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July 2011
UPTODATE
The Newsletter for GELITA Customers #28
Cover story: GELITA ® RTE
GELITA –
for summer
freshness!

Editorial
Dear Readers,
As we mentioned in our last uptodate, innovation and product benefits for our customers
are essential elements of our business. In this issue, we have a few more examples that
underpin this philosophy. It is now summertime – and no doubt it will be pretty hot.
However, GELTIA ® RTE is now here to help cool things down - in three delicious ways: they
can be used in ices, drinks and desserts. GELTIA ® RTE ensures that products remain stable
even at higher temperatures – so that completely new and novel products can be created.
Nutritive value, ingredients, general nutrition: these are the topics that increasing numbers
of consumers are actively discussing these days. Apart from the pure enjoyment involved,
the general quality of foodstuffs in all its facets is coming increasingly into focus. For example,
in the USA, the number of products designated as „kosher“ has increased tenfold over the past five years
(source: Innova). GELITA too is following this trend and has developed a kosher gelatine that is being marketed
by a partner in the USA.
Many of you know the attractive product sampling system. We are now being asked frequently whether we can
also provide such products in complete, finished form. In response, having discussed the fine tuning with customers,
we decided recently to introduce this service and are now able to supply semi-manufactured or finished products.
Further details of this service and other exciting topics are inside this uptodate. All of us at GELITA wish you a really
nice summer and interesting reading.
Michael Teppner,
Global Vice President Marketing & Communication
GELITA AG
Customer benefits
End-consumer solutions from GELITA
[2]
Company philosophy
Valuable recipe
for success
[12]
[10]
GELITA worldwide
Australia and
New Zealand
[15]
[8]
Innovation
Special gelatines
for restoration
Peter Fischer, Global Vice President
Operations of GELITA AG, on quality
[6]
Cover story
Cool idea
Interview
“Our doors
are always wide
open for our
customers.”
[3]
Uncomplicated and convenient:
GELITA ® RTE for summer enjoyment.

Cover story: GELITA ® RTE
Summer freshness
from GELITA!
Outdoors, the sun has finally come with a vengeance. It is 28°C in the shadows and the swimming
pool sounds like a really good idea – and in the fridge ice cream and light desserts are waiting.
Should we give in? The summer refreshments, however, remain firm thanks to GELITA ® RTE.
This new GELITA product enables you to create new, innovative and high-quality products that
were previously unthinkable due to the high temperatures involved.
Now, with the innovative
product concept from GELITA, food
manufacturers, especially those in
the food service sector, can provide
convenient solutions for light summer
enjoyment. This is because products
containing GELITA ® RTE now, in contrast
to conventional gelatine applications,
remain firm at room temperature and
higher. Thus, now, consumers can obtain
ready-to-serve foodstuffs that would
normally require somewhat complicated
cooling – a distinct competitive
advantage in the food service market,
one of the fastest-growing segments
of the food industry. For this reason,
this particular sector played an important
role at the „Food Innovations“ trade
fair, one of the largest food fairs in the
USA. Here, GELITA introduced three new
product ideas based on GELITA ® RTE.
[3]

