Market Analysis on the Yoga Industry

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Q3 2003 17.8% 12.6% 51.0% 76.4%
Q2 2003 14.2% 11.1% 47.1% 76.9%
Q1 2003 19.1% 11.3% 55.2% 81.7%
Open Times
For the first three quarters of 2003, 11 a.m. (PST) was the highest time period for reci
open their email messages. For the period of 8 a.m. through 4 p.m., more than 50% of
were opened by recipients and roughly 75% were opened during the period of 6 a.m. t
With 25%-30% of email messages sent between 9 a.m. and 11 a.m., it is not surprising
11 a.m. time slot is the highest open period. From a recipient perspective, U.S. West C
recipients are checking emails before lunch, while East Coasters are back from lunch
catching up.
Open Times
Time Sent 11 a.m. 8 a.m - 4 p.m. 6 a.m - 6 p.m
Q3 2003 6.8% 53.7% 74.5%
Q2 2003 6.6% 52.5% 73.4%
Q1 2003 7.3% 58.8% 77.7%
Sample Click-To-Open Rates
Open and click-through rates, the most commonly used and benchmarked email mark
metrics, provide marketers with a quick and reasonably accurate snapshot of how an e
message performed. By combining these two metrics into the click-to-open rate, howe
marketers have an additional and perhaps better tool to analyze and benchmark email
performance.
Click-to-open rate (CTOR) is simply the ratio of unique clicks as a percentage of uniq
The CTOR measures how effective your email message was in motivating recipients w
opened it, to then click a link. In other words, the click-to-open rate expresses the me
click-through rates as a percentage of messages opened, instead of messages delivered
Wednesday is "Opening Day"