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Roger Dubuis - The Time Place

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INDUSTRY NEWS<br />

Beautiful<br />

PoSSESSIoN<br />

34<br />

PIAGET’S ICONIC LINE IS<br />

GIVEN A FRESH NEW FACE<br />

Piaget<br />

Possession<br />

Watch<br />

Today’s cosmopolitan<br />

female is a mix<br />

of many moods;<br />

strong yet feminine, fashionable<br />

yet casual, talented yet<br />

humble, stunning on the red<br />

carpet yet also a head turner<br />

on the street.<br />

Piaget has chosen to appeal to<br />

the multi-faceted female by<br />

selecting Sienna Miller as the<br />

muse for its iconic Possession collection’s<br />

20th anniversary. Not<br />

only is Sienna well known as<br />

an English model, actress and<br />

fashion designer, her signature<br />

style has also crowned<br />

her as a modern fashion icon.<br />

She serves as the Global Ambassador<br />

for International Medical<br />

Corps and is a leading activist in<br />

the Haitian relief effort.<br />

To integrate Sienna into the campaign,<br />

a talented fashion industry team including<br />

legendary photographer Raymond<br />

Meier, regular Vogue contributor, Elissa Santisi,<br />

makeup artist Gucci Westman, noted hair stylist,<br />

Esther Langham and master manicurist, Jin<br />

Soon were enlisted to help in bringing out the<br />

beauty of both Sienna and the iconic Possession<br />

pieces.<br />

<strong>The</strong> campaign takes on three moods, the confident,<br />

strong and feminine woman mood integrated<br />

a black and white outfit with sleek, slim<br />

black leather pants paired with a silky, sleeveless<br />

white top adorned by a Possession necklace,<br />

bracelet and ring in luxurious yellow gold<br />

material.<br />

Sienna Miller<br />

For the more lively look, Sienna appeared full<br />

of life with a more simple attire rounded out<br />

by a Possession timepiece, simple round earrings<br />

and white gold and diamond rings on<br />

each middle finger. Finally, Sienna was pictured<br />

In a more elegant mood with a perfect<br />

little black dress and neatly pulled hair that<br />

showcases the Possession collection beautifully<br />

with its gold diamond double hoop Possession<br />

earrings, pendant with white gold and<br />

fully paved diamonds to the classic diamond<br />

ring. To add a touch of modernity, a white gold<br />

and diamond cuff in circle motif encircled her<br />

arm.<br />

Irrespective of the mood, Piaget’s decision to<br />

choose Miller to embody one of their most<br />

successful jewelry collections will inspire other<br />

woman of today on the image of modern<br />

beauty.

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