Storytelling Best Practices: Websites - Goodman

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The Duke Endowment, a foundation based in North Carolina, is one among a growing number of grantmakers that effectively use storytelling on their sites. While the story featured on this page is about an “evidence-based intervention,” note on the next page how the writer uses a simple narrative to pull you in… The Duke Endowment
The Duke Endowment Ultimately, this is a story about “Trauma-Focused Cognitive Behavioral Therapy” – which can sound like daunting territory – but by beginning with such an intimate scene, the piece eases the reader into more complex material.
Page 1 and 2: Best Practices: Websites by Andy Go
Page 3 and 4: Wheels of Success (Please note: the
Page 5 and 6: Global Campaign for Education The G
Page 7 and 8: Does everyone who works for your gr
Page 9 and 10: Big Brothers Big Sisters of Pinella
Page 11: Easter Seals is another organizatio
Page 15 and 16: If you click on the home page link,
Page 17 and 18: They tell their student success sto
Page 19 and 20: David Suzuki Foundation Once your o
Page 21 and 22: Colorado Health Story (The opening
Page 23 and 24: University of British Columbia …t
Page 25 and 26: Families USA Families USA is a nonp
Page 27 and 28: Connecticut Department of Motor Veh
Page 29 and 30: …you’ll see a link to success s
Page 31 and 32: You can read the story that appears
Page 33 and 34: Thanks to a mandate from the very t
Page 35: Numbers numb, jargon jars, and nobo

Storytelling Best Practices: Websites - Goodman

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