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energizing innovation in integrated project delivery final report - SPUR

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the <strong>in</strong>fluence of several <strong>in</strong>dividual and situational factors that impact implementation of new<br />

products and processes. Two ma<strong>in</strong> elements were found to impact the implementation<br />

component of <strong><strong>in</strong>novation</strong>: champion<strong>in</strong>g behavior of management, and motivation of team<br />

members facilitated by a supportive organizational climate. The researchers found that <strong>project</strong><br />

complexity, size of <strong>project</strong>, size of <strong>project</strong> team, and resources are impact<strong>in</strong>g situational factors.<br />

The <strong><strong>in</strong>novation</strong> champion’s behavior was another factor identified. Observable behavior that is<br />

directed toward seek<strong>in</strong>g, stimulat<strong>in</strong>g, support<strong>in</strong>g, carry<strong>in</strong>g, and promot<strong>in</strong>g <strong><strong>in</strong>novation</strong> is<br />

important to success. In addition, a supportive organizational climate, consist<strong>in</strong>g of two<br />

elements – resource supply and support for <strong><strong>in</strong>novation</strong> – are crucial to enabl<strong>in</strong>g <strong><strong>in</strong>novation</strong>.<br />

Toole (2001) argues that the success of an <strong><strong>in</strong>novation</strong> depends on the ability of the <strong>in</strong>novators to<br />

show that the <strong><strong>in</strong>novation</strong> will:<br />

• Reduce Cost. Innovations that allow a contractor to lower the cost of perform<strong>in</strong>g a<br />

portion of the <strong>project</strong> will allow the contractor to either ma<strong>in</strong>ta<strong>in</strong> its price and <strong>in</strong>crease<br />

profit marg<strong>in</strong>s, or lower its price and <strong>in</strong>crease market share.<br />

• Decrease Schedule. An <strong><strong>in</strong>novation</strong> that does not necessarily reduce the average cost<br />

of a task but reduces its variability is desirable from a risk management perspective.<br />

• Enhance Performance. Performance refers to all physical characteristics of a<br />

build<strong>in</strong>g product and can be divided <strong>in</strong>to three sets: construction performance,<br />

<strong>in</strong>stalled performance, and design performance. Construction performance refers to<br />

the characteristics of a product relevant to the construction process. For example,<br />

products that can be constructed with less skilled labor and products that can be<br />

stored on-site or left exposed without suffer<strong>in</strong>g weather damage are highly desirable.<br />

It is clear from the research of Toole and others that just hav<strong>in</strong>g a good idea is not enough <strong>in</strong> the<br />

construction bus<strong>in</strong>ess to cause the <strong>in</strong>novative change. An understand<strong>in</strong>g and demonstration of<br />

the f<strong>in</strong>ancial benefits result<strong>in</strong>g from the <strong><strong>in</strong>novation</strong> are required to affect the <strong><strong>in</strong>novation</strong> process.<br />

Return on <strong>in</strong>vestment to stakeholders is a significant concern that drives the decision to make the<br />

change happen. In the absence of external regulations or other controll<strong>in</strong>g factors, the lack of a<br />

positive return on <strong>in</strong>vestment will typically stall the implementation of a new idea.<br />

The management of knowledge has been shown to be a key aspect of <strong><strong>in</strong>novation</strong> as well. The<br />

ability to develop new ideas and identify the risks and rewards commonly resides with<strong>in</strong> the<br />

experiential knowledge and expertise of a firm. Much of this knowledge is tacit, embedded <strong>in</strong><br />

the culture of a firm. Tra<strong>in</strong> and Egbu (2006) reveal that successfully access<strong>in</strong>g this often tacit<br />

knowledge through effective knowledge management <strong>in</strong>creases a firm’s ability to <strong>in</strong>novate. The<br />

research <strong>in</strong>dicates that as knowledge moves from the explicit through to the tacit, the <strong>in</strong>novative<br />

capacity of an organization will <strong>in</strong>crease.<br />

It should be noted, however, that success <strong>in</strong> <strong><strong>in</strong>novation</strong> is rarely associated with do<strong>in</strong>g one or two<br />

th<strong>in</strong>gs outstand<strong>in</strong>gly well (Jones and Saad 2003). Rather, it is dependent on perform<strong>in</strong>g all<br />

functions competently and <strong>in</strong> a well-balanced <strong>in</strong>tegrated manner, tak<strong>in</strong>g <strong>in</strong>to account the<br />

specificities of <strong>in</strong>ternal and external environment.<br />

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