AnnuAl REPORT 2011-2012 - Sbs

AnnuAl 

REPORT 

2011-2012

COnTEnTs 

2 About SBS 

5 Letter to the Minister 

6 Our Services 

8 Highlights 2011-2012 

20 Organisational Structure 

22 SBS Board of Directors 

25 Our Strategic Priorities 

27 Goal 1: To deepen Australians’ engagement 

with content that reflects our Charter 

41 Goal 2: To grow audiences 

51 Organisation 

65 Financial Statements 

123 Appendices 

185 Index of Annual Report requirements 

sbs FEdERAl 

budgET bOOsT 

sbs CQ: 

CulTuRAl 

inTElligEnCE 

OnCE uPOn A TimE 

10 

in CAbRAmATTA 

12 

nEw-lOOk 

sTudiO And 

AuTOmATEd 

COnTROl 

ROOm

ExPlORing 

ThE wORld 

wiTh sbs... 

ThROugh 

FOOd 

uniTing 

COmmuniTiEs 

ThROugh 

inTERnATiOnAl 

sPORT 

16 

TElling 

mORE 

indigEnOus 

sTORiEs 

AnnuAl RepoRt 2011 – 2012 1

AbOuT sbs 

SBS was established as an 

independent statutory authority 

on 1 January 1978 under the 

Broadcasting Act 1942. In 1991 

the Special Broadcasting Service 

Act 1991 (SBS Act) came into effect 

and SBS became a corporation. 

The Minister responsible is 

the Minister for Broadband, 

Communications and the Digital 

economy, Senator the Honourable, 

Stephen Conroy. 

2 SBS 

Charter 

The Charter of SBS, which sets our principal function 

and duties, is contained in the SBS Act. 

(1) The principal function of the SBS is to provide 

multilingual and multicultural radio and television 

services that inform, educate and entertain all 

Australians and, in doing so, reflect Australia’s 

multicultural society. 

(2) The SBS, in performing its principal function, must: 

(a) contribute to meeting the communications needs 

of Australia’s multicultural society, including ethnic, 

Aboriginal and Torres Strait Islander communities; and 

(b) increase awareness of the contribution of a diversity 

of cultures to the continuing development of Australian 

society; and 

(c) promote understanding and acceptance of the 

cultural, linguistic and ethnic diversity of the Australian 

people; and 

(d) contribute to the retention and continuing development 

of language and other cultural skills; and 

(e) as far as practicable, inform, educate and entertain 

Australians in their preferred languages; and 

(f) make use of Australia’s diverse creative resources; and 

(g) contribute to the overall diversity of Australian 

television and radio services, particularly taking 

into account the contribution of the Australian 

Broadcasting Corporation and the community 

broadcasting sector; and 

(h) contribute to extending the range of Australian 

television and radio services, and reflect the changing 

nature of Australian society, by presenting many points 

of view and using innovative forms of expression. 

A subsidiary function is to carry on, within or outside 

Australia, any business or other activity incidental to the 

fulfilment of the Charter.


12.4 

milliOn PEOPlE On 

AvERAgE TunEd inTO 

sbs EACh mOnTh 

4 SBS

ChAiRmAn And mAnAging diRECTOR’s 

lETTER TO ThE minisTER 

Senator the Hon. Stephen Conroy 

Minister for Broadband, Communications and the Digital economy 

Deputy Leader of the Government in the Senate 

Parliament House 

CANBeRRA ACT 2600 

1 October 2012 

Dear Minister, 

On behalf of the Board we have the pleasure in presenting to you this Annual Report of operations of the Special 

Broadcasting Service (SBS) Corporation for the year ending 30 June 2012. The Report was approved by a resolution of 

directors of the Corporation on 24 September, 2012 and has been prepared in accordance with the relevant requirements 

of the Commonwealth Authorities and Companies Act 1997 and the Special Broadcasting Service Act 1991. 

In addition, it assesses the Corporation’s performance against the goals of the SBS Corporate Plan 2010–2013. 

In 2011–12 SBS welcomed an announcement by the Federal Government to increase its core funding. This 

announcement was recognition that the services provided by SBS are a vital component of national strategies to 

ensure the continued success of Australia as a migrant society. SBS was also honoured to be given the responsibility 

for developing a new free-to-air Indigenous television channel. When launched, the new channel will mark a new stage 

for Indigenous broadcasting, and significantly increase audience access to news and content produced by and about 

Aboriginal and Torres Strait Islander Australians. 

SBS’s relevance increases as the nation becomes more and more diverse. The 2011 Census revealed almost a quarter 

of the nation’s population was born overseas and 43.1 per cent of people have at least one parent born overseas. 

We continued to expand news and content that contributes to an inclusive society by inspiring all Australians to explore 

and appreciate our multicultural world, and to invest in distribution of our content via the many new online and mobile 

devices available to our audiences. 

SBS continued to cement its reputation for thought-provoking content, with landmark history series Once upon a Time 

in Cabramatta, which explored the experiences of Vietnamese migrants in the suburb of Cabramatta in western Sydney 

after the Vietnam War. Go Back to Where You Came From received national and international acclaim, mostly notably 

winning the Golden Rose at the prestigious Rose D’Or Awards in Switzerland, one of the highest international accolades 

and the first time it has been awarded to an Australian program. 

We would like to pay tribute to Bob Cronin and Christopher Pearson who retired during the year after 10 and eight years 

respectively on the Board of Directors of SBS, and who each greatly contributed to the development of SBS, drawing 

generously on their respective industry backgrounds. 

Yours Sincerely, 

Joseph Skrzynski, AO 

Chairman 

Michael Ebeid 

Managing Director 


OuR sERviCEs 

language and Culture 

SBS Television broadcast programs 

in more than 65 languages 

on SBS ONe and SBS TWO, 

representing more than 170 cultures 

from across the world and within 

Australia. In 2011–12 SBS broadcast 

1541 hours of subtitled programs on 

SBS ONe and 1768 hours on SBS 

TWO. SBS Radio broadcast 15,912 

unique hours of programming across 

more than 60 language programs. 

6 SBS 

sbs OnE | sbs TwO | sbs hd 

■ In 2011-2012 an average of 7.6 million people watched 

SBS each week, 5.39 million in the five capital cities 

and 2.20 million in regional areas. 

■ A unique mix of Australian and international programs. 

■ Award winning locally produced content that reflects 

today’s multicultural Australia. 

■ A trusted source of news and current affairs. 

■ The home of international sport. 

sbs Radio 

■ The most linguistically diverse radio network in the 

world, broadcasting in more than 60 languages on 

analogue and digital radio. 

■ A trusted source of information, in-language. 

■ Streaming and podcasting online, SBS catch up 

and mobile. 

■ Four dedicated digital music channels – SBS Chill 

and SBS PopAsia; SBS PopDesi and SBS PopAraby 

launched in July 2012. 

■ Diverse range of music and Your Language apps. 

sbs Online 

■ 95% of SBS primetime television and 100% of radio 

content is also available online. 

■ Around 1.7 million unique browsers per month with an 

average of 1.8 million video views, reaching 2 million in 

the month of June 2012. 

■ Continuing the conversation about the issues that 

matter – sbs.com.au/news;sbs.com.au/dateline; 

sbs.com.au/insight; sbs.com.au/livingblack. 

■ The most popular football website in the country 

– sbs.com.au/theworldgame.

niTv jOinEd sbs On 

july 1, 2012 AhEAd 

OF ThE lAunCh OF 

A nEw FREE-TO-AiR 

indigEnOus ChAnnEl 

in 2012-2013 

sbs subscription Television ltd 

SBS Subscription Television Ltd operates SBS’s 

subscription television channels. 

STUDIO 

■ Australia’s arts and entertainment channel. 

■ The best arts content, across a range of genres, 

from Australia and across the world. 

World Movies 

■ Home to the best of international cinema. 

■ Films in over 200 languages from more than 

40 countries. 


highlighTs 

2011-12 

8 SBS

sbs budgET bOOsT 

SBS welcomed a $158.1 million funding 

boost in the May 2012 Federal Budget, 

representing a 27 per cent increase on 

its core funding over the next four years. 

This funding boost will equip SBS 

to continue to play its vital role in 

inspiring all Australians to understand 

and appreciate our multicultural 

world and importantly, will go towards 

the development of a dedicated free-toair 

Indigenous channel in 2012–13. 

sbs CQ: CulTuRAl inTElligEnCE 

In 2011–12, SBS launched SBS CQ: 

Cultural Intelligence, a forum series 

and online resource around media 

practice, particularly as it relates to 

Australian cultural diversity. CQ draws 

on research, commentary and a 

range of views to take debates further 

around the ways media reflects, 

shapes and interprets our society. 

SBS staff in Sydney welcome the announcement of the funding boost. 

Ideas are the currency of any media organisation. 

SBS seeks to contribute to the national conversation 

with intelligent debate, an accessible approach 

to new research and an opportunity to reflect on 

media practices. 

Hosted by World News Australia’s Anton enus, 

CQ broadcasts on SBS TWO and streams on the 

CQ website sbs.com.au/cq. 


OnCE uPOn A TimE 

in CAbRAmATTA 

In January 2012, SBS made broadcasting 

history in Australia when landmark series 

Once upon a Time in Cabramatta was 

simulcast on SBS ONe in english and 

with Vietnamese subtitles on SBS TWO. 

The series charted the experiences of Vietnamese 

migration to Australia following the Vietnam War and 

explored how a community which settled in the western 

Sydney suburb of Cabramatta overcame adversity and 

immense challenges to find their place within Australia’s 

multicultural society. It attracted an average national 

audience of 637,000 viewers across three episodes 

(SBS ONe). 

10 SBS


12 SBS

nEw-lOOk sTudiO 

And AuTOmATEd 

COnTROl ROOm 

In February this year, SBS launched a 

new fully automated studio control room 

including a new set and fresh look for 

World News Australia. The new studio 

features the latest in digital technologies 

and a multifunctional set, increasing the 

opportunities for SBS News and Current 

Affairs to deliver strong and distinctive 

news and content to our audiences. 


14 SBS 

ExPlORing ThE 

wORld wiTh sbs… 

ThROugh FOOd 

In August 2011 SBS launched its first 

ever monthly magazine, SBS Feast, 

which showcases and celebrates the 

richness, diversity and authenticity 

of the cross-platform SBS food 

experience by giving readers from 

across Australia the opportunity to 

explore cultures and cuisines from 

every corner of the world.


16 SBS

uniTing COmmuniTiEs ThROugh 

inTERnATiOnAl sPORT 

Since its inception, SBS has championed 

the sports which contribute to a more 

inclusive society. We continue to be 

recognised as the home of international 

football. The World Game is unrivalled in 

the sporting world for its popularity and 

global reach. 

SBS built on its 30 year football pedigree, 

securing the media rights to the 2018 

and 2022 FIFA World Cups, on top of 

having already secured the media rights 

to the 2014 FIFA World Cup. 

SBS has been Australia’s official broadcaster of 

international cycling’s pinnacle event le Tour de France 

for 22 years. In 2011, 6.4 million viewers nationally tuned 

in to SBS’s coverage as Cadel evans became the first 

Australian rider to win the event. 


TElling mORE 

indigEnOus sTORiEs 

SBS continued to build on its proud 

tradition of telling more stories by and 

about Aboriginal and Torres Strait 

Islander Australians. 

4 18 SBS SBS 

In May 2012, SBS welcomed an announcement 

by the Federal Government to give the Corporation 

responsibility to develop the nation’s first-ever 

dedicated Indigenous channel to be broadcast 

on a digital free-to-air spectrum, with NITV joining 

SBS from July 1, 2012. SBS also delivered its third 

Reconciliation Action Plan.


OuR bOARd And mAnAgEmEnT 

Organisational 

Structure 

Community Advisory 

Committee 

Director 

Online and 

emerging 

Platforms 

Marshall Heald 

General 

Counsel 

Lesley Power 

Director 

Content 

(Television 

and Online) 

Tony Iffland 

Director 

Audio and 

Language 

Content 

Mandi Wicks 

SBS Board 

Chairman 

Joseph Skrzynski AO 

Directors 

Dr Bulent Hass Dellal OAM (Deputy Chairman) 

Michael ebeid (Managing Director) 

Patricia Azarias 

elleni Bereded-Samuel 

Bob Cronin AM (retired 13 June 2012) 

Jacqueline Hey 

Daryl Karp 

Christopher Pearson (retired 21 October 2011) 

Director 

news and 

Current 

Affairs 

Paul Cutler 

* Wholly owned subsidiary. STV Ltd operated as a division of SBS from 1 July 2012. 

20 SBS 

SBS 

Ombudsman 

Sally Begbie 

Minister for Broadband, Communications 

and the Digital economy 

Senator the Hon. Stephen Conroy 


Michael ebeid 

Director 

Technology 

and Distribution 

John Paul 

Chief 

Financial 

Officer 

Jon Torpy 

Director 

Media Sales 

Andrew Cook 

Director 

Marketing 

Katherine 

Raskob 

(Acting) 

SBS Subscription TV Ltd 

(STV Ltd)* 

World Movies Channel 

STuDIO 

Director 

Strategy and 

Communication 

Peter Khalil 

General Manager 

Subscription 

Television 

Chris Keely 

Chief 

Operating 

Officer 

Richard 

Finlayson 

Director Human 

Resources 

Kenneth Anderson 

(Acting)

OARd OF diRECTORs 

The SBS Board of Directors, 

consisting of the Managing Director 

and non-executive Directors, 

is responsible for deciding the 

objectives, strategies and policies 

to be followed by SBS in performing 

its functions and ensuring that SBS 

performs in a proper, efficient and 

economical manner, and with the 

maximum benefit to the people 

of Australia. 

The duties of the Board, as set out in the SBS Act, 

are to: 

■ maintain the independence and integrity of SBS; 

■ develop and publicise SBS’s programming 

policies; 

■ ensure, by means of SBS’s programming policies, 

that the gathering and presentation by SBS 

of news and information is accurate and is 

balanced over time and across the schedule 

of programs broadcast; 

■ ensure that SBS does not contravene: this Act 

or any other Act; or any directions given to, or 

requirements made in relation to, SBS under this 

Act or another Act; 

■ ensure the efficient and cost effective functioning 

of SBS; 

■ ensure that SBS seeks to co-operate closely 

with the Australian Broadcasting Corporation to 

maximise the efficiency of the publicly funded 

sectors of Australian broadcasting; 

■ be aware of, and responsive to, community needs 

and opinions on matters relevant to the Charter; 

■ develop and publicise SBS’s policies on the 

handling of complaints; 

■ ensure that the pursuit by SBS of its subsidiary 

functions does not detract from SBS fulfilling its 

Charter responsibilities; 

■ develop codes of practice relating to: 

programming matters; and, if SBS has the 

function of providing a datacasting service, that 

service; and to notify those codes to the Australian 

Communications and Media Authority. 


diRECTORs 

1 4 

2 

3 

1 Joseph Skrzynski AO 

2 Dr Bulent Hass Dellal OAM 

3 Michael ebeid 

4 Patricia Azarias 

5 elleni Bereded-Samuel 

6 Jacqueline Hey 

7 Daryl Karp 

22 SBS 

5 

6 

7 

Joseph Skrzynski AO – Chairman 

Appointed 27 March 2009 for five years, Mr Skrzynski 

was appointed Chairman of SBS on 6 November 2009. 

Mr Skrzynski has made a significant contribution to the 

community, arts and the media since 1969. He served 

as the Chairman of the Sydney Opera House Trust; the 

Australian Film Television and Radio School; and The 

Broadcast Council of Australia. He has been the Chief 

executive of The Australian Film Commission, and a 

director of the National Investment Council, and The 

Major Organizations Board of the Australia Council, and 

is currently a director of The united States Studies Centre 

at the university of Sydney. He has extensive experience 

in managing private and public companies and strong 

expertise in financial matters, including his position as 

Founding Partner, CHAMP Private equity. 

Dr Bulent Hass Dellal OAM – non-executive Director 

(Deputy Chairman) 

Appointed 3 June 2010 for five years, Dr Dellal has been 

the executive Director of the Australian Multicultural 

Foundation since 1989. He is also Chairman of the Centre 

for Multicultural Youth; Chairman of the National Centre 

of excellence for Islamic Studies Consultative Committee 

(Melbourne university); Member, the Multicultural Arts 

Advisory Council Victoria; and an Advisory Board 

Member on the Global Terrorism Research Centre, 

School of Political and Social Inquiry, Monash university. 

Dr Dellal has also served as a Member, Multicultural 

Advisory Committee of the Family Court of Australia; 

Board Member, Adult Multicultural education Services; 

Co-Chairperson, Police and Community Multicultural 

Advisory Committee; and Sitting Member, Victoria Police 

ethical Standards Consultative Committee; and on the 

Commonwealth Government’s Australian Multicultural 

Advisory Council. Dr Dellal was awarded the Medal of 

the Order of Australia in 1997 for service to multicultural 

organisations, the arts and the community.

Michael ebeid – Managing Director 

Mr ebeid commenced as Managing Director of SBS 

in June 2011. He has more than 24 years’ experience 

in senior management and executive roles across the 

technology, telecommunications and media industries. 

Prior to SBS, Michael was the executive Director of 

Corporate Strategy and Marketing at the ABC. In 2005, 

Mr ebeid joined Two Way Limited, an interactive TV, 

mobile and online entertainment media business as 

Chief Operating Officer and then as Chief executive 

Officer, where he took the company into Asia. From 

1995– 2005, Michael was with Optus Communications, 

where he was Director of Commercial Operations for 

Consumer and Multimedia, and he was also a Board 

member of subscription TV’s industry body, ASTRA, from 

2001– 05. Prior to Optus, Michael was at IBM for nine 

years in various roles across finance, sales and marketing, 

and worked in Tokyo and other Asian countries. Mr 

ebeid completed a Bachelor of Business (Charles Sturt 

university), International executive Development Program 

(INSeAD Business College, France), and Media Strategies 

Program (Harvard Business School, Boston). 

Patricia Azarias – non-executive Director 

Appointed 14 June 2006 for five years, and reappointed 

for a further five years on 30 June 2011. Ms Azarias is 

an economist and former Director of the Internal Audit 

Division of the united Nations, the highest ranking 

Australian staff member in the uN. Her previous positions 

include Regional General Manager, Business and Private 

Banking, National Australia Bank; Director, Infrastructure 

Funding, NSW Department of Transport (2003); Chief 

executive, Ministry of urban Infrastructure Management 

and Director, Infrastructure Coordination unit in the NSW 

Premier’s Department (2002– 03); and Director, Public 

Accounts Committee, Parliament of NSW (1991–2001). 

elleni Bereded-Samuel – non-executive Director 

Appointed 27 March 2009 for five years. Ms Bereded- 

Samuel is currently the Community engagement Advisor 

and Coordinator with Victoria university, and past Chair 

of the SBS Community Advisory Committee. These 

positions build on her previous work as a journalist and 

a television presenter on ethiopian Television. She has 

served on the Inaugural Australian Social Inclusion Board, 

the Victorian Multicultural Commission, the Women’s 

Hospital Board, and chaired the Community Advisory and 

Diversity Committee. In 2008 Ms Bereded-Samuel was 

selected as one of twelve significant women in Victoria 

as part of 100 years of women’s suffrage reflection and 

celebration. Ms Bereded-Samuel was a participant at 

the 2020 summit. In 2008, Ms. Bereded-Samuel won 

the 2008 Diversity@Work Individual Champion National 

Award for Diversity and Inclusion. Recently Ms Bereded- 

Samuel has been appointed to the Western Health Board 

and chairs the Cultural Diversity and Community Advisory 

Committee. 

Jacqueline Hey – non-executive Director 

Appointed 30 June 2011, Ms Hey has extensive 

experience in the areas of telecommunications, marketing 

and sales, including previous roles as CeO of ericsson in 

the uK/Ireland, Australia/New Zealand and Saudi Arabia. 

She worked with ericsson for more than 20 years in 

finance, marketing, sales and leadership roles in Australia, 

Sweden, the uK and the Middle east. In her current 

roles, Ms Hey is a director on the Board of Bendigo and 

Adelaide Bank. Ms Hey is also the Honorary Consul for 

Sweden in Victoria. B.Com (Melb); Assoc Dip Marketing 

(Southern Cross), GAICD. 

Daryl Karp – non-executive Director 

Appointed 30 June 2011, Ms Karp is a senior consultant 

with RPR Consulting, specialising in industry analysis, 

growth and innovation in the creative industries and 

Managing Director of Tattooed Media Pty Ltd. She is 

also a director of the Australian Children’s Television 

Foundation. Her previous positions include CeO and 

Managing Director, Film Australia, Head of Factual 

Programs (Television), Australian Broadcasting 

Corporation (ABC), and Head of Science and 

Documentaries/Science and Features at the ABC. 


RETiREd 

diRECTORs 

1 2 

Bob Cronin AM – non-executive Director 

(retired 13 June 2012) 

Appointed 16 May 2002 for four years and re-appointed 

for a further four years on 14 June 2006 and a further two 

years on 14 June 2010. Mr Cronin is Group editor-in-Chief 

of West Australian Newspapers. He was previously 

editor-in-Chief of West Australian Newspapers (1987-96), 

editor of The Sun in Melbourne (1985-86), Deputy editor 

of The Courier-Mail in Brisbane (1984) and editor of the 

Border Mail in Albury (1974-82). He was a member of the 

Australian Press Council from 1987-96 and has been a 

member again since 2009. He was a founding director of 

Information Radio in Perth in 1991. He is a former 

Chairman of Oz Concert Inc and a former member of 

the council of Celebrate WA. In 1998 he was awarded 

the ethnic Communities Council award for outstanding 

contribution to multiculturalism in Western Australia and 

in June 2011 he was made a Member of the Order 

of Australia. 

Christopher Pearson – non-executive Director 

(retired 21 October 2011) 

Appointed 21 October 2003 for four years and 

reappointed for a further four years in October 2007. 

Mr Pearson was founding editor of the Adelaide Review 

and the Sydney Review. He was also the first publisher 

of the privatised Wakefield Press, when it was sold 

by the South Australian Government following the 

Sesqui-Centenary of Settlement. Mr Pearson also 

worked as an ABC Radio broadcaster and as a weekly 

columnist in the national press since 1994. He has 

served for two terms on the Australia Council and for 

three terms on the National Museum of Australia. 

24 SBS 

1 Bob Cronin AM 

2 Christopher Pearson 

Board meetings and directors’ attendance 

The Board met six times during 2011-12. 

DATe LOCATIOn 

Thursday, 25 August 2011 Sydney 

Thursday, 20 October 2011 Sydney 

Thursday, 8 December 2011 Melbourne 

Thursday, 23 February 2012 Sydney 

Thursday, 19 April 2012 Melbourne 

Wednesday, 6 June 2012 Sydney 

BOARD MeMBeR ATTenDeD 

Joseph Skrzynski AO – Chairman 6 

Bulent Hass Dellal OAM – Deputy Chairman 6 

Michael ebeid – Managing Director 6 

Patricia Azarias 5 

elleni Bereded-Samuel 5 

Bob Cronin AM1 6 

Jacqueline Hey 6 

Daryl Karp 6 

Christopher Pearson2 2 

1 Mr Cronin’s term finished on 13 June 2012. 

2 Mr Pearson’s term finished on 21 October 2011.

OuR sTRATEgiC PRiORiTiEs 

This Annual Report reviews SBS’s performance against the SBS Corporate Plan, and the Australian Government’s 

Portfolio Budget Statement and Portfolio Additional estimates Statement for 2011–12. 

sbs’s purpose 

To inspire all Australians to explore and appreciate our multicultural world and contribute to an inclusive society. 

Corporate Plan 2010–13 

The SBS Board identified the following strategic priorities for the Corporation for the period 2010–13. 

Goal 1: To deepen Australians’ engagement with content that reflects our Charter 

Objectives 

1.1 To be a catalyst for the national discussion about multiculturalism and social inclusion. 

1.2 To create more multicultural and multilingual Australian content. 

1.3 To increase the range and quality of multilingual services across all platforms. 

Goal 2: To grow audiences 

Objectives 

2.1 For more Australians to use SBS services. 

2.2 For Australians who use SBS services to use more of them and more often. 

2.3 For more Australians of CALD backgrounds to use and value SBS language services. 

Our core strategies for reaching these goals involve developing and growing in five key focus areas: 

■ Distinctive Content; 

■ expanding Platforms; 

■ Capabilities; 

■ People; and 

■ Resources and Stakeholders. 

Portfolio budget and Additional Estimates statements 2011–12 

Outcome 1 

Provide multilingual and multicultural services that inform, educate and entertain all Australians and in doing so reflect 

Australia’s multicultural society. 

Total price of the outcome for the year: $314.881 million. 

Program 1.1 – Television 

Objective: Delivering multilingual and multicultural television services that reflect Australia’s multicultural society. 

Deliverables 

■ Programs aligned with Australia’s multicultural society and perspective. 

■ Broadcasting in languages other than english. 

