />

that’s a plus.<br />

Remember,<br />

a sign is called a “silent salesperson.” You don’t even have to pay<br />

insurance or social security taxes on them!<br />

IN STORE<br />

SPECIAL Buy 1<br />

Get 1 Free<br />

of equal<br />

You’ve heard of<br />

Great Clips®?<br />

How about great<br />

clip strips?<br />

Six to twelve pieces of a<br />

pegable item can be added<br />

on a clip strip in a related<br />

aisle. Get some additional<br />

sales generated from a simple merchandising tool. You can put<br />

lip balm with suntan products, batteries in the toy section, trial<br />

size Band-Aids anywhere in the<br />

store, Scotch tape near gifts,<br />

oral care sprays near men’s’<br />

razors and more. Be creative,<br />

get that excess stock out of<br />

your backroom and make your<br />

sales go up !<br />

special purchase<br />

2 for $6.99<br />

reg. $4.19 ea.<br />

All products may not be stocked in all distribution centers


New cushioning planogram<br />

<strong>Cardinal</strong> <strong>Health</strong> is working with HoMedics to bring to you<br />

a brand new planogram within this growing category. We<br />

encourage you to take a look at this category for your store<br />

and make you aware of the growing potential for increasing<br />

your sales.<br />

• 80% of Americans will suffer from back pain sometime during<br />

their life<br />

• In the past five years , one-third of all Americans over age<br />

18 had a back problem severe enough for them to seek<br />

professional help<br />

• Back symptoms are the most common cause of disability for<br />

individuals under the age of 45<br />

• Americans spend at least $50 billion each year on low back<br />

pain treatment<br />

PEGBOARD<br />

LOC CIN # UPC PRODUCT DESCRIPTION FACINGS<br />

1 4075511 09629511624 TRW INVALID CUSHION INFL VINYL 1<br />

1 4075511 09629511624 TRW INVALID CUSHION INFL VINYL 1<br />

2 4075453 09629511621 TRW INVALID CUSHION FOAM 16N 1<br />

3 4075479 09629511622 TRW INVALID CUSHION FOAM 18N 1<br />

4 4075503 09629511623 TRW INVALID CUSHION INFL RUBBER 1<br />

SHELF 01<br />

LOC CIN # UPC PRODUCT DESCRIPTION FACINGS<br />

1 4249900 06484524434 OBUSFORME ERG SEAT OFSSBLK 1<br />

2 4249934 06484524433 OBUSFORME ERG SEAT OFSTBLK 1<br />

3 4249926 06484524431 OBUSFORME ERG SEAT OFSTGEL 1<br />

SHELF 02<br />

LOC CIN # UPC PRODUCT DESCRIPTION FACINGS<br />

1 4250031 06484524437 OBUSFORME PILLOW NK OFPLSOYNK 1<br />

2 4250023 06484524438 OBUSFORME PILLOW CM OFPLSOYST 1<br />

SHELF 03<br />

LOC CIN # UPC PRODUCT DESCRIPTION FACINGS<br />

1 4250114 06484524456 OBUSFORME LEG SPACER MEM D 1<br />

2 4250122 06484524458 OBUSFORME PILLOW 4-POSITN MEM D 1<br />

3 4250072 06484524459 OBUSFORME PILLOW TRAVEL MEM D 1<br />

SHELF 04<br />

LOC CIN # UPC PRODUCT DESCRIPTION FACINGS<br />

1 4250056 06484524455 OBUSFORME PILLOW NECK MEM D 1<br />

2 4250098 06484524457 OBUSFORME PILLOW LUMBAR SUPRT D 1<br />

3 4249835 06484524424 OBUSFORME LOWBACK SUP OFLBBLK 1<br />

cardinalhealth.com<br />

up front MERCHANDISING TIPS<br />

10 % ALL SKUs<br />

OFF<br />

COMPLETELY FRONT END UP FOCUS FRONT 5


6<br />

up front OPPORTUNITIES<br />

Home <strong>Health</strong>care Product Guide<br />

2010 - 2011<br />

Now available!<br />

This comprehensive catalog<br />

features more than 3,000<br />

of the top selling home<br />

healthcare products. The<br />

catalog is broken into 22<br />

sections and includes<br />

Leader®, TrustWorth and<br />

national brand products.<br />

Most of these products<br />

are available for next day<br />

delivery from your <strong>Cardinal</strong><br />

<strong>Health</strong> Distribution Center.<br />

Also included in the<br />

catalog is information on<br />

our Diabetes and Home<br />

<strong>Health</strong>care Specialized Care Centers and our Home<br />

<strong>Health</strong>care Customer Service support team.<br />

To order, please contact Home <strong>Health</strong>care Customer Service<br />

at 800.530.2696.<br />

Solutions for Everyday Living Catalog<br />

To help drive home healthcare products at your pharmacy,<br />

<strong>Cardinal</strong> <strong>Health</strong> offers the Solutions for Everyday Living Catalog.<br />

