Storytelling Best Practices: Websites - Goodman

This true-life experience
recounted on the
organization’s website led
to an a-ha moment for Lynn
Margherio, founder of
Cradles to Crayons: “What
if all of these like-new or
never-used children's
things could find their way
into the homes of other
boys and girls—kids who
really needed them?”
It’s a simple but powerful
story, and everyone who
works at Cradles to
Crayons knows it. Can the
same be said of your “How
We Started” story?
Cradles to Crayons