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Roger Dubuis - The Time Place

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Showtime with<br />

AUDeMARs<br />

PiGUet<br />

28<br />

StarS joIn the<br />

WatChmaker<br />

to Support<br />

BroadWay CareS<br />

5<br />

1 2<br />

Audemars Piguet is well known for<br />

maintaining a range of charity collaborations<br />

with various celebrities.<br />

<strong>The</strong> most prominent initiative of the company<br />

is the <strong>Time</strong> to Give Foundation,<br />

founded in 2000. <strong>The</strong> brand is also a renowned<br />

patron of the arts and for the<br />

second year in a row, Audemars Piguet<br />

was also the official red carpet sponsor<br />

of the 64th Annual Tony Awards.<br />

Recently, in conjunction with the opening<br />

of its 57th Street flagship boutique<br />

in New York, Audemars Piguet, partnered<br />

with the Tony Awards to hold an auction<br />

to benefit Broadway Cares/Equity Fights<br />

AIDS. <strong>The</strong> Tony Awards, a celebration of the<br />

best in Broadway shows, was the perfect cooperation<br />

that brought out the most gifted<br />

and revered Broadway actors to the forefront<br />

in helping to bring attention to this<br />

4<br />

noble cause. Actors including Meryl Streep,<br />

Hugh Jackman, Sienna Miller and Kristin<br />

Chenoweth personalized a total of twentyseven<br />

Audemars Piguet watches.<br />

As a special highlight, the Audemars Piguet<br />

“Royal Offshore 57th Street” limited edition<br />

watch was designed to commemorate this<br />

New York moment and partnership with<br />

the Tony Awards. A pair of men’s and women’s<br />

Royal Oak Offshore 57th Street watches<br />

signed by Daniel Radcliffe and Scarlett Johansson<br />

along with “Sex and the City” star<br />

Cynthia Nixon’s Lady Royal Oak, and Nathan<br />

Lane’s “Jules Audemars” self-winding chronograph<br />

with 18-karat pink gold case were<br />

each offered on auction.<br />

As part of the Tony Awards sponsorship, the<br />

brand decorated the carpet with eight wall<br />

clocks signed by the nominees for “Best<br />

Musical” and “Best Musical Revival”. <strong>The</strong>se<br />

clocks were auctioned off to benefit Broadway<br />

Cares/Equity Fights AIDS.<br />

1. Nick Cannon<br />

2. Vanessa Williams<br />

3. Morgan Pressel & Cristie Kerr<br />

4. <strong>The</strong> Hugh Jackman personalized watch<br />

5. Meryl Streep’s personalized version<br />

3

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