This consumer/caregiver catalog is a great marketing tool for any<br />

pharmacy that sells home healthcare products. Pharmacies can<br />

offer these products without actually stocking the items on their<br />

shelves since items can be ordered and received the next day.<br />

Pricing:*<br />

Standard (non-customized) $0.75 each<br />

Custom cover<br />

50 - $1.50 each;<br />

100 - $1.25 each;<br />

250 - $1.00 each<br />

500 - $0.85 each<br />

*Plus UPS freight and tax charge<br />

How to Order:<br />

1) Go to cardinalhealth.com<br />

2) Under “Service Solutions” click on<br />

“Consumer <strong>Health</strong> <strong>Front</strong><br />

End Solutions”<br />

3) Click on “Home <strong>Health</strong>care,” click<br />

on “Home <strong>Health</strong>care Catalogs”<br />

4) Click on “Click here to Order” (located in the middle of<br />

the page)<br />

Contact Andra Lengal for more details. Phone: 614.757.3731<br />

E-mail: andra.lengal@cardinalhealth.com<br />

COMPLETELY UP FRONT<br />

Advertising solutions for retail pharmacies<br />

– Monthly Ad Program<br />

The Monthly Ad Program is a consumer<br />

print advertising program for Leader®,<br />

Medicine Shoppe and Medicap pharmacies<br />

featuring national and private label brand<br />

products.<br />

Features<br />

- No charge for in-store flyers<br />

- No charge for ad kit containing window<br />

signs, shelf talkers, price stickers and order<br />

guide<br />

- Manufacturer discounts on most<br />

advertised product<br />

- 90 days dating if you choose to receive the<br />

SOQ (suggested order quantity)<br />

- Mailing options available<br />

An additional option: create your own custom ad<br />

When you’re on the Monthly Ad Program you have an option to<br />

create your own circular.<br />

- Add your own products<br />

- Advertise store events<br />

- Change ad retails<br />

Some examples stores have placed<br />

in their custom ads are:<br />

- Fabric<br />

- Candles<br />

- Watches<br />

- Make-up<br />

- Holiday decorations<br />

Andra Lengal<br />

Product/Marketing<br />

Manager<br />

Cost for custom ads<br />

Only $300 (printer plate change fee)<br />

5,000 quantity minimum<br />

Customer pays print and ship costs (shared mail, solo mail<br />

or newspaper)<br />

Contact Andra Lengal for more details. Phone: 614.757.3731<br />

E-mail: andra.lengal@cardinalhealth.com<br />

All products may not be stocked in all distribution centers


Display of the month<br />

February 2011 display<br />

Name of display: Bayer Aspirin Mixed Floorstand w/$1 IRC<br />

Pricing: Net Cost - $67.92 / SRP - $93.64 /<br />

UPC - 31284353566<br />

Contains: 10 - Bayer Aspirin Child Chew Tab<br />

Orange 81mg 36ea<br />

CIN 1366830 / Net Cost - $1.76<br />

6 - Bayer Aspirin Child Chew Tabs<br />

Cherry 81mg 36ea<br />

CIN 1923366 / Net Cost - $1.76<br />

8 - Geniune Bayer Asiprin Tabs<br />

325mg 24ea<br />

CIN - 4185609 / Net Cost - $2.19<br />

12 - Bayer Asiprin Regimen Tab<br />

81mg 32ea<br />

CIN 4186557 / Net Cost - $1.69<br />

Benefits:<br />

• Penny profit - $96.64 - $67.92 = $25.72<br />

• 27% Gross margin<br />

• 10% discount on product<br />

*Stores must enroll by December 1<br />

to receive the February display of the month.<br />

February display is also available apart from<br />

the display of the month, but pricing will be<br />

higher.<br />

March 2011 display<br />

Name of display: Claritin 10mg Tab Floorstand Powerwing<br />

Pricing: Net Cost - $179.27 / SRP - $263.76 / UPC - 41100861146<br />

Contains: 24 - Claritin Allergy 24Hour 10mg<br />

Tabs 10ea CIN 3435112 / Net<br />

Cost - $7.65<br />

Benefits:<br />

• Penny profit $263.76 - $179.27 = $84.50<br />

• 32% Gross margin<br />

• 15% discount on product<br />

*If you are interested in the program talk<br />

to your Pharmacy Business Consultant to<br />

sign up or visit Consumer <strong>Health</strong> <strong>Front</strong> End<br />

Solutions (CHFES) website.<br />

cardinalhealth.com<br />

New item<br />

up front OPPORTUNITIES<br />

Indentigene<br />

• The first STD test kit available<br />

through retail pharmacies<br />

• Simple urine collection screens<br />

for both chlamydia and<br />

gonorrhea—the two most<br />

common bacterial STDs<br />

• Totally private. Results available<br />

three days after the specimen<br />

arrives at the lab<br />

25 % off<br />

DESCRIPTION CIN UPC %OFF<br />

Identigene STD Test 4341244 897217001032 25%<br />

Identigene DNA Panternity Test New York Only 4341228 897217001018 25%<br />

Ergoseet<br />

• Therapuetic seat cushion<br />

• Patented airflow design<br />

keeps seat over<br />

10 degrees cooler<br />

• Enhances blood glow<br />

• Promotes good posture<br />

• Evenly distributes weight<br />

• Seat is dishwasher safe<br />

DESCRIPTION CIN UPC<br />

ErgoSeet Cushion Black 1ea 4307609 893535002003<br />

SilverPlus<br />

• More than $100 in profit from<br />

the sale of each Daily-Living<br />

Assistant<br />

• With orders placed during this<br />

promotional program, SilverPlus<br />

will provide a permanent,<br />

interactive, point of sale display<br />

FREE for the pharmacy counter,<br />

to increase consumer interest<br />

and improve your turns!<br />

· If ordered, open stock<br />

display to ship in early December<br />

• DNA paternity test now<br />

available in New York!<br />

10 % off<br />

DESCRIPTION CIN UPC %OFF<br />

SilverCare 8 in 1 Assistant Watch 1ea 4316915 854940002002 10%<br />

SilverCare 8 in 1 Assistant Pendant 1ea 4316923 854940002019 10%<br />

COMPLETELY FRONT END UP FOCUS FRONT 7


8<br />

up front OPPORTUNITIES<br />

Home healthcare customer support<br />

As your <strong>Cardinal</strong> home healthcare support team, we are pleased to<br />

