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Market Analysis on the Yoga Industry

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Page 4 of 50<br />

Books from Jane F<strong>on</strong>da were introduced to <strong>the</strong> yoga market and emphasized yoga’s philosophy<br />

of coming from <strong>the</strong> heart ra<strong>the</strong>r from <strong>the</strong> intellect. O<strong>the</strong>r hybrids such as videotapes from Kathy<br />

Smith and Susan Powers were also popular.

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