Storytelling Best Practices: Websites - Goodman

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University of British Columbia The UBC Storybank organizes stories into four categories that match major points the university makes about itself. Want to know how UBC works to support its students? Choose a story. Curious about the university’s relationship with its surrounding community? Choose another story. Mission statements and lists of core values are fine things to have, but when you can tell stories about stuff that actually happened, now you’re giving site visitors something to remember.
Families USA Families USA is a nonprofit organization working to provide Americans with high quality, affordable health care. I first learned about their storybank in 2002 and have been following their progress ever since. The organization employs a full-time “storybank associate” to oversee this resource, and has published a guide to help others create their own bank…
Page 1 and 2: Best Practices: Websites by Andy Go
Page 3 and 4: Wheels of Success (Please note: the
Page 5 and 6: Global Campaign for Education The G
Page 7 and 8: Does everyone who works for your gr
Page 9 and 10: Big Brothers Big Sisters of Pinella
Page 11 and 12: Easter Seals is another organizatio
Page 13 and 14: The Duke Endowment Ultimately, this
Page 15 and 16: If you click on the home page link,
Page 17 and 18: They tell their student success sto
Page 19 and 20: David Suzuki Foundation Once your o
Page 21 and 22: Colorado Health Story (The opening
Page 23: University of British Columbia …t
Page 27 and 28: Connecticut Department of Motor Veh
Page 29 and 30: …you’ll see a link to success s
Page 31 and 32: You can read the story that appears
Page 33 and 34: Thanks to a mandate from the very t
Page 35: Numbers numb, jargon jars, and nobo

Storytelling Best Practices: Websites - Goodman

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