Exchange Magazine, Fall 2003 - Duke University's Fuqua School of ...
Exchange Magazine, Fall 2003 - Duke University's Fuqua School of ...
Exchange Magazine, Fall 2003 - Duke University's Fuqua School of ...
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IMPACT: Jordan and QIZs over <strong>Fall</strong> Break:<br />
Eye-Opening for <strong>Fuqua</strong>ns<br />
BY NICK FELTEN, CLASS OF <strong>2003</strong> AND JON BOCK, CLASS OF 2004<br />
With instability, suicide bombers and fighting in Iraq,<br />
the Middle East is a great place to visit now—or so must<br />
have been the logic <strong>of</strong> the International Marketing<br />
PrACTicum (IMPACT). During this last year’s fall<br />
break, our group headed to Amman, Jordan, as part <strong>of</strong><br />
our IMPACT project. IMPACT is a for-credit program in<br />
which teams <strong>of</strong> <strong>Fuqua</strong> students work with a foreign<br />
company on a consulting engagement related to entering<br />
or expanding in the U.S. market. Our client<br />
company was Resources Company for Development and<br />
Investment, part <strong>of</strong> a conglomerate controlled by the<br />
Muasher family <strong>of</strong> Jordan. Our assignment was to market<br />
Qualified Industrial Zones (QIZs). After the 1994<br />
Jordan-Israel peace treaty, the United States made<br />
Jordan one <strong>of</strong> four countries (Canada, Mexico and Israel<br />
are the others) in which companies in QIZs, whose<br />
products have a minimum percentage <strong>of</strong> local content,<br />
can export to the U.S. tariff and quota-free.<br />
While visiting our client, we also had the opportunity<br />
to see and do some incredible things. Some highlights:<br />
Dinner the first night. Our host took us to a popular<br />
Amman restaurant. We started with mezze, roughly 20<br />
bowls <strong>of</strong> different substances —the standard hummus<br />
and couscous as well as other things I’d never seen<br />
before—plus large helpings <strong>of</strong> pita-like bread. There<br />
were also foods reminiscent <strong>of</strong> Spanish-style tapas. We<br />
stuffed ourselves silly, only to find out that the main<br />
course still awaited us. So we stuffed ourselves even<br />
sillier with large amounts <strong>of</strong> lamb and chicken. Then<br />
came dessert, an excellent cross between baklava and an<br />
éclair. We also tried the local specialty liquor, a licoriceflavored<br />
beverage called araq.<br />
The Dead Sea. At about 400 meters below sea level, the<br />
Dead Sea’s shoreline is the lowest point in the world. Its<br />
water is about 30 percent salt, giving it many interesting<br />
properties. Most famously, it is impossible to sink. As<br />
you walk out into deeper water your feet are eventually<br />
The <strong>Fuqua</strong> <strong>School</strong> <strong>of</strong> Business<br />
IMPACT team members pose with the Bedouin guards inside the Treasury<br />
forced up and you start to float completely effortlessly.<br />
However, the flotation has its downside: instant<br />
awareness <strong>of</strong> every scratch on your body, no matter<br />
how microscopic.<br />
Petra. Petra is an ancient city and capital <strong>of</strong> a former<br />
trade empire founded by the Nabateans, a people first<br />
mentioned in the seventh century B.C. Petra had fresh<br />
water and occupied a strategic spot which allowed the<br />
Nabateans to control trade patterns, making Petra a<br />
place <strong>of</strong> great wealth in its day. It is best known as the<br />
setting <strong>of</strong> the final scenes <strong>of</strong> “Indiana Jones and the Last<br />
Crusade.” Remember that stone building carved into a<br />
cliff? That’s the Treasury in Petra.<br />
Jordan was a great place to visit. It’s been a safe and<br />
stable country for years and should not be confused with<br />
the less stable countries it borders. For an experience <strong>of</strong>f<br />
the beaten path, don’t be too quick to write it <strong>of</strong>f.<br />
IMPACT (http://mbaa.fuqua.duke.edu/ibc/IMPACT/<br />
Impact_Navigation.htm) is currently seeking companies<br />
interested in consulting engagements during the<br />
upcoming academic year. If you know <strong>of</strong> any that<br />
might be interested, please contact Jon Bock at<br />
jon.bock@duke.edu.<br />
NEWS<br />
FALL <strong>2003</strong> 9