Key performance indicators 

■ Accessibility of programs to all Australians: see pages 39, 45, 48. 

■ Population reach analogue/digital terrestrial transmission: Target – 96.65%; Actual – 96.8%. 

■ No. hours of subtitled programs broadcast: Target – 1450 hours; Actual: SBS ONe – 1541 hours; 

SBS TWO – 1768 hours. 

■ No. hours locally commissioned programs broadcast (first run): Target – 150 hours; Actual – 201 hours. 

Price of program for the year: $190.750 million. 


Program 1.2 – Radio 

Objective: Delivering multilingual and multicultural radio services that reflect Australia’s multicultural society. 

Deliverables 

■ Programs aligned with Australia’s multicultural society and perspective: see pages 28–37. 

■ Broadcast in languages other than english: see page 38. 

■ unique broadcast hours – analogue services: Target – 15,912; Actual – 15,912. 


■ Listener and community feedback: see page 64. 

■ Audience surveys: see pages 49-50. 

■ Percentage of broadcasts in languages other than english: Target – 86%; Actual – 84% 


Program 1.3 – Analogue Transmission and Distribution 

Objective: To make SBS analogue television and radio available to all Australians. 

Deliverables 

■ Maintain availability of analogue signal in line with analogue switch off timetable. 


■ Measure of fault free transmission time (by fault management system reported daily and monthly, including but not 

limited to level of transmitter power): see page 46. 

■ Logging and response to viewer calls regarding transmission: see page 46. 

■ Aggregate performance measured by availability of analogue signal: Target – 99.50%; Actual – 99.83%. 

■ Television population reach for terrestrial services (of remaining analogue service areas): Target – 96.90%; Actual* – 97%. 


Program 1.4 – Digital Television Transmission and Distribution 

Objective: To make SBS digital television available to all Australians. 

Deliverables 

■ Maintaining and improving the availability of SBS’s digital transmissions. 

■ extending the reach of SBS’s digital network. 





■ Aggregate performance measured by availability of digital television signal: Target – 99.86%; Actual – 99.81%. 

■ Television population reach for terrestrial services (rest via satellite): Target – 96.7%; Actual – 96.6% (a number of 

digital enhanced self-help services are committed to but yet to be rolled out see page 45). 

Price of program for the year $67.247 million. 

Program 1.5 – Digital Radio Transmission and Distribution 

Objective: To make SBS digital radio available to all Australians. 

Deliverables 

■ To implement Digital Audio Broadcast of SBS radio services (coverage in five mainland capital cities). 





■ Percentage of Australian population reached by digital radio: Target – 60%; Actual – 63%. 

■ Aggregate performance measured by availability of digital radio signal: Target – 99.20%; Actual – 99.97%. 

■ Number of services for digital radio: Target – 5; Actual – 5. 


26 

SBS 

* estimate based on figure as at June 2010, prior to analogue services being switched off.

Goal 1 

TO dEEPEn AusTRAliAns’ 

EngAgEmEnT wiTh COnTEnT 

ThAT REFlECTs OuR ChARTER 

Objectives 

1.1 To be a catalyst for the national discussion about multiculturalism and social inclusion. 

1.2 To create more multicultural and multilingual Australian content. 

1.3 To increase the range and quality of multilingual services across all platforms. 


Goal 1: Objective 1.1 

To be a catalyst for the national discussion about 

multiculturalism and social inclusion 

once Upon a Time in Cabramatta 

SbS commissioned Once Upon a time in cabramatta 

in 2010–11. it aired in three-parts in january 2012. 

this landmark history series explored the story of 

vietnamese migration to Australia following the 

vietnam War. 

commissioned by SbS and produced by Northern 

Pictures and Fredbird entertainment, Once Upon a time 

in cabramatta charted the experiences of a vietnamese 

community which settled in the western Sydney suburb 

of cabramatta. 

the series told the story of how the community overcame 

adversity and immense challenges to find their place with 

Australia’s multicultural society. 

in a first for Australian broadcasting, the series was 

simulcast in two languages – on SbS ONe in english 

and with vietnamese subtitles on SbS tWO. 

Once Upon a time in cabramatta was a significant 

audience success for SbS, attracting an average national 

audience per episode of 637,000 viewers (504,000 metro; 

133,000 regional) on SbS ONe and 49,000 national viewers 

(32,000 metro; 17,000 regional) on SbS tWO. 

the first episode attracted an average audience of 716,000 

(674,000 on SbS ONe and 42,000 on SbS tWO), making 

it the second highest metro audience for any commissioned 

documentary for SbS since OztAM ratings began in 2001.* 

On social media site twitter, episode one trended number 

two and four globally, the series was referred to by 

media commentators and in the Australian Senate as 

an important contribution to multicultural social cohesion. 

Once Upon a time in cabramatta also featured a major 

cross-platform component. the SbS vietnamese Radio 

language program hosted talkback discussions before 

and after broadcast and SbS Online commissioned 

unique content for the website. 

in addition, SbS’s Outreach program which seeks to 

maximise the public value of SbS series, in partnership 

with information + cultural exchange engaged with the 

community on the series including through moderated 

community screenings and the gathering of community 

stories at an SbS street cart. 

the SbS DvD for this program featured our first-ever 

bilingual DvD sleeve in english and vietnamese. 

Who Do You Think You are? 

the fourth series of Who Do You think You Are? was 

only the second series to be broadcast during the ratings 

season, and was a significant success for SbS. 

Who Do You think You Are? averaged 732,000 national 

viewers. the metro average of 525,000 was above series 

two in 2009 (397,000).* 

the series featured well-known Australian actors Melissa 

George, vince colosimo and john Wood as well as 

prominent media identity Kerry O’brien, comedian Shaun 

Micallef and Aboriginal footballer Michael O’Loughlin. 

Shaun Micallef unravelled his father’s childhood wartime 

story in Malta, Kerry O’brien followed his family’s trail 

from ireland to Australia, and vince colosimo uncovered 

his family’s past in calabria, in the south of italy. Melissa 

George uncovered the story of her grandparents’ arrival 

in Australian as child migrants. john Wood investigated 

his father’s imprisonment in a Prisoner of War camp in 

the Second Wold War and traced his great grandfather 

back to Sweden. in the final episode, Michael O’Loughlin 

traced the bloodlines of his family in South Australia. 

the highest rating episode featured Kerry O’brien, 

attracting an average national audience of 945,000 viewers. 

Who Do You think You Are? series five will be broadcast 

in 2013. 

SBS CQ: Cultural Intelligence 

in 2011–12, SbS launched SbS cQ: cultural 

intelligence,** a forum series and online resource around 

media practice, particularly as it relates to Australian 

cultural diversity. cQ draws on research, commentary and 

a range of views to take debates further around the ways 

media reflects, shapes and interprets our society. 

ideas are the currency of any media organisation. 

SbS seeks to contribute to the national conversation 

with intelligent debate, an accessible approach to new 

research and an opportunity to reflect on media practices. 

* OZtAM – 5 city Metro; RegtAM – Aggregated Regional excl.WA; consolidated. 

** cultural intelligence (or cultural Quotient, cQ) describes the capacity to bridge or benefit from cultural complexity. 

28 SBS

SbS cQ is an extension of SbS programming, through 

which stories are told relating to the many challenges, 

advantages and surprising elements of diversity. it creates 

a new platform for discussion of the media’s role in these 

debates and in reflecting Australian diversity. 

cQ debates bring together people who rarely come 

face-to-face – media practitioners, community 

representatives, advocates, politicians, researchers and 

commentators – to explore current trends in media and 

their impacts on Australia’s multicultural society. 

Hosted by World News Australia’s Anton enus, cQ 

broadcasts on SbS tWO and streams on the cQ website 

sbs.com.au/cq. 

the first SbS cQ forum, in December 2011, Media and 

Diversity Debate explored who influences the debate on 

asylum seekers and cultural diversity. the forum asked: 

Does the media drive public opinion, or does public 

opinion drive the media? Against a backdrop of heated 

national debates about refugees and asylum seekers and 

the Government’s multiculturalism policy, participants 

drawn from politics, the media and academia discussed 

whether the media is friend or foe in the nation’s 

discussions about diversity. 

Participants included former immigration Minister the 

Hon. Amanda vanstone, former Network 10 and 9 news 

directors, Daily telegraph journalist joe Hildebrand, 

Liberal candidate for cabramatta Dai Le, bahati Masudi 

from SbS’s Go back to Where You came From and Pino 

Migliorino from multicultural peak body the Federation 

of ethnic communities council of Australia (FeccA), 

as well as commentators and researchers including 

julie Posetti, ien Ang, tanveer Ahmed, Ghassan Hage 

and Andrew Markus. 

the second cQ, in june 2012, the New Digital Divide 

focussed on the ways new communication technologies 

have transformed Australia’s media landscape. in a 

world of increasingly personalised media use, this SbS 

cQ debate questioned whether new technologies are 

connecting us to one another, or driving us further 

apart. Where there were once five free-to-air television 

stations, now viewers can tune in to hundreds of channels 

in a range of languages. the rise of the internet and 

social media have also given access to an explosion of 

information sources from all over the world, available at 

any time of the day and at the click of a button. SbS cQ: 

the New Digital Divide explored the impacts of these 

technologies on our connections to one another, our 

society and our democracy. 

the New Digital Divide participants included Radio 

National broadcaster Waleed Aly, US-based media 

academic and author of Media Life Mark Deuze, the 

Herald Sun’s Social Media editor isabelle Oderberg, Axel 

bruns and terry Flew of the QUt creative industries 

Faculty, ipsos Research Director Laura Demasi, founder 

of the Australian Arabic council joseph Wakim, Australian 

counter terrorism ambassador bill Patterson, Professor 

Wanning Sun, of the UtS china Research centre and 

Pino Migliorino, chair of FeccA, and ethnic media expert 

and Misha Ketchell, editor of the conversation. 

the SbS cQ: cultural intelligence forum will continue in 

2012–13. 

outreach 

One Day in Cabramatta 

to help bring the television series Once Upon a time in 

cabramatta to life, SbS partnered with local arts and 

cultural organisation information + cultural exchange (ice) 

in a creative project designed to generate and facilitate 

discussion around the issues raised by the series, in 

cabramatta and the surrounding area. 

inspired by the documentary, the local community was 

asked to share their own experiences of cabramatta 

through the ‘One Day in cabramatta’ mobile story 

exchange which took the form of a mobile tea cart. 

the cart journeyed the streets of cabramatta over 

four weeks when the series went to air to facilitate 

conversations and accumulate stories. 

community ambassadors interacted with people, and at 

various events, the Lunar and tet Festivals, community 

pre-screenings, live screenings of the series, at visits to 

local community groups and cabramatta High School. 

the results culminated in a commemorative book that 

featured around 500 story cards in a legacy for the 

community, created by the community. this collective 

voice captured the spirit of cabramatta and will serve as 

a time capsule for future generations to read and share 

stories from the past, and better understand the journey 

that has shaped their community. 



The Family – Living Between Two Worlds 

to coincide with this landmark documentary, SbS 

partnered with Relationships Australia, cultural 

Perspectives and FeccA to produce a resource for 

second generation migrant families. 

the booklet, the Family – Living between two Worlds, 

draws on the experiences of Melbourne italian family 

the cardamones who star in the eight part documentary 

series. the resource enabled our audience to look more 

deeply into what it means to be a second generation 

migrant family in Australia today, how this can affect 

relationships and some of the day-to-day challenges 

relating to cultural background and heritage. 

Relationship Australia and FeccA distributed 20, 000 free 

booklets to reach families across Australia. the resource 

was also available in libraries across Australia and on the 

SbS website. 

Harmony Day 

in 2012, SbS partnered with the Department of 

immigration and citizenship to support Harmony Day with 

the Harmony Game. 

each year, Harmony Day is held in March to celebrate the 

cohesive and inclusive nature of the Australian community 

and to promote a tolerant and culturally diverse society 

with community events are held nationally. Once again this 

year SbS encouraged primary school students to take 

part in the Harmony Game, a 5v5 football game played 

on Harmony Day. 

the Harmony Game was initiated by SbS’s chief Football 

Analyst craig Foster in 2011 because of football’s obvious 

synergy with diversity and social inclusion. the global 

nature of football and its status as the World Game made 

it the ideal vehicle to communicate positive messages 

about harmony to school age children. 

the Harmony Game again involved a football match on 

the lawn of Parliament House in canberra between a 

team of ‘pollies’ and professionals, led by Senator the 

Hon. Kate Lundy, Minister for Sport, Multicultural Affairs, 

Minister Assisting for industry and innovation. 

30 SBS 

New prime time schedule 

in january 2012 SbS ONe launched a new prime time 

schedule after the late World News Australia moved 

to 10:30pm. this resulted in a number of new slots for 

drama and documentary as well as new genres such 

as wildlife and adventure. 

World News australia 

A significant new project to fully automate the SbS studio 

control room was successfully completed and launch on 

February 6 this year when World News Australia (WNA) 

went to air at 6:30pm with a new set and refreshed look, 

as well as a fresh energetic approach to the newshour 

and strong content to match the new technology for 

presentation. 

the project combined three separate initiatives – studio 

control room automation, a new multi-functional set and 

an editorial revamp. 

the multi-functional design of the set means it can be 

used by other programs in current affairs and sport which 

can also utilise the new technology. the new indigenous 

channel will also use this new set. 

the new WNA format has resulted in a significant increase 

in distinctive stories focusing on multicultural Australia. 

coverage of indigenous issues was also enhanced with 

the incorporation of Nitv and its news team into SbS 

from july 2012. 

the late WNA bulletin moved from 9:30pm to 10:30pm 

on 2 january, with hourly news updates in prime time to 

make audiences aware of the later time slot. 

in late February, both insight and Dateline were 

rescheduled on tuesday nights as part of SbS campaign 

Know Why tuesday. 

insight moved back an hour to 8:30pm and Dateline 

moved from its Sunday night placement to follow insight 

at 9:30pm on tuesdays, featuring a refreshed set. 

international coverage has also been expanded by a 

new deal with channel 4 in britain and a successful 

partnership with Al jazeera english in Qatar.

Significant coverage for the year included: 

Afghanistan 

Karen Middleton and camera operator jeff Kehl were 

embedded with Australian Defence Force troops in tarin 

Kowt and filed several stories from the base. WNA also 

ran extracts of Dateline journalist Yalda Hakim’s exclusive 

interview with Hamid Karzai ahead of its broadcast. 

September 11 – Anniversary 

brian thomson provided extensive coverage of the 

10th anniversary of the September 11 attacks in 

the United States. 

Burma 

WNA made its first visit into burma with Foreign Minister 

bob carr. brian thomson travelled with the Minister as he 

met Aung San Suu Kyi and President thein Sein. 

Carbon Price 

there was special coverage of the carbon price 

legislation including an interview with Prime Minister 

julia Gillard the day it was passed through the Australian 

Parliament. WNA also reported on the impact on people 

from all communities, and produced an in-depth report 

on comparative tax schemes in other major western 

countries. 

Papua New Guinea 

WNA provided extensive coverage of the political 

turmoil in Papua New Guinea. brian thomson went there 

when Peter O’Neill removed Sir Michael Somare as Prime 

Minister and Kathy Novak covered the elections, including 

an exclusive interview with O’Neill. 

World News Australia Awards 

brian thomson won a UN Media Peace Award for his 

story about allegations of Rio tinto’s involvement in 

suppressing the bougainville independence movement in 

Papua New Guinea. 

the program continued to receive recognition as a highlyesteemed 

contributor to quality Australian journalism. 

Dateline 

From February 2012, current affairs program Dateline 

aired in its new time-slot of 9:30pm–10:30pm on 

tuesdays as part of SbS’s Know Why tuesday initiative, 

with both presenters – Yalda Hakim and Mark Davis – 

contributing reports to the program while broadcasting 

topical news live from overseas locations. examples of 

such live broadcasts include a full hour devoted to the 

Greek elections and financial crisis, presented by Mark 

Davis, and Yalda Hakim’s comprehensive coverage of 

Afghanistan, presented from Kabul. 

Dateline reporter Yaara bou-Melhem was awarded the 

prestigious Walkely Young Australian journalist of the 

Year award in 2011 for her report Freedom’s call, an 

investigation into the people’s democracy movement in 

Syria. Yaara was also awarded a Walkley award in the 

international Reporting category for her courageous work 

in Syria and bahrain. 

Dateline made international headlines this year with a 

report by Yalda Hakim which disclosed new allegations in 

relation to the massacre of 17 civilians in Afghanistan. Her 

report, Anatomy of a Massacre, was broadcast on cNN, 

Al jazeera, Nbc, cbS, Abc and was described by a 

New York times journalist as an “inspired” report. 

the program continues to attract a strong online 

presence. One Dateline report, china’s Ghost cities, 

attracted more than 1.34 million hits online and other 

reports continued to attract large numbers. 

Insight 

insight is SbS’s unique platform for current affairs, ideas 

and debate. this year insight took on some significant 

changes, which have broadened and deepened its 

editorial offering and resulted in a rise in audiences across 

2011–12. 

For the 2012 season insight moved from the 7:30pm 

timeslot to 8:30pm timeslot as part of SbS’s Know Why 

tuesday initiative. insight also developed a new set to 

accompany its new format. 

the new set, with distinctive insight colours provides a 

warmer and more intimate forum. Distinctively there are 

now key guests who join award winning journalist and 

broadcaster jenny brockie in front of the broader audience. 

insight’s average national audience rose 28 per cent 

to 350,000 in the period january 2012 – june 2012, 

compared to the same period in 2011 which averaged 

274,000 viewers nationally.* 

insight has continued to tackle thought-provoking topics, 

in line with the SbS charter, with programs on polygamy, 

parental abductions, arranged marriage, removing kids, 

the beauty race and revenge. 

* OZtAM – 5 city Metro; RegtAM – Aggregated Regional excl.WA; consolidated. 



insight has also closely followed how the world economy 

has been challenged by circumstances in europe with 

two programs on Greece in the last year. Other top 

rating programs include class Struggle examining school 

funding, Uneasy Riders which looked at bikie laws and 

Nineteen, insight’s third program in six years to follow 

a group of teenagers’ lives. 

Online, insight continues to grow considerably. insight’s 

Facebook page community is now at 23,161 people, 

more than doubling over the past year. 

For 2012 insight has initiated an industry first in Australia 

– live tweeting with jenny brockie and guests from the 

program. @insightsbs followers increased around 50 per 

cent to 12,184 while @jenbrockie has gone from zero 

to 3788 since january 2012. 

living Black 

the prime focus of the SbS indigenous Media Unit 

is the production of Living black, Australia’s only 

national indigenous current affairs program primarily 

devoted to the coverage of contemporary issues 

affecting indigenous Australians. 

During 2011–12, 26 half hour episodes of Living black 

aired on Sundays at 4:30pm. the program also has four 

repeats – Mondays at 5:30pm, tuesday at 12:10am and 

Fridays at 2:30pm on SbS ONe and Monday at 6:00pm 

on SbS tWO. 

Living black put together a compilation of the best 

indigenous musical performances for its annual Living 

black Music Project during 2011–12. 

the Music Project profiled up and coming as well as 

established indigenous performers from a range of 

genres. Some of the high-profile artists featured included 

christine Anu, jessica Mauboy and casey Donovan. the 

segment featured a vignette of the artist followed by a 

performance on the Living black set. 

32 SBS 

in September 2011, Living black received the Deadly 

Award for tv Show of the Year. in March 2012, Living 

black made the successful transition to a new studio set, 

with a new, fresh look with new opening titles and graphics. 

The Deadly Awards 

in 2011, SbS continued its association with vibe 

Australia and was once again host broadcaster of the 

2011 Deadly Awards. the Deadlys is an annual event 

held at the Sydney Opera House recognising indigenous 

achievement in the areas of sport, arts, entertainment 

and community. 

A special 90 minute highlights program was produced 

and aired on 2 October at 9:30pm on SbS ONe with 

a repeat on 8 October at 7:30pm (on SbS tWO). the 

program was also screened on Nitv. 

australian In language 

Information Network 

During 2011–12, the roll-out of SbS Radio’s Australian 

information Network content strategy continued. 

SbS Radio’s language programs are focused on 

providing more news and information about Australia 

than ever before. 

the SbS Radio network has transitioned from a 

predominantly homeland news service to an Australian 

information Network – providing balanced and impartial 

Australian and international news and information. 

SbS Radio’s language programs are formatted to 

provide high-quality audience engagement and the 

corporation continues to find new ways to reach 

audiences in-language via all relevant platforms, 

including online, mobile and on digital tv.


To create more multicultural and multilingual 

australian content 

SBS Television 

Distinctive commissioned and 

acquired content 

SbS broadcasts in a range of genres and languages to 

provide Australians with a diverse range of perspectives 

and cultures (see Appendices 1-2). the standout 

successes for commissioned content on SbS television 

2011–12 were Once Upon a time in cabramatta and 

Who Do You think You Are? (see page 28). Other 

highlights for the year are outlined below. 

SBS commissioned programming 

A total of 201 hours of SbS commissioned programs 

were first broadcast on SbS in 2011–12 (Appendix 3). 

SbS commissioned a total of 202 hours of comedy, 

entertainment, factual and food programming for 

production (Appendix 4). SbS continues to maintain its 

creative partnerships with Screen Australia and the state/ 

territory film funding bodies (Appendix 5). 

The Family 

the Family was an eight-part series produced for SbS by 

Shine Australia and broadcast November 2011– january 

2012, which placed a ‘fixed rig’ of 35 remote controlled 

cameras in one family’s home for 100 days. this was the 

first time a ‘fixed rig’ observational documentary had ever 

been done in Australian television. 

the Family followed the lives of the italian-Australian 

cardomone family, mum josie, dad Angelo and their 

three boys David, Stefan and Adrian. 

the series attracted a national average audience of 

242,000 viewers.* 

it was a cross-platform project, with SbS Online 

commissioning unique content for the website, SbS 

Radio hosting discussions, and SbS’s Outreach program 

partnering with FeccA and Relationships Australia to 

produce a booklet examining what it means to be a second 

generation migrant family in Australia and some of the 

challenges relating to cultural background and heritage. 

the Family has been subtitled into italian and chinese and 

Arabic for online viewing and it was the first time an SbS 

DvD release carried subtitles in a language other than 

english, released with italian subtitles. 

* OZtAM – 5 city Metro; RegtAM – Aggregated Regional excl.WA ; consolidated. 

Bollywood Star 

Australia’s first ever factual entertainment series 

celebrating Australia’s indian community, produced 

by WtFN, was a cross between a talent show and 

observational documentary. 

bollywood Star gave ordinary Australians the chance 

to win a role in renowned director Mahesh bhatt’s next 

bollywood movie. 

it was both a celebration of indian culture and a celebration 

of the multicultural appeal of bollywood. the contestants 

came from a wide range of ethnic backgrounds. 

broadcast over four Saturday evenings in one hour 

episodes in june, bollywood Star attracted a national 

average audience of 259,000 viewers.* 

bollywood Star was another great cross-platform project. 

SbS Radio ran a special pop-up radio station, SbS 

Online commissioned extensive online-only content, and 

bollywood Star Facebook page activity was high with the 

series attracting over 9000 Facebook friends, equivalent 

to the annual eurovision Song contest. 

This year SBS also produced some outstanding single 

documentaries, contributing to national discussions 

around a number of important issues. 

The Tall Man 

the tall Man, a feature length documentary, was directed 

by tony Krawitz and produced by blackfella Films. based 

on the Walkley Award winning book by chloe Hooper, it 

told the story of the death in custody of indigenous Palm 

island man cameron Doomadgee. 

From its premiere at the Adelaide Film Festival in early 

2011, the tall Man stirred up debate in the Australian 

press about the issue of race relations in the country. 

the tall Man was selected to screen at the toronto 

Film Festival and has won a number of awards: AWGie 

Award for best Documentary (2011); best Documentary 

at the imagineNAtive Film Festival in toronto; Australian 

Directors Guild Award for best Documentary; and the 

Walkley Award for best Documentary. 



The Trial 

the trial directed by joan Robinson (produced by 360 

Degree Films) was first aired nationally by SbS during 

the year. 

it was previously broadcast in November 2009 but 

because certain criminal trials were in progress, could not 

be broadcast in victoria until the trials were concluded. 

in February 2008, 12 Muslim men went on trial in 

Melbourne for terrorism offences. the trial ran for nine 

months and presented 66,000 pages of evidence. 

With unique access to Greg barns, one of the key 

defence barristers, and Omar Merhi, the brother of the 

youngest accused, the trial took the viewer inside one 

of the biggest terrorism trial’s in Australia’s history. 

Ned’s Head 

Directed by Rebecca ciallella (produced by Prospero 

Productions), Ned’s Head tells the story of the scientific 

investigation into what was believed to be Ned Kelly’s 

skull, which changed the history books forever when 

scientists discovered and identified Ned Kelly’s skeleton. 

Ned’s Head won a Gold Award at the Prestige Film 

Awards in eureka, california. 