Cover story
Craving for ice cream
The higher the temperature the greater the desire for ice cream,
cool desserts and refreshing beverages. With GELITA ® RTE, production
of these summer favorites has become particularly easy –
and with many advantages for the consumer.
GELITA ® RTE-ICE for example was specially
developed for appetizing and stable ice
cream coatings and toppings. Not only
do they harden in less than a minute –
and that at room temperature – they also
retain their form, even when the ice
cream has completely thawed. This is
why GELITA ® RTE-ICE is so excellently
suited to the production of ice lollipops.
Furthermore, GELITA ® RTE-ICE prevents
the formation of cracks in the coatings –
and the ice cream underneath is protected
from melting for a longer period
at raised temperature. Thus, even in high
temperature environments, the consumer
need have no fear that the ice cream will
melt away. There is one more benefit for
lovers of ice cream: the toppings with
their unique melt-in-the-mouth feeling
are both fat-free and low in calories;
such luxury is affordable without the need
for a guilty conscience. No surprises then
to know that GELITA ® RTE-ICE already
in 2008 won the coveted „Innovation
Award“ at the „Food Ingredients South
America“ trade fair. As a bonus, GELITA ®
RTE-ICE, thanks to its special properties,
is also suitable for the production of
ice-mallows, a marshmallow-like foamed
ice cream on a stick. It can also replace
whipped egg white in mousses – at the
same time preventing the risk of salmonella
infection.
A completely new
drinking feeling
Why have to decide between liquid and
solid? GELITA ® RTE-DRINK enables novel
beverage textures to be produced that
generate a surprisingly new mouth feeling.
Thanks to its semi-gelled structure, the
beverage taste lingers much longer on the
tongue – to create a unique and unusual
feeling of drinking enjoyment. During pro-
[4]
cessing, GELITA ® RTE-DRINK demonstrates
its excellent flow behavior. And, thanks to
GELITA ® RTE-DRINK, the finished product
retains its gel-like structure, also at room
temperature. However, it can still be enjoyed
ice-cold without showing further gellation.
Delicious desserts –
even without a fridge
A tasty alternative to ice cream is the fruit
dessert prepared with gelatine. It is just
as refreshing – a big advantage, especially
in summer – and has fewer calories than
many other types of dessert. Just two
disadvantages, however: previously, gelatine
desserts had to be placed in the
fridge to gel; and they began to melt at
room temperature. GELITA ® RTE-JELLY has
changed all that. Thanks to this special
gelatine, desserts retain their firmness
even at higher temperatures and require
no cooling either during preparation or on
subsequent storage. GELITA ® RTE-JELLY
is predestined for use in tropical climates
where such desserts are favorites but
because of the climate are difficult to
market. GELITA ® RTE-JELLY is helping to
solve this problem and is now opening
up a huge potential market in the area.
Of course, these desserts may still be
additionally cooled – but it is no longer
absolutely necessary. For, whether in ice
cream, beverage or dessert: GELITA ® RTE
is a proven recipe for freshness in the
summer heat.
FURTHER INFORMATION:
Thomas Meisner
Telephone +49 (0) 6271 84-2571
thomas.meisner@gelita.com

GELITA ® RTE-DRINK provides beverages
with a unique texture.
Cool for ice
cream, drinks
or desserts.
GELITA ® RTE-ICE: stable ice cream
also at room temperature.
Gel formation without cooling –
with GELITA ® RTE-JELLY.
[5]

Interview
“Audits are our
day-to-day business”
The quality of foodstuffs has never been so much in the spotlight as today. For GELITA, this is not a
problem as the company has always placed top priority on the quality of its products. Peter Fischer,
Global Vice President Operations, explains in this interview just how customers, cost pressures and
the environment play their various roles.
Mr. Fischer, you have been
with GELITA since January 1 this year
