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AN ABSTRACT OF THE DISSERTATION OF Brigitte Gaal Cluver for ...

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destroys possessions, involuntary disposition occurs when a possession is used up,<br />

legally or illegally transferred, lost, or destroyed.<br />

Researchers have also investigated consumers’ disposition behaviors<br />

regarding unwanted gifts. Findings supplement the taxonomies developed by Jacoby<br />

et al. (1977) and Young and Wallendorf (1989). Researchers found that unwanted<br />

gifts were commonly disposed of through the following channels: lateral cycling of<br />

the gift, return of the gift to the retailer (Rucker, Balch, Higham, & Schenter, 1992;<br />

Sherry et al., 1992), return of the gift to the giver, storage of the gift (Rucker et al.,<br />

1992), or destruction of the gift (Sherry et al., 1992).<br />

With regards to clothing disposal, Francis and Butler (1994) surveyed adult<br />

female consumers and found that approximately three-fourths of subject usually<br />

dispose of used clothing via donation to a charitable organization and approximately<br />

one-fourth of the subjects usually dispose of used clothing by giving to friends. In<br />

addition, a small amount of subjects usually opted to either sell their used clothing at<br />

garage sales, save the clothing <strong>for</strong> potential future use, or use the clothing as rags.<br />

Chun (1987) found that subjects in her study disposed of clothing in similar ways to<br />

those subjects in Francis and Butler’s (1994) study. Koch and Domina (1999)<br />

conducted a similar study. However, respondents did not indicate which method they<br />

used most often. Rather, they indicated which disposal options they used at least<br />

once within the past year. Of the 369 respondents, 88% used unwanted textile items<br />

as rags, 87% donated textile items to the Salvation Army or Goodwill, 87% passed<br />

textile items onto family or friends, 44% sold textile items in a garage sale, 42%<br />

donated textile items to a religious organization, 35% modified and reused the textile<br />

items, and 29% sold textile items through consignment.<br />

33

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