urban - Norco

DESIGN
PHILOSOPHY>>
Norco’s 2013 bicycles are the physical expression of our promise to listen, innovate and ride. This promise is not just some contrived
marketing slogan we pay lip service to. It is the cornerstone of our commitment to build the finest bicycles for your riding adventures.
At the heart of our promise is innovation – innovation fuelled by active listening and endless hours riding bikes. At every opportunity,
we gather intelligence that helps guide our efforts to realize the most rewarding and memorable riding experiences. Our worldclass
team of athletes, dealers, riders, staff and distributors provide us with invaluable feedback. From there, our development
team combines advanced design and manufacturing techniques with select materials to craft our distinctive bicycle designs.
Ultimately, we want you to enjoy the greatest ride possible every time you throw a leg over a Norco bicycle. It is your ride
that drives us to strive for perfection with every bike we make. On the road, on the trail, through the mountain pass or
in the city, we know your next adventure depends on it.
for yourself. When you get it out on the trail and it does and feels exactly as it is supposed to, when the bike
proves us right, that’s the ultimate payoff. Finally the bikes make their way out into the world, to be ridden by
people like you, where the process begins all over again: you tell us what you like, and we listen… When
you get it out on the trail and it does and feels exactly as it is supposed to, when the bike proves us right,
that’s the ultimate payoff. Finally the bikes make their way out into the world, to be ridden by people like
you, where the process begins all over again: you tell us what you like, and we listen…