Market Analysis on the Yoga Industry
Market Analysis on the Yoga Industry
Market Analysis on the Yoga Industry
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Subscribers<br />
I deleted <strong>the</strong> excess email 45.6%<br />
I reported <strong>the</strong> sender as a spammer to my ISP 22.3%<br />
I unsubscribed 24.8%<br />
Had no effect <strong>on</strong> my habits 41.8%<br />
I spent more time <strong>on</strong> email overall 9.1%<br />
I spent less time with each email to manage <strong>the</strong><br />
excess<br />
9.5%<br />
Source: Fourth Annual Holiday Email C<strong>on</strong>sumer Survey 2008, published by Return P<br />
2007 C<strong>on</strong>sumer Email Snapshot<br />
Email statistics presented by JupiterResearch vice president David Daniels, at <strong>the</strong> Ema<br />
Summit in Park City, Utah, Dec. 2007:<br />
How Do Online C<strong>on</strong>sumers Spend Their Time?<br />
87%: Read email<br />
70%: Search for informati<strong>on</strong><br />
64%: Do search<br />
60%: Shop<br />
37%: Use instant messaging<br />
Email Usage<br />
274: Average number of pers<strong>on</strong>al emails weekly<br />
304: Average number of business emails weekly<br />
26%: Opt-in email campaigns as percentage of total inbox email<br />
74%: Email users with 2 email accounts<br />
18%: Email users who use mobile devices to sort email<br />
Unsubscribing Behavior<br />
53% Say email is irrelevant<br />
40% Say email comes too often<br />
26% Unsubscribe using spam butt<strong>on</strong>
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