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With FUCHS through the desert
FUCHS LUBRIFIANT FRANCE sponsors the 4L Trophy
It is one of the last great adventures –
the 4L Trophy. This year again, about
1,200 teams had to survive a rally of
approximately 6,000 kilometers from
Paris to Marrakech. About 700 kilometers
went through the Moroccan
desert. On the steering wheel of Re -
nault 4 vehicles, about 2,000 college
students from all around the world do
not really need speed but orientation
skills instead. Only supported by a road
book with basic directions, a map of
Morocco and a compass they can prove
their driving skill on desert tracks. In
addition to the adventure, again the
humanitarian aspect was in focus at
this twelfth 4L Trophy from 19 February
to 1 March. All participants had to take
minimum 50 kg of educational materi-
als for school kids in south Morocco
along their journey. In 2010, 78.5 tons
of humanitarian aid, such as school
materials, medical care packages and
On the track of the 4L Trophy supported by
FUCHS LUBRIFIANT FRANCE: Jérémy Foulon and
Mehdi Sinno.
Woman power at
FUCHS AUSTRIA
Elfriede Gruber secures top spot in sales
competition
For three years now, a male-dominated
domain has been broken at FUCHS AUS-
TRIA SCHMIERMITTEL – of nine employees
working in the field service team,
two are ladies. Claudia Koller, a trained
master mechanic, joined the team in
January 2007. Elfriede Gruber moved to
FUCHS from a partner company in No -
vem ber 2007.
The success of this female reinforcement
has now also been reflected in the annual
sales competition organized by the
Aus trian FUCHS subsidiary. Elfriede Gru-
ber’s margin of victory over the secondplaced
person was considerable, and the
places after her were occupied by Raimund
Schmid and Dieter Schadinger.
The competition has been held for 15
years now. The focus is on securing new
customers, reactivating old customers,
achieving the planned level of earnings
and meeting specified deadlines. With
the aid of this competition, FUCHS in
Austria has managed to secure around
600 new customers or reactivate customers
and thus safeguard success for the
future. The “woman power” in the field
ser vice team of FUCHS AUSTRIA SCHMIER-
MITTEL brings a great deal of fresh impetus
to the field service team and really
encourages male colleagues to do better.
Manfred Reitinger, managing director of FUCHS
AUSTRIA SCHMIERMITTEL (right), with the
winners of the sales competition: (left to right)
Raimund Schmid, Elfriede Gruber and Dieter
Schadinger.
solar cells were distributed to schools
and villages under the supervision of
the UN Children’s Fund UNICEF and
thus helped an estimated 25,000 children.
In order to support this humanitarian
initiative, FUCHS LUBRIFIANT FRANCE
sponsored the team of Jérémy Foulon
and Mehdi Sinno, both students in
their third year at the School of
Management Leonard de Vinci in Paris
and crossed their fingers that the
young drivers would finish the rally
successfully – it worked: Of the 1,200
teams, Jérémy und Mehdi came in
398 th , along with 80 kg of humanitarian
aid in their trunk which was given
out to Moroccan kids.
Award for top
performance
Quality, efficient logistics processes,
optimum technical support and collaboration
and excellent cost management
are the criteria that the
agri cultural equipment manufacturer
John Deere rates in presenting the
“Achieving Excellence” award for
outstanding performance by suppliers.
This is an award that was also
presented to FUCHS for the year
2009. The “Achieving Excellence
Award 2009” was accepted by Jeff
Meloy (left), Vice President National
Accounts, FUCHS LUBRICANTS, and
Dr. Timo Reister, Key Account OEM /
USA.