so you will have an impartial view of
the production processes at GELITA.
What were your first impressions?
Anybody coming in from the outside must
be impressed with the quite excellent
management system, the high standards
of the production equipment and the topquality
produced. In addition, the entire
staff are so enthused about the production
and the products. Just how close-knit
and loyal they are is demonstrated by the
unusually long lengths of service of many.
Furthermore, it soon becomes clear that
our employees throughout the world are
very well trained.
What is GELITA doing to maintain this
high quality standard?
GELITA is continuously improving its production
processes and monitors these with
what are called key performance indicators.
One central topic is the complete
traceability of our products – being able to
follow and confirm every single step in the
pathway of the product’s components
from the raw material to the finished
product. GELITA also guarantees that the
same high hygienic standards apply to
all its plants.
How does GELITA guarantee the quality
of its raw materials?
We purchase our raw materials exclusively
from suppliers who have been officially
certificated by the relevant authorities
and whose products have been officially
designated as “fit for human consumption”.
How closely do you work with suppliers?
This type of cooperation is very intensive.
[6]
GELITA agrees stringent quality measures
with suppliers and these are regularly
checked and confirmed by audits.
“GELITA will be paying
even more attention
to consumer protection
in the future.”
How do you cooperate with your customers
and what sort of influence do
they have on quality assurance?
We liaise regularly with our customers
and exchange views on many topics.
GELITA produces according to the specifications
set by the customers and integrates
their requirements into its policies
on quality. Customer audits are practically
our day-to-day business. However,
we are not just there to discuss and take
up wishes; we work together to develop
innovations and new products that we can
then make available to our customers.
Quality assurance on the one hand,
cost-effectiveness on the other – how
does GELITA ensure that quality does
not suffer under the pressures being
placed on costs?
Quite simple really: quality assurance and
cost-effectiveness are not contradictory
in my view. On the contrary, high quality
reduces the overall number of complaints
and the consequent need to make improvements.
A high level of quality helps the
implementation of total cost measures;
the continuous improvement process in
fact is helped by keeping a close watch
on both quality and costs.
What changes can we expect in the
future regarding quality and quality
assurance?
Quality and quality assurance never actually
end. As a manufacturer of natural
products we have a special responsibility
in this respect. We will therefore be paying
even more attention to consumer protection
in future and we will be introducing,
on a worldwide basis, the internationally
recognized standards of the Food Safety
System Certification (FSSC). In this way
we will be taking another step towards
“Our doors are
always wide open for
our customers.”
ensuring that in future our customers
all over the world will continue to obtain
products that correspond to the high
GELITA Corporate Quality Standard.
Is GELITA planning any further changes?
As a manufacturer of collagenous natural
products, the protection of nature and
the careful management of resources are
core aspects of our company philosophy.
We have in fact been doing this very
successfully for many years. However, also
here we can say that the goal is never
achieved. For this reason we are currently
looking at a number of highly promising
measures in the areas of water conser vation
and energy generation and, of course,
a further reduction in CO2 emission. If the
results of our studies prove positive and
are approved by the company we plan to
implement these over the next few years.
This could well result in new jobs.

