Creating Shared Value Report - Nestlé Philippines, Inc.

41
Responding to the
Needs of OFWs
With an estimated 11.5 million Filipinos working in
foreign shores, OFWs (Overseas Filipino Workers) and
their families have become a potent force in the
marketplace. This phenomenon has prompted Nestlé
to give dedicated attention to this growing sector in
Philippine society, catering to their special needs based
on two insights gathered from focus discussions with
OFWs and dependents:
• OFWs, particularly mothers who are forced to part
from their families, are eager to take an active role in
nourishing their families in spite of the distance
between them.
• OFWs ultimately want to have a business of their
own to sustain livelihood, in preparation for the time
when they come home for good.
For some years now, the Company has been carrying
out special programs that respond to these insights.
First is the gift-giving service which allows OFWs
anywhere in the world to send various products
including nutritious Nestlé products to their families by
simply ordering online or through remittance agencies.
They may send specially wrapped gift sets on special
occasions or simple grocery packs consisting of milk,
coffee, breakfast cereals, and other Nestlé products
that mothers usually shop for their family. This Nestlé
service gives OFWs a chance to convert part of their
monetary remittance to grocery items that provide
their family with nutrition, health, and wellness. This
assures them that their children get their supply of
milk, breakfast cereals, and other products they
normally buy for their little ones despite their physical
absence.