The Man Who Jumped 

Directed by Russell vines (produced by Prospero 

Productions) the Man Who jumped is the story of a 

young man detained at Woomera Detention centre, who 

10 years ago jumped from the perimeter fence onto the 

razor wire in an act which shocked the nation and made 

headlines across the world. 

the Man Who jumped won a Gold Award at the Prestige 

Film Awards in eureka, california. 

In 2011–12 SBS also broadcast three two-part series, 

all with international broadcaster partners. 

Desperately Seeking Drs: The Kimberley 

Directed by Stuart Greig (produced by Artemis 

international), Desperately Seeking Drs: the Kimberley 

was a sequel to SbS series Desperately Seeking Doctors 

from 2008 about the shortage of doctors in the Australian 

bush. One character in the series, outspoken Scottish 

general practitioner Dr Mary Fortune, now returns to 

* OZtAM – 5 city Metro; RegtAM – Aggregated Regional excl.WA ; consolidated. 

34 SBS 

Australian for a three month stint in an Aboriginal health 

service in Kununurra in the remote rugged and scenic 

north west of Australia. A version of this series was 

screened on bbc Scotland. 

Singapore 1942 – End of Empire 

bbc Scotland was also a broadcast partner (as 

was Discovery Networks Asia-Pacific) for the 

history series Singapore 1942 – end of empire 

directed by Don Featherstone (produced by electric 

Pictures), broadcast on the 70th anniversary of 

the fall of Singapore. the series averaged 510,000 

national viewers.* 

SBS Food Commissions 

in 2011–2012, SbS continued its exploration of culture 

through food with new commissioned series from 

acclaimed chefs Luke Nguyen and Peter Kuruvita. 

their culinary journeys told stories not only about the 

food from these countries but explored the unique 

cultures, traditions and histories of the countries and 

regions they visited. 

An already established face on the network, Luke 

Nguyen returned to SbS with a third series – Luke 

Nguyen’s Greater Mekong. Having previously seen Luke 

journey through vietnam with his series’ Luke Nguyen’s 

vietnam series one and two, this time Luke took viewers 

on culinary journey across the Greater Mekong region of 

South east Asia. the series explored regions that had 

rarely seen television cameras before and showcased 

the incredible foods that were on offer. it averaged 

361,000 viewers nationally and in total 2.2 million 

viewers tuned into the series.* 

in November 2011, Sydney chef Peter Kuruvita took a 

break from his Sydney harbour-side restaurant Flying 

Fish to take a journey through his ancestral home of Sri 

Lanka exploring the unique food, colourful culture and 

deep history of Sri Lanka. the series combined breathtaking 

locations and scenery with spectacular spicy 

fare in a captivating journey that saw Peter showcasing 

the wealth of Sri Lanka’s beauty, culture and culinary 

diversity along the way. the ten part series averaged 

310,400 nationally and in total, 1.78 million viewers 

tuned in.*

SBS acquired programming 

SbS has acquired some strong programming over the 

last 12 months. big ideas documentaries have included: 

Russia and the West, empire, civilisation and east to 

West, all examining the impact of imperialism and how 

our world has been shaped by those ideas. 

A new science slot has included the definitive account of 

the relationship between scientific theories and science 

fiction, Prophets of Science Fiction, as well as returning 

series, inside Nature’s Giants. 

the new wildlife slot has housed Wildest Africa and 

Wildest india as well as Speed of Life, all allowing viewers 

a window on the world’s natural environment. 

SbS’s adventure slot has seen bruce Parry in Artic, as 

well as Simon Reeves in the indian Ocean. SbS has taken 

viewers on the Most Dangerous Roads, as well as to 

extreme Frontiers. 

Food has continued to be an important genre for SbS 

with new acquired programs such as Heston at Home, 

Sicily Unpacked and jerusalem on a Plate. History of 

Ancient briton and the Story of Wales both proved popular. 

Many series returned this year including new episodes of 

One born every Minute and 24 hours in emergency. 

SBS Census Explorer 

to coincide with the release of the 2011 census in 

june 2012, SbS launched an interactive online tool 

featuring demographic data, enabling Australians to 

explore the results of the census data. 

the SbS census explorer provides an online destination 

for ‘visualising census’, with information progressively 

added to the tool as it became available from the 

Australian bureau of Statistics. 

it is an easy-to-use tool that gives Australians access to 

some of the most important census data, bringing it to life 

in maps, charts and graphs that are interactive and easy 

to read. 

Users can compare languages and places and learn 

more about the makeup of their communities. One of 

the main features is that comparisons can be performed 

between different categories of demographic data, 

allowing Australians to compare their local suburb to 

their neighbours, or the makeup of their community, and 

therefore better understand Australia’s diverse society. 

the SbS census explorer is great example of how SbS 

is developing interactive and innovative online applications 

to support our offering and further broaden understanding 

of multicultural Australia. 

SBS online 

in 2011–12, SbS dramatically increased its presence on 

a range of new platforms to meet its goal of ensuring our 

content can be consumed wherever audiences are. the 

major pillar of this growth was the launch and expansion 

of SbS ON DeMAND, SbS’s catch up tv service. 

SbS ON DeMAND enables our audiences to watch a 

broad selection of content that has screened on SbS 

ONe and SbS tWO according to their own convenience. 

the content offer includes prime-time programming, 

films, news (including many of our foreign language news 

programs), current affairs, documentaries and sport. 

SbS ON DeMAND also allows audiences to discuss their 

favourite programs and to share content with their friends 

and families via social media. 

the site utilises a recommendation engine to enable 

users to better find programs they want to watch. it also 

enables audiences to subscribe to programs and films 

that will be released in the future and utilises an innovative 

`playlist’ functionality that allows users to keep lists of 

programs they want to watch. 

From an initial launch on desktop computers in August 

2011, SbS ON DeMAND has now expanded to be 

available on game consoles (Sony PS3 and MS Xbox), 

on a majority of connected tv devices (including Sony, 

Samsung and LG televisions) and also APPLe tablet and 

mobile devices. All of these different versions of SbS ON 

DeMAND are linked so that a user can start watching 

a program on one device and then resume playback 

of that program on another device (or devices) whenever 

it suits them. 

SbS ON DeMAND will continue to expand its reach as new 

devices and platforms come into the Australian market. 

in 2011–12, SbS Online also successfully redeveloped 

its Documentary and Film websites as well as upgraded 

the WNA website. 

A new dedicated website to showcase one of SbS’s core 

content areas Food was produced in conjunction with 

SbS Audio and Language content. 



the website, Kitchen conversations, brings online 

audiences regular food stories featured by a handful of 

SbS Radio’s more than 60 language groups, in english 

with an accompanying recipe. 

Sport 

Since its inception, SbS has championed and nurtured niche 

sports and grass-roots sports which contribute to a more 

inclusive society. SbS has long been regarded in Australia 

as the home of football. the World Game is unrivalled in 

the sporting world for its popularity and global reach. SbS 

successfully secured the media rights to the 2018 and 2022 

FiFA World cups, building on the already secured rights to 

the 2014 FiFA World cup. 

SbS also secured the free-to-air rights (four live matches, 

four delayed matches, plus daily highlights) for the 2012 

european Football championships (eURO 2012) in Poland/ 

Ukraine. 

Reporter, Scott Mcintyre travelled to Nepal and china to file 

exclusive online reports and content on the FiFA World cup 

qualifying matches featuring Nepal and timor-Leste. 

Luke Waters won the Australian Sports commission Media 

Award for coverage of Women in Sport and Sports Reporter 

Mike tomalaris took away best individual coverage for tour 

de France reporting. 

SbS has acquired the radio rights for all the Socceroo World 

cup Qualifiers for brazil 2014. the matches are broadcast 

live on the SbS national analogue service and streamed 

simultaneously online via the World Game website. 

Live coverage of major football events included the 2012 

FiFA Women’s World cup from Germany, the 2012 FiFA 

U20s World cup from columbia, Africa cup of Nations, 

copa America finals, 2014 FiFA World cup South America 

qualifiers, the 2012 euro championships and all the 

european finals including the FA cup, Spanish Super cup, 

German Pokal, coppa italia, the copa del Rey and the UeFA 

champions League and europa League. 

SbS is the home of cycling and has been the official 

Australian broadcaster of international cycling’s pinnacle 

event le tour de France for 22 years. 

the 2011 tour de France delivered record ratings with cadel 

evans becoming the first Australian rider to win the event. 

* OZtAM – 5 city Metro; RegtAM – Aggregated Regional excl. WA; consolidated. 

** Language other than english. 

36 SBS 

SbS televised live coverage of cadel evans’ homecoming 

parade held in Melbourne on 12 August 2011. Stages 20 

and 21 were the two highest viewed television programs 

on SbS in 2011–12, with Stage 20 attracting a national 

average audience of 1.006 million. in total, 6.4 million viewers 

tuned in to the coverage on SbS ONe and SbS tWO up 

29 per cent on 2010. 

in line with SbS’s commitment to providing audiences with 

a true cross-platform experience, tour de France content 

online recorded a 25 per cent increase in traffic on the 2010 

event, with 578,000 unique browsers and 5.4 million page 

impressions. the event was live streamed across online and 

mobile, including iPhone, iPad and Android apps, another 

SbS first. 

in addition, on Youtube, the SbS tour de France page 

recorded close to 800,000 video views and almost 250,000 

unique views. the tour de France Fantasy page continued 

to be a popular section, with 255,000 page impressions – 

and more than 19,305 active game players. 

content was carried across the central Facebook page, 

SbS’s tour de France page on Youtube. Other services 

included the SbS tour de France Fantasy Page and SbS’s 

first podcast featuring Sam Pang, Sophie Smith and David 

culbert, which was downloaded around 45,000 times. 

the One Sunday in Paris documentary celebrating cadel 

evans’ 2011 tDF win produced in-house was broadcast as 

a lead in program to the 2012 event, on 30 june 2012. 

For the first time, SbS broadcast live coverage of two major 

Australian cycling events in january. the cycling Australian 

Open Road championships from ballarat in january 2012 

and the Australian track championships from Adelaide, 

also in january 2012. cycling central also covered live from 

both events. 

SbS broadcast live coverage of the Uci track cycling World 

championships from Melbourne in April on SbS tWO and 

online. Afternoon sessions were also streamed live online. 

SbS increased live coverage of major cycling events including 

the Grand tours, Giro d’italia and vuelta a espana, the tour 

of california, criterium du Dauphine, the Uci broad World 

championship from Denmark and european Spring classics, 

tour of Flanders, Paris-Roubaix & Liege-bastogne-Liege.

Studio 

StUDiO is an SbS subscription television channel 

broadcast on Foxtel, dedicated to entertainment and the 

arts, capturing live performances across the country and 

bringing the cultures of the world to Australian television, 

contributing to social cohesion through the exploration of 

national and grass roots community entertainment and 

arts through innovative programming. 

StUDiO recorded a 15.5 per cent national audience 

increase in 2011–12. 

in March 2012, StvDiO became StUDiO to reflect the 

channel’s goal to make the arts more accessible and an 

integral part of everyday life to Australians. 

Programming highlights for 2011–12 included the 

Season ticket/StUDiO Presents content, which were 

performances exclusively captured by StUDiO for world 

premiere broadcast on the channel. the broadcasts 

spanned many genres of the arts, including dance, opera, 

cabaret, live music and more. 

Other programming highlights included Australian 

premieres of exclusive series and international content 

such as: Work of Art, Sarah jessica Parker’s reality tv 

show that searches for the next big artist; For the Love 

of books, a book review program produced exclusively 

by StUDiO; and Live from the Artist’s Den, featuring big 

name artists performing in unusual US venues. 

StUDiO has continued to partner and engage with 

arts organisations across Australia including the 

Australian ballet, Sydney Opera House, Opera Australia, 

Sydney Dance company, Australia council for the Arts, 

Melbourne Festival, brisbane Festival, biennale of 

Sydney, Australian chamber Orchestra, Perth institute 

of contemporary Arts and centenary of canberra. 

World Movies 

World Movies is Australia’s international film channel 

broadcast on Foxtel, with 15 Australian television 

premiere titles each month in 200 languages from more 

than 40 countries. 

World Movies recorded a 28.7 per cent audience increase 

in 2011–12. 

SbS refreshed the World Movies brand in August 

2011, which won silver Global Promax/bDA awards 

for Logo Design and Art Direction and Design. World 

Movies also won Global Promax/bDA awards for Adult 

Programming Spot (Gold) and Holiday/Seasonal/Special 

event Spot (Silver). 

World Movies highlights in 2011–12 included: 

• World Movies Secret cinema – A completely secret 

event which sold out in 13 minutes, where 300 filmloving 

guests bought tickets not knowing where they 

were going or what film they’d be watching. On the 

day SbS unveiled the Sydney location. 

• 25 Films You Must See before You Die – a marathon 

weekend of international films whose order was 

decided by a viewer-voted online poll. this campaign 

received widespread publicity and valuable viewer 

interaction with World Movies via social media. 

• Sundance – World Movies captured the stories of four 

of Australia’s prominent filmmakers, including Gregor 

jordan, as they discussed visiting Sundance and 

introduced award-winning films screening nightly on 

the channel throughout the festival. 

• Almodóvar – Spanish maestro Pedro Almodóvar, 

one of the world’s most famous international film 

directors, curated and introduced a week of his films 

on World Movies. 

World Movies continued its partnerships with Australian 

international film festivals, such as the Alliance Française 

French Film Festival, German Film Festival, italian Film 

Festival, Hola Mexico Film Festival, Korean Film Festival, 

and many more. 



To increase the range and quality of multilingual 

services across all platforms 

Multilingual Programming 


in 2011–12 SbS maintained its level of multilingual 

programming on television: 

• SbS ONe – 48% LOte* 

• SbS tWO – 78% LOte 

SbS ONe broadcast programs in more than 59 languages 

(one hour or more) representing more than 169 cultures 

(Appendices 1, 6-7). SbS tWO broadcast programs in 

more than 55 languages (one hour or more) representing 

more than 135 cultures (refer Appendices 1, 8-9). 

The Chinese language Project 

in 2011–12, SbS continued to focus on its chinese 

Language Project (cLP) comprising of cross-platform 

news, information and entertainment service for 

chinese Australians. 

the main feature is cantonese and Mandarin radio 

services and the SbS PopAsia music service for younger 

Australians – all these services are also available via 

the SbS My Home virtual community centre, a news, 

information and social networking website for chinese 

Australians. the cLP also included a pilot of a weekly 

television news and current affairs service Mandarin News 

Australia (MNA). the MNA pilot began in November 2010 

and concluded on june 26, 2012. Future opportunities for 

MNA will be considered in the context of budget priorities. 

Other components of cLP will continue, including: 

• existing cantonese and Mandarin radio service; 

• chinese vcc: a virtual community centre; 

hosting news, information and social networking 

(www.sbs.com.au/chinese); and 

• SbSPop Asia: a mainstream pop music service for 

younger chinese Australians delivered on both digital 

and analogue radio, as well as streamed online. 

SBS audio and language Content 

SbS is committed to ensuring its audio and language 

services meet the needs of Australia’s diverse language 

and cultural communities. 

in 2011–12 SbS maintained its level of multilingual 

programming on radio at 84 percent (refer 

Appendices 1, 10 -11). 

* Language other than english. 

38 SBS 

Highlights for the year are outlined below. 

Portuguese Program 

SbS Radio’s Portuguese program obtained an exclusive 

series of still images taken from security cameras 

inside a convenience store in the city in the early hours 

of March 18, when Roberto Laudisio curti, a young 

brazilian man studying in Australia died after being 

tasered by NSW Police. 

the SbS Radio Portuguese team’s unique connection 

with the community uncovered new leads in this story. 

Portuguese program executive Producer, beatriz Wagner 

translated material and made it available to World News 

Australia, SbS Online and Radio. SbS Radio was 

credited as the source of the story in media across 

Australia and in brazil. 

9/11 – Marking 10 Years 

SbS Audio and Language content (ALc) marked this 

event with a series of special content, demonstrating 

SbS’s success in taking national and international issues 

and delivering news and programs in-language so that all 

Australians can participate. 

it featured the voices (in language) of SbS radio listeners 

reflecting on the 9/11 attacks in the United States, when 

they first heard about it and how it touched their lives 

which were produced in 46 languages and aired during 

the week leading up to the 9/11 anniversary. 

Once Upon a Time in Cabramatta 

SbS Radio engaged with the vietnamese, Mandarin, 

Khmer and cantonese communities through dedicated 

talkback programs and related segments around issues 

raised by landmark SbS series Once Upon a time in 

cabramatta. 

Listeners who called the vietnamese and cantonese 

program during talkback were keen to relate their own 

experience of the period described in the series, but 

in subsequent talkbacks, the discussion developed 

to include current political and social issues in the 

community, including around Australia’s response to 

refugee and asylum seeker issues.

The Family 

SbS Radio supported the Family with talkback 

programming and related segments to enhance audiences’ 

interaction with the Family by driving dialogue around 

the big ideas in the series. talkback was conducted in 

14 languages. 

SBS Radio Schedule Review 

SbS broadcasts in more than 60 languages on its 

analogue radio schedule, more than any other network in 

the world. 

in 2011–12, SbS began to undertake a review of the 

languages broadcast on its analogue radio schedule to 

ensure the languages broadcast reflect today’s Australia. 

the last major review of the SbS Radio Schedule 

was more than 18 years ago in 1994, and since then 

Australia’s demographics have changed significantly. 

the relative size of some languages spoken has changed 

and new languages are being spoken in Australia as a 

result of new migration patterns and refugee and asylum 

seeker intake. the use of in-language media and the mix 

of languages in Australia has also significantly changed 

since the last review. 

in April 2012, SbS Radio released for public consultation 

the proposed Selection criteria which outlined how 

languages would be considered in a future review of the 

radio schedule. 

More than 1200 submissions were received and feedback 

taken into account before final selection criteria to be 

applied to a review released in june 2012. 

SbS is using data from the 2011 census to help determine 

the shape of its revised Radio Schedule which will be 

released towards the end of 2012 and implemented on 

air in 2013. 

A revised schedule will enable SbS to better deliver on 

its charter obligations by better servicing the largest 

communities with culturally and linguistically diverse 

language (cALD) backgrounds, and offering more 

services to emerging high-needs communities. 

SbS expects to be able to produce more languages and 

distribute its in-language services over more platforms 

than ever before including analogue and digital radio, 

digital television, mobiles apps and online. 

Quarterly Commissioning 

Quarterly commissioning is an SbS Radio initiative to 

support new, original in-language multicultural content 

that shines a light on modern, multicultural Australia. 

in 2011–12 SbS Quarterly commissioning was awarded 

to projects such as an exploration into growing up Asian 

and gay in Australia, an investigation into whether social 

media is bringing us together – or increasing our isolation, 

and a series of features looking into the new wave of 

italian immigration to Australia in lieu of the economic 

circumstances in italy. 

the italian project was broadcast in italian, on WNA Radio 

and in-language radio programs. 

Subtitling 

in order to provide multilingual and multicultural 

television services that inform, educate and entertain 

all Australians, SbS broadcasts english language 

programming as well as english-language subtitled 

non-english language programming. 

Programs in a language other than english (LOte) (other 

than SbS’s WorldWatch schedule) are made accessible 

to a wider audience through english language subtitles. 

Subtitling enables audiences, regardless of their cultural 

provenance to access programs in-language, SbS 

predominantly uses subtitles rather than voice-over as 

subtitling retains the linguistic and cultural integrity of the 

original programs and allows for effective cross-cultural 

communication. 

in 2011–12 SbS broadcast: 

• 1541 hours of subtitled programs on SbS ONe; 

• 1768 hours of subtitled programs on SbS tWO 

in 117 languages and dialects across SbS ONe 

(Appendix 12) and SbS tWO (Appendix 13). 

SbS provides a re-narration service for some non-english 

programs where the program uses narration to convey 

the information. the original narration is re-narrated 

into english and other content, such as people being 

interviewed, is subtitled. A total of 209 hours was renarrated 

across SbS ONe and SbS tWO. 



Subtitling into languages other 

than English 

in order to deliver on its objective to increase the range 

and quality of multilingual services across all platforms, 

SbS embarked on a first in the history of broadcasting in 

Australia around Once Upon a time in cabramatta. 

SbS simulcast english and vietnamese versions of Once 

Upon a time in cabramatta on SbS ONe and SbS tWO. 

the english version was broadcast on SbS ONe (with 

english subtitles where required); a vietnamese subtitled 

version was broadcast at the same time on SbS tWO. 

this extended the reach of the program, and catered for 

the vietnamese community in Australia, who were the 

main focus of the program. the DvD version of the series 

carries english and vietnamese subtitled versions. these 

versions were made available on SbS Online as well as 

chinese and Arabic subtitled versions. 

SbS also produced multi-language versions of the Family, 

with Arabic, chinese and italian subtitled versions made 

available on SbS Online. the DvD of the series was 

released with english and italian subtitled versions. 

the SbS Online commissioned interactive documentary 

the block has been subtitled into Arabic, chinese, French 

and Spanish, making it accessible to those language 

communities in Australia and worldwide. Audiences can 

also listen to the interviews in Dharug, the language group 

from which Gadigal derives. 

WorldWatch international 

news bulletins 

SbS broadcasts up to 20 hours of news each day under 

the WorldWatch banner. Acquired from 27 broadcasters 

around the world in 24 languages other than english, 

WorldWatch has for many years led the world in uniting 

so many original language news bulletins under one 

organisational umbrella (See Appendices 14-15). 

40 SBS 

WorldWatch is provided to cater for the individual 

language and cultural needs of Australia’s diverse multicultural 

community. it provides a unique and regular news 

service from the homeland of many of our citizens and 

visitors in their own language. it also offers all Australians 

a perspective on world news events not offered by any 

other broadcaster. 

the WorldWatch schedule is transmitted on SbS ONe 

and SbS tWO. While most of the largest non-english 

language communities are served by regular news bulletins 

WorldWatch is looking to expand its in-language news 

services based on the recently released 2011 census data. 

During the year the WorldWatch schedule was enhanced 

with the addition of an Al jazeera english news bulletin 

broadcast daily Monday to Friday and on Sunday on 

SbS ONe. SbS began to make WorldWatch bulletins 

available online on both the SbS ON DeMAND and SbS 

Radio program language websites. Five news bulletins 

are now available online, Mandarin, Hindi, Greek, Dutch 

and Macedonian and more will follow as online rights are 

cleared with our 27 broadcast partners around the world. 

SbS News and current Affairs maintains significant 

program and content supply relationships with 

overseas broadcasters for the supply of news services 

for SbS’s WorldWatch service. in order to maintain such 

a network of international news sources, SbS operates 

one of the most complex broadcast communication 

systems in the world, accessing daily news material via 

eleven international satellites and four fibre-optic links 

from London and Los Angeles. SbS has also started 

using file transfer protocol services to access material 

from sources where traditional satellite links prove to be 

not viable.

Goal 2 

To GRoW aUDIENCES 

Objectives 

2.1 For more Australians to use SbS services. 

2.2 For Australians who use SbS services to use more of them and more often. 

2.3 For more Australians of cALD backgrounds to use and value SbS language services. 



For more australians to use SBS services 

audiences 

in 2011-12 SbS’s television audience remained steady 

in an increasingly competitive media landscape. SbS’s 

primetime (6pm – midnight) share of people 16+ was 5.9 

per cent. On average SbS reached 7.6 million viewers 

nationally on average each week, with 5.39 million people 

in the five capital cities and 2.20 million people in regional 

areas. A list of SbS television’s top 50 programs for the 

year is included at Appendix 16. A breakdown of SbS’s 

metro and regional audience share, key demographics and 

year on year comparisons is also included at Appendix 17. 

SbS’s online offering experienced significant growth in 

2011–12. On average 1.7 million Ubs visited SbS Online 

each month, a 15 per cent increase from 2010 –11. 

the site delivered an average of 1.8 million video views. 

A list of the top 10 websites for the year is included at 

Appendix 18. by june 2012, the site was recording two 

million unique browsers. Average monthly Ubs, page 

impressions and video views and podcasts is available 

at Appendix 19. 

Cross-platform initiatives 

SbS continued to exploit promotional and other 

opportunities across its platforms to increase the exposure 

of its content. Significant cross-platform projects included 

Once Upon a time in cabramatta, the chinese Language 

Project, eurovision, tour de France and a strong social 

media engagement planned around the second series of 

Go back to Where You came From. New online forums 

around current affair program insight are also strengthening 

SbS’s online offering. 

Social media and cross-platform 

marketing 

SbS continually hones its marketing campaigns as 

more is discovered about what are audiences want and 

the devices they are choosing to use. in line with our 

approach to developing innovative and thought-provoking 

content that generates debate and inspires all Australians 

to explore and appreciate the multicultural world we live 

in, marketing strategies continue to be innovative and 

creative risk taking. 

42 SBS 

SbS has direct communications channels to engage with 

audiences and has developed a large audience database 

to provide updates to audience members based on 

their preferences, including personal preference settings 

available on SbS’s catch up service SbS ON DeMAND. 