“We integrate
customer requirements
into our policies
on quality.”
Peter Fischer,
Global Vice President Operations,
GELITA AG
[7]

Photo rights: Landesarchiv Baden-Württemberg
Historical document from the 18th
century showing severe water damage
before being restored. Using the papersplitting
process, the sheet is separated
into front and rear pages. The restorer
can then strengthen each of them by
applying a reinforcing sheet of paper.
Gelatine can also be
used for stucco work.
[8]
With passion
and GELITA ®
special gelatines
Substantial damage: spiral-shaped flakes
of detached photographic coating on a glass
negative plate.

Innovation
The flair for restoring
art treasures
GELITA ® Special Gelatine for restoration
Whether it‘s a book, a hand-written manuscript, a photo or even stucco work: at one time, someone
has taken the greatest of care to create as perfect a piece as possible. However, for such works of art,
time is the enemy. It is a good thing therefore that there are conservators and restorers who have
passionately devoted themselves to maintaining and repairing our cultural possessions – and that they
have GELITA ® Special Gelatine to work with to restore new splendor to old artifacts.
“The use of gelatine is meaningful,
especially if this has been used for
the original work”, explains Dr. Christoph
Simon, responsible for the Photo Division
and Technical Applications at GELITA.
“In most cases, gelatine acts as an adhesive
or binding agent in such projects,
e.g. in the restoration of photos and historical
glass plate negatives.” Since 1871,
gelatine has been used for the coating of
photographic plates and later for photographic
paper: today, it is used as a binding
agent for the most varied of applications
in photography. One of the specific problems
associated with glass plate negatives
is that the aging gelatine coating tends to
loosen and flake from the glass plate over
time due to the effects of temperature
and fluctuations in humidity. This effect
is known technically as delamination. This
particular phenomenon is the subject of
research by highly qualified restoration
expert Kerstin Bartels and her students
at the University of Applied Sciences
in Berlin, their focus being on “The conservation
and restoration of audio-visual
and photographic cultural possessions”.
This course is an important reference for
Dr. Simon; for, as Kerstin Bartels and her
students have established in a study, the
best substance to use for gelatine that has
aged is – gelatine. According to Bartels,
“It fulfills several essential conditions.
Gelatine possesses very good adhesive
properties that can be accurately set and
in addition has the necessary elasticity to
cope with any movement of the photographic
coating brought about by climatic
fluctuation and without creating additional
tension.”
Destroy to rescue
Gelatine has another advantage here in
that it is reversible, i. e. it can be removed
after use. This aspect is particularly important
for its application in the restoration
of paper and documents. Gelatine is not
just used to re-glue the worn spines of old
books or to prevent acid ink corrosion;
it is especially used to split the pages of
damaged documents. It may sound like a
synonym for “splitting hairs” but it is effective
in rescuing damaged manuscripts.
“The restorer splits the damaged sheet into
front and rear pages; he then reinforces
them individually with Japanese tissue
paper” explains Andreas Kieffer, Head of
Document Restoration at the State Archive
of Baden-Württemberg. To achieve this,
the carrier paper is stuck onto the page
and this enables it to be separated into
front and back pages. This may all sound a
bit harsh but the technique demands great
skill and a very sensitive touch. The adhesive
used for the carrier paper is gelatine,
and this is where its reversibility plays a
role: because the carrier paper has to be
subsequently removed. “We split between
one thousand and three thousand pages a
year in this way”, says Kieffer. For this, he
does not require large amounts of gela tine –
“We require about 25 –30 kg of gelatine
for every thousand pages – but it must be
of the highest possible quality.”
Gelatine in famous buildings
Stucco artists also use gelatine due to its
stability, e.g. in the production of stucco
marble. Master stucco artist Willi Jänschke
who led a team of restorers working on the
famous Semper Opera house in Dresden
for some seven years says: “We add gelatine
so that the marble doesn’t harden
too quickly; it’s then easier to process.
Once it is dry, however, it remains hard as
rock”, he says. “Gelatine was used for a
long time by stucco workers when making
ornaments”, he continued. “They used it
as a mold for the form so that the plaster
could be easily removed after hardening.
But today that’s a bit too tricky for most;
for if you don’t find exactly the right point
for pouring the plaster, the gelatine becomes
too warm, and therefore porous –
and you can say “goodbye” to your work.”
For this reason, many stucco workers use
silicone rubber for this work. But overall,
the demand for quality gelatine is on the
increase. This is mainly because the properties
of gelatine are being continuously
refined by GELITA to meet the requirements
of its customers. Thus, GELITA can
now supply four different types of gelatine
for restoration work. How many tons are
used for this purpose in a year? Dr. Simon
laughs and says: “Here we are talking
about kilogram amounts only!” But, such
small amounts eventually create an enormous
amount of splendor.
FURTHER INFORMATION:
Dr. Christoph Simon
Telephone +49(0)6271 84-2535
christoph.simon@gelita.com
[9]

Product benefits
Exemplary final product
The GELITA complete solution
Developing innovations and new products is our business; however, we also want to demonstrate
that these function properly in practice. For this reason we are intensively discussing the ideas of
prototyping and product sampling, for example in the areas of beauty, wellness and joint health.
The attractively designed product samples from GELITA are now available as packaged final products
that are “ready for the shelf”.
In addition to our innovation
support, our technical application service
and our tailor-made ingredient solutions,
we now offer our customers the possibility
of trying out final product solutions –
e. g. applications with FORTIGEL ® for
joint health, products with VITARCAL ® for
calorie management and beauty applications
with VERISOL ® .
[10]
FURTHER INFORMATION:
Martin Walter
Telephone +49 (0) 6271 84-2147
martin.walter@gelita.com
One dose of sample please!
At trade fairs, practical and easy-to-use
product samples are great favorites:
powdered drinks, vials of beverages, bars of
FORTIGEL ® , tablets, chocolate- or beauty
drinks with VERISOL ® , low-calorie muffins
or light dressings with VITARCAL ® –
all nicely packaged in individual doses.
For the consumer, nothing could be easier.
Ready but for the company logo
However, these samples are not just
straight forward product samples to
demonstrate to customers and other
interested parties just how versatile the
products are and to show their application
potential; they are also attractive offers
for ready-made final consumer products.
In this way we are able, as it were, to
offer our customers “customized” product
development – ranging from the optimal
selection and adaptation of ingredients
to sales-boosting branded packs – and all
from one single source! By converting
our ideas to finished products in this way
we can demonstrate that they fully meet
the requirements of our customers.
Conquer the market now with the GELITA
innovations for joint health, beauty and
calorie management – with collagen
protein products from GELITA!

