Corp Landesbank Berlin Holding

pRoSpecTS foR 2009
At the beginning of 2009, the new current account concept was launched. This
was developed according to the needs of our customers and employees on the
basis of extensive surveys. The revised key current account product in the private
Banking division supports the objective of increasing the number of customer
accounts and thereby anchoring our position as the market leader in Berlin.
We will continue to stand by the established quality strategy of Landesbank Berlin /
Berliner Sparkasse. This means that we demand appropriate conditions and
prices for attractive products and a high level of service and consultation, and
that we clearly distance ourselves from the aggressive price policies of some
of our competitors. In times such as the present, when the reliability and respectability
of the relationship between the bank and the customer are coming
increasingly into focus, we are convinced that our strategy will receive a positive
response from the market.
During the past year, the German Institute for Service Quality, in its investigation
of consultancy on pensions at 15 banks, confirmed the performance of Berliner
Sparkasse by placing it in leading position in its overall assessment, awarding it
a “good” for service quality.
About the company
Retail Banking
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