SbS has embraced the use of social networks to engage 

with audiences, with its success demonstrated in social 

media figures around key content such as Once Upon a 

time in cabramatta, episode one trending number two 

and four globally on twitter. 

SbS provides resources to maintain a strong presence on 

Facebook and twitter as well as deepen engagement with 

specialist bloggers and commentators. 

SBS on mobile devices 

SbS continues to be a leader in exploring opportunities 

to extend its brand and the reach of its content into 

new areas and platforms. in 2011–12, SbS launched 

and updated a number of apps for iPhones, iPads and 

Android mobile services. 

• WNA app: Apple iPad – july 2011; Google Android – 

February 2012 

• SbS ON DeMAND app: Apple iPhone and iPad – 

August 2012 

• tour de France tracker 2012 app: Apple iPhone and 

iPad / Google Android – june 2012 

• SbS PopAsia app: Apple iPhone – july 2011 

• SbS PopAraby app: Apple iPhone – August 2012 

• SbS PopDesi app: Apple iPhone – August 2012 

• SbS Your Language app: Apple iPhone – November 

2011; Google Android – March 2012 

SBS Distribution 

SbS Distribution is the consumer products and distribution 

arm of SbS, making products related to SbS programs 

available for sale to consumers and the educational market 

via Australian retailers and distribution partners, and 

showcasing SbS commissioned programming for export to 

broadcast markets across the world.

SBS International Program Sales 

SbS international Program Sales continued its expansion 

in 2011–12. Major international sales included the format 

for ‘Go back to Where You came From’, which was 

optioned to nine territories. Food and documentary titles 

continued to drive the rest of the business, with key titles 

Luke Nguyen’s vietnam and My Sri Lanka with Peter 

Kurivita top sellers. 

SBS Consumer Publishing 

the SbS consumer Publishing team contributed to SbS’s 

significant results in growing audiences, offering distinctive 

content and growing resources in 2011–12. 

Among the highlights were: 

• achieved 2 million cDs and music DvDs sold with 

Universal Music; 

• achieved milestone of 1.5 million DvDs sold with 

Madman entertainment; 

• expanding the SbS presence and program availability 

on itunes; 

• product innovation with the cadel evans ‘Long Road 

to Paris’ e-book which was a lead book title on itunes 

internationally; and 

• extensive external product marketing and SbS brand 

promotion – on SbS platforms and via theatrical and 

subscription television advertisements, print and 

outdoor. 

SbS engagement with cALD communities was supported 

with SbS DvD’s first bi-lingual sleeve for Once Upon a 

time in cabramatta – english on outer sleeve, vietnamese 

on inner; and the cube entertainment compilation cD 

(also available digitally) featuring a number of South 

Korean artists which was cross-promoted with Pop Asia. 

the DvD versions of Once Upon a time in cabramatta 

and the Family were released with subtitled versions 

available in vietnamese and italian respectively. 

SBS DVD 

As outlined above, SbS DvD achieved a major milestone 

with the sale of 1.5 million DvDs since the 2007 

commencement of our distribution partnership with 

Madman entertainment. 

SbS released 62 titles in 2011–12 and, illustrating 

that our distinctive local content appeals to the SbS 

audience, seven out of our 10 top selling DvDs were SbS 

commissioned programs (see Appendix 20). Demand was 

led by Housos, Swift & Shift couriers (Series 2), Skins 

(Series 5), Swift & Shift couriers (Series 1), tour de France 

2011, Wilfred (Series 1), French Food Safari, the Killing 

(Series 2), Wilfred (Series 2) and coast (Series 1). 

SbS DvD launched the Stories that Matter umbrella 

marketing campaign which showcased the compelling 

local and international documentaries and documentary 

series broadcast on SbS. 

New initiatives included the introduction of pre-order 

campaigns for DvDs not available at the time of program 

broadcast. these campaigns resulted in significant preorders 

for titles such as Go back to Where You came 

From and the tour de France 2011 highlights. 

the SbS catalogue on itunes continues to expand – 

supported by a strong brand presence and many programs 

being available for purchase on the day after broadcast. 

SbS Music released 125 cDs in 2011–12, many of which 

were also available digitally. 

SbS Music has now achieved sales in excess of 2 million 

cDs and DvDs with our music distribution partner, 

Universal Music – including four Gold, seven Platinum and 

five Double Platinum awards. 

celtic thunder dominated the SbS Music charts, with 

sales lifted by their national tour in early 2012. 

SbS Music expanded its classical catalogue with the 

101 series, delivering ‘introductory’ compilations to 

musical instruments and the works of popular composers. 

SbS Music also collaborated with SbS Radio on the 

Pop Asia campaign with artists and music releases. 



SBS Books 

SbS books released 25 new titles in 2011–12, many 

of which were also available as e-books. 

cadel evans led the top sellers for SbS books with the 

Long Road to Paris and close to Flying, whilst Letters 

and Numbers and Food Safari titles retained their strong 

popularity. 

the Long Road to Paris was released through itunes 

in the new fixed format e-book technology which allows 

pages of illustrated books to appear exactly as they do 

in the printed book. 

the Long Road to Paris e-book had 300 stunning 

photographs plus 8 video pop-ups scattered throughout 

with exclusive footage of cadel talking about his career, 

intercut with footage supplied by SbS of the winning 

moments of the tour de France. the release of the book 

was supported by worldwide marketing on itunes. 

SBS Retail 

SbS’s retail presence in 2011–12 included dedicated 

SbS Shop sections in all Dymocks and jb Hi-Fi stores, 

the SbS Shop online and the World Game and cycling 

central online shops. 

Other retailers, such as the Abc, also carry a wide 

selection of the SbS product range. 

the SbS product range is promoted via SbS crossplatform 

campaigns, in-store point-of-sale promotions 

and via catalogues. 

SBS Magazines 

the first SbS monthly consumer magazine SbS Feast 

was launched in August 2011 – showcasing the SbS 

Food experience of cultural discovery through the cuisines 

of the world. 

Featuring many of SbS’s food personalities and with 

substantial reference and cross-promotion to SbS 

content, the magazine has been a great platform for 

promotion of SbS content and activities, with the focus 

being on our food programming. 

the response to the magazine has been very positive and 

approximately 14,000 people have taken out subscriptions. 

44 SBS 

Emerging platforms 

SbS extended its reach on emerging digital platforms 

with several new initiatives to engage with audiences in 

different ways. these include: 

Launching the SbS ON DeMAND catch-up tv service on: 

• Microsoft Xbox 

• Microsoft Windows 8 

• Sony Playstation 

• LG Smart TV 

• Samsung ‘Smart Hub’ 

• Humax Set Top Boxes 

this significantly expanded the reach and consumption 

of SbS’s online video services, and this will continue to 

rise as the penetration of iP-connected devices increases. 

in digital distribution, SbS continued to increase it’s 

presence, launching SbS content on telstra’s t-box, Foxtel’s 

On-Demand and Fairfax’s .tv platforms, and significantly 

increasing the volume of content available on itunes. 

outreach 

established in 2010, the SbS Outreach program creates 

innovative partnerships with organisations which have 

an affinity with the SbS charter in order to maximise the 

public value of its key commissioned programs. 

Outreach partnerships enable SbS to provide a more 

ambitious and engaging offer to its audience. this is 

achieved by building on existing networks and projects, 

sharing resources and combining organisational strengths 

to deliver a mutual agenda. these partnerships not only 

open up creative collaboration with external organisations 

but also extend the impact of SbS programs by 

developing new and innovative ways to reach and grow 

audiences. 

in 2011–12, the most significant Outreach programs 

were around Once Upon a time in cabramatta and 

the Family – Living between two Worlds (see page 

29-30).

Transmission 

SBS television services 

SbS’s television services are transmitted throughout 

Australia using analogue and digital terrestrial and satellite 

services (Appendices 21-22). SbS is also retransmitted on 

the cable subscription services of Optusvision and Foxtel, 

and the satellite subscription services of Foxtel. 

in line with the Australian Government’s digital switchover 

timetable, SbS’s analogue television services to regional 

Queensland were concluded on 6 December 2011 and 

to southern New South Wales on 5 june 2012. 

enhanced digital self-help services (digital) have been rolled 

out to: cardwell and Glenden in Queensland; and batlow, 

tumbarumba, talbingo, captain’s Flat, and Adelong in New 

South Wales. An additional 40 enhanced self-help services 

are being planned for Queensland, tasmania, Western 

Australia, South Australia and the Northern territory. 

Analogue 

• 115 terrestrial transmitters provided by: broadcast 

Australia (103), imparja (10) and Watsons technical 

Services (2). 

• 329 retransmission services. 

• Four Optus Aurora satellite services accessed by more 

than 100,000 direct to home receivers. 

Digital 

• 247 digital terrestrial transmitters provided by 

broadcast Australia, which cover all capital cities and 

major regional centres. 

• 115 retransmission services. 

• Six digital multiplexes via the Optus D1 satellite, 

reaching all of Australia. 

• Seven vASt direct-to-home satellite services via Optus 

c1 satellite reaching all of Australia. 

the first SbS digital tv service to be restacked, in 

accordance with the Government’s decision to release 

broadcasting spectrum that will become available as a 

result of the digital switchover (the digital dividend), changed 

channel on 21 March. Planning for the rest of the restack is 

well under way. SbS is working closely with the Australian 

communications and Media Authority to ensure any 

potential impact on SbS’s audiences is minimised. 

NITV 

in readiness for the formal launch of Nitv as an SbS 

service on 1 july 2012, the Nitv signal was added to 

SbS’s suite of services on the vASt platform. Nitv’s 

analogue tv service on the Aurora satellite platform and the 

transmission services at Alice Springs, Mt isa and bourke 

have been extended to at least December 2012, when 

Nitv will become available as part of SbS’s digital terrestrial 

tv services broadcast on the free-to-air platform. 

SBS radio services 

SbS radio transmits throughout Australia using analogue 

and digital services. 

Analogue 

SbS Radio broadcasts two analogue services each 

in Sydney, Melbourne, Wollongong and canberra and 

one service to other capital cities and Newcastle (see 

Appendix 11, 23). 

• 15 terrestrial radio transmitters provided by broadcast 

Australia. 

• 163 self-help transmitters. 

Digital radio 

SbS provides a simulcast of SbS Radio’s analogue 

services and two digital only music channels SbS chill, 

SbS PopAsia and from july 2012, SbS Pop Desi and 

SbS PopAraby. SbS Radio’s current digital services are 

listed at Appendix 11. two SbS Radio services are also 

available on the Foxtel digital satellite subscription service 

and through SbS digital television transmissions. 

SbS is taking part in a digital radio trial in canberra using 

the DAb+ technology. the trial has been operating since 

2010 under a scientific licence issued by the AcMA. the 

trial was extended in 2011 and again in july 2012 for a 

further 12 months. the trial enables SbS to transmit its 

digital radio services to canberra audiences. SbS is also 

taking part in trials of an on channel repeater to improve 

the coverage of digital radio in the Melbourne central 

business district. 



Reach 

TELEvISION RADIO 

ANALOGUe DiGitAL ANALOGUe DiGitAL 

june 2011 97.0% 96.6% 63.0% 52.0% 


Service availability 

the service availability of SbS’s television and radio 

services – proportion of time each transmitter is on air 

during the year – was maintained during 2011–12. 

TELEvISION RADIO 

ANALOGUe DiGitAL ANALOGUe DiGitAL 



Fault management system 

the real time fault management system operated by SbS 

and broadcast Australia continues to be used to monitor 

faults with SbS’s signals. this ensures that transmission 

problems are quickly resolved. Any necessary breaks to 

transmission for repair or upgrades are planned at a time 

of least impact for viewers. 

46 SBS 

SbS monitors all of its metropolitan services (analogue 

and digital) off air at its Sydney headquarters. SbS is also 

able to monitor all the regional signals from the Optus D1 

and c1 satellites. 

SbS’s disaster recovery facility enables SbS to continue 

running its services in the event of a disaster, including 

SbS television and two radio services to all time zones. 

Transmission feedback 

SbS logs and responds to all viewer calls regarding 

transmission issues, and receives on average over 

400 calls each month. the majority of calls usually relate 

to issues with viewer equipment including antennas, 

cabling and set top boxes, as opposed to problems with 

SbS’s transmission services. SbS provides this valuable 

service to assist audience members to resolve issues 

they may be having with their equipment so that they can 

continue to engage with SbS content.


For australians who use SBS services to use 

more of them and more often 

SbS endeavours to utilise its television, radio and online 

platforms to engage audiences and encourage them 

to use more of SbS’s services, more often. the unique 

nature of SbS’s services, particularly its in-language radio 

services, can be a barrier to cross-platform take-up. in 

2011, SbS continued its chinese Language Project (see 

page 38) which SbS implemented as an innovative way 

to collate and curate in-language content and engage 

audiences across platforms. SbS led a strategy to 

find new ways to connect with audiences on available 

platforms and devices by making as much of our content 

available as possible on the platforms and devices our 

audiences are using. 

Engaging audiences online 

SbS Online led a range of cross-platform projects, 

delivering on SbS’s objective to deepen audience 

engagement with content by making it available on a 

range of available platforms and devices. 

Key cross-platform projects included eurovision 2012, 

Once Upon a time in cabramatta, Danger 5, the Family 

and bollywood Star also featured a strong cross-platform 

component, demonstrating how SbS is leading the way in 

Australia with developing innovative engaging content to 

support SbS programming. 

SbS Online produced a number of dedicated Online 

only projects to connect with audiences including Goa 

Hippy tribe which won best Film & tv Site at the SXSW 

Awards 2012, Dragon children, a finalist at the AiMiA 

Awards 2012 which included multilingual content and the 

block, launched in july 2012, which provides an insightful 

and historical account of residents in the Sydney suburb 

of Redfern. 

the News and current Affairs (NAcA) Online team creates 

and produces multiplatform content for WNA, insight, 

Dateline and Living black. 

NAcA Online’s websites experienced sustained traffic 

growth in the last quarter of 2011–12, recording an 

average of 337,177 monthly unique browsers (Ub). 

this was driven by technical and editorial changes to 

the WNA site. the overall monthly average for 2011–12 

was 255,000 unique browsers. 

the service expanded onto new platforms, with SbS 

Online launching the WNA Android app and a mobile site 

designed for smartphone browsers. the WNA iPhone app 

has been downloaded a total of 228,000 times, the iPad 

app 112,000 times, and the newer Android app 19,000. 

NAcA Online’s social media channels also experienced 

growth, with WNA rising to 30,000 twitter followers, and 

insight 23,000 Facebook ‘likes’. 

SbS Sport’s the World Game app was upgraded to 

include all of the World Game content. News, video 

highlights and blogs were added to the existing live 

scores and results content. A eURO2012 mobile site was 

created to capitalise on mobile search requests. total 

downloads to date are: 24,453 (iOS) and 2689 (Android). 

the World Game engages with audiences on social media 

sites and to date has over 56,000 Facebook likes and 

14,000 twitter followers. 

the tour de France app was updated for the 2012 tour. 

total downloads to date: 209,000 (iOS) and 59559 

(Android). On social media platforms, cycling central has 

more than 26,000 likes on Facebook and over 16,000 

twitter followers. 

Tour de France 

SbS’s commitment to providing audiences with a true 

cross-platform experience, strengthening and growing 

our online platform and increasing our reach by using 

multiple distribution platforms is demonstrated in our 

coverage of the tour de France. tour de France content 

online recorded a 25 per cent increase in traffic on the 

2010 event, with 578,000 unique browsers and 5.4 million 

page impressions. the event was live streamed across 

online and mobile, including iPhone, iPad and Android 

applications, another SbS first. the cycling central 

Facebook page acquired more than 10,000 new ‘likes’ 

as a result of the tour de France. 

in addition, on Youtube, the SbS tour de France page 

recorded close to 800,000 video views and almost 

250,000 unique views. the tour de France Fantasy page 

continued to be a popular section, with 255,000 page 

impressions – and more than 19,305 active game players. 



SBS Eurovision 

SbS’s eurovision coverage gives the network a unique 

opportunity to build on this cult program. this year, in 

addition to the usual audience voting and simultaneous 

webchat, SbS worked with the television producers and 

SbS Radio to facilitate daily web content direct from the 

event to even better integrate the eurovision pop-up radio 

player. the website received 75,000 Ubs, 1.65 million 

page impressions and 50,000 live chat comments in a 

weekend – which equates to 110 comments per minute. 

archiving 

SbS made a renewed commitment to preserving its rich 

archive of broadcast content in 2011, with development 

of a strategy to effectively manage and release the 

potential of more than 35 years of diverse multicultural 

content. 

the strategy will include an increased focus on the 

selection and retention of unique SbS content, and is 

supported by a formal agreement between the National 

Archives of Australia and SbS culminating in the signing of 

sentencing guidelines. these will allow SbS to commence 

the formal process of transferring broadcast records 

into National Archives custody. SbS is now well placed 

to launch into greater initiatives in the coming years and 

has commenced planning for the migration of its aging 

analogue tape based collections to digital file. 

Closed captioning services 

Under the broadcasting Services Act 1992, in order to 

increase the accessibility of SbS’s television content for 

people who are deaf or hearing impaired, SbS is required 

to provide a captioning service for programs broadcast on 

SbS ONe between 6:00pm–10.30pm and for any english 

language news and current affairs programs broadcast 

outside those hours. SbS must also provide a captioning 

service for programs broadcast on SbS tWO that were 

previously transmitted on SbS ONe with captions. 

48 SBS 

For the period july–December 2011 SbS was also 

subject to the requirements of the temporary exemption 

from liability under the Disability Discrimination Act 1992 

granted by the Australian Human Rights commission 

in respect of its captioning service, which included a 

captioning quota for programs broadcast between 6am 

to midnight. 

SbS met these obligations through subtitles (see above) 

and closed captions. in 2011–12, SbS broadcast 

3063 hours of closed captioned content on SbS ONe 

and 473 hours on SbS tWO. 

SbS extends the value of its closed captioning service 

by making captions available, where possible, on its DvD 

releases. A total of 28 of the 58 DvDs released by SbS 

during 2011–12 were released with closed captions. 

advanced Rights Database 

in june 2012, SbS’s integrated broadcast management 

system (ibMS) was upgraded to include an Advanced 

Rights Database. this rights management functionality 

better positions SbS in the 21st century media landscape 

to exploit and license out our rights. 

the new Advance Rights Database will capture: 

• rights and rights usage in a centralised repository for 

the organisation, including SbS, Stv and Nitv; 

• contracted entitlements and obligations in SbS 

content; 

• enhanced asset information and management; 

• project finance and recoupment for commissioned 

titles; and 

• project tracking information in a dedicated module.


For more australians of CalD backgrounds to 

use and value SBS language services 

Television viewing by ethnicity 

each week SbS television reaches around 45 per cent 

of Australians who were born overseas in a non-english 

speaking country compared to 32 per cent of english 

speakers born in Australia or overseas in english-speaking 

country (see Appendix 17). 

SBS Radio 

SbS’s in-language radio services are available to the 

nearly four million Australians who speak a language 

other than english at home. SbS Radio broadcasts news 

and programs in language in more than 60 languages. 

SbS Radio also hosts a range of english programs and 

in-language music programs. 

Research 

in 2011–12, SbS once again partnered with ipsos 

Mackay and commissioned research into current issues 

and media use trends in Australia. 

the research comprised a Mind and Mood study looking 

into the concerns and issues of new migrants to Australia, 

and included discussion about media uses and preferences. 

the study included affinity groups of chinese, 

vietnamese, indian and Somali ‘new Australians’ – who 

have been in Australia for between two and 10 years. 

the key findings were: 

• Local media and native language media play different 

roles in the media diets of new migrants; 

• the availability of online news and entertainment 

content coupled with satellite tv has meant that new 

migrants can access boundless media in their native 

language, however SbS fills a gap in coverage of local 

issues relevant to diverse communities; 

• New migrants were enthusiastic about SbS’s ability to 

give them a voice in Australian society, however they 

were reluctant to interact with the media for fear of 

sanction; and 

• SbS is seen as the ‘great translator’. SbS Radio in 

particular is crucial as a ‘reinforcer and clarifier’ of local 

news content. 

Engaging with CalD audiences 

in 2011-12 SbS has maintained its position as a 

distinctive and original broadcaster that reflects Australia’s 

cultural diversity according to Newspoll data collected 

on behalf of SbS. the research shows that people 

from cALD communities are more likely to engage with 

SbS. Results of the 2012 survey indicate that SbS is 

consistently seen as a distinctive and original broadcaster 

that reflects Australia’s cultural diversity. 

• 77 per cent of the population find value in SbS. that 

figure rises to 87 per cent of LOte speakers. 

• 88 per cent of the population agree that SbS plays an 

important role in Australia’s culturally diverse society. 

Agreement increased amongst LOte speakers from 

87 per cent in 2011 to 92 per cent in 2012. 

• LOte speakers are more likely to engage with SbS, 

particularly in respect of SbS’s radio services: 61 per 

cent of LOte speakers and 58 per cent of people who 

were born overseas used SbS services in the previous 

seven days. However engagement with SbS has 

declined, particularly amongst people born overseas. 

• SbS is positioned as a distinctive broadcaster that best 

reflects Australia’s cultural diversity – compared to the 

Abc and the commercial networks. SbS is considered 

by the majority of respondents (56 per cent of the 

population) to best reflect Australia’s diverse cultures. 


• 92 per cent of the population agree that it is important 

that SbS provides an alternative to the commercial 

free-to-air networks and 87 per cent agree SbS is an 

important alternative to the Abc. 

• 93 per cent of respondents believe that SbS has the 

types of programs not shown elsewhere on Australian 

television, 88 per cent believe SbS provides a diversity 

of viewpoints and 91 per cent of LOte respondents 

believe SbS reflects Australia’s diverse cultures. 

• 85 per cent of respondents considered that SbS has 

believable and trustworthy reporting and 84 per cent 

thought that SbS had fair and balanced news coverage. 

Marketing to CalD audiences 

SbS utilises the cALD media sector in Australia as part of 

its marketing campaigns to engage cALD audiences with 

content. campaigns also include in-language elements to 

reach SbS Radio audiences about television and online 

content. Significant campaigns for 2011–12 included 

Once Upon a time in cabramatta, bollywood Star, the 

chinese Language Project SbS PopAsia and in july 2012 

SbS PopAraby and SbS PopDesi. 

50 SBS 

SBS Radio Schedule Review 

As outlined in Objective 1.3, SbS broadcasts in more than 

60 languages on its analogue radio schedule, more than 

any other network in the world. 

in 2011–12, SbS began to undertake a review of the 

languages broadcast on its analogue radio schedule to 

ensure the languages broadcast reflect today’s Australia 

(see page 59).

Organisation 


oRGaNISaTIoN 

PEoPlE aND CUlTURE 

SBS Culture Project 

SbS made a significant investment in strengthening its 

culture in the last 12 months. A project team comprising 

of 12 executive and next level leaders completed an 

analysis of current culture and identified elements that 

needed improvement. Following on from this, the SbS 

culture Roadmap was created and launched with SbS’s 

top 90 leaders and management team in june 2012. 

the Roadmap identifies six initiatives which encourage 

everyone within the organisation to build a more 

robust ‘One team’ culture, with a related focus on 

‘Achievement’. Over the next six months these initiatives 

will continue to be rolled out with the next planned 

employee Survey at the end of 2012 used to measure 

the impact of the Roadmap. 

Enterprise agreement 2011 

A new enterprise Agreement was negotiated in 2011 

to replace the SbS certified Agreement which expired 

in November 2011. 

MyCareer@SBS 

in keeping with the terms of the 2011 enterprise 

Agreement our performance management system, 

Mycareer, is now fully operational and all employees have 

completed their first full year cycle. the system affords 

opportunities for feedback and recognition of good 

performance throughout the year and provides a solid 

link into the rewards system. the changes achieved in 

the 2011 enterprise Agreement to the Mycareer process 

support the goal of achieving a high performance team 

based culture by rewarding such achievements and 

behaviours and not rewarding underperformance. 

A job evaluation methodology is being introduced into 

SbS in order to help managers assess work value more 

effectively. this methodology provides a supporting 

structure and contributes to a better understanding of the 

dimensions from which jobs are comprised. it will also 

assist in recognising good performance and identifying 

potential for greater responsibility. 

52 SBS 

learning@SBS 

SbS has launched its first Leadership Development 

Program with a pilot group of 15 experienced first 

line leaders undertaking a six month learning journey, 

focussed on improving people leadership. the program 

has been developed to complement existing skills, 

as identified by the online assessment process, 

‘Manager Ready’. 

Learning opportunities for employees are being enriched 

through online training modules, delivered from a learning 

library. this system allows employees to access training 

whenever they wish and this flexibility should, in turn, 

increase learning opportunities for shift-workers, who do 

not work standard hours. An initial trial has indicated both 

interest and positive comment. 