Bars
Capsettes
Vials
Powder drinks
Kosher is best!
Healthy and of high quality –this is how most consumers
in the USA want to have their foodstuffs.
And as they often enough associate „kosher“ with
higher quality, they tend, even without any religious
reasons, to purchase kosher goods. This is a market
opportunity that many manufacturers can utilize to
extend their product portfolio – thanks to Geliko,
one of GELITA‘s partner companies.
Kosher foodstuffs have the reputation of being especially
carefully manufactured: they are subjected to stringent testing and
the production processes are completely transparent and traceable. In
addition, they are clearly designated as kosher goods. These arguments
are convincing ones for many consumers with high quality standards
or those who suffer from food intolerance. The international market
research company Mintel in Chicago recently carried out research on
this topic in the USA and found that 60 % of those questioned gave
the good quality of kosher products as the prime reason for purchasing.
Mintel forecasts substantial growth in this sector – from 7.6 billion
dollars in 2003 to 17 billion in 2016.
Up to now it has not been so easy for companies to utilize this market
potential and to offer their products as kosher variants. The main reason
was the fact that there has been no substitute for the bovine gelatine
so indispensable for the production of dairy products in particular.
A precondition for a certificated kosher product is that every single
component, regardless of the amount, must be kosher. GELITA, however,
has succeeded in developing an innovative if complex procedure for
producing such a kosher gelatine. Under the trade name Geliko, a partner
company of the same name markets the kosher gelatine; it is also certificated
by the Orthodox Union and carries the worldwide-recognized
(OU) designation. Consumers trust this strict standard. It is therefore
not surprising to hear from
Rabbi Dovid Jenkins from
the OU that some
products have
shown growth
rates of up to 65%
subsequent to being
OU-certificated.
[11]

Company philosophy
Invaluable: the new imag
[12]

e brochure from GELITA
GELITA in Eberbach
For over 135 years now GELITA has been improving our quality of
life. How does the company manage to be so successful over such
a long period of time? The new GELITA image brochure provides
the answers.
One of the most important
ingredients of the GELITA recipe for success
is the courage required to pursue
unconventional ideas and to take risks in
order to find new routes to success. And
GELITA has done this time and time again.
As a result, the company continuously
invests in innovation and brings new and
novel products onto the market. Complementary
to this, GELITA supports other
companies throughout the world to find
new application areas and hence to open
up new markets. Certain aspects are
essential in this process: dealing with
partners and customers in an open and
respectful way, understanding each other
and being prepared to help. Little wonder
then that GELITA has been cooperating
in trustworthy fashion with numerous
partners for decades.
Open, honest and fair
The company is also characterized internally
by a high degree of trust, respect
and constructive communication between
its employees throughout the world.
GELITA employees are consistent and
committed in their dealings; they fulfill
what they promise and rely completely
on each other. Especially, however, they
not only bring technical competence to
the company; they participate with heart
and soul and always want to be the best.
The GELITA values
at a glance:
Trust
Courage
Passion
Empathy
Commitment
If you would like to know
more about GELITA’s values
and its recipe for success,
just download the new brochure
under www.gelita.com
[13]

News
[14]
Dates to note:
Visit GELITA and experience innovative products for the
megatrends of tomorrow. In 2011 we will be attending the
following fairs and events:
HISA São Paulo August 9. –10. 2011
FIA Bangkok September 21.–23. 2011
SSW Las Vegas October 10. –14. 2011
Healthy Ageing 2011 Amsterdam October 12. –13. 2011
AAPS Washington D.C. October 23. –27. 2011
FIE Paris November 29.–December 1. 2011
Lobbying:
GELITA adopts
a strong position
Towards the end of 2010 the Generalized
System of Preferences (GSP) program
of the USA was discontinued. The program
was designed to facilitate the
customs-free import of products to the
USA from developing countries. In numerous
talks with the staff of Congress
Representatives and Senators and with
GSP experts, GELITA has been lobbying
for the continuation of the program.
Included in the discussions were the
trade restrictions imposed by Japan
Masthead
uptodate is a newsletter of the GELITA Group
Published by:
GELITA AG
Uferstr. 7
69412 Eberbach
Germany
www.gelita.com
Editing team:
Stephan Ruhm,
Marketing & Communication
stephan.ruhm@gelita.com
Michael Teppner,
Head of Marketing & Communication
michael.teppner@gelita.com
Phone: +49 (0) 62 71 84-2190
Fax: +49 (0) 62 71 84-2718
and the majority of Asian and South
American countries on the import of USA
products containing bovine gelatine.
GELITA is adopting a strong position on
this point, maintaining that the World
Organization for Animal Health (OIE)
should be the body to decide on such
matters as the import of gelatine –
and GELITA more than fulfills the OIE
requirements in this case. The talks
were very positive but the results have
still to come.
Design and text by:
srg werbeagentur ag,
Mannheim, Germany
Print:
Metzgerdruck,
Obrigheim, Germany
At home only here:
Marsupials
“The Olgas” rocks near
the famous “Ayers Rock”

