Market Analysis on the Yoga Industry
Market Analysis on the Yoga Industry
Market Analysis on the Yoga Industry
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Page 15 of 50<br />
Every staff member at Bala Fitness is welcome to partake in <strong>the</strong> blog. Daily topics may include -<br />
daily exercise tips, diet and nutriti<strong>on</strong> tips, wellness, newest fitness crazes, weight-lifting, yoga,<br />
TRX, cross-fit, pilates, spin, interviews, features, videos, stories - any compelling c<strong>on</strong>tent that<br />
gets people talking. In additi<strong>on</strong>, it provides a great way for Bala to communicate what's going <strong>on</strong><br />
at <strong>the</strong> gym, and in its community. Most importantly, it creates a c<strong>on</strong>necti<strong>on</strong> am<strong>on</strong>g its members<br />
with <strong>the</strong> staff, trainers, and each o<strong>the</strong>r.<br />
Comments<br />
This secti<strong>on</strong> allows members to give feedback <strong>on</strong> posts, and begin <strong>the</strong>ir own c<strong>on</strong>versati<strong>on</strong>s<br />
within a post.<br />
Distributi<strong>on</strong>/Subscripti<strong>on</strong><br />
RSS feed - we will encourage <strong>the</strong> user to subscribe to <strong>the</strong> Bala blog and automatically be notified<br />
when a post has been made.<br />
Email Syndicati<strong>on</strong> - Bala blog subscribers automatically receive an email when a blog post is<br />
made.<br />
Call to Acti<strong>on</strong>: promptly displayed is an area where users can sign up to receive regular blog<br />
posts from Bala. Referring <strong>the</strong> blog to a friend entitles <strong>the</strong>m to a discount at <strong>the</strong> juice bar.<br />
User Experience Launch & Email <str<strong>on</strong>g>Market</str<strong>on</strong>g>ing Referral Promoti<strong>on</strong><br />
Bala fitness will implement a launch of <strong>the</strong>ir user experience and specific email marketing<br />
campaign. The combinati<strong>on</strong> of <strong>the</strong> two promoti<strong>on</strong>al tactics is perfect for reaching <strong>the</strong>ir audience,<br />
and provides immediate value for <strong>the</strong> user and potentially somebody <strong>the</strong>y care about.<br />
Here is <strong>the</strong> promoti<strong>on</strong>:<br />
Golden Ticket Offer<br />
Bala Fitness will give <strong>the</strong> recipient of <strong>the</strong> Golden Ticket Offer <strong>the</strong> following:<br />
• A free initial c<strong>on</strong>sultati<strong>on</strong><br />
• One week free all access membership<br />
• No membership fee<br />
• M<strong>on</strong>thly membership: a premier package will be given for <strong>the</strong> price of a<br />
basic package.<br />
• Yearly package: a 25% discount<br />
• Free massage (up<strong>on</strong> signing)<br />
• Gift package with yearly membership including: Bala towel, Bala water<br />
bottle, industry magazines, Bala t-shirt, Bala iPod workout band, and<br />
complimentary beverage at <strong>the</strong> juice bar.
Change language