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Roger Dubuis - The Time Place

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TAG Heuer is a brand that is not short of<br />

historical breakthroughs. For a company<br />

who’s name is a little-known acronym<br />

for techniques d’avant garde, (advance<br />

guard or vanguard techniques in French),<br />

invention and precision have always been<br />

hallmarks of the brand. This dedication to<br />

breaking the boundaries of watchmaking has<br />

resulted in the brand’s rapid ascent over the<br />

last four decades in particular. Despite all of<br />

the celebrity ambassadors, the participation<br />

in major automobile racing and golf events<br />

and the other glamour and glitz that goes with<br />

the brand, the highlight is really the product.<br />

Moreover, the last decade has been a “golden<br />

age” of sorts for the brand in developing<br />

groundbreaking products.<br />

An example of such groundbreaking product<br />

is the Monaco V4 watch which was commercially<br />

introduced in 2009 after being initially<br />

introduced into the market as a concept<br />

TAG Heuer<br />

Pendulum<br />

Couronne<br />

Pendulum Eclate<br />

THIS dEdICATION TO bREAkING THE bOuNdARIES<br />

OF WATCHmAkING HAS RESuLTEd IN THE bRANd’S<br />

RAPId ASCENT OVER THE LAST FOuR dECAdES IN<br />

PARTICuLAR.<br />

37

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