Storytelling Best Practices: Websites - Goodman

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…is Civic Ventures, which launched The Purpose Prize to recognize individuals over 60 who are changing the world. (Full disclosure: I serve as a senior advisor to Civic Ventures, so I don’t claim to be objective.) When Purpose Prize winners are featured on the site, their stories are told in two ways… Civic Ventures
You can read the story that appears on the site, or you can follow a link to YouTube and see a beautifully produced 3-minute video. Through the Purpose Prize, Civic Ventures is recognizing people who have started “encore careers”, and who are choosing to give back – rather than kick back – in the second halves of their lives. But Civic Ventures knows that giving out prizes is only a beginning. To build a movement, they have to tell stories, too, and everyone who works there embraces this ideal. Civic Ventures
Page 1 and 2: Best Practices: Websites by Andy Go
Page 3 and 4: Wheels of Success (Please note: the
Page 5 and 6: Global Campaign for Education The G
Page 7 and 8: Does everyone who works for your gr
Page 9 and 10: Big Brothers Big Sisters of Pinella
Page 11 and 12: Easter Seals is another organizatio
Page 13 and 14: The Duke Endowment Ultimately, this
Page 15 and 16: If you click on the home page link,
Page 17 and 18: They tell their student success sto
Page 19 and 20: David Suzuki Foundation Once your o
Page 21 and 22: Colorado Health Story (The opening
Page 23 and 24: University of British Columbia …t
Page 25 and 26: Families USA Families USA is a nonp
Page 27 and 28: Connecticut Department of Motor Veh
Page 29: …you’ll see a link to success s
Page 33 and 34: Thanks to a mandate from the very t
Page 35: Numbers numb, jargon jars, and nobo

Storytelling Best Practices: Websites - Goodman

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