Storytelling Best Practices: Websites - Goodman

…you’ll see a link to
success stories on the
home page. Click on that
link and you arrive here.
For EDF, the website is
only the tip of the iceberg
when it comes to telling
stories. Because of a
conscious decision by the
organization’s leadership, a
storytelling culture has
bloomed within the
organization, so it’s only
natural that you would see
an expression of that
culture online.
Another example of an
organization strongly
committed to storytelling…
Environmental Defense Fund