Creating Shared Value Report - Nestlé Philippines, Inc.
Creating Shared Value Report - Nestlé Philippines, Inc.
Creating Shared Value Report - Nestlé Philippines, Inc.
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39<br />
Nestlegosyo:<br />
Helping Small Stores Boost Business<br />
<strong>Nestlé</strong> products reach its consumer through over 640,000 sari-sari stores and market stalls scattered<br />
throughout the archipelago. Deriving a portion of its total sales from these small stores, the Company<br />
recognizes the decisive role that this channel plays in getting its products sold to the greater mass of Filipino<br />
consumers.<br />
To build and nurture partnership with these stores, the Company has developed a dedicated program called<br />
<strong>Nestlé</strong>gosyo that provides small store owners with useful information and tools for growing their business:<br />
relating with their customers, displaying their merchandise, and developing a mindset of nutrition, health,<br />
and wellness. The program involves studying and developing content that is relevant to the channel, such<br />
as: best-selling SKUs, proper display, easy-to-recall tips, sanitation and hygiene, as well as nutrition and<br />
wellness. Every year, <strong>Nestlé</strong>gosyo reaches around 25,000 tinderas.
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