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WD200711ZA-sm.pdf

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Gadget Hall of Fame<br />

Polaroid SX-70<br />

Land Camera<br />

Remember film? Loading it, shooting<br />

it all too quickly, driving to the<br />

Fotomat—lots of delayed gratification<br />

and blurry prints. Before digital<br />

banished those bad memories,<br />

there was Polaroid, whose SX-70<br />

was the first mainstream instant<br />

camera to develop photos with no<br />

chemical bath—or film-peeling—<br />

required. A <strong>sm</strong>ashing success, the<br />

camera made Polaroid synonymous<br />

with automatic film development<br />

and became such a staple of<br />

’70s life that at one point, Americans<br />

reportedly spent more money<br />

on Polaroid film than on toothpaste.<br />

The product also endured<br />

through the company’s 2001<br />

bankruptcy: Film for the SX-70<br />

was discontinued only a year ago.<br />

0 5 6 WIRED TEST1972<br />

ERIN ZELLERS

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