Biënnale Interieur 2012 [ 6 ] - Decostyle

People choose more consciously”
The trends in consumer products for the second part of the year can be spotted at Tendence,
from 24 to 28 August. Around 2,000 exhibitors present their latest novelties at Messe
Frankfurt. The ‘Living’ area (in halls 8, 9, 10.2 and 11) promises to be of particular interest to
professionals in interior design.
Covering no less than nine halls,
Tendence is the biggest and most
important fair for consumer goods
in the second half of the year. It is
an important event in the run-up to
Christmas, but here and there, visitors
can already take a look at some
of the trends and novelties for the
spring and summer of 2013. Thanks
to an impressive calendar of events,
Tendence will be the ideal place to
spot novelties, meet new people or
just be inspired.
Home&Trend Award
An event to look forward to, for
example, is the presentation of the
‘Home&Trend Award’, for this year’s
most innovative product. This prize is
awarded by consumers themselves,
along with a panel of experts. The
nominated products often stand for
top quality and authenticity, which
makes this among experts a highly
regarded prize.
“These awards help consumers and
retailers make important decisions”,
says Nicolette Naumann of Messe
Frankfurt. “We notice that these days
it’s no longer about looking for the
cheapest products. More and more
people choose more consciously”,
adds Haralt Schultes of the LifeCare
campaign, which co-organizes the
award. “It is important in this regard
to recognize quality.”
Launching pad
At the same time, Tendence wants to
be a launching pad for undiscovered
designers. For the eleventh time,
‘Talents’ is organized in hall 11. This is
an exhibition for young talent in categories
such as product and furniture
design. Tendence is the ideal place to
show their skills to a large audience.
“Every year, I’m impressed by the
ideas and creativity of these young
designers”, says Naumann.
The exhibition ‘Talents 10+1’ shows
work by designers for whom ‘Talents’
was their major breakthrough. Along
with this exposition, a book will
come out in which Hansjerg Maier-
preview
1 2 3
Tendence:
Achen, professor in Product Design
at the Karlsruhe University of Design,
presents sixty ideas that have been
well received by exhibitors, visitors
and journalists at Tendence.
Congress
Be sure to keep an eye on the companies
carrying the ‘Next’ label in halls
11 and 9. This way, Tendence further
highlights young design companies.
Nicolette Naumann: “We have always
considered it our duty to support
young international talent. We have
noticed that visitors appreciate this.”
Right before the fair, on 23 and 24 August,
the ‘Living & Concepts’ congress
is taking place at Messe Frankfurt as
well. Here renowned speakers and
scientists throw light on the sales and
production of decoration.
Dr. David Bosshart of the Gottlieb
Duttweiler Institute will give a talk
about economic and social trends in
retail. The congress is the ideal appetizer
for Tendence.�
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1 At Tendence, the trends in consumer goods for the second half of the year are presented (All images: Messe Frankfurt)
3 The fair wants to support young talent
2 “This kind of events helps retailers to make decisions”, says Nicolette Naumann