Creating Shared Value Report - Nestlé Philippines, Inc.
Creating Shared Value Report - Nestlé Philippines, Inc.
Creating Shared Value Report - Nestlé Philippines, Inc.
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A promising Street Selling project is also on the rise under Operation Mobile Store (OMS) program of the<br />
Chilled Dairy Business Unit, under which small entrepreneurs sell BEAR BRAND Probiotic Drink in high-traffic<br />
places such as schools, bus terminals, public markets, and churches. The sellers are equipped with a cooler<br />
mounted on a trolley (called “Rambo carrito”), which they lug along with them as they ply their usual route.<br />
Piloted last quarter of 2009, the program has provided a steady source of income to more than 60 sellers in<br />
Metro Manila and nearby provinces, many of whom are ladies who were formerly unemployed or without<br />
livelihood. Aside from earning a commission for every bottle of BEAR BRAND they sell, they receive monthly<br />
cash incentives to add to their income. During the rainy months of June to August, considered lean season,<br />
they also get kilos of rice as assistance.