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Case Map for O'Brien: Management Information Systems - Harvard ...

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Intellect<br />

Exchange, Inc.: James I. Cash Jr.;<br />

Janis L. Gogan<br />

Product #: 802113<br />

Length: 15p<br />

A Note on Knowledge<br />

<strong>Management</strong>: David A. Garvin;<br />

Artemis March<br />

Product #: 398031<br />

Length: 20p<br />

makers.<br />

A start-up intellect exchange initially offered a public expertise exchange,<br />

connecting experts with clients. Now management wonders whether a<br />

new, more focused strategy will succeed.<br />

Subjects Covered: Consulting; Electronic commerce; Knowledge<br />

management<br />

Provides an overview of knowledge management, including descriptions of<br />

knowledge management strategies, processes, organization,<br />

infrastructure, systems, and challenges. Describes the approaches at two<br />

leading consulting firms, Arthur Andersen and Ernst & Young, who have<br />

been pioneers in applying the approach to their own internal operations.<br />

Learning Objective: To expose students to the elements of knowledge<br />

management and contrast the approaches that two leading firms have<br />

taken.<br />

MODULE II: INFORMATION TECHNOLOGY<br />

Chapter 3: Computer Hardware Abstract<br />

National Innovation <strong>Systems</strong> and Discusses U.S. and Japanese innovation systems. Illustrates these with<br />

Comparative Industry Evolution comparative studies of computer and pharmaceutical industries. Probes<br />

(HBS note): Henry W.<br />

effects of labor, capital, and customer market institutions on these sectors<br />

Chesbrough; Gillian Morris in the United States and Japan.<br />

Product #: 601049<br />

Learning Objective: To motivate students to consider innovation effects<br />

Length: 33p<br />

outside the United States.<br />

Sun Microsystems and the N-tier<br />

Architecture: Richard L. Nolan;<br />

Kelley Porter<br />

Product #: 399037<br />

Length: 20p<br />

Intel Corp.: The Evolution of an<br />

Adaptive Organization: Robert A.<br />

Burgelman; Dennis L. Carter;<br />

Raymond S. Bam<strong>for</strong>d<br />

Product #: SM65<br />

Length: 67p<br />

Sun Microsystems is a pioneer in networking computing. Sun's servers<br />

maintain a large market share and are considered highly scaleable. The<br />

case describes the n-tier architecture <strong>for</strong> building and managing large<br />

networks in which thousands of workers and customers are connected to<br />

enterprise servers.<br />

Learning Objective: To analyze and assess network architectures in<br />

structure and cost <strong>for</strong> building enterprise-wide intranets.<br />

Reviews the challenges facing the Intel Corp. as it moves beyond its<br />

successes in semiconductors.<br />

Subjects Covered: Computer systems; Corporate strategy;<br />

Semiconductors<br />

Chapter 4: Computer Software Abstract<br />

Microsoft in 2002: Michael G.<br />

Rukstad; David B. Yoffie; Carl<br />

Johnston; Tyrrell Levine<br />

Product #: 702411<br />

Length: 23p<br />

Teaching Note: 702459<br />

Examines Microsoft's strategy and competitive position as it prepares to<br />

launch Windows XP. The discussion explores how Microsoft builds and<br />

sustains its competitive edge.<br />

Subjects Covered: Competitive advantage; Software; Technology

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