Biënnale Interieur 2012 [ 6 ] - Decostyle

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22 preview B-DECOoh! Open Door Days Renewed, festive total concept Don’t be alarmed when you no longer find DECOoh! in the fair’s calendar at the back of this <strong>Decostyle</strong>. This professional fair for indoor and outdoor decoration is experiencing a total re-launch this year and is even getting a new name. Get acquainted with the B-DECOoh! Open Door Days, which takes place from 2 to 4 September in the expo halls at the Heizel in Brussels. “Over the last couple of years, we noticed that visitor numbers kept going down”, admits Anabel Casimiro of organizing Brussels Fairs and Exhibitions. “A major renewal was necessary or the continued existence of the fair would be in danger. Now we are going back to the essence: actual trends, innovative design and products that do well commercially.” DECOoh! new style is a compact fair, which is held in one single hall (hall 5) of the Brussels Heizel. Here you will not find the traditional fair booths, but contemporary modular boxes. “The atmosphere to surround DECOoh! is that of an open day, albeit of 150 companies at the same time. The visitors will receive a welcoming drink when they enter and can have their photograph taken in one of the many themes rooms that are decorated by the exhibitors themselves. Even more than a fair, DECOoh! will become an event, a festive total concept.” Emphasis on exclusivity “A major problem of the fair was that, at least according to us, too little exclusiveness was to be found”, remembers Anabel Casimiro. “This made people judge it was not worth travelling to Brussels for. There was too much emphasis on the sales part, but this we have now remedied. For instance: all of the visitors will receive a cheque book, in which every exhibitor highlights a product and offers this at an advantageous price. Additional price reductions will be advertised throughout the fair, in a straightforward way. That way, visitors of DECOoh! will find special items and offers that cannot be found elsewhere.” The enthusiasm of the exhibitors proves that the renewed concept of DECOoh! Open Door Days is a hit. Two months before the fair, more than 110 exhibitors had already confirmed their presence. “Among those are a lot of familiar names, but there are also new participants who believe in the innovative path that DECOoh! has now taken.” Digital platform The centre of DECOoh! will be the Patio, the space of the fair that is 1 2 reserved for events. Anabel Casimiro: “This is an ideal location for networking and establishing contacts. There will also be flower demonstrations and other events. The link with the ‘exhibition hall’ will never be far away.” Together with B-DECOoh! Open Door Days, Brussels Fair and Exhibitions also launches a new digital platform. ‘B-DECOoh! Objects’ becomes a site that links manufacturers and professional buyers all year round. “What makes this website so interesting is that people who are interested no longer have to search via the manufacturer, but via the product itself. Someone who is looking for, let’s say, a red vase, just enters ‘red vase’ and gets an overview of all of the red vases that can be found at the fair. Frome there he can click on to the manufacturer of his favourite vase.” B-DECOoh! Open Door Days takes place from 2 to 4 December in hall 5 of the exhibition halls at the Heizel in Brussels and can only be visited on invitation, by professionals in indoor and outdoor decoration. More information on www.bdecooh.eu. � 1-2 All images: B-DECOoh!
Argent Alu Solutions for interior doors ‘Discreet interior doors’ – thé trend for a timeless interior with a tight and minimalistic design. With its invisible door system Argent Alu takes advantage of this trend. This innovative solution combines the argenta ® invisidoor ® and the argenta ® invisible. Thanks to these systems, the door closes perfectly in line with the wall, without any disturbing door frame or hinge being visible. The new argenta ® invisidoor ® is an invisible aluminium frame for interior doors, standard equipped with a primer coating. In this way the door can perfectly be painted together with the walls. This door system can be applied for brickwork and plaster walls with a minimum wall thickness of 70 mm. The dovetail profiling results in a good adhesion of the plaster work against the profile. Cracks in the plaster wall belong to the past. This system can be used for all doors with thicknesses of 40 mm, left or right. The argenta ® invisidoor ® is standard delivered with a magnetic lock, an integrated grey seal, absorbing the impact of the door closing, and concealed 3D-adjustable hinges argenta ® invisible. This argenta ® invisible, made of zamak, is available in three versions, depending on the door width and weight: Small, Medium and neo L-7. Contrary to most other invisible hinges this argenta ® invisible can be installed left or right. After installation, the height, width and depth are easily adjusted (3 dimensionally) without having to dismantle the door or the hinge. What’s more, you get a lasting solution: the strong and stable adjustment mechanism means doors stay level, even after intense usage. � Contact information Website: www.argentalu.com Contact: Dimitri Robesyn E-mail: dimitri.robesyn@argentalu.com 24 – 28. 8. <strong>2012</strong> Time for business – time for trends More than 52,000 international trade visitors, over 2,000 exhibitors from all over the world, innovative design areas, high-profile creative competitions and inspirational special shows. A unique platform for the entire consumer goods industry. Tendence – the trade fair highlight of the second half of the year for the home and gift sectors. tendence.messefrankfurt.com info@belgium.messefrankfurt.com Tel. +32 (0) 2 880 95 88
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Biënnale Interieur 2012 [ 6 ] - Decostyle

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