Market Analysis on the Yoga Industry

Recommendations

Info

Page 32 of 50 Time of Day % of Users First thing in the morning 41% Right after dinner 18% Right when they get home from work 14% Right before they go to bed 14% In the middle of the night 40% Source: e<strong>Market</strong>er Where U.S. Online Users Check Their Email Location % of Users In Bed 23% In Class 12% In a Business Meeting 8% At a Wi-Fi Hotspot 6% At the Beach or Pool 6% In the Bathroom 4% While Driving 4% In Church 1% Source: e<strong>Market</strong>er Email Penetration Among Internet Users Email penetration is at an all-time high of 91 percent among Internet users between th 18 and 64, as reported by e<strong>Market</strong>er. Search has the second highest penetration among users. Total Number of Email Users in the U.S. In the US alone, 88% of adult Internet users have personal e-mail accounts. Further, 4
Page 33 of 50 them have e-mail access at work. Added together, e<strong>Market</strong>er estimates that 147 millio across the country use e-mail, almost every day. Email Activity Among Internet Users According to e<strong>Market</strong>er, a Pew Internet & American Life Project survey found that 91 Internet users between the ages of 18 and 64 send or read e-mail, and an even higher n users ages 65 or older do the same. The only other activity to even approach e-mail's p is using a search engine to find information. Email is Cheapest in Cost per Order Online <strong>Market</strong>ing Mediums and Average Cost Per Order Online Medium Cost Per Order Email >$7.00 Affiliate Programs $17.47 Paid Search $26.75 Banner Ads $71.89 Source: “State of Retailing Online 2007” by Shop.org of the National Retail Foundati Forrester Research, reported in Direct. E-<strong>Market</strong>ers Advancing Their Tactics An Internet Retailer survey found email marketers are taking positive steps to improve email marketing effectiveness and boost deliverability: 79.1%: Feature the company name prominently in the message “from” line 64.0%: Keep key message points high up in the message body to be seen when the m viewed in the preview pane 63.7%: Say they are trying to create the right mix of graphics and content in the mess 62.0%: Say they watch the message size to avoid sending messages that consume too bandwidth.
Page 1 and 2: Market Ana
Page 3 and 4: Page 3 of 50 Market</strong
Page 5 and 6: Page 5 of 50 2000s: The following a
Page 7 and 8: Page 7 of 50 There are also several
Page 9 and 10: Page 9 of 50 Price Strategies The p
Page 11 and 12:   Page 11 of 50 PEST Anal
Page 13 and 14: Page 13 of 50 Highlights will inclu
Page 15 and 16: Page 15 of 50 Every staff member at
Page 17 and 18: Page 17 of 50 By leveraging the pow
Page 19 and 20: Page 19 of 50 Great stories are sub
Page 21 and 22: Putting an advertisement in the yog
Page 23 and 24: Page 23 of 50 In the first three qu
Page 25 and 26: Page 25 of 50 subject lines short a
Page 27 and 28: Page 27 of 50 Email Delivery Rates
Page 29 and 30: Page 29 of 50 Subscribers I deleted
Page 31: Page 31 of 50 41%: Use their own fi
Page 35 and 36: Page 35 of 50 Email is Alive, Well
Page 37 and 38: Page 37 of 50 Trend of Email Volume
Page 39 and 40: Page 39 of 50 http://retailemail.bl
Page 41 and 42: Page 41 of 50 I don't remember sign
Page 43 and 44: Capitalize on improving response ra
Page 45 and 46: Page 45 of 50 Appendix 2: Descripti
Page 47 and 48: Appendix 3: Competitor Anal
Page 49 and 50: Core Competency(s) Competitive Adva

Market Analysis on the Yoga Industry

Create successful ePaper yourself

Delete template?

Save as template?