Download - Gelita
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Interview<br />
“Audits are our<br />
day-to-day business”<br />
The quality of foodstuffs has never been so much in the spotlight as today. For GELITA, this is not a<br />
problem as the company has always placed top priority on the quality of its products. Peter Fischer,<br />
Global Vice President Operations, explains in this interview just how customers, cost pressures and<br />
the environment play their various roles.<br />
Mr. Fischer, you have been<br />
with GELITA since January 1 this year<br />
so you will have an impartial view of<br />
the production processes at GELITA.<br />
What were your first impressions?<br />
Anybody coming in from the outside must<br />
be impressed with the quite excellent<br />
management system, the high standards<br />
of the production equipment and the topquality<br />
produced. In addition, the entire<br />
staff are so enthused about the production<br />
and the products. Just how close-knit<br />
and loyal they are is demonstrated by the<br />
unusually long lengths of service of many.<br />
Furthermore, it soon becomes clear that<br />
our employees throughout the world are<br />
very well trained.<br />
What is GELITA doing to maintain this<br />
high quality standard?<br />
GELITA is continuously improving its production<br />
processes and monitors these with<br />
what are called key performance indicators.<br />
One central topic is the complete<br />
traceability of our products – being able to<br />
follow and confirm every single step in the<br />
pathway of the product’s components<br />
from the raw material to the finished<br />
product. GELITA also guarantees that the<br />
same high hygienic standards apply to<br />
all its plants.<br />
How does GELITA guarantee the quality<br />
of its raw materials?<br />
We purchase our raw materials exclusively<br />
from suppliers who have been officially<br />
certificated by the relevant authorities<br />
and whose products have been officially<br />
designated as “fit for human consumption”.<br />
How closely do you work with suppliers?<br />
This type of cooperation is very intensive.<br />
[6]<br />
GELITA agrees stringent quality measures<br />
with suppliers and these are regularly<br />
checked and confirmed by audits.<br />
“GELITA will be paying<br />
even more attention<br />
to consumer protection<br />
in the future.”<br />
How do you cooperate with your customers<br />
and what sort of influence do<br />
they have on quality assurance?<br />
We liaise regularly with our customers<br />
and exchange views on many topics.<br />
GELITA produces according to the specifications<br />
set by the customers and integrates<br />
their requirements into its policies<br />
on quality. Customer audits are practically<br />
our day-to-day business. However,<br />
we are not just there to discuss and take<br />
up wishes; we work together to develop<br />
innovations and new products that we can<br />
then make available to our customers.<br />
Quality assurance on the one hand,<br />
cost-effectiveness on the other – how<br />
does GELITA ensure that quality does<br />
not suffer under the pressures being<br />
placed on costs?<br />
Quite simple really: quality assurance and<br />
cost-effectiveness are not contradictory<br />
in my view. On the contrary, high quality<br />
reduces the overall number of complaints<br />
and the consequent need to make improvements.<br />
A high level of quality helps the<br />
implementation of total cost measures;<br />
the continuous improvement process in<br />
fact is helped by keeping a close watch<br />
on both quality and costs.<br />
What changes can we expect in the<br />
future regarding quality and quality<br />
assurance?<br />
Quality and quality assurance never actually<br />
end. As a manufacturer of natural<br />
products we have a special responsibility<br />
in this respect. We will therefore be paying<br />
even more attention to consumer protection<br />
in future and we will be introducing,<br />
on a worldwide basis, the internationally<br />
recognized standards of the Food Safety<br />
System Certification (FSSC). In this way<br />
we will be taking another step towards<br />
“Our doors are<br />
always wide open for<br />
our customers.”<br />
ensuring that in future our customers<br />
all over the world will continue to obtain<br />
products that correspond to the high<br />
GELITA Corporate Quality Standard.<br />
Is GELITA planning any further changes?<br />
As a manufacturer of collagenous natural<br />
products, the protection of nature and<br />
the careful management of resources are<br />
core aspects of our company philosophy.<br />
We have in fact been doing this very<br />
successfully for many years. However, also<br />
here we can say that the goal is never<br />
achieved. For this reason we are currently<br />
looking at a number of highly promising<br />
measures in the areas of water conser vation<br />
and energy generation and, of course,<br />
a further reduction in CO2 emission. If the<br />
results of our studies prove positive and<br />
are approved by the company we plan to<br />
implement these over the next few years.<br />
This could well result in new jobs.