assist you with any questions you may have regarding your home<br />

healthcare business. Through these interactions, we have compiled<br />

a list of frequently asked questions and are pleased to provide<br />

answers to you in the hope that they may assist you in your home<br />

healthcare business. As always, feel free to give us a call regarding<br />

any questions you may have at 800.530.2696. We are available<br />

Monday through Thursday, 8am-7pm (Eastern), and Friday, 8am-<br />

5pm (Eastern).<br />

FAQs (Frequently Asked Questions)<br />

1. What do the various blocks mean in the Home <strong>Health</strong>care<br />

catalog?<br />

A block with an M in it indicates that this product,<br />

or group of products, may be reimbursable under<br />

Medicare Part B. Please contact the Pricing Data<br />

Analysis Contractor at 877.735.1326 to obtain the<br />

specific HCPCS codes and modifiers necessary for<br />

billing, as this information changes frequently. Further information<br />

regarding Medicare Part B reimbursement can be found by visiting<br />

the Centers for Medicare and Medicaid Services web site at www.<br />

cms.hhs.gov.<br />

A block with a truck in it indicates that this product<br />

is available through the <strong>Cardinal</strong> <strong>Health</strong> drop ship<br />

program. Please contact <strong>Cardinal</strong> <strong>Health</strong> home<br />

healthcare at 800.530.2696 for more information or to<br />

place a drop ship order.<br />

2. I see an item is classified as “drop ship.” What does this mean?<br />

<strong>Cardinal</strong> <strong>Health</strong> prides itself on having a vast array of products<br />

available. Because there are so many items available, stock space<br />

in the distribution centers is reserved for items which have the<br />

highest demand. However, even though we may not keep an<br />

item in your distribution center, we may be able to order the item<br />

from the manufacturer as a drop ship order. Orders generally take<br />

3-5 business days and may have shipping and handling fees. For<br />

ordering information, or to inquire on the ability to drop ship an<br />

item, please give us a call.<br />

3. Could you give me a price on a wheelchair?<br />

<strong>Cardinal</strong> <strong>Health</strong> normally carries a standard size (18" x 16") or<br />

