Creating Shared Value Report - Nestlé Philippines, Inc.

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This training that Vilma attended is one of the
customized programs developed by MAGGI to
address specific needs of the target participants.
Many of the total 209 food enthusiasts who went
through the same program have reported similar
gains from the training. Housewives like Vilma,
who were aspiring to get into the food business,
have actually been encouraged to put up their
own. Those who have existing businesses
expanded their menu offerings and have
observed an increase in their daily income.
Meanwhile, other graduates have used the
training to beef up their qualifications for employment
in the food service industry.
The five-day customized culinaryentrepreneurship
program was the second
phase of Nestlé’s partnership with the BAYAN
Academy, a step forward from what used to
be a simple product sponsorship deal
between the Company and the Academy.
Nestlé has linked up with BAYAN, a social and
enterprise development institutions that has
helped more than 50,000 families establish
entrepreneurial ventures nationwide, to
advance its own agenda of providing basic
culinary and entrepreneurial education to
aspiring chefs, small business owners, and
caterers in the BCDE income brackets to help
them get started in the food business or
improve their existing business.
Through lectures, demonstrations, and hands-on exercises held in a kitchen-equipped classroom, the program teaches
participants basics in good cooking such as kitchen safety and sanitation, ingredients and ingredient substitution, waste
segregation, food plating and presentation, safe and balanced meal preparation, healthier eating habits that promote
nutrition, health, and wellness and easy recipes using MAGGI products, among others. A similar program is designed for
the entrepreneurs, which includes lessons in purchasing, inventory, culinary math, and sales and marketing. Their learning
was put to a test via a simulation of an actual “carinderia” business, wherein the profits generated were donated to the
foundation. Graduates of these courses are monitored for one year to track their progress.