GELITA plant in Josephville/Beaudesert, Australia
Josephville/Beaudesert: A small town in Queensland, about 80 km south of
Brisbane, with numerous meat processing companies. Some of the buildings
are up to 150 years old, which, by Australian standards, is pretty historic.
Population: ca. 5,500
Employees at the GELITA plant: 62
The Josephville plant was founded in 1995 for the production of edible
gelatine. 60 % of the production is for the manufacture of confectionery, the
rest going to dairy products and table jellies. The fresh hides are supplied
from companies up to 700 km away; customers are the Australian subsidiaries
of global companies.
The Sales Office of GELITA Australia is located more centrally – in Sydney.
GELITA – worldwide
Australia/
New Zealand
Portrait
GELITA plant in Christchurch, New Zealand
Christchurch: this is the largest city on the south island, has a university and
a New Economy Center. Tourism is also an important economic factor.
Population: 390,000
Employees at the GELITA plant: 64
The GELITA plant in Christchurch has been producing edible gelatine since
1913, then under the name Davis. Liquid hydrolysate for clarifying wine and
fruit juices is also an important product; however, the plant also produces
pharmaceutical and instant gelatines. Exports mainly go to Australia, the Pacific
Basin, South America and the Middle East.
We would like to take this opportunity to express special thanks to all the
employees in the Christchurch plant for their help and support subsequent to
the recent earthquakes. Thanks to their selfless efforts the production was
able to restart within just a few weeks and was soon running at full capacity.
Fortunately none of the employees suffered major injuries. GELITA helped
by granting interest-free loans to families whose houses and property were
damaged. Their colleagues in Eberbach also collected 12,500 euros to help;
this sum was doubled by the Management Board.
“Down under”: this normally applies to Australia; however, as
New Zealand is even further south east by about 2,000 km,
the phrase actually applies to these islands even more so.
Much is different here, and not only on the roads where,
as usual in the Commonwealth, traffic drives on the left.
The people here and life in general are somewhat laid
back, nature-oriented and very sports-minded. Whether
it’s rugby, football, cricket or bungee jumping: both
Australians and New Zealanders go to the limit and
beyond. They don’t, however, like to be classified generally
but emphasize their strong independent natures.
Australia tends to be characterized by more extremes,
whether climatic, historical or political. More than a quarter
of the population was not born here: it is a true “melting pot”
of nationalities. The most important exports apart from its natural
ground resources are agricultural products. 29 % of the world’s wool
production is located here. Sheep play a major role in New Zealand: exports to
Germany for instance are mainly mutton and lamb, game, dairy products and wool.
In both countries cattle breeding is becoming more and more important; ideal
conditions for the manufacture of gelatine – and for GELITA!
[15]

GELITA AG
Uferstr. 7
D-69412 Eberbach
www.gelita.com
Moderne ne Tec Technologien
für innovative ovativ Produkte
Die Gelatineproduktion
neprodukti
Innovative Products
with GELITA ® RTE
• GELITA ingredient solutions for ice cream,
drinks and desserts
• Specifi c collagen protein solutions
for individual applications
• Unprecedented texture with excellent fl avor release
• Enhanced stability at room temperature conditions
You can download our latest
product brochures free of charge
under www.gelita.com
Improving Quality
of Life.