Sexuality in Media: Emerging Issues in Africa - Africa Regional ...
Sexuality in Media: Emerging Issues in Africa - Africa Regional ...
Sexuality in Media: Emerging Issues in Africa - Africa Regional ...
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<strong>Sexuality</strong> <strong>in</strong> the <strong>Media</strong>: Emerg<strong>in</strong>g <strong>Issues</strong> <strong>in</strong> <strong>Africa</strong><br />
environments.<br />
Our analysis yielded a notable lack of reportage on issues of sexuality by the<br />
country's lead<strong>in</strong>g Afrikaans newspaper, The Citizen. Dur<strong>in</strong>g that particular time<br />
period, The Citizen carried only a few short, technical articles report<strong>in</strong>g on<br />
specific rape cases. It was decided not to <strong>in</strong>clude these <strong>in</strong> the report, but to note<br />
nonetheless that the country's lead<strong>in</strong>g Afrikaans daily reflected a very low level<br />
of coverage on sexuality issues dur<strong>in</strong>g the first half of 2004.<br />
While it was relatively easy to categorise some articles <strong>in</strong> terms of a specific<br />
topic, (i.e. sexuality education or sexual orientation or HIV/AIDS), several<br />
articles conta<strong>in</strong>ed cross-cutt<strong>in</strong>g/overlapp<strong>in</strong>g issues and therefore could not be<br />
readily categorised as an article that focused on one particular aspect of<br />
sexuality. HIV/AIDS, sexual rights, and exist<strong>in</strong>g sexuality-related legislation<br />
were topics not uncommonly featured together <strong>in</strong> a s<strong>in</strong>gle article. Table 1<br />
reflects the number of times a specific sexuality issue featured as the ma<strong>in</strong> topic<br />
of an article.<br />
<strong>Sexuality</strong> and <strong>Sexuality</strong> Education 6<br />
HIV/AIDS 7<br />
Sexual Rights/ Legislative Environment 5<br />
Sexual Violence 2<br />
<strong>Sexuality</strong> <strong>Issues</strong> Reported: Newspaper Analysis<br />
<strong>Sexuality</strong> and <strong>Sexuality</strong> Education<br />
Six articles focused on this broad topic. The first (The Star, March 18, 2004)<br />
was an article emanat<strong>in</strong>g from the South <strong>Africa</strong>n Press Association (SAPA)<br />
explor<strong>in</strong>g the issue of sexuality <strong>in</strong> South <strong>Africa</strong>'s prisons and argu<strong>in</strong>g that it was<br />
unrealistic to assume or expect that prisoners should lead celibate, monastic<br />
lives. Outlaw<strong>in</strong>g sex <strong>in</strong> prisons was regarded by the author as unfair and<br />
unrealistic. Rather, it was argued that safe sex and condom usage should be<br />
encouraged. Even if cell-mates were forced to engage <strong>in</strong> homosexual sex,<br />
whether they were that way <strong>in</strong>cl<strong>in</strong>ed or not, this article argued that prisoners<br />
should have free access to condoms under all circumstances.<br />
The second article (The Mercury, April 8, 2004) provided details and accessible<br />
facts and statistics about AIDS amongst youth <strong>in</strong> South <strong>Africa</strong>. However the<br />
<strong>Media</strong> Coverage Of <strong>Sexuality</strong> In South <strong>Africa</strong><br />
author's ma<strong>in</strong> po<strong>in</strong>t was that women bear the brunt of the epidemic because of<br />
the coercive sex they are forced <strong>in</strong>to. She thus correlates cultural norms and<br />
gender <strong>in</strong>equalities with the negligence of sexual rights and hence sexual health<br />
problems. A highlighted box with brief sentences is used to make the most<br />
pert<strong>in</strong>ent statistics catch<strong>in</strong>g to the eye. For example: “Of the 10% of South<br />
<strong>Africa</strong>n youth who are HIV positive, 77 % are women” and “ One <strong>in</strong> four women<br />
between the ages of 20 and 24 are test<strong>in</strong>g positive as compared to one <strong>in</strong> 14 for<br />
men” and “94% of youth said they knew how to prevent HIV <strong>in</strong>fection but there<br />
was no correspond<strong>in</strong>g change <strong>in</strong> their sexual behaviour”. This article was a<br />
cross-cutt<strong>in</strong>g theme article about youth sexuality, HIV/AIDS and sexual rights.<br />
“The prostitution of Lara Croft” (Sunday Independent, April 18, 2004), written<br />
by Johnnie Davis of the Foreign Service, was a feature article explor<strong>in</strong>g the<br />
reality of modern market<strong>in</strong>g of computer games. Accord<strong>in</strong>g to the author, the<br />
creator of the orig<strong>in</strong>al Lara Croft story, Toby Gard, had his <strong>in</strong>itial creation (a<br />
fiercely <strong>in</strong>dependent, fem<strong>in</strong>ist woman), totally changed by the company he<br />
worked for, <strong>in</strong> order to make his character more marketable. The author<br />
describes how and why such th<strong>in</strong>gs occur <strong>in</strong> the <strong>in</strong>terests of (patriarchal)<br />
capitalism. The article explores pop culture, gender oppression and the oversexualisation<br />
of women characters <strong>in</strong> computer games.<br />
A similar theme was taken up <strong>in</strong> an article entitled “Leather strapped sidechicks”<br />
(Sunday Independent. May 2, 2004), written by foreign correspondent,<br />
John Jurgenson. This article explored the whole question of modern popular<br />
culture, with a focus on comics rather than computer games. The author<br />
highlights that the majority of comic stories that feature women characters<br />
revert to stereotypical and patriarchal representations of women. Comic female<br />
characters' role is to expose themselves and titillate male audiences. <strong>Sexuality</strong><br />
is portrayed as men's right to be satisfied by such seem<strong>in</strong>gly semi-pornographic<br />
images.<br />
The fifth and sixth articles that considered sexuality more broadly were two<br />
articles from Fair Lady magaz<strong>in</strong>e (January and April 2004). The January story<br />
on sexuality dur<strong>in</strong>g that time period entitled “Sex and the Students” was written<br />
by Anso Thom and Kerry Cull<strong>in</strong>an of Health-e News (an on-l<strong>in</strong>e news service)<br />
and the article was taken from the Health-e news website. Health e- News<br />
provides extensive coverage of HIV/AIDS and sexuality/sexual health/rights <strong>in</strong>