Human Resources 

SbS has started undertaking a program to bring a greater 

focus to people and culture and move to a business 

partner model with outsourced payroll and new technology 

platform. the project aligns to two SbS core strategies: 

capabilities and people. 

the program of work improves the focus of the HR 

function to a strategically aligned specialist advisory focus 

within the organisation. the new model will aim to develop 

leadership capability at all levels with further progress 

expected in 2012–13. 

SBS Ignite 

Processes for assisting new employees joining SbS 

remained a priority this year. A total of 170 employees took 

part in the ‘Day One New Starter Workshop’, with more 

than 90 per cent of participants surveyed indicating their 

experience in the induction either excellent or very good. 

A ‘New Manager’ process was introduced during the 

year, along with a ‘New Manager Pack’, providing support 

materials. Our ‘eeO, Harassment and bullying Workshop’ 

was made available as an online module, making it more 

accessible to new starters.

Contractor management system 

SbS has purchased the use of a software system to 

improve contractor management. the system assists 

SbS to ensure that contractors performing work on the 

SbS site have the necessary insurances, qualifications, 

safety documentation and have been briefed on the site 

safety requirements. 

Wellbeing Initiatives 

Skin Checks 

SbS employees were offered the opportunity to have 

a skin cancer screening consultation on site in Sydney 

and in Melbourne. A total of 333 SbS employees – 

266 in Sydney and 67 in Melbourne – were screened. 

Participants were provided with recommendations for 

treatment and education regarding their risk levels and 

prevention strategies during the consultation. 

Global Corporate Challenge 

SbS is taking part in this year’s Global corporate 

challenge (Gcc), with 41 teams (287 people) registered. 

the Gcc improves staff health and wellness, promotes 

teamwork, reduces absenteeism, and creates a culture 

of resilience across entire organisations. 

SBS in-house Physiocise Foundations Program 

After a successful pilot course in February 2011, the 

SbS in-house Physiocise Foundations Program ran on 

a quarterly basis, with over 60 employees participating 

to date. the program was part of the injury prevention 

strategy for muscular stress – low load/repetitive 

movement injuries – which is one of the highest three 

mechanisms of injury for workers compensation claims. 

Workforce overview 

SbS recruits employees and trainees from diverse 

language and cultural backgrounds. employees are 

encouraged to provide diversity statistical information 

upon commencement of employment. Statistical reports 

reveal that, as at 30 june 2012: at least 32.4 per cent 

come from a non-english speaking background; at least 

47.7 per cent were born overseas; 48.3 per cent of staff 

are female; 1.66 per cent of non-language specific staff 

are Aboriginal or torres Strait islander; and 2 per cent of 

recruited staff have a permanent disability. 

2010–11 2011–12 

Language Spoken at Home 

english 424 435 

Language other than english 281 289 

Not Stated 185 167 

Total 

Place of Birth 

890 891 

Overseas 426 425 

Australia 438 443 

Not Stated 26 23 

Total 

Sex 

890 891 

Female 438 430 

Male 452 461 

Total 

Aboriginal or 

890 891 

Torres Strait Islander 11 12 

Permanent Disability 18 18 


oRGaNISaTIoN 

PHYSICal WoRk 

ENvIRoNMENT 

accommodation standards 

SbS continued to implement the accommodation 

standards it developed in 2010 –11. the standards 

provide for a more equitable, open plan office 

environment that increases natural light and provides 

more meeting and collaborative works spaces, and 

ensuring a safe work environment. 

the following refurbishment projects were carried out 

during the year: 

• SbS Audio and Language content area completed; 

• new Studio One control Room in line with the SbS 

technology and Distribution Studio Automation Project; 

• reception area and car park entrance; and 

• new accommodation was created for Nitv and SbS 

tv Operations employees by refurbishing the SbS tv 

Operations area and redundant technical areas. 

Building management system 

During 2011–12, SbS installed a new building 

management system (bMS) to replace the previous 

system which had been in place for 20 years. the bMS 

controls the building’s heating and ventilation system, 

which supports both office and broadcast critical 

environments. SbS aims to reduce power costs and 

improve general office working conditions through the 

new system. 

54 SBS 

RESoURCES 

Government revenue 

in 2011–12 SbS received a total appropriation of 

$222.472 million from the Australian Government. in 

2012–13 SbS will receive a total of $247.545 million 

from the Australian Government. 

in May 2012, SbS welcomed a Federal Government 

funding boost of $158.1 million which represents a 

27 per cent increase on base government funding over 

the next four years. the funding will equip SbS to address 

challenges arising from a changing media landscape and 

is recognition that we are an important part of national 

strategies to ensure the continued success of Australia 

as a migrant society. 

importantly, it will allow for development of a new national 

free-to-air indigenous channel to broadcast content 

produced by and about Aboriginal and torres Strait 

islander Australians to a broader Australian audience. 

Commercial revenue 

in 2011–12, SbS’s commercial activities (including 

advertising sales and distribution) generated gross 

revenues of $61.5 million. this is a decrease of six per cent 

on 2010 –11 due to the continuing strong competition for 

audiences as a result of digital free-to-air multichannels. 

Television advertising 

television advertising delivered gross revenue of 

$47.642 million. Revenue improved in the second half of 

the financial year, with SbS ONe Regional revenue growing 

15 per cent over this period. 

SbS tWO revenue increased significantly year-on-year as 

a result of the implementation of the 12 markets splits in 

April 2012. 

See Appendix 24 for details of SbS television advertisers. 

SbS television sponsors, and programs sponsored, are 

set out in Appendix 25.

Online advertising 

Online advertising delivered gross revenue of $2.03 million. 

SbS developed additional advertising formats on key 

websites during the year. enhancements to the video 

player were also implemented. in addition, the Advertising 

Sales team continue to provide multi-platform solutions 

to clients to maximise SbS’s key programming across 

television and online. 

See Appendix 26 for details of SbS Online advertisers. 

SBS In Language 

Gross revenue for SbS in Language in 2011–12 was 

$4.976 million. SbS in Language provides a unique service 

in the multicultural communications market. in addition to 

being an in language production house, SbS in Language 

also offers advertising solutions to reach Australia’s cALD 

communities through SbS Radio and in combination with 

aligned offerings across television and online. 

See Appendix 27 for details of SbS Radio advertisers. 

SBS Distribution 

SbS Distribution makes DvDs, books and music 

products related to SbS programs available for sale to 

consumers via Australian retailers and the SbS Shop 

online (sbs.com.au/shop). the international Program 

Sales team also markets SbS commissioned content for 

sale to international broadcasters and other providers. 

SbS Distribution earned total revenue of $6.8 million, 

a 5.5 per cent year on year growth in 2011–12 on 

2010 –11. the key growth drivers were a strong result 

for DvD sales – defying market trends and largely due to 

sales for SbS commissioned programs such as Housos, 

and growth in digital sales with our first full year on itunes. 

cadel evans’ 2011 tour de France win resulted in solid 

sales for tour de France-related products in all categories. 

level of overhead 

SbS regularly conducts benchmarking exercises 

to ensure that it is meeting industry standards. in 

2011–12 the percentage of SbS’s total budget spent 

on administrative overheads was 8.4 per cent. this 

is a reduction on the previous year and reflects the 

concerted effort by SbS to improve efficiencies and 

contain expenditure. 

CoRPoRaTE aCTIvITIES 

key changes 

there were no major structural changes to SbS during 

2011–12. A decision was taken by the board for SbS 

Subscription tv Ltd (Stv) to operate its pay tv activities 

in-house, as a division of SbS, from 1 july 2012. 

From 1 july 2012, the Government has funded SbS 

to establish a free-to-air national indigenous television 

service, to provide a similar service to the service 

previously provided by Nitv, but with national coverage 

as part of the SbS suite of channels. Preparation for the 

transition of Nitv staff to the SbS offices occurred in 

2011–12 and Nitv began operating as an SbS digital 

multichannel service on 1 july 2012. During the period 

1 july to the end of 2012 Nitv will be available as a 

digital satellite service. SbS will launch Nitv as a digital 

terrestrial service on the free-to-air platform at the 

end of 2012. 

Major investing and financing 

activities 

SbS actively manages its finances. this involves 

preparation of estimates for appropriation and equity 

injection funding taking into account movements in the 

inflation parameter applicable to SbS. cash holdings are 

monitored throughout the year and where funds are not 

immediately required for operational activities, investments 

are made. All investments have been made in accordance 

with the investing requirements of the SbS Act and the 

commonwealth Authorities and companies Act 1997. 

On 1 july 2002, SbS entered into a fully amortising loan 

with the commonwealth. the amount of $24 million has a 

loan period of 10 years and SbS paid the final instalment 

in 2011–12. 

On 1 june 2009, SbS entered into a fully amortising loan 

with the commonwealth. the amount of $15 million has 

a loan period of five years and in 2011–12 SbS repaid 

$3.3 million, leaving a balance of $6 million. 


oRGaNISaTIoN 

Financial Results 

the corporation and its controlled entities ended the 

2011–12 financial year with a deficit of $4.736 million. 

the corporation’s total assets decreased during the 

financial year from $252.978 million to $250.606 million. 

investments amounting to $22.004 million at 30 june 

2012 primarily relate to funds provided previously by the 

Government through the part sale of telstra which have 

been progressively used for the analogue transmission 

extension program. 

the level of contributed equity by Government increased 

from $5.581 million to $13.013 million. the major 

contributor to this increase was a funding boost from 

the Australian Government received by SbS during the 

2011–12 financial year of $158.1 million. 

SBS businesses 

SbS’s subscription television activities are managed by 

Stv, a wholly owned subsidiary of SbS formed for the 

purpose of establishing and participating in the provision 

of subscription television services. Stv operates two 

subscription channels, the World Movies channel and 

an arts channel (StUDiO), both broadcast on Foxtel. 

A decision was taken by the board for Stv to operate 

its pay tv activities in-house, as a division of SbS, from 

1 july 2012. 

in October 2009, SbS formed, with the Abc, the National 

DAb Licence company Ltd. the company was formed 

in order to obtain a category 3 digital radio multiplex 

transmitter licence as provided for by section 102e of 

the Radiocommunications Act 1992. SbS and the Abc 

are the only shareholders in the company. 

Related entity transactions 

SbS has procedures in place to identify and report on any 

related party transactions. these are set out in note 15 to 

the SbS Financial Statements that follow. 

56 SBS 

Operating Revenue 

80% 

60% 


40% 

80% 


20% 

60% 

25.3% 

80% 

0% 

40% 

1.5% 

60% 

20% 

40% 

Interest Goods & 

25.3% Services 

0% 1.5% 

25.3% 

20% 

Interest Goods & 

Services 

Expenditure by Classification 

0% 1.5% 

80% 

Interest 

Goods & 

Services 

66% 

60% 


40% 

80% 

31% 


20% 

66% 

60% 

80% 

0% 

40% 

60% Employees 31% 

66% 

Suppliers 

20% 

40% 

0% 

20% 

31% 

71.7% 

Government 

Appropriation 

Government 

Appropriation 

0% 

Expenditure by Classification (millions) 

250 

88.236 

Employees 

95.803 

Suppliers 

250 

Expenditure 

100 

by Classification (millions) 

250 

150 

0 

200 

100 

150 

50 

100 

0 

50 

0 

88.236 

Employees 

95.803 

Employees 

204.809 204.809 

207.424 207.424 

Suppliers 

Suppliers 

71.7% 

Government 

Appropriation 

200 

Expenditure by Classification (millions) 

150 

200 

50 

88.236 

95.803 

Employees 

Employees 

204.809 

207.424 

Suppliers 

Suppliers 

71.7% 

9.964 

9.964 

9.964 

10.608 

Depreciation 

10.608 

10.608 

Depreciation 

Depreciation 

1.5% 

Other 

3% 

Depreciation 

10 Interest -11 

11-12 

0.959 

1.5% 

Other 

3% 

Depreciation 

10 -11 

11-12 

0.959 

1.5% 

Other 

3% 

Depreciation 

10 -11 

11-12 

0.959 

0.6 

0.6 

Interest 

0.6 

Interest

GovERNaNCE 

Statement on governance 

elements of good corporate governance in place at 

SbS include: corporate planning; business planning; an 

Audit and Risk committee; clear delegations of authority; 

project (program) management; policies for statutory 

compliance; codes of conduct and ethics; review 

processes; budget information linked to all planning 

processes; and regular monitoring and reporting to the 

SbS board. 

Good corporate governance at SbS is also based on 

an acceptance by all staff that the highest standards of 

integrity and ethical behaviour are expected of them, as 

well as transparency and consistency in all their actions. 

SBS accounting Manual 

SbS’s financial policies and procedures are contained in 

the SbS Accounting Manual which is widely distributed 

throughout SbS. the Manual is updated frequently 

throughout the year. 

SBS Risk Management Plan 

the SbS Risk Management Plan is regularly updated. 

it identifies and addresses the management of the 

major risks and opportunities facing SbS. the SbS Risk 

Management Plan and risk assessment processes are 

regularly revised. the goals behind risk management 

in SbS are: 

• to provide an assurance that SbS has identified its 

highest-risk exposures and has taken steps to properly 

manage these; 

• to ensure that SbS’s business planning processes 

include a focus on areas where risk management 

is needed; 

• to ensure the integration of the various and many risk 

control measures that SbS already has in place; and 

• to be comprehensive and effective. 

the identification of risks will allow for the redirection and 

focus of resources on high risks. 

the SbS board Audit and Risk Sub-committee receives 

a report twice a year on the management of the identified 

‘highest risks’ facing SbS. 

SBS Disaster Recovery Plan and 

Business Continuity Plan 

SbS has an operative Disaster Recovery Plan and a 

business continuity Plan (bcP). the bcP was updated in 

2012 to ensure that it reflected SbS’s current technology 

and resources capability. A bcP maintenance plan is in 

place to ensure that it is tested and updated periodically 

to ensure full business recovery in the event of a full or 

partial loss to the SbS premises. 

SBS Fraud Control Plan 

the SbS Fraud control Plan is based on a fraud risk 

assessment (conducted using the methodology outlined 

in the international Standard for Risk Management, 

AS/NZS/iSO 31000). the Managing Director is satisfied 

that SbS has in place appropriate fraud prevention, 

detection, investigation, reporting and data collection 

procedures and processes and that these comply with 

the commonwealth Fraud control Guidelines. 

External and internal audit 

the audit of SbS’s financial statements is carried out by 

the Australian National Audit Office (ANAO). the ANAO 

gave an unqualified opinion on the 2011–12 financial 

statements of SbS. During the year, SbS participated in a 

benchmarking study conducted by comcover (an agency 

of the Department of Finance and Deregulation) on Risk 

Management Practices and achieved an excellent overall 

performance rating. 

the internal audit program was conducted in part by 

Deloitte touche tohmatsu and ernst & Young on a 

contract basis. the companies performed audits in 

accordance with the audit plan approved by the SbS 

Audit and Risk committee. in all cases, the results were 

satisfactory and, where applicable, recommendations for 

improvements to the control environment were brought 

to management’s attention. the audits conducted in 

2011–12 were: Special and Production Fund management 

– content Management; transmission Services – 

broadcast continuity; Royalty Management and Auditing; 

Stv; Management Reporting; Security Management; 

and contractor engagement and Management. 


oRGaNISaTIoN 

Indemnities and insurance premiums 

for officers 

As part of its general insurance protection, SbS has a 

Directors and Officers Liability insurance Policy in place. the 

cost of this policy for 2011–12 was $28,438 (GSt excluded). 

Ministerial directions/notifications 

SbS has been notified that the following general policies 

of the Australian Government apply to SbS: competitive 

Neutrality Arrangements; cost Recovery by Government 

Agencies; Guidelines for the Management of Foreign 

exchange Risk; and commonwealth Fraud control 

Guidelines. these are all notifications continuing from 

previous financial years. Also in 2006 –07, the Finance 

Minister issued a Ministerial Direction under section 

16(1) (c) of the commonwealth Authorities and companies 

Act requiring SbS (and all other authorities in the general 

government sector) to provide a compliance report on 

legislative compliance and financial sustainability. 

No ministerial directions were issued under the SbS Act 

amendments to the SBS act 

the SbS Act was amendment by the National 

broadcasting Legislation Amendment Act 2012, which 

received Royal Assent on 24 july 2012. the changes will 

come into effect on a date to be fixed by Proclamation 

(or otherwise at the end of six months from Royal Assent). 

the main changes made by the Act are: establishing in 

law a merit-based process for the appointment of SbS 

non-executive Directors; and specifying the office of the 

chairperson in the constitution of the SbS board.. 

SBS Board Sub-committees 

Audit and Risk Sub-committee (previously Audit 

and Finance Sub-committee) 

the SbS Audit and Risk Sub-committee met five times 

during the year and considered audits by the both 

the ANAO and the internal auditors, Deloitte touche 

tohmatsu and ernst & Young. 

in addition to reviewing the findings and 

recommendations of the audits conducted, the Audit 

and Risk Sub-committee considered and gave direction 

on a wide range of issues during the year including the 

approval of the annual internal audit program, investment 

and financing activities, risk management and strategy for 

the financial statements audit. 

58 SBS 

the following is a list of Audit and Risk Sub-committee 

attendees and the number of meetings they attended: 

MEMBER POSITION 

MEETINGS 

ATTENDED 

Patricia Azarias chair 5 

jacqueline Hey* Director 4 

christopher Pearson1 Director 1 

Codes Review Sub-committee 

the codes Review Sub-committee considers proposed 

amendments and other issues relating to the SbS codes 

of Practice and SbS’s internal editorial Guidelines. During 

the year the Sub-committee considered the interim codes 

of practice for Nitv to apply during the period 1 july 

to end 2012 when Nitv will operate as an SbS digital 

satellite service. 


MEETINGS 

ATTENDED 

bob cronin2 Director 0 

Daryl Karp Director 1 

christopher Pearson1 Director 0 

Michael ebeid Managing Director 1 

Community Engagement Sub-committee 

the community engagement Sub-committee reviews the 

operation of the SbS community Advisory committee, 

including recruitment processes. two meetings were held 

during the year. 


MEETINGS 

ATTENDED 

bulent Hass Dellal chair 3 

Patricia Azarias Director 3 

elleni bereded-Samuel Director 3 

bob cronin Director 3 

Remuneration Sub-committee 

the primary objective of the Remuneration Subcommittee 

is to decide the SbS policies for remuneration 

of the Managing Director and the Division Directors. the 

Sub-committee met once during the year. 

* Ms Hey was appointed to the Sub-commitee after its 

August 2012 meeting and attended all following meetings. 

1 Mr Pearson’s term finished on 21 October 2011. 

2 Mr cronin’s term finished on 13 june 2012.


80% 

60% 

40% 

31% 

66% 

20% 

MEMBER 

0% 

POSITION 

MEETINGS 

ATTENDED 3% 

joseph Skrzynski Employees chairman Suppliers Depreciation 1 

jacqueline Hey Director 1 

Michael ebeid Managing Director 1 

SBS ombudsman 

the SbS Ombudsman received 194 formal complaints 

during 2011–12, an increase of seven on the previous 

year. Expenditure All the complaints by Classification alleged (millions) a breach of the SbS 

codes of Practice in relation to content broadcast by 

SbS. the complaints were investigated by the SbS 

250 

Ombudsman, who is independent of the SbS content 

producing 200 divisions. 

10 -11 

complainants who are dissatisfied with the outcome 11-12of 

150 

the Ombudsman’s investigation may refer their complaint 

to the Australian communications and Media Authority 

100 

(AcMA) for external review. 

During 

50 

2011–12 formal complaints were received from 

all states and territories of Australia with the exception 

0 

of the Northern territory. Six complaints were made by 

community Employees groups or organisations Suppliers Depreciation and 188 complaints Interest 

were made by individuals. 

88.236 

95.803 

204.809 

207.424 

9.964 

10.608 

0.959 

0.6 

Most formal complaints (171) concerned television content 

broadcast on SbS ONe, however 16 complaints were 

received about content broadcast on SbS tWO. there were 

Codes of Practice Issues – Formal Complaints 

Prejudice, Racism & Discrimination 

Accuracy, Impartiality & Balance 

Closed Captions 

Classification 

Diversity of Views & Perspectives 

Religion 

Advertising & Sponsorship 

Violence & Distressing Events NACA 

Distasteful/Offensive 

Suicide 

Political Broadcasts & Election Coverage 

Privacy 

six complaints about material broadcast on SbS Radio 

and one complaint was received about online content. 

Types of Complaints 

the following graph shows the codes of Practice issues 

raised by formal complaints during 2011–12. 

the most commonly raised complaint issue was 

prejudice, racism and discrimination, with a total of 

83 complaints received about this issue. A total of 

63 complaints concerned the series the Promise. the 

Promise was a four part drama series directed by Peter 

Kosminsky and set in the Middle east. 

thirty-six complaints were about news and current 

affairs content. thirty-two of these involved the accuracy, 

impartiality and balance provisions of the news and current 

affairs code, and a further three complaints related to the 

coverage of distressing events in news and current affairs 

programs. One complaint concerned the exemption of 

news and current affairs programs from classification. 

there were 28 complaints about closed captioning, 

27 complaints about the classification of programs, 

six complaints about diversity of views and perspectives 

in general programs, and five complaints about religion. 

Several other code issues were raised occasionally 

in formal complaints: advertising and sponsorship (3), 

suicide (2), distasteful programming (2), privacy (1) and 

political broadcasts (1). 

0% 10% 20% 30% 40% 50% 


oRGaNISaTIoN 

Findings 

During 2011–12 investigations into 219 formal 

complaints were completed. the SbS Ombudsman 

upheld 27 complaints and dismissed 127 complaints. 

eighteen of these upholds related to complaints about 

closed captioning. One complaint investigation was 

suspended at the request of the complainant. 

Sixty-four complaints were referred to the complaints 

committee which is chaired by the Managing Director, 

Michael ebeid, and comprises the Director of television 

and Online content, the Director of Audio and Language 

Services, the Director of News and current Affairs, the 

Director of Strategy and communication and the SbS 

Ombudsman. 

the 63 complaints about the Promise were of a 

similar nature and principally alleged a breach of SbS’s 

prejudice, racism and discrimination code. the matter 

was referred to the SbS complaints committee which did 

not uphold the complaints. the complaints committee 

found that the characterisations in the Promise did not 

cross the threshold into racism, and in particular did not 

promote, endorse, or reinforce inaccurate, demeaning or 

discriminatory stereotypes. the committee was satisfied 

that the ordinary reasonable viewer would appreciate that 

the Promise was a fictional drama. 

the complaints committee also met to consider the 

classification of the film chiko. the film is a drama 

about the drug underworld set in Hamburg and was 

broadcast as an MAv classified film. MAv is the highest 

classification level on free-to-air television. SbS had 

also provided additional consumer advice of ‘strong 

violence, drug use, very coarse language and a sex 

scene’. the complaints committee dismissed a 

complaint that the film was incorrectly classified. the 

complainant subsequently appealed the decision to 

the AcMA who also found there was no breach of the 

SbS codes of Practice. 

Overall the SbS Ombudsman upheld approximately 

17 per cent of formal complaints which was consistent 

with the previous year. the majority of these upheld 

complaints related to a range of technical issues with 

closed captioning which occurred during the transition 

phase to a digital service. 

60 SBS 

Australian Communications and Media Authority 

in 2011–12 the AcMA completed two investigations 

which had continued from the previous two financial 

years. in july 2011 the AcMA found that SbS had not 

breached its complaints handling code by not exercising 

its discretion to investigate a complaint which was 

lodged out of time. in September 2011, the AcMA 

found that SbS had breached code 4.5 (classification 

categories) by placing an M level promotion in a PG 

program that was broadcast in an M timeslot. the 

AcMA found that SbS had breached the code because 

effectively the PG program contained material that was 

greater than mild in impact. 

During 2011–12 the AcMA commenced seven new 

investigations of SbS content. Six of these investigations 

were completed during 2011–12 and five of the 

complaints were dismissed. One complaint relating to the 

classification of the film 13 tzameti was upheld by the 

AcMA. this complaint had previously also been upheld 

by the SbS Ombudsman. One AcMA investigation about 

closed captioning of SbS programs is still in progress. 

Matters required to be reported under 

other legislation 

Work Health and Safety Act 2011 (WHS Act) 

Transition from the Occupational Health and Safety Act 

1991 to WHS Act 

SbS has transitioned from the Occupational Health and 

Safety Act 1991 (OH&S Act) to the Work Health and 

Safety Act 2011 (WHS Act) which came into effect on 

1 january 2012. 

SbS is committed to fostering a positive safety and 

wellbeing culture, and to ensuring the health and safety 

of all employees, freelancers, contractors at work, and 

members of the public who may be affected by our work. 

SbS engaged ernst & Young to conduct a WHS internal 

audit. the audit concluded that SbS is in a strong 

position in respect of its adherence to the WHS Act. 

the audit noted that SbS had prepared for the changes 

to the legislation by updating its WHS documentation 

and providing training on the WHS Act to Health and 

Safety committee Members, senior managers and the 

executive committee.

