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Completely Up Front - Cardinal Health

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6<br />

up front OPPORTUNITIES<br />

Home <strong>Health</strong>care Product Guide<br />

2010 - 2011<br />

Now available!<br />

This comprehensive catalog<br />

features more than 3,000<br />

of the top selling home<br />

healthcare products. The<br />

catalog is broken into 22<br />

sections and includes<br />

Leader®, TrustWorth and<br />

national brand products.<br />

Most of these products<br />

are available for next day<br />

delivery from your <strong>Cardinal</strong><br />

<strong>Health</strong> Distribution Center.<br />

Also included in the<br />

catalog is information on<br />

our Diabetes and Home<br />

<strong>Health</strong>care Specialized Care Centers and our Home<br />

<strong>Health</strong>care Customer Service support team.<br />

To order, please contact Home <strong>Health</strong>care Customer Service<br />

at 800.530.2696.<br />

Solutions for Everyday Living Catalog<br />

To help drive home healthcare products at your pharmacy,<br />

<strong>Cardinal</strong> <strong>Health</strong> offers the Solutions for Everyday Living Catalog.<br />

This consumer/caregiver catalog is a great marketing tool for any<br />

pharmacy that sells home healthcare products. Pharmacies can<br />

offer these products without actually stocking the items on their<br />

shelves since items can be ordered and received the next day.<br />

Pricing:*<br />

Standard (non-customized) $0.75 each<br />

Custom cover<br />

50 - $1.50 each;<br />

100 - $1.25 each;<br />

250 - $1.00 each<br />

500 - $0.85 each<br />

*Plus UPS freight and tax charge<br />

How to Order:<br />

1) Go to cardinalhealth.com<br />

2) Under “Service Solutions” click on<br />

“Consumer <strong>Health</strong> <strong>Front</strong><br />

End Solutions”<br />

3) Click on “Home <strong>Health</strong>care,” click<br />

on “Home <strong>Health</strong>care Catalogs”<br />

4) Click on “Click here to Order” (located in the middle of<br />

the page)<br />

Contact Andra Lengal for more details. Phone: 614.757.3731<br />

E-mail: andra.lengal@cardinalhealth.com<br />

COMPLETELY UP FRONT<br />

Advertising solutions for retail pharmacies<br />

– Monthly Ad Program<br />

The Monthly Ad Program is a consumer<br />

print advertising program for Leader®,<br />

Medicine Shoppe and Medicap pharmacies<br />

featuring national and private label brand<br />

products.<br />

Features<br />

- No charge for in-store flyers<br />

- No charge for ad kit containing window<br />

signs, shelf talkers, price stickers and order<br />

guide<br />

- Manufacturer discounts on most<br />

advertised product<br />

- 90 days dating if you choose to receive the<br />

SOQ (suggested order quantity)<br />

- Mailing options available<br />

An additional option: create your own custom ad<br />

When you’re on the Monthly Ad Program you have an option to<br />

create your own circular.<br />

- Add your own products<br />

- Advertise store events<br />

- Change ad retails<br />

Some examples stores have placed<br />

in their custom ads are:<br />

- Fabric<br />

- Candles<br />

- Watches<br />

- Make-up<br />

- Holiday decorations<br />

Andra Lengal<br />

Product/Marketing<br />

Manager<br />

Cost for custom ads<br />

Only $300 (printer plate change fee)<br />

5,000 quantity minimum<br />

Customer pays print and ship costs (shared mail, solo mail<br />

or newspaper)<br />

Contact Andra Lengal for more details. Phone: 614.757.3731<br />

E-mail: andra.lengal@cardinalhealth.com<br />

All products may not be stocked in all distribution centers

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