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Interview<br />

“Audits are our<br />

day-to-day business”<br />

The quality of foodstuffs has never been so much in the spotlight as today. For GELITA, this is not a<br />

problem as the company has always placed top priority on the quality of its products. Peter Fischer,<br />

Global Vice President Operations, explains in this interview just how customers, cost pressures and<br />

the environment play their various roles.<br />

Mr. Fischer, you have been<br />

with GELITA since January 1 this year<br />

so you will have an impartial view of<br />

the production processes at GELITA.<br />

What were your first impressions?<br />

Anybody coming in from the outside must<br />

be impressed with the quite excellent<br />

management system, the high standards<br />

of the production equipment and the topquality<br />

produced. In addition, the entire<br />

staff are so enthused about the production<br />

and the products. Just how close-knit<br />

and loyal they are is demonstrated by the<br />

unusually long lengths of service of many.<br />

Furthermore, it soon becomes clear that<br />

our employees throughout the world are<br />

very well trained.<br />

What is GELITA doing to maintain this<br />

high quality standard?<br />

GELITA is continuously improving its production<br />

processes and monitors these with<br />

what are called key performance indicators.<br />

One central topic is the complete<br />

traceability of our products – being able to<br />

follow and confirm every single step in the<br />

pathway of the product’s components<br />

from the raw material to the finished<br />

product. GELITA also guarantees that the<br />

same high hygienic standards apply to<br />

all its plants.<br />

How does GELITA guarantee the quality<br />

of its raw materials?<br />

We purchase our raw materials exclusively<br />

from suppliers who have been officially<br />

certificated by the relevant authorities<br />

and whose products have been officially<br />

designated as “fit for human consumption”.<br />

How closely do you work with suppliers?<br />

This type of cooperation is very intensive.<br />

[6]<br />

GELITA agrees stringent quality measures<br />

with suppliers and these are regularly<br />

checked and confirmed by audits.<br />

“GELITA will be paying<br />

even more attention<br />

to consumer protection<br />

in the future.”<br />

How do you cooperate with your customers<br />

and what sort of influence do<br />

they have on quality assurance?<br />

We liaise regularly with our customers<br />

and exchange views on many topics.<br />

GELITA produces according to the specifications<br />

set by the customers and integrates<br />

their requirements into its policies<br />

on quality. Customer audits are practically<br />

our day-to-day business. However,<br />

we are not just there to discuss and take<br />

up wishes; we work together to develop<br />

innovations and new products that we can<br />

then make available to our customers.<br />

Quality assurance on the one hand,<br />

cost-effectiveness on the other – how<br />

does GELITA ensure that quality does<br />

not suffer under the pressures being<br />

placed on costs?<br />

Quite simple really: quality assurance and<br />

cost-effectiveness are not contradictory<br />

in my view. On the contrary, high quality<br />

reduces the overall number of complaints<br />

and the consequent need to make improvements.<br />

A high level of quality helps the<br />

implementation of total cost measures;<br />

the continuous improvement process in<br />

fact is helped by keeping a close watch<br />

on both quality and costs.<br />

What changes can we expect in the<br />

future regarding quality and quality<br />

assurance?<br />

Quality and quality assurance never actually<br />

end. As a manufacturer of natural<br />

products we have a special responsibility<br />

in this respect. We will therefore be paying<br />

even more attention to consumer protection<br />

in future and we will be introducing,<br />

on a worldwide basis, the internationally<br />

recognized standards of the Food Safety<br />

System Certification (FSSC). In this way<br />

we will be taking another step towards<br />

“Our doors are<br />

always wide open for<br />

our customers.”<br />

ensuring that in future our customers<br />

all over the world will continue to obtain<br />

products that correspond to the high<br />

GELITA Corporate Quality Standard.<br />

Is GELITA planning any further changes?<br />

As a manufacturer of collagenous natural<br />

products, the protection of nature and<br />

the careful management of resources are<br />

core aspects of our company philosophy.<br />

We have in fact been doing this very<br />

successfully for many years. However, also<br />

here we can say that the goal is never<br />

achieved. For this reason we are currently<br />

looking at a number of highly promising<br />

measures in the areas of water conser vation<br />

and energy generation and, of course,<br />

a further reduction in CO2 emission. If the<br />

results of our studies prove positive and<br />

are approved by the company we plan to<br />

implement these over the next few years.<br />

This could well result in new jobs.

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