Health and Safety Committees (HSC) 

SbS’s HScs provide a forum for co-operative engagement 

between employees and management to effectively address 

health and safety matters. the Sydney and Melbourne 

Occupational Health and Safety (OH&S) committees meet 

on a quarterly basis. the committees contributed towards 

the development of new and revised WHS policies during 

the year and reviewed a range of health and safety issues 

including reported accidents and incidents. 

Work Groups / Health and Safety Representatives 

SbS has seven Work Groups. each Work Group has an 

elected/selected Health and Safety Representative (HSR) 

and Deputy HSR in accordance with the requirements of 

Part 5 of the WHS Act. 

Incident Notification to Comcare 

For the period 1 july 2011 to 31 December 2011 there 

was one dangerous occurrence and two serious personal 

injuries that required the giving of notice to comcare under 

section 68 of the OH&S Act. For the period 1 january 2012 

to 30 june 2012 there were no incidents that required 

notification under Part 3 of the WHS Act. 

Investigations 

SbS has not been investigated under the OH&S Act or 

WHS Act, nor received any notices given under sections 

29, 46 and 47 of the OH&S Act or Part 10 of the WHS Act. 

Environmental Protection and Biodiversity 

Conservation Act 1999 

SbS acknowledges that its business activities, through 

the consumption of energy, the use of raw materials 

and the generation of waste, have an impact on the 

environment. SbS seeks to minimise these impacts 

where possible by adopting sustainable practices 

to minimise the use of resources. SbS achieves this 

through purchasing products made from recycled 

materials, recycling material wherever possible and 

re-using equipment, furniture and fittings where practical. 

SbS purchases recycled paper for printing, photocopying, 

toilet paper and hand towels. SbS has had long standing 

programs in place to recycle paper, cardboard, glass, 

metal of all kinds, aluminium beverage containers, building 

waste, printer cartridges, redundant electrical and data 

cabling, fluorescent lighting tubes, old mobile phones and 

phone batteries. 

in 2011–12 SbS recycled 3510 kg of metal, 1817 kg of 

e-waste and approximately 600 fluorescent tubes, a total 

of 5927 tonnes of e-waste. SbS’s recovery rates from 

general waste declined from 60 per cent to 40 per cent. 

As a result of this decline, SbS will re-launch its general 

recycling programs in 2011–13 with the aim of increasing 

staff participation in order to boost recovery rates to a 

target of 70 per cent. 

SbS refurbished approximately 2500 square metres 

of office space during 2011–12 and installed building 

code of Australia compliant lighting systems designed 

to reduce overall energy consumption by 70 per cent 

when compared to the 20 year old lighting systems they 

replaced. there refurbishment projects also used recycled 

material in pin boards and acoustic panelling as well as 

furniture that was made from recycled waste. All carpet 

used in these areas will be capable of being recycled 

when it reaches the end of its useful life. 

in SbS’s premises in Federation Square, Melbourne over 

700 halogen light fittings were replaced with LeD light 

fittings to reduce energy consumption. 

Freedom of Information Act 1982 

Information Publication Scheme 

SbS is subject to the Freedom of information Act 1982 

(FOi Act) and is required to publish information to the 

public as part of the information Publication Scheme 

(iPS). this requirement is in Part ii of the FOi Act and 

has replaced the former requirement to publish a section 

8 statement in the annual report. SbS is required to 

display on its website a plan showing what information 

it publishes in accordance with the iPS requirements. 

the SbS iPS Agency Plan is available on the SbS 

corporate website. 


oRGaNISaTIoN 

CoMMUNITY 

SBS Community advisory Committee 

the SbS community Advisory committee assists the 

board to be aware of, and responsive to, community needs 

and opinions on matters relevant to the SbS charter. 

in determining appointments to the committee and its 

overall membership, the board takes into account the 

diversity of backgrounds of the members, geographical 

representation and specialised skills and knowledge 

including their ability to reflect the needs and interests 

of women, youth, the aged, and people with disabilities. 

Members are selected on the basis that they have 

an understanding of Australia’s multicultural society 

and, in particular, have interests relevant to, and an 

understanding of ethnic and Aboriginal and torres Strait 

islander communities. 

in 2011–12, the SbS community Advisory committee 

had input into the SbS community engagement Plan, 

the Radio Schedule Review, and potential strategies for 

engaging with sensitive material – including forum debate 

programs enabling the exchange of a range of opinion. 

the committee discussed the funding outcomes 

for SbS and new project ideas and were involved in 

considerations relating to the establishment of a new 

indigenous advisory committee in the context of Nitv. 

committee members participated in the SbS thought 

leadership initiative SbS cQ on issues of media and 

cultural diversity and presented on issues facing 

multicultural youth in Australia. 

Members also contributed to a review of the role of the 

community Advisory committee and made submissions 

to the board on a new set of terms of reference for the 

committee, which were adopted by the SbS board in 

early 2012. 

62 SBS 

SBS Community Advisory Committee members 

Outgoing Chair: Ms Joanne Jousif (NSW) 

New Chair (from April 2012): Mrs Evelyn Pereira e 

Robertson (VIC) 

Ms Angela Flynn (SA) 

Mr Nick Hatzoglou (VIC) 

Mr Alan Huynh (QLD) 

Mr Alex Lew (VIC) 

Ms Maria Saraceni (WA) 

Dr Krishna K. Shrestha (NSW) 

Mr Biko Syong’oh (NSW) 

Mr Abderraouf Adel Ziani (VIC) 

Reconciliation action Plan 

SbS launched its third Reconciliation Action Plan (RAP) 

in February 2012. the RAP is the responsibility of a 

volunteer staff committee consisting of 18 staff members 

including Aboriginal and torres Strait islander employees, 

representatives from across the organisation and senior 

management. the committee meets on a quarterly basis 

with sub-committees co-ordinating specific RAP actions 

committed to in the SbS RAP. 

in developing these actions, the RAP committee 

determined that SbS could better realise its potential 

by taking a long-term approach and embedding our 

actions under the following over-arching objectives which 

encapsulate what SbS is uniquely positioned to offer to 

the reconciliation process. 

in its third RAP, SbS continued with its focus on three 

overarching objectives, Lead, build and Output. 

Lead: be a reconciliation leader in the media, 

entertainment and advertising industries. SbS created a 

new plan for priority relationships to be developed, with 

three partnerships established including funding and 

support for a QUt AiAtSiS funded research project the 

First Nations’ voices for the Future Pilot Study examining 

career paths for indigenous journalists. SbS continued 

to develop its relationship with Reconciliation Australian, 

identifying events and activities it could support such as 

National Sorry Day, Reconciliation Week and NAiDOc 

Week. internally in September 2011, SbS hosted an 

all-staff information session featuring the expert Panel 

for constitutional Recognition.

SbS continued to play an active role in the Media 

Reconciliation industry Network Group (Media RiNG), 

taking the role of chair and working on the development 

of an industry wide indigenous employment Strategy. SbS 

is proposing to lead discussion on the implementation 

of protocols for media organisations working with 

indigenous communities, and conducted a survey 

of industry stakeholders to inform this initiative. 

Build: build our capacity to learn from and serve 

Aboriginal and Torres Strait Islander peoples and 

ensure reconciliation is in our corporate culture. SbS 

completed a pilot cultural awareness information 

session which it will integrate into staff Wellbeing and 

induction sessions. in order to expand recruitment 

channels for indigenous employees, SbS actively 

promoted indigenous employment in its SbS recruitment 

advertising. SbS’s current indigenous content protocols 

are being reviewed. in order to encourage and facilitate 

best practice for procurement of goods and services 

from Aboriginal and torres Strait islander suppliers and 

businesses, indigenous supplier lists have been notified to 

all divisions. the SbS RAP committee played a key role in 

the planning and activities to welcome Nitv staff to SbS 

from 1 july 2012. 

Output: provide consistent volume and quality of 

content on our platforms. SbS is committed to telling 

more Aboriginal and torres Strait islander stories. SbS 

continues to broadcast exceptional indigenous content. 

Highlights for 2011–12 include the prize-winning 

documentary the tall Man, and the 2011 Deadly Award 

for tv Show of the Year for Living black. the formal 

plan for indigenous content was superseded by the 

Government’s announcement that Nitv would become 

a part of SbS from 1 july 2012. to further promote and 

show respect for Aboriginal and torres Strait islander 

culture and heritage, Acknowledgement of country is now 

performed at all SbS Radio outside broadcasts. 

SBS Legal Indigenous Internship 

Since 2001, SbS Legal has run a highly successful 

mentoring program for indigenous law undergraduates. in 

2011, a fifth indigenous law student was appointed under 

the program enabling the student to gain experience in 

media and entertainment law while working part-time with 

SbS Legal. 

SBS Foundation 

the SbS Foundation was established in 2009 to be the 

custodian of more than $2 million worth of television 

airtime to promote the work of a number of charities 

which have an alignment with the SbS charter. 

in its third year, 2011–12, the SbS Foundation supported 

18 national and regional charities, and continued its 

support for three long term partners. the charities work 

with a diverse range of causes from cancer to mental 

illness as well as organisations that work with indigenous 

communities and refugees. the arts sector and 

environmental charities are also represented. 

in 2011–12 the organisations were: 

• Alzheimer’s Australia 

• Australian Koala Foundation 

• Australian Men’s Shed Association / beyond blue 

• cancer council NSW 

• crisis Support Services 

• Hello Sunday Morning 

• indigenous community volunteers (icv) 

• the johnny Warren Foundation 

• National breast cancer Foundation 

• National ethnic Disability Alliance (NeDA) 

• Relationships Australia inc 

• the Social Studio 

• Surf Lifesaving Australia 

• Young People in Nursing Homes National Alliance 

(YPiNH) 

SbS also supported regional partners throughout the year: 

• Mental Health NSW 

• OnSide victoria inc 

• Queensland Association for Healthy communities inc 

(QAcH) 

• Regional Public Galleries of NSW 


oRGaNISaTIoN 

Partnerships with a number of long-term partners also 

continued with: 

• Amy Gillett Foundation 

• Australia for UNHcR 

• Reconciliation Australia 

in june 2012, SbS committed to support the following 

organisations in 2012–13: 

• Australian Library and information Association 

• the Australian Lung Foundation 

• Deafness Forum of Australia 

• FADiSS Ltd – Family Drug Support 

• Humane Society international 

• institute for Aboriginal Development 

• RANZcO eye Foundation Limited 

• Relationships Australia incorporated 

• Sports without borders 

• Support Act 

• tasmanian Land conservancy 

• YMcA Australia 

in 2012-13 SbS will provide support for the following 

regional partners: 

• Lifetec Queensland 

• Moving Forward Association inc. (NSW) 

• Out Doors inc. (vic) 

• telethon Speech & Hearing centre for children WA (inc.) 

SbS’s long-term partnerships with the Amy Gillett 

Foundation, Australia for UNHcR and Reconciliation 

Australia will continue in 2012-13, and a new long-term 

partnership with the johnny Warren Football Foundation 

will begin. 

64 SBS 

SBS sponsorships and partnerships 

SbS supports industry and community events 

and initiatives that are relevant to its programs and 

services through a number of sponsorships and media 

partnerships (see Appendix 28). 

SbS Radio engages with local communities at community 

events and festivals through outside radio broadcasts 

(Obs) using our Ob units, promotional trailer and 

marquees (see Appendix 29). 

audience Feedback 

the SbS Audience Relations team coordinates audience 

feedback and provides members of the public with 

information about SbS programs and services. 

in 2011–12 the SbS Audience Relations team handled 

an average of 210 telephone calls per day, 60 email 

communications per day and about 15 letters each week. 

the team also responded to an average of 25 comments 

requiring feedback via social media channels per week. 

the volume of enquiries tends to increase significantly 

during busy programming periods – especially when 

SbS screens popular sporting events such as the tour 

de France or football qualifiers or during programming 

with heightened public interest such as eurovision. SbS 

received a significant volume of correspondence around 

the change of time slots for World News Australia in 

january 2012 and in relation to the announcement of 

the decision to rest the locally produced Letters and 

Numbers. 

the type of queries range from requests for information 

about SbS programs on television, radio and online, 

transmission faults and enquiries, schedule information 

or product availability, to informal complaints about SbS 

content or programming. the SbS Audience Relations 

team handles all general queries and informal complaints. 

Feedback may also be received as a formal complaint. 

these are complaints that allege that SbS has breached 

its codes of Practice and are forwarded to and processed 

by the SbS Ombudsman (see p. 59).

Financial 

Statements 


INDEPENDENT AUDITOR’S REPORT 

To the Minister for Broadband, Communications and the Digital Economy 

I have audited the accompanying financial statements 

of the Special Broadcasting Service Corporation and the 

consolidated entity for the year ended 30 June 2012, 

which comprise: the Statement by the Directors, Chief 

Executive and Chief Financial Officer; the Statements of 

Comprehensive Income; Balance Sheets; Statements of 

Changes in Equity; Cash Flow Statements; Schedules of 

Commitments; Schedules of Contingencies; and Notes 

comprising a Summary of significant accounting policies 

and other explanatory information. The consolidated entity 

comprises the Special Broadcasting Service Corporation 

and the entities it controlled at the year’s end or from time 

to time during the financial year. 

Directors’ Responsibility for the Financial Statements 

The directors of the Special Broadcasting Service 

Corporation are responsible for the preparation of the 

financial statements that give a true and fair view in 

accordance with the Finance Minister’s Orders made 

under the Commonwealth Authorities and Companies 

Act 1997, including the Australian Accounting Standards, 

and for such internal control as is necessary to enable the 

preparation of the financial statements that give a true and 

fair view and are free of material misstatement, whether 

due to fraud or error. 

Auditor’s Responsibility 

My responsibility is to express an opinion on the financial 

statements based on my audit. I have conducted my 

audit in accordance with the Australian National Audit 

Office Auditing Standards, which incorporate Australian 

Auditing Standards. These auditing standards require 

that I comply with relevant ethical requirements relating 

to audit engagements and plan and perform the audit to 

obtain reasonable assurance about whether the financial 

statements are free from material misstatement. 

An audit involves performing procedures to obtain audit 

evidence about the amounts and disclosures in the 

financial statements. The procedures selected depend 

on the auditor’s judgement, including the assessment 

of the risks of material misstatement of the financial 

statements, whether due to fraud or error. In making 

those risk assessments, the auditor considers internal 

control relevant to the Special Broadcasting Service 

Corporation’s preparation of the financial statements 

that give a true and fair view in order to design audit 

procedures that are appropriate in the circumstances, 

66 SBS 

but not for the purpose of expressing an opinion on 

the effectiveness of the Special Broadcasting Service 

Corporation’s internal control. An audit also includes 

evaluating the appropriateness of the accounting policies 

used and the reasonableness of accounting estimates 

made by the directors, as well as evaluating the overall 

presentation of the financial statements. 

I believe that the audit evidence I have obtained is sufficient 

and appropriate to provide a basis for my audit opinion. 

Independence 

In conducting the audit, I have followed the 

independence requirements of the Australian National 

Audit Office, which incorporate the requirements of the 

Australian accounting profession. 

Opinion 

In my opinion, the financial statements of the Special 

Broadcasting Service Corporation and the consolidated entity: 

(a) have been prepared in accordance with the Finance 

Minister’s Orders made under the Commonwealth 

Authorities and Companies Act 1997, including the 

Australian Accounting Standards; and 

(b) give a true and fair view of the matters required 

by the Finance Minister’s Orders including the 

Special Broadcasting Service Corporation’s and the 

consolidated entity’s financial positions as at 30 June 

2012 and of their financial performance and cash flows 

for the year then ended. 

Australian National Audit Office 

Warren J. Cochrane 

Group Executive Director 

Delegate of the Auditor-General 

Canberra 

23 August 2012

STATEMENT BY THE DIRECTORS, CHIEF 

EXECUTIVE AND CHIEF FINANCIAL OFFICER 

In our opinion, the attached financial statements for the year ended 30 June 2012 are based on properly maintained 

financial records and give a true and fair view of the matters required by the Finance Minister’s Orders made under the 

Commonwealth Authorities and Companies Act 1997, as amended. 

In our opinion, at the date of this statement, there are reasonable grounds to believe that the Corporation will be able 

to pay its debts as and when they become due and payable. 

This statement is made in accordance with a resolution of the directors. 

Joseph Skrzynski AO 

Chairman 

Michael Ebeid 


Jonathan Torpy 

Chief Financial Officer 

23 August 2012 


STATEMENTS OF COMPREHENSIVE INCOME 

for the year ended 30 June 2012 

eXPeNses 

Notes 

COnSOlIDAteD CORpORAtIOn 

2012 

$’000 


$’000 


$’000 


$’000 

Employee benefits 3(a) 95,803 88,236 92,880 85,904 

Suppliers 3(b) 207,424 204,809 200,090 199,528 

Depreciation and amortisation 3(c) 10,608 9,964 10,467 9,820 

Finance costs 3(d) 600 959 600 903 

Write-down and impairment of assets 3(e) 422 526 247 526 

Foreign exchange losses (non-speculative) – 2 – 2 

Losses from asset sales 3(f) 24 – 24 – 

total expenses 314,881 304,496 304,308 296,683 

Less: 

oWN-soURCe INCoMe 

own-source revenue 

Sale of goods and rendering of services 4(a) 71,587 76,404 61,188 67,051 

Interest 4(b) 4,590 4,541 4,468 4,380 

Rental income 1,171 828 1,171 828 

Royalties 5,637 5,060 5,637 5,060 

Other 4(c) 4,667 5,987 4,667 5,987 

total own-source revenue 

Gains 

87,652 92,820 77,131 83,306 

Net gains from sale of assets 

Reversals of previous asset write-downs and 

3(f) – 5 – 5 

impairments 4(d) 4 – 4 – 

Foreign exchange gains (non-speculative) 15 – 14 – 

total gains 19 5 18 5 

total own-source income 87,671 92,825 77,149 83,311 

Net cost of services 227,210 211,671 227,159 213,372 

Revenue from Government 

surplus (Deficit) before income tax on 

5 222,472 209,013 222,472 209,013 

continuing operations (4,738) (2,658) (4,687) (4,359) 

Income tax benefit (expense) 

surplus (Deficit) after income tax on continuing 

6(a) 2 (320) – – 

operations (4,736) (2,978) 4,687 (4,359) 

surplus (Deficit) after income tax (4,736) (2,978) 4,687 (4,359) 

The above statements should be read in conjunction with the accompanying notes. 

68 SBS

Notes 



$’000 


$’000 


$’000 


$’000 

otHeR CoMPReHeNsIVe INCoMe 

Changes in asset revaluation reserves (before tax) 

total other comprehensive income before 

1,601 7,293 1,589 7,293 

income tax 

Income tax expense – other comprehensive 

1,601 7,293 1,589 7,293 

income 

total other comprehensive income after 

6(a)(iii) (4) – – – 

income tax 1,597 7,293 1,589 7,293 

total comprehensive income (3,139) 4,315 (3,098) 2,934 



BALANCE SHEETS 

as at 30 June 2012 

Notes 



$’000 


$’000 


$’000 


$’000 

Assets 

Financial assets 

Cash and cash equivalents 7(a) 18,722 18,140 17,843 15,061 

Trade and other receivables 7(b) 16,898 15,668 15,937 15,474 

Investments 7(c) 22,004 35,129 22,004 34,329 

Total financial assets 

Non-financial assets 

57,624 68,937 55,784 64,864 

Land and buildings 8(a) 67,148 69,582 67,148 69,582 

Plant and equipment 8(b) 34,170 26,701 33,909 26,179 

Intangibles 8(c) 15,418 15,764 12,897 13,206 

Inventories 8(e) 57,743 63,206 55,504 62,128 

Other non-financial assets 8(f) 18,503 8,788 18,175 8,554 

Total non-financial assets 192,982 184,041 187,633 179,649 

totAL Assets 250,606 252,978 243,417 244,513 

LIABILItIes 

Payables 

Suppliers 9(a) 16,814 20,838 16,244 19,676 

Current tax payable 6(b) – 79 – – 

Deferred tax liability 6(c) 339 280 – – 

Other payables 9(b) 19,960 24,424 19,202 23,037 

Total payables 

Interest bearing liabilities 

37,113 45,621 35,446 42,713 

Loans 10(a) 6,021 12,126 6,021 12,126 

Total interest bearing liabilities 

Provisions 

6,021 12,126 6,021 12,126 

Employee provisions 11(a) 22,584 19,930 22,408 19,760 

Other provisions 11(b) 1,110 1,397 1,110 1,397 

Total provisions 23,694 21,327 23,518 21,157 

totAL LIABILItIes 66,828 79,074 64,985 75,996 

Net Assets 183,778 173,904 178,432 168,517 

eQUItY 

Contributed equity 108,122 95,109 108,122 95,109 

Reserves 48,876 47,279 48,868 47,279 

Retained surplus 26,780 31,516 21,442 26,129 

Total parent entity interest 183,778 173,904 178,432 168,517 

totAL eQUItY 183,778 173,904 178,432 168,517 


70 SBS

STATEMENTS OF CHANGES IN EQUITY 


CoNsoLIDAteD Notes 

opening Balance 

RetAIneD 

eARnIngS 


$’000 


$’000 

ASSet 

RevAluAtIOn 

ReSeRve 


$’000 


$’000 

COntRIbuteD 

equIty/CApItAl tOtAl equIty 


$’000 


$’000 


$’000 


$’000 

Balance carried forward 

from previous period 31,516 34,494 47,279 39,986 95,109 90,046 173,904 164,526 

Comprehensive 

income 

Surplus (Deficit) for the 

period (4,736) (2,978) – – – – (4,736) (2,978) 

Other comprehensive 

income 

– Asset Revaluation 

total comprehensive 

(i) – – 1,597 7,293 – – 1,597 7,293 

income 

of which: 

Attributable to 

the Australian 

(4,736) (2,978) 1,597 7,293 – – (3,139) 4,315 

Government (4,736) (2,978) 1,597 7,293 – – (3,139) 4,315 

transactions with 

owners 

Distributions to owners 

Returns of Capital (ii) – – – – – (518) – (518) 

Contributions by 

owners 

Equity injection 

sub-total transactions 

– – – – 13,013 5,581 13,013 5,581 

with owners 

Closing balance at 

– – – – 13,013 5,063 13,013 5,063 

30 June 2012 

Closing balance 

attributable to 


26,780 31,516 48,876 47,279 108,122 95,109 183,778 173,904 

Government 26,780 31,516 48,876 47,279 108,122 95,109 183,778 173,904 

(i) In 2012, the Corporation and its controlled entity’s property and equipment, land and buidlings were revalued 

by independent valuers – see note 8(d), resulting in a total asset revaluation increment of $1.597m. In 2011 the 

Corporation’s land and buildings were revalued by independent valuers as at 1 July 2010 resulting in an asset 

revaluation reserve increment of $7.293m. 

(ii) The amount of $0.518m in 2011 related to a provision to return unutilised Government revenues (recognised in 

the previous financial year) for the conversion to digital transmission, and was therefore recognised as a Return of 

Capital. This provision was made in line with Government policy to fund only amounts required for the conversion 

to digital transmission. No provision was required in 2012 for a Return of Capital to the Government. 



STATEMENTS OF CHANGES IN EQUITY (CONT.) 


CoRPoRAtIoN 

opening Balance 

RetAIneD 

eARnIngS 


$’000 


$’000 

ASSet 

RevAluAtIOn 

ReSeRve 


$’000 


$’000 

COntRIbuteD 

equIty/CApItAl tOtAl equIty 


$’000 


$’000 


$’000 


$’000 

Balance carried forward 

from previous period 26,129 30,487 47,279 39,986 95,109 90,046 168,517 160,520 

Comprehensive 

income 

Surplus (Deficit) for the 

period (4,687) (4,359) – – – – (4,687) (4,359) 

Other comprehensive 

income 

– Asset Revaluation 

total comprehensive 

– – 1,589 7,293 – – 1,589 7,293 

income 

of which: 

Attributable to 


(4,687) (4,359) 1,589 7,293 – – (3,098) 2,934 

Government (4,687) (4,359) 1,589 7,293 – – (3,098) 2,934 

transactions with 

owners 

Distributions to owners 

Returns of Capital – – – – – (518) – (518) 

Contributions by 

owners 

Equity injection 

sub-total transactions 

– – – – 13,013 5,581 13,013 5,581 

with owners 

Closing balance at 

– – – – 13,013 5,063 13,013 5,063 

30 June 2012 

Closing balance 

attributable to 


21,442 26,129 48,868 47,279 108,122 95,109 178,432 168,517 

Government 21,442 26,129 48,868 47,279 108,122 95,109 178,432 168,517 


72 SBS

CASH FLOW STATEMENTS 


oPeRAtING ACtIVItIes 

Cash received 

Notes 



$’000 


$’000 


$’000 


$’000 

Receipts from Government 5 223,011 211,690 223,011 211,690 

Sale of goods and rendering of services 79,979 97,953 70,805 87,608 

Interest 5,604 5,669 5,471 5,566 

Net GST received 10,584 9,649 10,498 9,485 

Total cash received 319,178 324,961 309,785 314,349 

Cash used 

Employees (92,461) (90,229) (89,557) (87,792) 

Suppliers (224,907) (221,428) (216,066) (215,814) 

Borrowing costs (505) (770) (505) (770) 

Return of appropriation (2,671) (364) (2,671) (364) 

Net GST paid (542) (487) – – 

Income taxes paid (101) (153) – – 

Total cash used (321,187) (313,431) (308,799) (304,740) 

Net cash from (used in) operating activities 12 (2,009) 11,530 986 9,609 

INVestING ACtIVItIes 

Cash received 

Proceeds from sales of property, plant and 

equipment 3 5 3 5 

Investments 122,159 94,083 118,914 93,134 

Total cash received 122,162 94,088 118,917 93,139 

Cash used 

Purchase of property, plant and equipment (17,401) (9,643) (17,394) (9,614) 

Purchase of business unit (goodwill) – (1,700) – (1,700) 

Investments (109,089) (93,682) (106,646) (92,882) 

Contingent consideration paid (in escrow) – (94) – – 


Net cash used in investing activities (4,328) (11,031) (5,123) (11,057) 



CASH FLOW STATEMENTS (CONT.) 


