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Product benefits Exemplary final product The GELITA complete solution Developing innovations and new products is our business; however, we also want to demonstrate that these function properly in practice. For this reason we are intensively discussing the ideas of prototyping and product sampling, for example in the areas of beauty, wellness and joint health. The attractively designed product samples from GELITA are now available as packaged final products that are “ready for the shelf”. In addition to our innovation support, our technical application service and our tailor-made ingredient solutions, we now offer our customers the possibility of trying out final product solutions – e. g. applications with FORTIGEL ® for joint health, products with VITARCAL ® for calorie management and beauty applications with VERISOL ® . [10] FURTHER INFORMATION: Martin Walter Telephone +49 (0) 6271 84-2147 martin.walter@gelita.com One dose of sample please! At trade fairs, practical and easy-to-use product samples are great favorites: powdered drinks, vials of beverages, bars of FORTIGEL ® , tablets, chocolate- or beauty drinks with VERISOL ® , low-calorie muffins or light dressings with VITARCAL ® – all nicely packaged in individual doses. For the consumer, nothing could be easier. Ready but for the company logo However, these samples are not just straight forward product samples to demonstrate to customers and other interested parties just how versatile the products are and to show their application potential; they are also attractive offers for ready-made final consumer products. In this way we are able, as it were, to offer our customers “customized” product development – ranging from the optimal selection and adaptation of ingredients to sales-boosting branded packs – and all from one single source! By converting our ideas to finished products in this way we can demonstrate that they fully meet the requirements of our customers. Conquer the market now with the GELITA innovations for joint health, beauty and calorie management – with collagen protein products from GELITA!
Bars Capsettes Vials Powder drinks Kosher is best! Healthy and of high quality –this is how most consumers in the USA want to have their foodstuffs. And as they often enough associate „kosher“ with higher quality, they tend, even without any religious reasons, to purchase kosher goods. This is a market opportunity that many manufacturers can utilize to extend their product portfolio – thanks to Geliko, one of GELITA‘s partner companies. Kosher foodstuffs have the reputation of being especially carefully manufactured: they are subjected to stringent testing and the production processes are completely transparent and traceable. In addition, they are clearly designated as kosher goods. These arguments are convincing ones for many consumers with high quality standards or those who suffer from food intolerance. The international market research company Mintel in Chicago recently carried out research on this topic in the USA and found that 60 % of those questioned gave the good quality of kosher products as the prime reason for purchasing. Mintel forecasts substantial growth in this sector – from 7.6 billion dollars in 2003 to 17 billion in 2016. Up to now it has not been so easy for companies to utilize this market potential and to offer their products as kosher variants. The main reason was the fact that there has been no substitute for the bovine gelatine so indispensable for the production of dairy products in particular. A precondition for a certificated kosher product is that every single component, regardless of the amount, must be kosher. GELITA, however, has succeeded in developing an innovative if complex procedure for producing such a kosher gelatine. Under the trade name Geliko, a partner company of the same name markets the kosher gelatine; it is also certificated by the Orthodox Union and carries the worldwide-recognized (OU) designation. Consumers trust this strict standard. It is therefore not surprising to hear from Rabbi Dovid Jenkins from the OU that some products have shown growth rates of up to 65% subsequent to being OU-certificated. [11]
Page 1 and 2: July 2011 UPTODATE The Newsletter f
Page 3 and 4: Cover story: GELITA ® RTE Summer f
Page 5 and 6: GELITA ® RTE-DRINK provides bevera
Page 7 and 8: “We integrate customer requiremen
Page 9: Innovation The flair for restoring
Page 13 and 14: e brochure from GELITA GELITA in Eb
Page 15 and 16: GELITA plant in Josephville/Beaudes

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