Case Map for O'Brien: Management Information Systems - Harvard ...

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Cisco Systems, Inc.: Implementing Reviews Cisco System's approach to implementing Oracle's Enterprise ERP: Robert D. Austin; Richard L. Resource Planning (ERP) software product. This case chronologically Nolan; Mark Cotteleer reviews the diverse, critical success factors and obstacles facing Cisco Product #: 699022 during its implementation. Cisco faced the need for information systems Length: 19p replacement based on its significant growth potential and its reliance on Teaching Notes: 301143, 602076, & failing legacy systems. Case discussion focuses on where management 699031 was particularly savvy in contrast to where it was the beneficiary of good fortune. Learning Objective: To foster discussion of the complexities of implementing large-scale information systems. To illuminate some of the positive and negative steps taken by a leading company in its own implementation. MODULE V: MANAGEMENT CHALLENGES Chapter 13: Security and Ethical Challenges Web and IT Hosting Facilities, Technology Note: Robert D. Austin Product #: 601134 Length: 11p CaseTrust: Building Third-Party e- Tailing Trust: Ali F. Farhoomand; Pauline Ng; Shamza Khan Product #: HKU122 Length: 18p Teaching Note: HKU123 Microsoft Security Response Center (A): Mike Wade; Jeffrey Clayman Product #: 901E19 Length: 11p Supplements available DoubleClick, Inc.: Gathering Customer Intelligence: Scott Schneberger; Ken Mark Abstract Introduces students to the data centers where IT infrastructure is increasingly physically housed. These centralized hosting facilities represent in the information age the equivalent of power utilities in the industrial age. Students are introduced to issues of physical and Internet security, infrastructure management, and service provider partner selection. Learning Objective: To introduce students to a fundamental component of Internet infrastructure, the web hosting data center. In March 2000, CaseTrust, an accreditation scheme designed to promote consumer confidence in Web-based retailers, was in the third year of implementation in Singapore. The plan was to extend CaseTrust's success to other countries. However, this raised a number of issues with regards to the legal framework required, CaseTrust's marketing and branding strategy, technical issues relating to security, and cultural factors. This case seeks to draw out the learning experience in Singapore as to what builds trust in the B2C marketspace and to apply these to CaseTrust's strategy for other countries. Subjects Covered: Electronic commerce; Globalization; Retailing; Southeast Asia Microsoft Security Response Center (MSRC) is a key component of the security infrastructure for Microsoft--the large, internationally known software manufacturer. A hacker has informed the program manager of the center of potentially damaging security vulnerability in a piece of Microsoft's Internet server software. Neither the hacker nor MSRC knows for sure whether systems using the software have been compromised, but they do know that the vulnerability has been discussed in hacker news groups. The program manager must determine who should be told, what needs to be done, and when. Subjects Covered: Internet; Public relations; Risk assessment; Security; Software; Strategic planning DoubleClick, Inc., with global headquarters in New York City and over 30 offices around the world, was a leading provider of comprehensive Internet advertising solutions for marketers and web publishers. It
Product #: 901E05 Length: 16p Teaching Note: 801E05 eBay: Private Ordering for an Online Community: David P. Baron; David Hoyt Product #: P37 Length: 21p Teaching Note: P37T Sophis Networks and Encryption Export Controls (A): David P. Baron; Victoria Chang Product #: P34A Length: 16p B case available combined technology, media, and data expertise to centralize planning, execution, control, tracking, and reporting for online media companies. DoubleClick was able to track Internet users' surfing habits (but not the surfers' identities), allowing it to personalize ads for specific market groups. When DoubleClick announced it was merging with Abacus Direct, a direct marketing company with a database of consumer names, addresses, and retail purchasing habits of 90% of American households, it raised many privacy-related questions and concerns. Several Internet privacy activists had filed a formal complaint with the Federal Trade Commission after being informed by media sources that DoubleClick had the ability to divulge a person's identity by merging the databases of the two companies and matching the information in "cookies" with a surfer's profile. The president was confident that its internal practices were sound, but he wondered whether they would placate advertising clients afraid of consumer backlash, the concerns of Internet surfers, and the company's investors. Subjects Covered: Advertising; Direct marketing; Electronic commerce; High technology products; Internet; Risk management eBay hosts the world's largest online trading community. Members of this community buy and sell in auctions conducted on the eBay web site. The success of this marketplace depends on the ability of buyers and sellers to feel secure in conducting transactions. As the community has grown, the issues involved in providing a safe marketplace have become more and more complicated. Activity conducted on the eBay site are subject to public law, but the company has supplemented public law with its own policies, rules, and regulations intended to provide a safe online environment for its members. This case discusses the private ordering of eBay's community, and describes several situations that might require new or revised policies, including privacy of member information, off-site transactions, sale of controversial items, and sale of banned or regulated items. Subjects Covered: Auctions; Community development; Electronic commerce; Internet marketing; World Wide Web The vice president of the Security Products Division of Sophis Networks along with the Government Affairs Group had spent the last two and a half years working closely with Congress and the Clinton administration to relax U.S. export restrictions on encryption products (because export restrictions meant lost sales for U.S. companies such as Sophis and customers outside the United States demanded products with the highest level of encryption available). However, President Clinton pledged to veto a bill called the Security and Freedom Through Encryption Act (SAFE), which hoped to relax U.S. export restrictions. The vice president and the Government Affairs Group at Sophis needed to develop a "nonmarket" strategy and implementation plan to relax encryption export controls. Learning Objective: To teach students how to think through "nonmarket" problems that companies, especially high-technology companies, face; how to develop strategy and action plans to remedy nonmarket problems; and how to evaluate the strategy and actions of a prominent high-technology company when faced with a businessthreatening nonmarket issue.
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