(20" x 16") in stock. Anything beyond a standard wheelchair is<br />

usually a drop ship order. The pricing varies dependant on customer<br />

needs. For example, is the patient requesting desk length arms or<br />

full length arms? Does the patient need swingaway footrests or<br />

elevating legrests? Are there other accessories the customer would<br />

like? For example, a pouch or oxygen tank holder. All these factors<br />

go into the price of a wheelchair.<br />

4. What is the difference between compression hosiery and<br />

anti-embolism stockings?<br />

TED stockings are normally for non-mobile patients. Doctors<br />

normally prescribe them for patients who are still in recovery or<br />

post-surgical treatment while still confined to bed. The common<br />

misconception is that TED stockings have an open toe. The opening<br />

of a TED stocking is actually an inspection toe or observation toe.<br />

This opening normally lies just above or below the toes. The toes<br />

COMPLETELY UP FRONT<br />

are not meant to go through the hole of<br />

the TED stocking. TED stockings are not<br />

graduated and are the same compression<br />

level through the length of the garment.<br />

Graduated compression hosiery is designed<br />

for people who are active. The compression<br />

hosiery has more compression at the lower<br />

end of the garment, and decreases toward<br />

the upper end of the garment. For example,<br />

15 – 20 mmHg, will provide 20 mmHg<br />

around the ankle and decrease to 15 mmHg<br />

at the top. Compression hosiery does come<br />

in an open toe but normally aren’t available<br />

in the lower compressions.<br />

You can normally fit a customer for lower<br />

compression hosiery. For example, a<br />

8 – 15 mmHg or 15 – 20 mmHg, but it is<br />

highly suggested you receive a doctor’s<br />

prescription for high compressions. For<br />

example, 20 – 30 mmHg and 0 – 40 mmHg.<br />

5. I have a patient who requires<br />

compression stockings. How do I know<br />

which size to provide them?<br />

Compression hosiery is becoming a more in-<br />

Brad Bloomfield<br />

Customer Support<br />

Specialist<br />

Ron Templin<br />

Customer Support<br />

Specialist<br />

demand product. In order to provide your patient with the correct<br />

hosiery, measurements need to be made. The style of hosiery<br />

prescribed will dictate the measurements required. Here are the<br />

measurements needed based on style and vendor:<br />

Futuro:<br />

• Knee High - Requires calf circumference measurement and length<br />

from the bend of the knee to the floor.<br />

• Thigh High and Pantyhose – Require height and weight of<br />

the patient.<br />

Jobst:<br />

• Knee High – Requires ankle and calf circumference measurement.<br />

• Thigh High – Requires ankle, calf and thigh circumference<br />

measurement.<br />

• Waist High – Requires ankle, calf, thigh, and hip circumference<br />

measurement.<br />

• Knee High 8 – 15 mmHg – Requires shoe size.<br />

TruForm:<br />

• Knee High and Thigh High (Classic Medical Line) – Requires an<br />

ankle and calf circumference and a length from either the bend of<br />

the knee to the floor or from the gluteal fold to the floor.<br />

• Pantyhose (Classic Medical Line) – Requires height and weight<br />

• Knee High - (Ladies’ Fashion Plus Line) – Requires ankle, calf<br />

circumference measurement.<br />

• Thigh High – (Ladies’ Fashion Plus Line) – Requires ankle and thigh<br />

circumference measurement.<br />

• Pantyhose – (Ladies’ Fashion Plus Line) – Requires ankle, thigh and<br />

hip circumference measurement.<br />

• Knee High - Women’s Trouser Socks – Requires shoe size.<br />

Once you have the measurements please contact <strong>Cardinal</strong><br />

home healthcare support.<br />

All products may not be stocked in all distribution centers


cardinalhealth.com<br />

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up front PROMOTIONS<br />

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COMPLETELY FRONT END UP FOCUS FRONT 11


12<br />

up front PROMOTIONS<br />

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All products may not be stocked in all distribution centers


cardinalhealth.com<br />

up front PROMOTIONS<br />

COMPLETELY FRONT END UP FOCUS FRONT 13


14<br />

up front PROMOTIONS<br />

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Tips for Diabetes Prevention<br />

Tip 1: Get more physical activity<br />

Physical activity can help you lose weight but even if it doesn't, it's<br />

still important to get off the couch. Physical activity lowers blood<br />

sugar and boosts your sensitivity to insulin — which helps keep<br />

your blood sugar within a normal range.<br />

Tip 2: Get plenty of fiber<br />

It's rough, it's tough — and it may reduce the risk of diabetes by<br />

improving your blood sugar control. Fiber intake is also associated<br />

with a lower risk of heart disease.<br />

tip 3: Go for whole grains<br />

Whole grains may reduce your risk of diabetes and help maintain<br />

blood sugar levels. Try to make at least half your grains whole<br />

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various breads, pasta products and ready-to-eat cereals. Look for<br />

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the ingredient list.<br />

tip 4: Lose extra weight<br />

If you're overweight, diabetes prevention may hinge on weight<br />

loss. In one study, overweight adults who lost a modest amount<br />

of weight and exercised regularly reduced the risk of developing<br />

diabetes by 58 percent over three years.<br />

tip 5: Skip fad diets and make healthier choices<br />

Low-carb or other fad diets may help you lose weight at first, but<br />

their effectiveness at preventing diabetes isn't known; nor are<br />

their long-term effects. By limiting a particular food group, you<br />

may be giving up essential nutrients. Instead, think variety and<br />

portion control as part of an overall healthy-eating plan.<br />

All products may not be stocked in all distribution centers


cardinalhealth.com<br />

5 % OFF<br />

up front PROMOTIONS<br />

COMPLETELY FRONT END UP FOCUS FRONT 15


16<br />

up front PROMOTIONS<br />

Carmex Halls<br />

Save<br />

8%<br />

CIN Description<br />

2988475 Carmex Click Stick SPF15 .075oz<br />

UPC 0-83078-11317-9<br />

1189026 Carmex Jar .25oz<br />

UPC 0-83078-11311-7<br />

3674942 Carmex Jar Carded .25oz<br />

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4235883 Carmex Moisture Plus SPF15<br />

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UPC 0-83078-00008-0<br />

1067503 Carmex Tube .35oz<br />

UPC 0-83078-11313-1<br />

Insight Pharmaceuticals<br />

CIN Description<br />

1334234 Cepastat Cherry 18ea<br />

UPC 3-63736-20418-1<br />

1090026 Cepastat Extra Strength 18ea<br />

UPC 3-63736-21918-5<br />

UltiMed<br />

CIN Description<br />

COMPLETELY UP FRONT<br />

Save<br />

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3777323 Ulticare Mini Pen 31gx6mm 100<br />

UPC 3-57515-09563-3<br />

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UPC 3-57515-09583-1<br />

3777414 Ulticare Orig Pen 29gx12mm 100<br />

UPC 3-57515-09512-1<br />

CIN Description<br />

2971232 Cough Drop SF Black Cherry 25ea<br />

UPC 3-12546-62542-6<br />

2971240 Cough Drop SF Citrus 25ea<br />

UPC 3-12546-62546-4<br />

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Menthol 25ea<br />

UPC 3-12546-62544-0<br />

Similasan<br />

CIN Description<br />

Save<br />

10%<br />

Save<br />

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4210324 Cough Mucus Relief for Kids<br />

Liquid 4oz<br />

UPC 0-94841-25611-5<br />

4210357 Cough Relief for Kids Liquid 4oz<br />

UPC 0-94841-25610-8<br />

3942158 Ear Relief Children's 10ml<br />

UPC 0-94841-25518-7<br />

3274180 Ear 10ml<br />

UPC 0-94841-25514-9<br />

2363471 Eye Drop Allergy #2 10ml<br />

UPC 0-94841-30024-5<br />

2327351 Eye Drop #1 10ml<br />

UPC 0-94841-30014-6<br />

Airborne<br />

CIN Description<br />

3486529 Airborne Lemon Lime Tablets 10ea<br />

UPC 6-47865-10004-1<br />

4283826 Airborne On The Go<br />

Powder Packets 10ea<br />

UPC 6-47865-30991-8<br />

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4227880 Airborne Very Berry Tablets 10ea<br />

