Storytelling Best Practices: Websites - Goodman

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Wheels of Success In fewer than 100 words, the nonprofit paints a picture of a woman whom we can envision and feel empathy for. The story makes “the nature of their challenge” human and compelling.
Global Campaign for Education The Global Campaign for Education also tells its “Nature of Our Challenge” story on its site, but in a slightly different way….
Page 1 and 2: Best Practices: Websites by Andy Go
Page 3: Wheels of Success (Please note: the
Page 7 and 8: Does everyone who works for your gr
Page 9 and 10: Big Brothers Big Sisters of Pinella
Page 11 and 12: Easter Seals is another organizatio
Page 13 and 14: The Duke Endowment Ultimately, this
Page 15 and 16: If you click on the home page link,
Page 17 and 18: They tell their student success sto
Page 19 and 20: David Suzuki Foundation Once your o
Page 21 and 22: Colorado Health Story (The opening
Page 23 and 24: University of British Columbia …t
Page 25 and 26: Families USA Families USA is a nonp
Page 27 and 28: Connecticut Department of Motor Veh
Page 29 and 30: …you’ll see a link to success s
Page 31 and 32: You can read the story that appears
Page 33 and 34: Thanks to a mandate from the very t
Page 35: Numbers numb, jargon jars, and nobo

Storytelling Best Practices: Websites - Goodman

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