Case Map for O'Brien: Management Information Systems - Harvard ...

Chapter 9: E-Commerce
Systems
Amazon.com: Exploiting the Value
of Digital Business Infrastructure:
Lynda M. Applegate; Meredith
Collura
Product #: 800330
Length: 40p
Teaching Note: 800431
Supplement available
Leadership Online: Barnes &
Noble vs. Amazon.com (A): Pankaj
Ghemawat; Bret Baird
Product #: 798063
Length: 21p
Teaching Note: 798119
B case available
eBay, Inc.: Stephen P. Bradley;
Kelley Porter
Product #: 700007
Length: 32p
Li & Fung: Internet Issues (A): F.
Warren McFarlan; Fred Young
Product #: 301009
Length: 19p
Teaching Note: 302031
B case available
Nasdaq Japan: E-Merging
Markets: Lynda M. Applegate;
Kristin Kohler
Product #: 802056
Length: 30p
Teaching Note: 802231
H.E. Butt Grocery Co.: The New
Digital Strategy (A): F. Warren
McFarlan; Melissa Dailey
Product #: 300106
Length: 6p
Teaching Note: 302027
B case available
Abstract
Enables a thorough analysis of Amazon.com and the company's value
proposition, in terms of its business concept, digital business capabilities,
and community and shareholder value. Examines the company's complex
set of business models and web of business relationships, as well as
Amazon's plan to monetize (generate revenues and earnings through) its
assets.
Learning Objective: To enable students and executives to analyze firm
performance and value in a highly uncertain, rapidly growing business
environment.
Describes the attempt of a traditional retailer, Barnes & Noble, to counter
the challenges posed by an Internet-based start-up, Amazon.com.
Subjects Covered: Competition; Electronic commerce; Internet;
Publishing industry; Retailing
eBay was the world's largest and most popular person-to-person trading
community on the Internet. In early 1999, the company was doing very
well and seemed to have solved many of its early problems. However, on
March 30, 1999, Amazon.com announced that it was entering the online
auction arena. This powerful firm could prove to be eBay's strongest
competitor to date.
Learning Objective: What should eBay do in light of the entry of its most
recent and serious competitor to date.
Focuses on the issues facing a Hong Kong-based trading company, which
links hundreds of factories in India and Asia with major customers like the
GAP and Limited in Europe and in the United States. The company has
recently launched a dot-com operation to allow its extraordinary network of
factories in Asia to target much smaller retail chains in Asia and Europe
than they were able to do before.
Learning Objective: To gain new insight on the possibilities of global
logistics.
Describes the design and launch of Nasdaq Japan. Addresses issues
concerning the design of electronic markets, the impact of information
technology on market structures and relationships, the launch of new
ventures by established firms, and the cultural issues that arise when
starting new ventures in global markets.
Subjects Covered: Electronic commerce; Entrepreneurship; Information
technology; Japan
Shows how the company's IT priorities have moved from primary supply
chain restructuring to e-commerce. Shows the new organization structure
created by the company. Students must decide whether this new structure
will work.
Learning Objective: To highlight the challenges and options of
transformation in the world of e-commerce.