UPC 6-47865-10094-2<br />

3711553 Airborne Pink Grapefruit Tablets 10ea<br />

UPC 6-47865-10017-1<br />

Mucinex<br />

CIN Description<br />

Save<br />

7%<br />

Save<br />

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3726213 Children's Bubble Gum Mini-Melts<br />

Granule Packet Box 12ea<br />

UPC 3-63824-25412-8<br />

3726197 Children's Cherry 100-5mg/5ml<br />

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3990066 Children's Cough Suppressant<br />

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3990165 Children's Orange Crème<br />

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All products may not be stocked in all distribution centers


CIN Description<br />

3967411 Alpha Betic Omega 3 EFA Softgel<br />

60ea<br />

UPC 0-20065-60022-9<br />

3967403 Alpha Betic Cinnamon+<br />

Chromium & Biotin Softgel 60ea<br />

UPC 0-20065-60024-3<br />

2889095 Alpha Betic Multivitamin 30ea<br />

UPC 0-20065-60038-0<br />

3967320 Alpha Betic Alpha Lipoic Acid<br />

Softgel 60ea<br />

UPC 0-20065-60023-6<br />

CIN Description<br />

2508752 75mg Tabs 30ea<br />

UPC 6-81421-03005-2<br />

2566008 75mg Tabs 60ea<br />

UPC 6-81421-03006-9<br />

2844488 75mg Tabs 80ea<br />

UPC 6-81421-03007-6<br />

3621778 Maximum Strength 150mg Tabs<br />

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UPC 6-81421-03103-5<br />

3621786 Maximum Strength 150mg Tabs<br />

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3979416 Maximum Strength 150mg<br />

Coolmint Tabs 24ea<br />

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3979424 Maximum Strength 150mg<br />

Coolmint Tabs 50ea<br />

UPC 6-81421-03203-2<br />

cardinalhealth.com<br />

CIN Description<br />

4117990 Florastor Blisterpack 250mg 20ea<br />

UPC 7-04142-00024-8<br />

3966272 Florastor Kids 250mg 1X20ea<br />

UPC 7-04142-00023-1<br />

CIN Description<br />

2601433 Ferro-Sequels 3X10UD Tabs<br />

Blister pack<br />

UPC 6-36652-26768-5<br />

1245778 Posture-D 600-50-266mg Tab<br />

60ea<br />

UPC 6-36652-74020-1<br />

2819514 Soy Max Menopause 185-25mg<br />

60ea<br />

UPC6-36652-20100-9<br />

up front PROMOTIONS<br />

Alpha Betic Save Biocodex Inc. Save AK Pharma Inc.<br />

Zantac<br />

8%<br />

Save<br />

10%<br />

Inverness Medical<br />

Diabetes facts<br />

10%<br />

Save<br />

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CIN Description<br />

2534733 Prelief Tabs 60ea<br />

UPC 0-41383-22002-9<br />

3033776 Prelief Tabs 120ea<br />

UPC 0-41383-26001-8<br />

Blacksmith Brands<br />

CIN Description<br />

1359454 Efferdent 40ea<br />

UPC 8-14832-01001-0<br />

2552701 Efferdent Plus Mint 36ea<br />

UPC 0-12547-63623-9<br />

1267913 Effergrip 1.5oz<br />

UPC 0-12547-63966-7<br />

1267996 Effergrip 2.5oz<br />

UPC 0-12547-63965-0<br />

Save<br />

5%<br />

Save<br />

7%<br />

• An estimated 285 million people, corresponding to 6.4% of the world's adult<br />

population, will live with diabetes in 2010. The number is expected to grow to<br />

438 million by 2030, corresponding to 7.8% of the adult population.<br />

• While the global prevalence of diabetes is 6.4%, the prevalence varies from<br />

10.2% in the Western Pacific to 3.8% in the African region. However, the<br />

African region is expected to experience the highest increase.<br />

• 70% of the current cases of diabetes occur in low- and middle-income<br />

countries. With an estimated 50.8 million people living with diabetes, India has<br />

the world’s largest diabetes population, followed by China with 43.2 million.<br />

