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Gadget Hall of Fame<br />
Polaroid SX-70<br />
Land Camera<br />
Remember film? Loading it, shooting<br />
it all too quickly, driving to the<br />
Fotomat—lots of delayed gratification<br />
and blurry prints. Before digital<br />
banished those bad memories,<br />
there was Polaroid, whose SX-70<br />
was the first mainstream instant<br />
camera to develop photos with no<br />
chemical bath—or film-peeling—<br />
required. A <strong>sm</strong>ashing success, the<br />
camera made Polaroid synonymous<br />
with automatic film development<br />
and became such a staple of<br />
’70s life that at one point, Americans<br />
reportedly spent more money<br />
on Polaroid film than on toothpaste.<br />
The product also endured<br />
through the company’s 2001<br />
bankruptcy: Film for the SX-70<br />
was discontinued only a year ago.<br />
0 5 6 WIRED TEST1972<br />
ERIN ZELLERS