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Exchange Magazine, Fall 2003 - Duke University's Fuqua School of ...

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Companies in Classrooms<br />

FUQUA TAILORS EXECUTIVE EDUCATION PROGRAMS TO SUIT INDIVIDUAL ORGANIZATIONS<br />

Three years ago, <strong>Fuqua</strong> decided to complement its general<br />

management non-degree executive education programs with<br />

aselection <strong>of</strong> specialized courses.These highly focused courses<br />

develop specific skills in areas such as finance, accounting,<br />

leadership, strategy and marketing.<br />

Now, in response to growing demand, <strong>Fuqua</strong>’s top-ranked<br />

executive education <strong>of</strong>fers tailored versions <strong>of</strong> these specialized<br />

courses adapted for individual organizations.<br />

Added Flexibility<br />

For <strong>Fuqua</strong> to remain a top provider <strong>of</strong> executive education, it<br />

must keep pace with market demand. Interest in flexible,<br />

adapted solutions continues to grow, and organizations are<br />

discovering that tailored programs delivered to groups<br />

<strong>of</strong> managers and executives can provide a quick, efficient<br />

return on investment. And adapting a program from a wellestablished<br />

course is frequently more economical than trying<br />

to develop a completely custom solution. <strong>Fuqua</strong> has developed<br />

tailored versions <strong>of</strong> its leadership programs for the<br />

telecommunications industry, health care associations, the<br />

pharmaceutical industry and the United States Department<br />

<strong>of</strong> Justice.<br />

Another advantage <strong>of</strong> tailored programs is location flexibility.<br />

A program tailored for a specific organization can be<br />

delivered at the organization’s headquarters, <strong>Duke</strong>’s R. David<br />

Thomas Center or any location in the world convenient for<br />

the organization.<br />

Variety <strong>of</strong> Courses<br />

Each <strong>of</strong> <strong>Fuqua</strong>’s non-degree programs can be adapted for<br />

specific organizations. At the core <strong>of</strong> <strong>Fuqua</strong>’s non-degree<br />

executive education is the Advanced Management Program, a<br />

multi-week general management course designed to advance<br />

participants’ leadership abilities through personal development<br />

activities that improve management skills and<br />

effectiveness in the workplace.<br />

The <strong>Fuqua</strong> <strong>School</strong> <strong>of</strong> Business<br />

In addition, <strong>Fuqua</strong>’s specialized programs are:<br />

• Financial Reporting for Non-Financial Managers<br />

• Innovative Leadership<br />

• Business Improvisation<br />

• Managing Customer Value<br />

For the second consecutive year, the non-degree executive<br />

education programs at <strong>Duke</strong> University’s <strong>Fuqua</strong> <strong>School</strong> <strong>of</strong><br />

Business have been ranked No. 2 overall in the world by the<br />

Financial Times newspaper.<br />

Please visit http://ee.fuqua.duke.edu for more information<br />

on <strong>Fuqua</strong>’s executive education.<br />

NEWS<br />

FALL <strong>2003</strong> 11

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