COMPLETELY FRONT END UP FOCUS FRONT 17


18<br />

up front PROMOTIONS<br />

Medline Industries Save<br />

10%<br />

CIN Description<br />

4283156 Curad Extreme Hold Bandage XL<br />

10ea<br />

UPC 0-80196-32070-0<br />

4164703 Curad Extreme Hold Bandage<br />

20ea<br />

UPC 0-80196-32076-2<br />

4283370 Curad Eye Patch 20ea<br />

UPC 0-80196-32379-4<br />

4283404 Curad Flex Fabric Assorted 100ea<br />

UPC 0-80196-32616-0<br />

4283396 Curad Scar Therapy 2.62 X 1.5 Inch<br />

21ea<br />

UPC 8-84389-10318-3<br />

4061701 Remedy Antifungal Cream and<br />

Paste 4oz<br />

UPC 0-80196-75364-5<br />

4061743 Remedy Calazime Protectant<br />

Paste 4oz<br />

UPC 0-80196-30615-5<br />

4061677 Remedy Dimethicone 5% Barrier<br />

Tube 4oz<br />

UPC 0-80196-75363-8<br />

4062741 Remedy Dry Skin Repair 4oz<br />

UPC 0-80196-75368-3<br />

4061727 Remedy Nutrashield Skin<br />

Protectant 4oz<br />

UPC 0-80196-75370-6<br />

Silent Snooz<br />

CIN Description<br />

4234845 Snore Relief Eucalyptus 30ea<br />

UPC 7-364280-1002-3<br />

4234852 Snore Relief Unscented 30ea<br />

UPC 7-36428-01001-6<br />

COMPLETELY UP FRONT<br />

Save<br />

10%<br />

Spenco<br />

CIN Description<br />

3641321 Spenco Gel Insole Size 2<br />

UPC 0-38472-79542-1<br />

3641354 Spenco Gel Insole Size 3<br />

UPC 0-38472-79543-8<br />

3641339 Spenco Gel Insole Size 4<br />

UPC 0-38472-79544-5<br />

3641404 Spenco Gel Insole Size 5<br />

UPC 0-38472-79545-2<br />

Blistex<br />

CIN Description<br />

1750108 Kank-A Professional Strength<br />

Liquid 20% .33oz<br />

UPC 0-413882-0391-1<br />

3442993 Kank-A Soft Brush Gel .07oz<br />

UPC 0-413882-0392-8<br />

4260006 Kank-A Soothing Beads 75ea<br />

UPC 0-41388-00156-2<br />

Save<br />

10%<br />

Save<br />

8-10%<br />

Save<br />

8%<br />

Save<br />

10%<br />

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Church & Dwight<br />

CIN Description<br />

1065432 Orajel Baby Nightime Formula<br />

10% .18oz<br />

UPC 3-10310-33940-1<br />

1244870 Orajel Baby Teething Pain<br />

Medicine Gel 7.5% .33oz<br />

UPC 3-10310-03313-2<br />

2412799 Orajel Baby Teething Pain<br />

Medicine Liquid Berry 7.5% .45oz<br />

UPC 3-10310-31856-7<br />

3964095 Orajel Baby Day Night Teething<br />

Gel .33oz<br />

UPC 3-10310-31955-7<br />

3468188 Orajel Baby Tooth and Gum<br />

Cleanser Fruit 0.7oz<br />

UPC 3-10310-32270-0<br />

3418894 Orajel Teething Baby Swabs 12ea.<br />

UPC 3-10310-34038-4<br />

Medtech Products<br />

CIN Description<br />

Save<br />

8%<br />

Save<br />

10%<br />

4112348 Saf-T-Pops 30-6.5mg Assorted<br />

30ea<br />

UPC 7-56184-16075-6<br />

4230058 Little Colds Sore Throat Relief<br />

12oz<br />

UPC 7-56184-16114-2<br />

4230066 Little Colds Mucus Relief 12oz<br />

UPC 7-56184-16113-5<br />

4332193 Little Fevers 80mg/ml 1oz<br />

UPC 7-56184-10110-0<br />

4332698 Little Colds Honey Elixor 4oz<br />

UPC 7-56184-10054-7<br />

All products may not be stocked in all distribution centers


Zapzyt<br />

CIN Description<br />

4082707 Pore Treatment Gel 2% .75oz<br />

UPC 0-10768-00090-7<br />

2864734 Acne Treatment Gel 10% 1oz<br />

UPC 0-10768-00110-2<br />

2866440 Acne Wash 2% 6.25oz<br />

UPC 0-10768-00070-9<br />

4033577 Acne Pack Pack Step 3ea<br />

UPC 0-10768-00080-8<br />

Perfecta Products<br />

CIN Description<br />

2417574 Zims Crack Crème 2oz<br />

UPC 7-814850-3204-4<br />

3338431 Zims Crack Crème Diabetic 4oz<br />

UPC 7-81485-04404-7<br />

3551819 Zims Crack Crème Heel and Feet<br />

4oz<br />

UPC 7-81485-04504-4<br />

3400496 Zims Crack Crème Lip Tube .35oz<br />

UPC 7-81485-06601-8<br />

3008133 Zims Crack Crème Tube 2.25oz<br />

UPC 7-81485-01203-9<br />

cardinalhealth.com<br />

Save<br />

12%<br />

Save<br />

12%<br />

Stiefel Labs<br />

CIN Description<br />

1140417 Panoxyl 5% 4oz<br />

UPC 0-73462-09825-0<br />

4229811 Panoxyl 10% 2.6oz<br />

UPC 0-73462-09803-8<br />

1168236 Panoxyl 10% 4oz<br />

UPC 0-73462-09835-9<br />

3927464 Panoxyl 10% 5.2oz<br />

UPC 0-73462-09855-7<br />

TechWorld<br />

CIN Description<br />

Support the Great American Smokeout,<br />

November 18<br />

Save<br />

8%<br />

4241998 NasalCare Nasal Irrigator Kit 1ea<br />

UPC 8-51107-00021-5<br />

4242053 NasalCare Nasal Rinse Regular<br />

Packets 30ea<br />

UPC 8-51107-00041-3<br />

4330395 NasalCare Rinse for Kids Kit 1ea<br />

UPC 8-51107-00001-7<br />

Cigarettes contain more than 4,800 chemicals, according to the<br />

Centers for Disease Control (CDC). Sixty-nine of these chemicals<br />

have been proven to cause cancer.<br />