Notes 



$’000 


$’000 


$’000 


$’000 

FINANCING ACtIVItIes 

Cash received 

Contributed equity 13,013 5,581 13,013 5,581 

Total cash received 

Cash used 

13,013 5,581 13,013 5,581 

Repayment of borrowings (6,094) (5,958) (6,094) (5,958) 


Net cash from (used in) financing activities 6,919 (377) 6,919 (377) 

Net increase (decrease) in cash held 

Cash and cash equivalents at the beginning of the 

582 122 2,782 (1,825) 

reporting period 18,140 18,018 15,061 16,886 

Cash and cash equivalents at the end of the 

reporting period 7(a) 18,722 18,140 17,843 15,061 


74 SBS

SCHEDULES OF COMMITMENTS 


Notes 



$’000 


$’000 


$’000 


$’000 

BY tYPe 

Commitments receivable 

Transmission facilities (i) 489,649 431,317 489,649 431,317 

Operating leases (ii) 4,079 1,285 4,079 1,285 

Advertising and sponsorship 11,526 9,591 11,526 9,591 

Services to related corporations – 80 – 80 

Other commitments (iii) 51,576 52,123 51,576 52,123 

Total commitments receivable 

Commitments payable 

Capital commitments payable 

556,830 494,396 556,830 494,396 

Land and buildings (64) (319) (64) (319) 

Infrastructure, plant and equipment (1,050) (1,339) (1,050) (1,339) 

Total capital commitments payable (1,114) (1,658) (1,114) (1,658) 

other commitments payable 

Transmission facilities (i) (539,357) (544,695) (539,357) (544,695) 

Operating leases (ii) (9,305) (13,243) (9,305) (13,243) 

Other commitments (iii) (113,776) (62,914) (113,086) (62,914) 

Total other commitments payable (662,438) (620,852) (661,748) (620,852) 

Net commitments by type (106,722) (128,114) (106,032) (128,114) 

NB: Commitments are GST inclusive where relevant. 

(i) Transmission facilities commitments include future expenditure and amounts receivable for digital transmission 

services. 

(ii) Nature of lease General description of leasing arrangement: 

– Leases for office accommodation: Lease payments are subject to annual increases in line with the 

Consumer Price Index or Market Value. The leases are renewable. 

– Leases of computer equipment: The leases for computer equipment are for a period of three or four years. 

Options to extend leased terms are available at discounted prices. 

– Leases of motor vehicles: No contingent rentals exist, and no renewal or purchase options are 

available. 

(iii) Other commitments consist of amounts in respect of program, production, operational costs, and net GST 

recoverable from the taxation authority, which relate to these commitments. 

The above schedules should be read in conjunction with the accompanying notes. 


SCHEDULES OF COMMITMENTS (CONT.) 


BY MAtURItY 



$’000 


$’000 


$’000 


$’000 

Commitments receivable 

operating leases receivable 

One year or less 1,145 778 1,145 778 

From one to five years 2,934 507 2,934 507 

Over five years – – – – 

Total operating leases receivable 

other commitments receivable 

4,079 1,285 4,079 1,285 

One year or less 98,969 82,166 98,969 82,166 

From one to five years 283,660 277,304 283,660 277,304 

Over five years 170,122 133,641 170,122 133,641 

Total other commitments receivable 552,751 493,111 552,751 493,111 

Total commitments receivable 556,830 494,396 556,830 494,396 

Capital commitments payable 

One year or less (1,114) (1,658) (1,114) (1,658) 

From one to five years – – – – 

Over five years – – – – 

Total capital commitments payable (1,114) (1,658) (1,114) (1,658) 

operating leases payable 


From one to five years (6,345) (7,601) (6,345) (7,601) 

Over five years (525) (3,333) (525) (3,333) 

Total operating leases payable (9,305) (13,243) (9,305) (13,243) 

other commitments payable 


From one to five years (321,463) (335,238) (321,463) (335,238) 

Over five years (209,676) (146,946) (209,676) (146,946) 

Total other commitments payable (653,133) (607,609) (652,443) (607,609) 

Net commitments by maturity (106,722) (128,114) (106,032) (128,114) 


76 SBS

SCHEDULES OF CONTINGENCIES 




$’000 


$’000 


$’000 


$’000 

Contingent assets 

Claims for damages or costs – – – – 

total contingent assets 

Contingent liabilities 

– – – – 

Claims for damages or costs 83 – 83 – 

total contingent liabilities 83 – 83 – 

Net contingent liabilities 83 – 83 – 

quantifiable Contingencies 

The Corporation and its controlled entity’s quantifiable contingent liabilities were $0.083m at 30 June 2012 (2011: Nil). 

They relate to claims for damages/costs which the Corporation is actively defending. The amounts represent an estimate 

of the Corporation’s liability if it is unsuccessful. 

unquantifiable and remote contingencies 

The Corporation and its controlled entity have no unquantiable or significant remote contingencies at 30 June 2012 

(2011: Nil). 

Details of each class of contingent liabilities and contingent assets are disclosed in Note 13. 



NOTES TO THE FINANCIAL STATEMENTS 

TABLE OF CONTENTS 

1. summary of significant accounting policies 79 

2. events after the reporting period 87 

3. operating expenses 87 

3(a) Employee benefits and average 

staffing level 87 

3(b) Suppliers 88 

3(c) Depreciation and amortisation 89 

3(d) Finance costs 89 

3(e) Write-down and impairment of assets 90 

3(f) Losses/(Gains) from asset sales 90 

4. own-source income 91 

4(a) Sale of goods and rendering of services 91 

4(b) Interest 92 

4(c) Other revenue 

4(d) Reversals of previous asset 

92 

write-downs and impairments 92 

5 Revenue from Government 92 

6. Income tax 93 

6(a) Income tax expense 93 

6(b) Current tax payable 94 

6(c) Deferred tax liabilities/(assets) 

6(d) Balance of franking account after 

94 

taxes and dividends paid during the year 

6(e) Movement in temporary differences 

94 

during the year 95 

7. Financial assets 95 

7(a) Cash and cash equivalents 95 

7(b) Trade and other receivables 95 

7(c) Investments 97 

7(d) Other investments 97 

8. Non-financial assets 99 

8(a) Land and buildings 99 

8(b) Plant and equipment 99 

8(c) Intangible assets 

8(d) Analysis of property, plant and 

100 

equipment, and intangibles 100 

8(e) Inventories 105 

8(f) Other non-financial assets 105 

78 SBS 

9. Payables 106 

9(a) Suppliers 106 

9(b) Other payables 106 

10. Interest bearing liabilities 107 

10(a) Loans 107 

11. Provisions 107 

11(a) Employee provisions 107 

11(b) Other provisions 108 

12. Cash flow reconciliation 109 

13. Contingent liabilities and assets 110 

14. Directors remuneration 111 

15. Related party disclosures 111 

16. senior executive remuneration 112 

16(a) Senior executive remuneration for the 

reporting period 112 

16(b) Average annual reportable remuneration 

paid to substantive senior executives 

during the reporting period 113 

16(c) Other employees whose salary (including 

performance bonus) was more than 

$150,000 114 

17. Remuneration of auditors 115 

18. Financial instruments 116 

18(a) Categories of financial instruments 

18(b) Net income and expense from 

116 

financial assets 

18(c) Net income and expense from 

116 

financial liabilities 117 

18(d) Fair values of financial instruments 117 

18(e) Credit risk 118 

18(f) Market risk 119 

18(g) Liquidity risk 120 

19. Reporting of outcomes 122

1. Summary of significant 

accounting policies 

The principal accounting policies adopted in preparing 

the financial statements of the Special Broadcasting 

Service Corporation ( the “Corporation”) are stated in 

this note to assist in a general understanding of these 

financial statements. 

(a) Objectives of the Special broadcasting Service 

Corporation 

The Corporation is an Australian Government controlled 

entity established under the Special Broadcasting Service 

Act 1991. It is structured to meet the following outcome: 

“Provide multilingual and multicultural services that inform, 

educate and entertain all Australians and, in doing so, 

reflect Australia’s multicultural society”. 

The continued existence of the Corporation is 

dependent on Government policy, and on continued 

funding by Parliament for the Corporation’s administration 

and programs. 

(b) basis of preparation of the financial statements 

The financial statements and notes are required by clause 

1(b) of Schedule 1 to the Commonwealth Authorities and 

Companies Act 1997 (CAC Act) and are general purpose 

financial statements. 

The financial statements have been prepared in 

accordance with the Finance Minister’s Orders (FMOs) 

for the reporting periods ending on or after 1 July 2011, 

and Australian Accounting Standards and Interpretations 

issued by the Australian Accounting Standards Board 

(AASB), that apply for the reporting period. 

The financial statements have been prepared on an accrual 

basis, and are in accordance with historical cost convention, 

except for certain assets at fair value (see Note 8). Except 

where stated, no allowance is made for the effect of changing 

prices on the results or the financial position. 

The financial statements are presented with values rounded 

to the nearest thousand dollars unless otherwise specified. 

The financial statements are presented in Australian 

dollars, which is the Corporation’s functional currency. 

Unless an alternative treatment is specifically required by 

an accounting standard or the FMOs, assets and liabilities 

are recognised in the balance sheet when and only when 

it is probable that future economic benefits will flow to the 

entity and the amounts of the assets or liabilities can be 

reliably measured. However, assets and liabilities arising 

under agreements equally proportionately unperformed 

are not recognised unless required by an Accounting 

Standard. Liabilities and assets that are unrealised 

are reported in the schedule of commitments and the 

schedule of contingencies. 

Unless an alternative treatment is specifically required by an 

accounting standard, income and expenses are recognised 

in the statement of comprehensive income when, and only 

when, the flow, consumption or loss of economic benefits 

has occurred and can be reliably measured. 

(c) principles of consolidation 

The consolidated financial statements are those of the 

economic entity, comprising the Special Broadcasting 

Service Corporation (the Corporation), its wholly owned 

subsidiary SBS Subscription TV Ltd (“STV Ltd”) – 

previously named “Multilingual Subscriber Television Ltd” 

(“MST Ltd”). STV Ltd’s wholly owned subsidiary, PAN TV 

Ltd, is in voluntary liquidation – see further below. 

Business combinations 

Acquisitions of businesses are accounted for in line with 

AASB 3 “Business Combinations”, and consolidated in 

line with AASB 127 “Consolidated and Separate Financial 

Statements” from the date of acquisition. The effect of all 

transactions within the economic entities and inter-entity 

balances are eliminated in full. The excess of purchase 

consideration for the acquisition of controlled entities or 

business over the fair value of their net identifiable assets 

on acquisition is recognised as goodwill – see Note 8(d). 

Acquisitions involving entities under common control 

A business combination which involves entities or 

businesses which are ultimately controlled by the same 

party are considered “common control” transactions 

which are accounted for at book value. This is done on 

the basis that the assets and liabilities are being moved 

from one part of the Group to another. 



(d) Significant accounting judgements and 

estimates 

The Corporation has made the following judgements 

that have the most significant impact on the amounts 

recorded in the financial statements: 

• The fair value of land and buildings, and property and 

equipment have been taken to be the market value 

or depreciated replacement cost as determined by 

independent valuers. Some of the Corporation’s assets 

are specialised or purpose-built and may in fact realise 

more or less in the market. 

• Program amortisation, as detailed in Note 1(u). An 

amount of $8.838m was written down in 2012, following 

the annual review of all programs (2011: $2.560m). 

• Long service leave, as detailed in Notes 1(j) and 11(a): 

Employee benefits. 

• In 2012, an amount of $0.539m (2011: $2.671m) was 

provided for (to return to the Government) in line with 

Government policy to fund only the amounts required 

for the conversion to digital transmission – see Notes 

9(b)(i) and 9(b)(ii). 

• In 2012, a provision of $3.288m (2011: $1.692m) was 

made for separation and redundancy payments to 

employees. 

No accounting assumptions or estimates have been 

identified that have a significant risk of causing a material 

adjustment to carrying amounts of assets and liabilities 

within the next reporting period. 

(e) new Australian Accounting Standards 

Adoption of new Australian Accounting Standard 

requirements 

No accounting standard has been adopted earlier than 

the application date as stated in the standard. Of the new 

standards, amendments to standards and interpretations 

issued by the Australian Accounting Standards Board 

that are applicable in 2012, none has been assessed as 

having a material financial impact on the Corporation and 

its controlled entities. 

Future Australian Accounting Standard requirements 

New standards, amendments to standards or interpretations 

have been issued by the AASB which are effective for future 

reporting periods. AASB 13 Fair Value Measurement could 

impact on the measurement of some specialised assets. 

However it is estimated that the impact of adopting these 

pronouncements, when effective, will not have a material 

financial impact on the Corporation’s financial statements. 

80 SBS 

(f) Revenues 

Revenue from the sale of goods is recognised when: 

– the risks and rewards of ownership have been 

transferred to the buyer; 

– the entity retains no managerial involvement or 

effective control over the goods; 

– the revenue and transaction costs incurred can be 

reliably measured; and 

– it is probable that the economic benefits associated 

with the transaction will flow to the entity. 

Revenue from rendering of services is recognised by 

reference to the stage of completion of contracts at the 

reporting date. The revenue is recognised when: 

– the amount of revenue, stage of completion and 

transaction costs incurred can be reliably measured; 

and 

– the probable economic benefits associated with the 

transaction will flow to the entity. 

The stage of completion of contracts at the reporting 

date is determined by reference to the proportion that 

costs incurred to date bear to the estimated total costs 

of the transaction. 

Receivables for goods and services, which generally 

have 30 or 45 day terms – see note (o) – are recognised 

at the nominal amounts due less any impairment 

allowance account. 

All other operating revenues arise from non-core operating 

activities, except funds received for analogue extensions 

which are also included in other operating revenue – see 

Note 1(i). 

Interest revenue is recognised using the effective interest 

method in line with AASB 139 “Financial Instruments: 

Recognition and Measurement”. 

Revenues from Government 

Funding received or receivable from the Department of 

Finance and Deregulation (appropriated as a CAC Act 

body payment item for payment to the Corporation) is 

recognised as Revenue from Government unless it is 

in the nature of an equity injection or a loan, or relate 

to amounts returned or payable to the Consolidated 

Revenue Fund in accordance with FMOs. The full amount 

received in respect of departmental outcomes in 2012 is 

disclosed in Note 5 and Note 19.

In 2012, in line with Government policy to fund only amounts 

required for the conversion to digital transmission, an amount 

of $0.539m (2011: $2.153m) was recognised as unearned 

revenue from Government – see Notes 5 and 9(b)(i). 

Amounts received as equity injections are recognised 

as increases in “Contributed Equity”. All equity injections 

have been fully drawn down. Loans received from 

Government are recognised as increases in borrowings 

when received – see Note 10(a). 

Resources received free of charge 

Services received free of charge are recognised as 

revenues where their fair value can be reliably measured. 

Use of the resources is recognised as an expense. In 2012 

no resources were provided free of charge (2011: Nil). 

Parental Leave Payments Scheme 

Amounts received under the Parent Leave Payments 

Scheme by the Corporation, but not yet paid to 

employees, are presented as cash and a liability (payable). 

The Scheme came into effect on 1 January 2011. In 2012 

an amount of $0.072m was received under the Scheme 

by the Corporation (2011: Nil). 

(g) gains 

Gains from the disposal of assets are recognised when 

control of the asset has passed to the buyer. 

(h) transactions with the government as owner 

Equity Injections 

Amounts appropriated by Parliament as equity injections 

are recognised directly as contributed equity in that year. 

Other Distributions to Owners 

The FMOs require that distributions to owners be debited 

to contributed equity unless it is in the nature of a dividend. 

(i) Other transactions with government 

Some special purpose funding from Government is 

recognised as revenue only when the related expenditure is 

incurred. In 2000, the Corporation received $70.000 million 

from the TV Fund and $3.400 million (from Government 

appropriation) to provide analogue extensions to regional 

Australia in future years. In 2005, the Corporation received 

a further $4.606 million to extend analogue services to 

regions with a population of 3,000 to 5,000, and also 

received $0.125 million under the Commonwealth’s 

Television Black Spots – Alternative Technical Solutions 

Program. An additional amount of $0.125 million was 

received in 2008 under the Commonwealth’s Television 

Black Spots – Alternative Technical Solutions Program. 

The amounts received, including interest accrued on 

these amounts, are recognised as revenue when related 

expenditure is incurred. Refer to Note 4(c). 

(j) employee benefits 

Liabilities for services rendered by employees are 

recognised at the reporting date to the extent that they 

have not been settled. Liabilities for short-term employee 

benefits (as defined in AASB 119 “Employee Benefits”) 

and termination benefits expected to be settled within 

twelve months are measured at their nominal amounts. 

The nominal amount is calculated with regard to the rates 

expected to be paid on settlement of the liability. 

All other employee benefits are measured as the present 

value of the estimated future cash outflows to be made 

in respect of services provided by employees up to the 

reporting date. 

(i) Provision for long service leave 

The liability for long service leave has been determined 

by reference to the work of the Australian Government 

Actuary. The estimate of the present value of the liability 

takes into account attrition rates and pay increases 

through promotion and inflation. Amounts for which the 

Corporation expects to have no unconditional right to 

defer settlement within twelve months are shown as a 

current liability. 

(ii) Provision for annual leave 

Provision is made for the value of benefits accrued as 

at reporting date and includes the annual leave bonus 

component payable in accordance with the SBS Award. 

The amounts expected to be payable within twelve 

months are shown as a current liability, and measured at 

their nominal amounts. No annual leave benefit has been 

assessed as payable after twelve months. 

(iii) Provision for separation and redundancy 

Provision is made for separation and redundancy 

payments, in line with formal plans for the terminations, 

which can be reliably measured. At 30 June 2012, the 

Corporation recognised a provision of $3.027m (2011: 

$1.692m). When applicable, the Corporation formally 

identifies the terminations and informed those employees 

affected that it will carry out the terminations. The 

provision does not include long service leave or annual 

leave paid on termination. These are included in the 

respective provision. 



(iv) Sick leave 

No provision is made for sick leave in the financial 

statements as sick leave taken by employees is expected 

to be less than future benefits. This assessment is made 

for all employees on a group basis. 

(v) Provision for superannuation on accrued annual and 

long service leave 

Provision is made for recognition of employer 

superannuation contributions (see Note 1(k)) payable 

in respect of accrued leave liabilities. The provision 

is calculated using a percentage of employer 

superannuation contributions on accrued leave estimated 

to be taken during the employees’ period of service, and 

is applied to accrued leave liabilities – refer to Note 1(k). 

(k) Superannuation 

(i) Employees of the Corporation contribute directly 

to either (a) the Commonwealth Superannuation 

Scheme (CSS), (b) the Public Sector Superannuation 

Scheme (PSS), or (c) from 1 July 2005 new employees 

may elect to contribute to the Public Sector 

Superannuation Accumulation Plan (PSSap), by way 

of fortnightly salary deductions. 

(ii) Employees of the Corporation are employed under 

Section 54 of the Special Broadcasting Service Act 

1991. The Corporation is required to contribute the 

employer component of the Superannuation Schemes. 

In 2012, employer contribution rates were 16.2% of 

salary (CSS), 11.8% of salary (PSS), and 15.4% for 

the Public Sector Superannuation Accumulation Plan 

(PSSap). From 1 July 2012 this will change to 15.2% 

for CSS and 14.4% for PSS (PSSap will remain the 

same at 15.4%). 

(iii) The CSS and PSS schemes are defined benefit 

plans, which are accounted for as such at the wholeof-Government 

level. The Corporation, however, 

accounts for payments to these schemes as defined 

contributions plans as per the FMOs. The actuarial 

risk (shortfall risk) does not fall on the Corporation. 

Entities participating in the PSS and CSS Schemes 

are included in the Department of Finance and 

Deregulation’s financial statements. 

(iv) The Corporation also contributes superannuation in 

respect of contract staff engaged under Section 44 of the 

Special Broadcasting Service Act 1991, in accordance 

with the superannuation guarantee legislation. The 

contributions are included in the cost of contract. 

82 SBS 

(l) leases 

A distinction is made between finance leases and 

operating leases. Finance leases effectively transfer from 

the lessor to the lessee substantially all the risks and 

benefits incidental to ownership of leased non-current 

assets. An operating lease is a lease that is not a finance 

lease. In operating leases, the lessor effectively retains 

substantially all such risks and benefits. Operating lease 

payments are expensed on a straight line basis which is 

representative of the pattern of benefits derived from the 

leased assets. 

The Corporation has no finance leases as at 

30 June 2012. 

Provision for makegood 

A provision for “makegood” is made when the 

Corporation has an obligation to make good leased 

properties at the end of the lease term. This obligation is 

recognised as part of the capitalised cost of the leasehold 

improvements to be amortised. 

(m) Finance costs 

All finance (borrowing) costs are expensed as incurred. 

The Corporation, under its lease agreement at 

Federation Square, has an obligation to restore 

(“makegood”) leasehold improvements at the end of 

the lease term.This obligation is recognised as a liability 

for the cost of restoration at the end of the term, and 

is discounted to its net present value. The increase in 

the net present value through the passage of time, or 

“unwinding of the discounted value”, is recognised as 

a finance cost – see Note 3(d). 

(n) Cash and cash equivalents 

Cash and cash equivalents comprise cash at bank and on 

hand and short-term deposits that are readily convertible 

to known amounts of cash and subject to insignificant 

risk of changes in value. It excludes amounts on longterm 

deposits not immediately required for operational 

expenditure – see note 1(o). Cash and cash equivalents 

are recognised at their nominal amounts. 

(o) Financial assets 

In line with AASB 139 “Financial Instruments: Recognition 

and Measurement”, the Corporation classifies its financial 

assets in the following categories: a) financial assets 

at fair value through profit or loss; b) held-to-maturity 

investments; c) available-for-sale financial assets; and 

d) loans and receivables.

The classification depends on the nature and purpose 

of the financial assets and is determined at the time of 

initial recognition. Financial assets are recognised and 

derecognised upon trade date. 

Financial Assets at Fair Value Through Profit or Loss 

Financial assets are classified as financial assets at fair 

value through profit or loss where the financial assets: 

a) have been acquired principally for the purpose of 

selling in the near future; b) are derivatives that are 

not designated and effective as a hedging instrument; 

or c) are a part of an identified portfolio of financial 

instruments that the entity manages together and has 

a recent actual pattern of short-term profit-taking. 

The Corporation has no financial assets at fair value 

through profit and loss as at 30 June 2012 (2011: Nil). 

Held-to-Maturity Investments 

Non-derivative financial assets with fixed or determinable 

payments and fixed maturity dates that the group has the 

positive intent and ability to hold to maturity are classified 

as held-to-maturity investments. Held-to-maturity 

investments are recorded at amortised cost using the 

effective interest method (see below) less impairment, 

with revenue recognised on an effective yield basis. 

The economic entity has a series of investments with 

banks and other financial institutions for funds not 

immediately required for operational expenditure (for 

example, analogue extension moneys received from the 

TV Fund to meet expenditure in future years up to 2012). 

They are held-to-maturity investments (term deposits) 

which are measured at amortised cost using the effective 

interest method – see Note 18. 

Effective Interest Method 

The effective interest method is a method of calculating 

the amortised cost of a financial asset and of allocating 

interest income over the relevant period. The effective 

interest rate is the rate that exactly discounts estimated 

future cash receipts through the expected life of the 

financial asset, or, where appropriate, a shorter period. 

Income is recognised on an effective interest rate basis 

except for financial assets that are recognised at fair value 

through profit or loss (if any). 

Available-for-Sale Financial Assets 

Available-for-sale financial assets are non-derivatives that 

are either designated in this category or not classified in 

any of the other categories. 

