Crucell corporate brochure (PDF)
Crucell corporate brochure (PDF)
Crucell corporate brochure (PDF)
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34<br />
<strong>Crucell</strong>’s commitment to the world – Taking responsibility<br />
Taking responsibility for a better world<br />
<strong>Crucell</strong> is making great strides with the<br />
implementation of a comprehensive policy<br />
for integrating sustainability practices in our<br />
organization. In 2009, we outlined our CSR 4P<br />
policy framework incorporating the four ‘Ps’<br />
of Performance, People, Planet and Philanthropy.<br />
In 2010, we focused on bringing this policy to life<br />
in our global organization, with substantial success.<br />
A first step in this process was to establish a CSR Working Group, which<br />
is responsible for driving continuous progress in the four P-categories.<br />
With strong support from <strong>Crucell</strong>’s Management Board and many <strong>Crucell</strong><br />
employees worldwide, this group has risen to the challenge of introducing<br />
a consistent approach to CSR development, information management<br />
and reporting. Despite the complexity of harmonizing data and<br />
definitions across departments and sites, close to full data coverage has<br />
been achieved. This will enable us to measure our progress and further<br />
improve both target setting and reporting in the years ahead.<br />
At the same time, we have been seizing opportunities for increasing<br />
our contribution to society right here and now. The rapid evolution<br />
of ‘Footprint’, our community outreach program, is one exciting<br />
example of this. The introduction of global learning and development<br />
programs for <strong>Crucell</strong> employees is another. Wherever possible, we<br />
have achieved quick wins regarding our environmental impact, while<br />
working towards a more comprehensive approach in the longer term.<br />
Looking to the future, we are delighted that talks we held with Johnson<br />
& Johnson during 2010 have resulted in <strong>Crucell</strong> becoming the center<br />
of excellence for vaccines within the world’s largest and possibly most<br />
respected healthcare company. As a member of the Johnson & Johnson<br />
Family of Companies, we can do so much more to make the world we<br />
live in a healthier and safer place. This is our core business, our passion<br />
and a key component of our CSR program.<br />
www.crucell.com<br />
On the threshold of this new era, we have compiled this report in order<br />
to update our stakeholders on the current status of our CSR program, the<br />
contribution we made to society during 2010 and our plans for the future.<br />
About this report<br />
The information in this report covers the global <strong>Crucell</strong> organization<br />
during the full calendar year 2010, unless otherwise stated. <strong>Crucell</strong> has<br />
not sought external verification of the information presented here as<br />
our current priority is to facilitate the smooth working of our newly<br />
implemented systems for CSR development.<br />
Contents<br />
CSR highlights in 2010 35<br />
Our CSR policy 36<br />
Performance 40<br />
People 51<br />
Planet 58<br />
Philanthropy 62<br />
Appendix 70