Save<br />

8%<br />

up front PROMOTIONS<br />

Palmer’s<br />

CIN Description<br />

2962728 Cocoa Butter Body Oil 8.5oz<br />

UPC 0-10181-04170-9<br />

Save<br />

8%<br />

2874980 Cocoa Butter Cream Soap Bar<br />

3.5oz<br />

UPC 0-10181-04555-4<br />

2874972 Cocoa Butter Cream Tube 3.75oz<br />

UPC 0-10181-04350-5<br />

3258910 Cocoa Butter Cream Jar 3.5oz<br />

UPC 0-10181-04000-9<br />

3193059 Cocoa Butter Cream 7.25oz<br />

UPC 0-10181-04008-5<br />

2874956 Cocoa Butter Fragrance Free<br />

Lotion 8.5oz<br />

UPC 0-10181-04187-7<br />

3962842 Cocoa Butter Formula Scar Serum<br />

1oz<br />

UPC 0-10181-04052-8<br />

2874915 Cocoa Butter Formula Stretch<br />

Mark Cream 4.4oz<br />

UPC 0-10181-04035-1<br />

3761806 Cocoa Butter Lotion 8.5oz<br />

UPC 0-10181-05180-7<br />

4169082 Cocoa Butter Lotion SPF15 7oz<br />

UPC 0-10181-04143-3<br />

4060448 Cocoa Butter Lotion SPF15 8.5oz<br />

UPC 0-10181-04145-7<br />

3029568 Cocoa Butter Lotion Pump 13.5oz<br />

UPC 0-10181-04165-5<br />

2875102 Cocoa Butter Lotion 8.5oz<br />

UPC 0-10181-04180-8<br />

4060455 Cocoa Butter Skin Therapy Oil<br />

5.1oz<br />

UPC 0-101810-4153-2<br />

4060158 Cocoa Butter Stretch Mark Lotion<br />

Pump 8.5oz<br />

UPC 0-10181-04031-3<br />

3029550 Skin Success Eventone Fade<br />

Cream Regular 2% 2.7oz<br />

UPC 0-10181-07501-8<br />

1723428 Skin Success Eventone Cream 2%<br />

2.7oz<br />

UPC 0-10181-07500-1<br />

1098961 Skin Success Soap Bar 3.5oz<br />

UPC 0-10181-07380-9<br />

COMPLETELY FRONT END UP FOCUS FRONT 19


20<br />

up front PROMOTIONS<br />

Medicool<br />

CIN Description<br />

3461068 Dia-Pak Classic 1ea<br />

UPC 0-39656-60011-1<br />

4166286 Medicooler Mini Refrigerator<br />

1ea<br />

UPC 0-36765-51071-3<br />

3970068 Pen Plus Case 1ea<br />

UPC 0-36765-24433-5<br />

1681238 Protector Case 1ea<br />

UPC 3-67650-00001-0<br />

A&D Medical Products<br />

CIN Description<br />

4167581 Lifesource Wireless Activity<br />

Monitor 1ea<br />

UPC 0-93764-60218-4<br />

4167912 Lifesource Wireless Automatic<br />

Blood Pressure Monitor 1ea<br />

UPC 0-93764-60220-7<br />

COMPLETELY UP FRONT<br />

Save<br />

10-15%<br />

Save<br />

15%<br />

Save<br />

10%<br />

Save<br />

15%<br />

Save<br />

15%<br />

Save<br />

10%<br />

Owen Mumford<br />

CIN Description<br />

3672300 Autolet Impression Lancet Device<br />

1ea<br />

UPC 3-84700-27001-8<br />

2565596 Unilet Comfort Touch 30 Gauge<br />

100ea<br />

UPC 3-84700-46501-8<br />

2944312 Unilet Comfort Touch Ultra Thin<br />

28 Gauge 100ea<br />

UPC 3-84700-92501-7<br />

4226932 Unilet Comfort Touch 26 Gauge<br />

100ea<br />

UPC 3-84700-43501-1<br />

First Check Diagnostics<br />

CIN Description<br />

4164364 Alcohol Test 2ea<br />

UPC 6-43281-61099-7<br />

3912938 Four Drug Cup Test 1ea<br />

UPC 6-43281-06904-7<br />

4048369 Marijuana THC Cup Test ea<br />

UPC 6-43281-06155-3<br />

Save<br />

20%<br />

Save<br />

8%<br />

Carex <strong>Health</strong><br />

Brands<br />

CIN Description<br />

1199025 Bed Pan 108oz<br />

UPC 0-23601-00004-0<br />

1885862 Foam Cushion with Cover 1ea<br />

UPC 0-23601-87010-0<br />

1129071 Sitz Bath 1ea<br />

UPC 0-23601-87080-3<br />

1835248 Rubber Cushion Inflatable 16 Inch<br />

1ea<br />

UPC 0-23601-87030-8<br />

1082767 Urinal Male 1ea<br />

UPC 0-23601-87070-4<br />

1835172 Urinal Female 1ea<br />

UPC 0-23601-87060-5<br />

First Quality Products<br />

CIN Description<br />

Save<br />

10%<br />

Save<br />

5%<br />

3532223 Prevail Premium Washcloth Refill<br />

96ea<br />

UPC 0-90891-12707-8<br />

3532371 Prevail Premium Washcloth 96ea<br />

UPC 0-90891-12706-1<br />

3965167 Prevail Washcloth Soft pack<br />

12X48ea<br />

UPC 0-90891-12700-9<br />

3173515 Prevail Washcloth Tub 12X48ea<br />

UPC 0-90891-12701-6<br />

3321163 Wet Wipes Refill 12X48ea<br />

UPC 0-90891-12702-3<br />

All products may not be stocked in all distribution centers


cardinalhealth.com<br />

from Bayer in your<br />

Leader® Pharmacy<br />

Circular!<br />

up front PROMOTIONS<br />

COMPLETELY FRONT END UP FOCUS FRONT 21


22<br />

up front PROMOTIONS<br />

COMPLETELY UP FRONT<br />

All products may not be stocked in all distribution centers


cardinalhealth.com<br />

10 % OFF<br />

up front PRIVATE LABEL<br />

Quality home healthcare products you can trust.<br />

5 % OFF<br />

Pass along great<br />

savings on a variety<br />

of Leader® products.<br />

DESCRIPTION CIN UPC % OFF<br />

Cinnamon • Clearly 500mg 100ea states that Cold-EEZE 4290458 is 096295119190 a cold 10%<br />

