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Exchange Magazine, Fall 2003 - Duke University's Fuqua School of ...

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IMPACT: Jordan and QIZs over <strong>Fall</strong> Break:<br />

Eye-Opening for <strong>Fuqua</strong>ns<br />

BY NICK FELTEN, CLASS OF <strong>2003</strong> AND JON BOCK, CLASS OF 2004<br />

With instability, suicide bombers and fighting in Iraq,<br />

the Middle East is a great place to visit now—or so must<br />

have been the logic <strong>of</strong> the International Marketing<br />

PrACTicum (IMPACT). During this last year’s fall<br />

break, our group headed to Amman, Jordan, as part <strong>of</strong><br />

our IMPACT project. IMPACT is a for-credit program in<br />

which teams <strong>of</strong> <strong>Fuqua</strong> students work with a foreign<br />

company on a consulting engagement related to entering<br />

or expanding in the U.S. market. Our client<br />

company was Resources Company for Development and<br />

Investment, part <strong>of</strong> a conglomerate controlled by the<br />

Muasher family <strong>of</strong> Jordan. Our assignment was to market<br />

Qualified Industrial Zones (QIZs). After the 1994<br />

Jordan-Israel peace treaty, the United States made<br />

Jordan one <strong>of</strong> four countries (Canada, Mexico and Israel<br />

are the others) in which companies in QIZs, whose<br />

products have a minimum percentage <strong>of</strong> local content,<br />

can export to the U.S. tariff and quota-free.<br />

While visiting our client, we also had the opportunity<br />

to see and do some incredible things. Some highlights:<br />

Dinner the first night. Our host took us to a popular<br />

Amman restaurant. We started with mezze, roughly 20<br />

bowls <strong>of</strong> different substances —the standard hummus<br />

and couscous as well as other things I’d never seen<br />

before—plus large helpings <strong>of</strong> pita-like bread. There<br />

were also foods reminiscent <strong>of</strong> Spanish-style tapas. We<br />

stuffed ourselves silly, only to find out that the main<br />

course still awaited us. So we stuffed ourselves even<br />

sillier with large amounts <strong>of</strong> lamb and chicken. Then<br />

came dessert, an excellent cross between baklava and an<br />

éclair. We also tried the local specialty liquor, a licoriceflavored<br />

beverage called araq.<br />

The Dead Sea. At about 400 meters below sea level, the<br />

Dead Sea’s shoreline is the lowest point in the world. Its<br />

water is about 30 percent salt, giving it many interesting<br />

properties. Most famously, it is impossible to sink. As<br />

you walk out into deeper water your feet are eventually<br />

The <strong>Fuqua</strong> <strong>School</strong> <strong>of</strong> Business<br />

IMPACT team members pose with the Bedouin guards inside the Treasury<br />

forced up and you start to float completely effortlessly.<br />

However, the flotation has its downside: instant<br />

awareness <strong>of</strong> every scratch on your body, no matter<br />

how microscopic.<br />

Petra. Petra is an ancient city and capital <strong>of</strong> a former<br />

trade empire founded by the Nabateans, a people first<br />

mentioned in the seventh century B.C. Petra had fresh<br />

water and occupied a strategic spot which allowed the<br />

Nabateans to control trade patterns, making Petra a<br />

place <strong>of</strong> great wealth in its day. It is best known as the<br />

setting <strong>of</strong> the final scenes <strong>of</strong> “Indiana Jones and the Last<br />

Crusade.” Remember that stone building carved into a<br />

cliff? That’s the Treasury in Petra.<br />

Jordan was a great place to visit. It’s been a safe and<br />

stable country for years and should not be confused with<br />

the less stable countries it borders. For an experience <strong>of</strong>f<br />

the beaten path, don’t be too quick to write it <strong>of</strong>f.<br />

IMPACT (http://mbaa.fuqua.duke.edu/ibc/IMPACT/<br />

Impact_Navigation.htm) is currently seeking companies<br />

interested in consulting engagements during the<br />

upcoming academic year. If you know <strong>of</strong> any that<br />

might be interested, please contact Jon Bock at<br />

jon.bock@duke.edu.<br />

NEWS<br />

FALL <strong>2003</strong> 9

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