Market Analysis on the Yoga Industry

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Email is Alive, Well and Improving
Email marketers, especially business marketers, remain bullish on email's performanc
the hype for new channels such as text messaging and podcasting. A <strong>Market</strong>ingSherpa
found 78% of business email marketers and 69% of consumer email marketers still th
email marketing is effective and its impact continues to grow, either "slowly" or "sign
Impact of Email
B-to-B
<strong>Market</strong>ers
B-to-C
<strong>Market</strong>ers
Increasing
Significantly
Increasing
Slowly
Not Changing
Noticeably
Slowly
Declining
Declini
Significa
35.6% 42.4% 6.8% 13.6% 1.7%
40.0% 29.1% 18.2% 10.9% 1.9%
Source: <strong>Market</strong>ingSherpa Email Benchmark Survey, November 2006.
Email Still Rules ROI
1. Email ROI per $1US spent: $51.45
2. Print catalogs: $7.20
3. Non-email Internet marketing: $21.08
Total industry spending projected 2006:
1. Email: $400 million
2. Print catalogs: $20 billion
3. Non-email Internet marketing: NSA
Projected sales generation, 2006:
1. Email: $18.5 million (+14.9%)
2. All direct marketing: $1.939 trillion
3. Non-email Internet marketing: $338.9 billion
Source: Direct <strong>Market</strong>ing Association Power of Direct report October 2006.
Email <strong>Market</strong>ing Growing; Spam Fading