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Crucell corporate brochure (PDF)

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34<br />

<strong>Crucell</strong>’s commitment to the world – Taking responsibility<br />

Taking responsibility for a better world<br />

<strong>Crucell</strong> is making great strides with the<br />

implementation of a comprehensive policy<br />

for integrating sustainability practices in our<br />

organization. In 2009, we outlined our CSR 4P<br />

policy framework incorporating the four ‘Ps’<br />

of Performance, People, Planet and Philanthropy.<br />

In 2010, we focused on bringing this policy to life<br />

in our global organization, with substantial success.<br />

A first step in this process was to establish a CSR Working Group, which<br />

is responsible for driving continuous progress in the four P-categories.<br />

With strong support from <strong>Crucell</strong>’s Management Board and many <strong>Crucell</strong><br />

employees worldwide, this group has risen to the challenge of introducing<br />

a consistent approach to CSR development, information management<br />

and reporting. Despite the complexity of harmonizing data and<br />

definitions across departments and sites, close to full data coverage has<br />

been achieved. This will enable us to measure our progress and further<br />

improve both target setting and reporting in the years ahead.<br />

At the same time, we have been seizing opportunities for increasing<br />

our contribution to society right here and now. The rapid evolution<br />

of ‘Footprint’, our community outreach program, is one exciting<br />

example of this. The introduction of global learning and development<br />

programs for <strong>Crucell</strong> employees is another. Wherever possible, we<br />

have achieved quick wins regarding our environmental impact, while<br />

working towards a more comprehensive approach in the longer term.<br />

Looking to the future, we are delighted that talks we held with Johnson<br />

& Johnson during 2010 have resulted in <strong>Crucell</strong> becoming the center<br />

of excellence for vaccines within the world’s largest and possibly most<br />

respected healthcare company. As a member of the Johnson & Johnson<br />

Family of Companies, we can do so much more to make the world we<br />

live in a healthier and safer place. This is our core business, our passion<br />

and a key component of our CSR program.<br />

www.crucell.com<br />

On the threshold of this new era, we have compiled this report in order<br />

to update our stakeholders on the current status of our CSR program, the<br />

contribution we made to society during 2010 and our plans for the future.<br />

About this report<br />

The information in this report covers the global <strong>Crucell</strong> organization<br />

during the full calendar year 2010, unless otherwise stated. <strong>Crucell</strong> has<br />

not sought external verification of the information presented here as<br />

our current priority is to facilitate the smooth working of our newly<br />

implemented systems for CSR development.<br />

Contents<br />

CSR highlights in 2010 35<br />

Our CSR policy 36<br />

Performance 40<br />

People 51<br />

Planet 58<br />

Philanthropy 62<br />

Appendix 70

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