Market Analysis on the Yoga Industry

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Consumer 'Email Insecurity' Documented
More than half of consumer email users use at least two email addresses, apparently to
themselves from spam and cybercrime, according to an October 2007 survey by email
service Habeas and market research firm Ipsos that found what it called a high "email
factor" among regular email users.
Among the findings:
73%: Survey participants who use email daily
62%: Concerned about becoming victims of fraud or cybercrime
60%: Say spam is becoming worse
83%: Say their email client's user interface has a spam button
23%: Say their email service has fraud detection
64%: Say permission/personal email regularly get routed to the spam folder or blocke
"Despite the popularity, ubiquity, cost-effectiveness and targeted nature of email, onli
relationships and the interactions that enable them are very fragile," said Habeas CEO
Cahill. "If individuals, marketers, businesses and Web 2.0 communities cannot place t
in email, the Internet's premier 'killer app' will not reach its full potential as these grou
refrain from using it for higher value interactions."
Source: Habeas.com
Spam Angst Reduced
The Pew Internet and American Life Project reported survey results are giving email m
and publisher a reason to grin: Americans seem to be less bothered by junk email than
four years ago.
18%: Spam is a big problem (25% in 2003)
51%: Spam is annoying (57% in 2003)
26%: Spam is not a problem at all (16% in 2003)
More Americans say they can tell good email from spam:
68%: Almost never unintentionally open spam (63% in 2003)
27%: Sometimes open spam email by accident (34% in 2003)
More users say they can manage email better:
71%: Use outside email filters