Storytelling Best Practices: Websites - Goodman

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When it comes to talking about the future, most good causes won’t hesitate to offer numerical projections. “We will serve this many more people. We will raise this much more money.” And that’s fine where quantifying your goals are concerned. But numbers do not create a vision that others will aspire to. Crossroads Charlotte For that, you need a “Where We Are Going” story. When the city of Charlotte, North Carolina wanted to envision a better future and formulate a plan to get there, the city leaders gathered together and composed four possible stories about the city’s future. Crossroads Charlotte is their continuing effort to address the question: which of these stories do we want to be our future, and what must we do now to make it happen?
David Suzuki Foundation Once your organization decides to tell stories, gathering them can be a challenge. More and more, good causes are using their websites to reach out to the people they serve to ask them to share their stories. There are many ways to do this. The David Suzuki Foundation leverages the appeal of its charismatic founder…
Page 1 and 2: Best Practices: Websites by Andy Go
Page 3 and 4: Wheels of Success (Please note: the
Page 5 and 6: Global Campaign for Education The G
Page 7 and 8: Does everyone who works for your gr
Page 9 and 10: Big Brothers Big Sisters of Pinella
Page 11 and 12: Easter Seals is another organizatio
Page 13 and 14: The Duke Endowment Ultimately, this
Page 15 and 16: If you click on the home page link,
Page 17: They tell their student success sto
Page 21 and 22: Colorado Health Story (The opening
Page 23 and 24: University of British Columbia …t
Page 25 and 26: Families USA Families USA is a nonp
Page 27 and 28: Connecticut Department of Motor Veh
Page 29 and 30: …you’ll see a link to success s
Page 31 and 32: You can read the story that appears
Page 33 and 34: Thanks to a mandate from the very t
Page 35: Numbers numb, jargon jars, and nobo

Storytelling Best Practices: Websites - Goodman

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