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Transportation Management Report 2011 - Capgemini

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19<br />

The main interests for an LSP are<br />

network optimization and capacity<br />

utilization of human resources and<br />

assets (warehouse/trucks) so that<br />

high profit margins can be achieved.<br />

They also need to keep an eye on<br />

other customers’ interests. The LSP’s<br />

main interests are reflected by their<br />

behavior in the relationship:<br />

• Overpromising – a pitfall in every<br />

sourcing project – by the LSP<br />

who is eager to win the deal and<br />

so promises more than can be<br />

delivered<br />

• Not able to coordinate all activities<br />

(for different customers)<br />

• Poor implementation of the<br />

contract due to limited project<br />

management capabilities and loss<br />

of focus<br />

• Unreliable KPI reporting<br />

The main interest of the shippers<br />

is lower costs while maintaining or<br />

improving service levels. Secondarily,<br />

they require flexibility, order status<br />

visibility, control, prevention of<br />

proprietary information leakage,<br />

and in-depth knowledge loss. These<br />

interests are reflected by the behavior<br />

of the shipper in an LSP relationship:<br />

• Lack of open communication and<br />

protectiveness of data to ensure<br />

competitive advantages<br />

• No sharing of ideas and vision<br />

on business and, supply chain<br />

developments and, more<br />

specifically, on requirements of the<br />

LSP contract<br />

• Over specification, which limits the<br />

capabilities of the LSP to innovate<br />

or leverage best practices<br />

• Sourcing logistics services without a<br />

clear outsourcing scope<br />

• Providing unreliable volume<br />

forecasts to anticipate LSP behavior<br />

(e.g., forecasting higher volumes to<br />

guarantee capacity)<br />

After looking at the different interests<br />

and resulting behaviors, it should<br />

come as no surprise that there is<br />

often dissatisfaction associated with<br />

an outsourcing project. The question<br />

is how to change your own and your<br />

counterpart’s behavior so that these<br />

outsourcing problems can be solved<br />

and a more beneficial relationship<br />

can be created.

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