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Supply Chain Management

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The Effect of Demand Uncertainty<br />

Most companies treat the world as if it were predictable:<br />

Production and inventory planning are based on forecasts of demand<br />

made far in advance of the selling season<br />

Companies are aware of demand uncertainty when they create a<br />

forecast, but they design their planning process as if the forecast<br />

truly represents reality<br />

Recent technological advances have increased the level of demand<br />

uncertainty:<br />

Short product life cycles<br />

Increasing product variety<br />

Unternehmensnetzwerke<br />

12

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