Completely Up Front - Cardinal Health

4
up front OPPORTUNITIES
The Diabetes Specialized
Care Center
Take a moment to
understand your pharmacy’s
diabetic shopper
The diabetic consumer is a valuable
shopper at your pharmacy. Did you
know that this consumer visits a
pharmacy 48% more times than the
average consumer? Not only does Kirsten Hochradel
this customer spend more time
in your pharmacy than any other
customer, but statistics show that
the diabetic patient provides profitability throughout your
whole store.
Back End (Rx):
-Annually, the diabetic patient fills an average of 44
prescriptions per year with a prescription spend of over
$50 billion
Front End (OTC):
-In 2010, over-the-counter diabetes products will generate
$3.4 billion
Diabetes is an epidemic — according to the American
Diabetes Association, there is a reported 24 million
diagnosed cases and 57 million people living with
prediabetes.
Our focus in Cardinal Health’s Diabetes Specialized Care
Center is to provide your pharmacy the tools to better
care, counsel and educate your diabetic patients while
aiding you to provide all of the diabetes products this
patient expects in their pharmacy. As a pharmacist, you
are seen as a vital resource in the diabetic patient’s circle
of care!
Resources available through the Diabetes Specialized
Care Center include training for pharmacists and staff,
educational offerings, marketing support and product
recommendations.
November is coined as National Diabetes Month,
which is the perfect time to enhance your pharmacy’s
diabetes offering. If you are interested in learning how
you can increase your focus to your diabetes patients
while realizing substantial profitability, please contact
Kirsten Hochradel at: 614.553.3290 or
Kirsten.Hochradel@cardinalhealth.com.
COMPLETELY UP FRONT
Sign, sign, everywhere a sign…
…Can’t you read the signs? That song
brings up some great points. Are you
pulling that price or policy out of a
hat like a magician or is it correct?
Don’t make people guess what it is
you’re trying to say. If you build an
endcap with specials you bought
at the RBC and you are going to
discount the retail to turn some sales,
then say that… with a sign. And don’t
forget about moving out the items
that haven’t sold.
ALL ITEMS ON
THIS SHELF
20% OFF
ALL ITEMS
REDUCED FOR
IMMEDIATE SALE
David Abrams
Store Manager, Buyer
Davidson Drugs #2
If you have a photo
lab, that’s a big help,
but 4 X 6 index
cards and some
nice printing do a
great job. Sign every
shelf so there’s no
question.
If you can
make 8 X 10
signs and put
them above
the top shelf
in a holder,
that’s a plus.
Remember,
a sign is called a “silent salesperson.” You don’t even have to pay
insurance or social security taxes on them!
IN STORE
SPECIAL Buy 1
Get 1 Free
of equal
You’ve heard of
Great Clips®?
How about great
clip strips?
Six to twelve pieces of a
pegable item can be added
on a clip strip in a related
aisle. Get some additional
sales generated from a simple merchandising tool. You can put
lip balm with suntan products, batteries in the toy section, trial
size Band-Aids anywhere in the
store, Scotch tape near gifts,
oral care sprays near men’s’
razors and more. Be creative,
get that excess stock out of
your backroom and make your
sales go up !
special purchase
2 for $6.99
reg. $4.19 ea.
All products may not be stocked in all distribution centers