Clotrimazole AF 1% 1oz 2256998 096295102741<br />

remedy which tells the consumer it is<br />

Cough Drops SF Black Cherry 30ea 2441020 096295106596<br />

different than a cough drop.<br />

Cough Drops SF Menthol 30ea 2441038 096295106602<br />

10%<br />

10%<br />

10%<br />

Fiber Supplement • Communicates SF 12.3oz what 4013488 the product 096295115055 does, 10%<br />

Foot Soap reduces 8X1oz duration of the 4279535 common 096295119046 cold 10%<br />

Heating Pad Moist Dry 1ea 4125050 096295116731<br />

Heating • Pad Communicates Dry 1ea new improved 4125043 096295116724 taste.<br />

10%<br />

10%<br />

Natural • Vegetable Communicates SF Orange Stick 10oz all natural 2303204 flavor. 096295103229<br />

Nebulizer w/ Compressor 1ea 4257804 096295118070<br />

Tolnaftate • Highlights AF 1% 1oz pharmacists’ 2534121 096295107296<br />

10%<br />

10%<br />

10%<br />

Tussin DM recommendation.<br />

100 - 10/5 Clear 4oz 2545499 096295107630 10%<br />

Vitamin Chromium PIC 200mcg 100ea 4239414 096295117615 10%<br />

TrustWorth<br />

home healthcare essentials<br />

TrustWorth products offer a high quality, affordable<br />

way to help your customers maintain healthy and active<br />

lifestyles. We guarantee that your customers will be<br />

satisfied with these essential home healthcare products.<br />

DESCRIPTION CIN UPC % OFF<br />

Cane Holder 1ea 4070801 096295115482 5%<br />

Cane Ice Grip 1ea 4070827 096295115499 5%<br />

Cane Tourist Aluminum Black 1ea 4070918 096295115581 5%<br />

Cane Tourist Aluminum Bronze 1ea 4070926 096295115598 5%<br />

Cane Tourist Aluminum Silver 1ea 4070934 096295115604 5%<br />

Cane Tourist Natural 1ea 4070942 096295115611 5%<br />

Cane Tourist Walnut 1ea 4070967 096295115628 5%<br />

Cane Wrist Strap 1ea 4070975 096295115635 5%<br />

COMPLETELY FRONT END UP FOCUS FRONT 23


© 2010 <strong>Cardinal</strong> <strong>Health</strong>. All rights reserved. CARDINAL HEALTH, the <strong>Cardinal</strong> <strong>Health</strong><br />

LOGO, and Essential to care are trademarks or registered trademarks of <strong>Cardinal</strong><br />

<strong>Health</strong>. All other marks are the property of their respective owners.<br />

Lit. No. 1CHP1451-11 (11/10)<br />

Tell us how you increased your<br />

OTC front end sales!<br />

<strong>Cardinal</strong> <strong>Health</strong> would like you to share your ideas and publish them in<br />

the monthly planner. We would like to provide other stores with your<br />

stories on how you increased sales. E-mail pictures of your end caps,<br />

counter units or even how you set your pharmacy counters. It also can<br />

be a merchandising tip that you use in your store. We will post your<br />

picture in the planner along with your quote. Send all your suggestions<br />

to Rhonda.Heneisen@cardinalhealth.com.<br />

<strong>Cardinal</strong> <strong>Health</strong> calendar of events for November<br />

• Leader® Nasal Spray Buy One Get One Free (CIN 2259984)<br />

shipping end of October for November.<br />

• Kaz Vaporizers Counter Unit 6pc <strong>Health</strong> Focus Display shipping<br />

the end of October for November.<br />

• Summer Sun Care Catalog for 2011 to be distributed.<br />

• <strong>Up</strong>dated Pain Relief planogram on Consumer <strong>Health</strong> <strong>Front</strong> End<br />

Solutions website.<br />

• Great American Smokeout is November 18<br />

<strong>Up</strong>coming events for December<br />

• Mucinex Floorstand 24pc <strong>Health</strong> Focus Display shipping the end<br />

of November for December.<br />

• <strong>Up</strong>dated Incontinence and Smoking Deterrents planogram on<br />

Consumer <strong>Health</strong> <strong>Front</strong> End Solutions website.<br />

• Deadline for conversion to new 6 tier retail pricing<br />

cardinalhealth.com<br />

<strong>Cardinal</strong> <strong>Health</strong><br />

7000 <strong>Cardinal</strong> Place<br />

Dublin, Ohio 43017<br />

For additional information, please contact<br />

your <strong>Cardinal</strong> <strong>Health</strong> sales representative or<br />

Customer Service at 800.926.3161.

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