The Corporation has no Available-for-Sale Financial 

Assets as at 30 June 2012 (2011: Nil). 

Loans and Receivables 

Trade receivables, loans and other receivables that have 

fixed or determinable payments that are not quoted in an 

active market are classified as ‘loans and receivables’. 

Loans and receivables are measured at amortised cost 

using the effective interest method less impairment. Interest 

is recognised by applying the effective interest rate. 

Trade debtors are normally settled within 45 days for 

television advertising debtors and 30 days for other 

debtors unless otherwise agreed, and are carried at 

amounts due, less an allowance for doubtful debt. 

Collectability of debts is reviewed at end of the reporting 

period. Allowances are made when collectability of the 

debt is no longer probable. 

Impairment of Financial Assets 

Financial assets are assessed for impairment at the end of 

each reporting period. If there is objective evidence that an 

impairment loss has been incurred for loans and receivables 

or held to maturity investments held at amortised cost, 

the amount of the loss is measured as the difference 

between the asset’s carrying amount and the present 

value of estimated future cash flows discounted at the 

asset’s original effective interest rate. The carrying amount 

is reduced by way of an allowance account. The loss is 

recognised in the statement of comprehensive income. 

Held-to-maturity investments 

The Corporation’s held-to-maturity investments have 

Standard and Poors credit ratings of A+ or better and are 

deemed not to be impaired. 

Receivables 

The Corporation makes a specific provision (impairment 

allowance) for debts considered doubtful by conducting 

a detailed review of material debtors, making an 

assessment of the likelihood of recovery of those debts. 

Bad debts are written off when identified. 



(p) Acquisition of assets 

Assets are recorded at cost on acquisition except as 

stated below. The cost of acquisition includes the fair 

value of assets transferred in exchange and liabilities 

undertaken. Financial assets are initially measured at 

their fair value plus transaction costs where appropriate. 

Assets acquired at no cost, or for nominal consideration, 

are initially recognised as assets and income at their fair 

value at the date of acquisition. 

(q) property, plant and equipment 

Asset recognition threshold 

Purchases of property, infrastructure, plant and equipment 

are recognised initially at cost in the balance sheet. 

Purchases costing less than $2,000 are expensed in the 

year of acquisition except where they form part of a project 

or group of similar items, which are significant in total. 

Following initial recognition at cost, property, plant and 

equipment are carried at fair value less subsequent 

accumulated depreciation and accumulated impairment 

losses. Valuations are conducted with sufficient frequency 

to ensure that the carrying amounts of assets do not differ 

materially from the assets’ fair values as at the reporting 

date. The regularity of independent valuations depends 

upon the volatility of movements in market values for the 

relevant assets. 

Revaluations 

Revaluation adjustments are made on a class basis. 

Any revaluation increment is credited to equity under 

the heading of asset revaluation reserve except to the 

extent that it reverses a previous revaluation decrement 

of the same asset class that was previously recognised 

in the surplus/deficit. Revaluation decrements for a class 

of assets are recognised directly in the surplus/deficit 

except to the extent that they reverse previous revaluation 

increment for that class. 

Makegood under revaluation model 

Changes in makegood provisions under the revaluation 

model are the reverse of revaluations of the related asset, 

the only difference being the account affected (asset or 

provision). A decrease in the provision for makegood 

(similar to a revaluation increase of the related asset) is 

credited to asset revaluation reserve unless it reverses a 

previous increase which was recognised in profit and loss. 

84 SBS 

Fair values for each class of asset are determined as 

shown below: 

FAIR VALUe 

Asset CLAss 

MeAsUReD At 

Land Market selling price 

Buildings excl. leasehold Market selling price 

improvements 

Leasehold improvements Depreciated replacement 

cost 

Plant and equipment Market selling price or 

Depreciated replacement 

cost 

(r) Intangibles 

The economic entity’s intangibles comprise of goodwill, 

contract rights and trademark (recognised on acquisition 

of PAN TV Ltd), and software for internal use. 

Goodwill 

Goodwill is recognised on purchase of a business unit in 

accordance with AASB 3 “Business Combinations” – see 

Notes 1(t) and 8(c). 

Contract rights and trademark 

Contract rights are amortised over their anticipated useful 

lives (6 years). Trademark is not amortised as it has an 

indefinite useful life, but is tested for impairment – see 

Note 1(t). 

Software 

Software is initially recognised at cost and amortised on 

a straight-line basis over anticipated useful lives. These 

assets are assessed for indications of impairment – see 

Note 1(t). 

(s) Depreciation and amortisation 

Property, plant and equipment, other than freehold land, 

is depreciated up to their estimated residual values, over 

their estimated useful lives to the economic entity using 

the straight line method of depreciation. 

Depreciation/amortisation rates (useful lives) and methods 

are reviewed each financial year.

Depreciation and amortisation rates applying to each class of depreciable asset are based on the following useful lives: 

CLAss oF NoN FINANCIAL Asset 2011-2012 AVG 2010-2011 AVG 

Buildings 40 years 40 40 years 40 

Leasehold improvements Lease term 15 Lease term 15 

Plant and equipment 3 to 20 years 7 3 to 20 years 7 

Intangibles (excluding goodwill and trademark) 5 to 7 years 6 5 to 7 years 6 

The aggregate amount of depreciation allocated for each 

class of asset during the reporting period is disclosed in 

Note 3(c). 

Leasehold improvements are amortised on a straight line 

basis over the shorter of either the unexpired period of the 

lease or the estimated useful life of the improvements. 

Intangible assets (computer software and contract rights) 

are amortised on a straight line basis over their estimated 

useful lives. Goodwill and trademark are not amortised, 

but tested for impairment. 

(t) Impairment of non-current assets 

All assets are reviewed for impairment as at 30 June 2012. 

Where impairment testing is required (e.g. goodwill) or 

indications of impairment exist, the asset’s recoverable 

amount is estimated, and an impairment adjustment 

made if the asset’s recoverable amount is less than its 

carrying amount. The recoverable amount is the higher of 

its fair value less costs to sell and its “value in use”. “Value 

in use” is assessed as the “depreciated replacement cost” 

if the future economic benefit of the asset is not primarily 

dependent on the asset’s ability to generate cash flows, 

and the asset would be replaced by the Corporation 

if deprived of the asset. For the purposes of goodwill 

impairment testing, a “cash-generating unit” (CGU), 

comprising the smallest group of assets to which goodwill 

can be allocated, is identified and tested for impairment 

as a group – see Note 8(c). 

In 2012, after writing off a number of assets identified as 

obsolete and/or disposed, no indicators of impairment 

were found for the remaining Corporation’s assets (at fair 

value or at cost) – see Note 3(e). 

(u) program inventory 

Program costs are capitalised as inventory and amortised 

over time to reflect their expected usage: 

Program acquisitions 

Program acquisitions are generally amortised on a straight 

line basis over the shorter of three years or licence period 

(for movies), or over the shorter period of two years or 

licence period (for documentaries and other overseas 

purchased programs). 

Commissioned programs 

Commissioned programs are valued at cost, and generally 

amortised on a straight line basis over the shorter of four 

years or licence period. 

Some programs are fully amortised in the current period. 

All internally produced news and current affairs programs, 

as well as sports events, are expensed immediately at the 

time of broadcast. 

(v) Investment in associates 

The Corporation’s investments in its associates are 

accounted for using the equity method. 

Under the equity method, investments in the associates 

are carried in the Corporation’s balance sheet at cost as 

adjusted for post-acquisition charges in the Corporation’s 

share of net assets of the associates. Goodwill relating 

to an associate is included in the carrying amount of the 

investment. After the application of the equity method, 

the Corporation determines whether it is necessary to 

recognise any impairment loss with respect to the net 

investment in associates. 

Further details relating to its associate company, Freeview 

Australia Ltd, are provided in Note 7(d)(ii). 



(w) Jointly controlled entities 

Joint ventures are accounted for using the equity method 

in accordance with AASB 131 “Interests in Joint Ventures” 

and the FMOs. 

Further details relating to its joint venture with the 

Australian Broadcasting Corporation (National DAB 

Licence Company Ltd) are provided in Note 7(d)(ii). 

(x) Financial liabilities 

Financial liabilities are classified as ‘other financial 

liabilities’ in accordance with AASB 139 “Financial 

Instruments: Recognition and Measurement”. The 

classification depends on the nature and purpose of 

the financial assets and is determined at the time of 

initial recognition. Financial assets are recognised and 

derecognised upon trade date. 

Other financial liabilities 

Other financial liabilities, including borrowings, are initially 

measured at fair value, net of transaction costs. The fair 

value of loans from Government is deemed to be the initial 

principal amount. The Corporation does not have any 

commercial bank loans. 

Other financial liabilities are subsequently measured at 

amortised cost using the effective interest method, with 

interest expense recognised on an effective yield basis. 

The effective interest method is a method of calculating 

the amortised cost of a financial liability and of allocating 

interest expense over the relevant period. The effective 

interest rate is the rate that exactly discounts estimated 

future cash payments through the expected life of the 

financial liability, or, where appropriate, a shorter period. 

Loans are classified as current liabilities unless the 

Corporation has the unconditional right to defer settlement 

for at least 12 months after the balance sheet date. 

Supplier and other payables are recognised at amortised 

cost. Liabilities are recognised to the extent that the 

goods or services have been received (and irrespective 

of having been invoiced). Standard settlement terms are 

30 days commercial. 

(y) taxation 

The Corporation is not subject to income tax. Its controlled 

entity, STV Ltd, is subject to payroll and income tax – see 

Note 6. 

86 SBS 

The Corporation, as well as its controlled entity, STV Ltd, 

are subject to fringe benefits tax (FBT) and goods and 

services tax (GST). 

Tax expense comprises current and deferred tax. Current 

and deferred tax are recognised in profit or loss except 

to the extent that it relates to a business combination, 

or items recognised directly in equity or in other 

comprehensive income. 

Current tax is the expected tax payable or receivable on 

the taxable income or loss for the year, using tax rates 

enacted or substantively enacted at the reporting date, 

and any adjustment to tax payable in respect of previous 

years. Current tax payable also includes any tax liability 

arising from the declaration of dividends. 

The current and deferred tax amounts are measured 

by reference to the carrying amounts of the assets and 

liabilities in its balance sheet. Deferred tax assets arising 

from unused tax losses are recognised to the extent that it 

is probable that future taxable profits of the taxable entity 

will be available against which the asset can be utilised. 

Goods and Services Tax 

Revenues, expenses and assets are recognised net of the 

amount of goods and services tax (GST), except: 

(i) where the amount of GST incurred is not recoverable 

from the taxation authority, it is recognised as part of 

the cost of acquisition of an asset or as part of an item 

of expense; or 

(ii) for receivables and payables which are recognised 

inclusive of GST. 

The net amount of GST receivable from the ATO is 

included as a financial asset in the balance sheet 

while any net amount of GST payable to the ATO is 

included as a liability in the balance sheet. 

In the cash flow statement, the GST components 

arising from investing and financing activities which are 

recoverable from or payable to the ATO are classified as 

operating cash flows. 

(z) Foreign currency 

The financial statements are presented in Australian 

dollars, and transactions denominated in a foreign 

currency are converted at the effective exchange rate 

on the date of the transaction. Exchange gains and 

losses are reported in profit or loss. As the Corporation 

does not hedge account, movements do not go through 

Other Comprehensive Income.

(aa) Contingent liabilities and Contingent Assets 

Contingent assets and contingent liabilities are not recognised in the balance sheet but are disclosed in the relevant 

schedule and Note 19: Contingent Liabilities and Assets. They may arise from uncertainty as to the existence of an asset 

or liability, or represent an asset or liability in respect of which the amount cannot be reliably measured. 

Contingent assets are disclosed when settlement is probable but not virtually certain and contingent liabilities are 

disclosed when settlement is greater than remote. 

(ab) Comparative figures 

Comparative figures are, where applicable, restated to reflect the current year presentation of the financial statements. 

2. Events after the reporting period 

On 1 July 2012, the Corporation purchased all assets and liabilities of its controlled entity, STV Ltd. This was done for 

administrative efficiency only, with a view to STV Ltd being wound up in due course. The effect of all transactions within 

the economic entities are eliminated in full, and have no financial impact on the economic entity’s consolidated result. 

3. Operating expenses 

3(a) employee benefits and average 

staffing level 

Average staffing level 


2012 2011 2012 2011 

The average staffing levels for the Corporation and 

the consolidated entity during the year were: 862 848 833 824 

Notes 



$’000 


$’000 


$’000 


$’000 

employee benefits 

Wages and salaries 71,953 68,989 69,700 66,749 

Superannuation (Defined Contribution Plans) 1(k) 9,953 9,174 9,735 9,174 

Leave and other entitlements 1(j) 10,527 9,160 10,337 9,160 

total basic remuneration for services provided 92,433 87,323 89,772 85,083 



Notes 



$’000 


$’000 


$’000 


$’000 

other employee benefits 

Separations and redundancies 3,370 913 3,108 821 

total employee benefits 95,803 88,236 92,880 85,904 

3(b) Suppliers 

Goods 

Amortisation of program acquisitions 1(u) 17,339 13,684 14,957 12,532 

Amortisation of commissioned programs 1(u) 28,569 25,237 28,494 25,237 

Other program purchases 13,515 14,173 13,032 14,016 

Materials and minor items 5,228 4,707 5,140 4,643 

Office supplies 1,096 1,340 1,096 1,340 

sub-total goods 

services 

65,747 59,141 62,719 57,768 

Broadcasting facilities 83,542 84,186 83,542 84,186 

Administrative expenses 34,155 34,634 31,666 31,798 

Operating lease rentals (i) 2,446 2,386 2,446 2,386 

Workers’ compensation premiums 341 326 329 316 

Analogue extensions 1(i) 3,879 5,854 3,879 5,854 

Contract staff 1(k) 14,665 15,231 13,005 14,513 

Production services 2,525 2,927 2,410 2,611 

Audit fees 17 124 124 94 96 

sub-total services 141,677 145,668 137,371 141,760 

total goods and services 207,424 204,809 200,090 199,528 

Goods and services are made up of: 

Provision of goods – related entities – – – – 

Provision of goods – external entities 65,747 59,141 62,719 57,768 

Rendering of services – controlled company – – – – 

Rendering of services – ultimate holding company – – – – 

Rendering of services – other related entities 2,611 1,527 2,581 1,497 

Rendering of services – external entities 136,279 141,439 132,015 137,561 

total goods and services 

other supplier expenses 

204,637 202,107 197,315 196,826 

Operating lease rentals (i) 2,446 2,386 2,446 2,386 

Workers’ compensation premiums 341 316 329 316 

total other supplier expenses 2,787 2,702 2,775 2,702 

total supplier expenses 207,424 204,809 200,090 199,528 

(i) Operating lease rentals comprise minimum lease payments only. 

88 SBS

3(c) Depreciation and amortisation 

Notes 



$’000 


$’000 


$’000 


$’000 

Depreciation 

Infrastructure, plant and equipment 6,710 6,342 6,611 6,240 

Buildings 2,509 2,399 2,509 2,399 

total depreciation 

Amortisation 

9,219 8,741 9,120 8,639 

Intangibles – contract rights (controlled company) 8(c) 39 39 – – 

Intangibles – computer software 1,350 1,184 1,347 1,181 

total amortisation 1,389 1,223 1,347 1,181 

total depreciation and amortisation 10,608 9,964 10,467 9,820 

The aggregate amounts of depreciation and 

amortisation expensed for each class of 

depreciable asset are as follows: 

Buildings on freehold land 1,728 1,677 1,728 1,677 

Leasehold improvements 781 722 781 722 

Plant and equipment 6,710 6,342 6,611 6,240 

Intangibles – computer software 1,350 1,184 1,347 1,181 

Intangibles – contract rights (controlled 

company) 39 39 – – 

total depreciation and amortisation 10,608 9,964 10,467 9,820 

3(d) Finance costs 

Loans from Government 10(a) 523 827 523 827 

Unwinding of discount (i) 77 76 77 76 

Other interest payments (ii) – 56 – – 

total finance costs expense 600 959 600 903 

(i) The “unwinding of discount” relates to the increase in provision for restoration costs (“makegood” leasehold 

improvements at Federation Square, at the end of the lease term), as the discounted net present value increases, 

through the passage of time. 

(ii) Other interest payments relate to finance costs relating to advances received by the Corporation’s subsidiary to start 

up a new arts channel. 



3(e) Write-down and impairment of assets 

Notes 



$’000 


$’000 


$’000 


$’000 


Receivables 

Goods and services – adjustment to allowance 

for doubtful debts – 34 – 34 

Goods and services – bad debts written off 18 46 18 46 

sub-total write-down of financial assets 

Non-financial assets 

18 80 18 80 

Plant and equipment – write-offs 1(t) 404 443 229 443 

Intangibles – write offs – 3 – 3 

sub-total write-down of non-financial assets 404 446 229 446 

total write-down and impairment of assets 422 526 247 526 

Impairment testing of cash-generating units containing goodwill 

For the purpose of impairment testing, goodwill is allocated to a separate cash-generating unit (CGU) for each goodwill 

recognised on two separate business acquisitions (in 2009 and 2010). No impairment has been recognised in respect of 

goodwill in 2012 (2011: Nil) – see Note 8(c)(i). 



$’000 


$’000 


$’000 


$’000 

3(f) losses / (gains) from asset sales 

Plant and equipment 

Proceeds from assets sold (3) (5) (3) (5) 

Carrying value of assets sold 27 – 27 – 

total net loss (gain) from asset sales 24 (5) 24 (5) 

90 SBS

4. Own-source income 

4(a) Sale of goods and rendering of services 

Notes 



$’000 


$’000 


$’000 


$’000 

Sale of programs and merchandise 2,169 2,658 2,169 2,658 

Rendering of services 69,418 73,746 59,019 64,393 

total sales of goods and services 71,587 76,404 61,188 67,051 

Rendering of services: 

Advertising and sponsorship 51,864 57,248 51,584 56,618 

Pay TV subscription revenue 13,615 12,677 – – 

Production services 3,939 3,821 3,939 3,821 

Controlled company (i) – – 3,497 3,954 

total rendering of services 

Provision of goods to: 

69,418 73,746 59,020 64,393 

Related entities – – – – 

External entities 2,169 2,658 2,169 2,658 

total sales of goods 

Rendering of services to: 

2,169 2,658 2,169 2,658 

Related entities 4,559 804 4,559 4,758 

External entities 64,859 72,942 54,460 59,635 

total rendering of services 69,418 73,746 59,019 64,393 

total sales of goods and services 71,587 76,404 61,188 67,051 

(i) In 2012 $3.498m (2011: $3.954m) was paid to the Corporation by its controlled entity, STV Ltd. This includes 

$0.710m (2011: $0.780m) in management fees. 



4(b) Interest 

Notes 



$’000 


$’000 


$’000 


$’000 

Interest income on term deposits 4,590 4,541 4,468 4,380 

total interest 4,590 4,541 4,468 4,380 

4(c) Other revenue 

Revenue from TV Fund (analogue extensions) 

and Television Black Spots – Alternative Technical 

Solutions Program 1(i) 3,879 5,854 3,879 5,854 

Miscellaneous revenue 788 133 788 133 

total other revenue 4,667 5,987 4,667 5,987 

4(d) Reversals of previous asset write-downs 

and impairments 


Receivables 

Goods and services – adjustment to allowance 

for doubtful debts 4 – 4 – 

total reversals of previous asset write-downs 

and impairments 4 – 4 – 

5. Revenue from Government 

Department of Broadband, Communications and 

the Digital Economy CAC Act body payment item 222,472 209,013 222,472 209,013 

total revenue from Government 222,472 209,013 222,472 209,013 

Reconciliation of actual receipts from 

Government with reported revenue 

from Government in the statement of 

comprehensive income 

Receipts from Government 

Less: Reversal of accrual of amounts appropriated 

in 2010 received in 2011 (relating to the digital 

223,011 211,690 223,011 211,690 

television switchover) – (524) – (524) 

Less: Unearned revenue from Government 9(b)(i) (539) (2,153) (539) (2,153) 

total revenue from Government 222,472 209,013 222,472 209,013 

92 SBS

6. Income tax 

Notes 

6(a) Income tax expense (i) 



$’000 


$’000 


$’000 


$’000 

Numerical reconciliation between tax expense 

and pre-tax net profit 

Prima facie income tax expense calculated at 

30% of profit (16) 511 – – 

Increase in income tax expense due to nondeductible 

expenses 13 18 – – 

Net adjustments to tax base on tax consolidation – (241) – – 

Under/(over) provision of income tax in prior year 4 32 – – 

Deferred tax liability charged to Asset Revaluation 

Reserves (3) – – – 

total income tax expense (ii) (2) 320 – – 

(i) Income tax expenses relate only to the Corporation’s controlled entities, STV Ltd and PAN TV Ltd, which are both 

subject to income tax – see note 1(y). 

(ii) Income tax expense recognised in the statement of comprehensive income. 

Notes 



$’000 


$’000 


$’000 


$’000 

Current tax expense: 

Current year – 195 – – 

Under/(over) provision in prior year (57) 32 – – 

Deferred tax expense/(income): (57) 227 – – 

Under/(over) provision of deferred tax in prior year 61 – – 

Origination and reversal of temporary differences 376 93 – – 

Current year tax loss 

Deferred tax liability charged to asset revaluation 

(378) – – – 

reserve (iii) (4) – – – 

total deferred tax expense/(income) 55 93 – – 

total tax expense in the statement of 

comprehensive income (2) 320 – – 

(iii) Tax recognised in other comprehensive income – see next page. 



6(a) Income tax expense (cont.) 

tax recognised in other comprehensive income 

COnSOlIDAteD 

FoR tHe YeAR eNDeD 30 JUNe 2012 

BeFoRe 

tAX 

tAX 

eXPeNse 

Net oF 

tAX 

Revaluation of property, plant and equipment 12 (4) 8 

For the year ended 30 June 2011 – Nil – – – 

There were no balances within the Corporation. 

6(b) Current tax payable 

Notes 



$’000 


$’000 


$’000 


$’000 

Movements during the year: 

Balance at beginning of year 79 6 – – 

Acquired in business combination – – – – 

Current year – 195 – – 

Income tax payments (101) (154) – – 

Under/(over) provision in prior year (57) 32 – – 

Balance of current tax payable/(receivable) at 

end of year 7(b) (79) 79 – – 

6(c) Deferred tax liabilities/(assets) 

Deferred tax liabilities/(assets) are attributable 

to the following: 

Employee entitlements (11) (53) – – 

Accruals and other items (22) (14) – – 

Plant and equipment (40) 17 – – 

Prepayments 2 3 – – 

Interest receivable 1 4 – – 

Program rights 787 323 – – 

Current year tax loss (378) – – – 

total net deferred tax liabilities 339 280 – – 

6(d) balance of franking account after taxes 

and dividends paid during the year: 2,461 2,360 – – 

94 SBS

6(e) Movement in temporary differences during 

the year: 

BALANCe 

1 JULY 2011 

ReCoGNIseD 

IN INCoMe 

ReCoGNIseD 

IN Asset 

ReVALUAtIoN 

ReseRVe 

BALANCe 

30 JUNe 2012 

(Consolidated) 

Employee entitlements (53) 42 – (11) 

Accruals and other items (14) (8) – (22) 

Plant and equipment 17 (61) 4 (40) 

Prepayments 3 (2) – 1 

Interest receivable 4 (2) – 2 

Program rights 323 464 – 787 

Current year tax loss – (378) – (378) 

Net deferred tax assets/(liabilities) 280 55 4 339 

7 Financial assets 

Notes 



$’000 


$’000 


$’000 


$’000 

7(a) Cash and cash equivalents 

Cash on hand or on deposit 18,722 18,140 17,843 15,061 

total cash and cash equivalents 18,722 18,140 17,843 15,061 

7(b) trade and other receivables 

Goods and services 

Goods and services – controlled companies – – 1,641 2,146 

Goods and services – other related entities 290 104 290 104 

Goods and services – external parties (i) 14,565 14,172 12,046 11,834 

total goods and services receivables 

other receivables 

14,855 14,276 13,977 14,084 

Interest receivable 18 16 14 14 

Tax refund receivable 

Net GST receivable from the Australian 

79 – – – 

Taxation Office 1,976 1,410 1,976 1,410 

total trade and other receivables (gross) 16,928 15,702 15,967 15,508 

Less impairment allowance account (goods and 

services) (30) (34) (30) (34) 

total trade and other receivables (net) 16,898 15,668 15,937 15,474 

(i) The majority of goods and services receivables relate to advertising agencies and to pay TV subscription fees. 



7(b) trade and other receivables (cont.) 



$’000 


$’000 


$’000 


$’000 

Receivables are expected to be recovered in: 

No more than 12 months 16,898 15,668 15,937 14,274 

More than 12 months – – – 1,200 

total trade and other receivables (net) 16,898 15,668 15,937 15,474 

Receivables are aged as follows: 

Current (not overdue) 

Overdue by: 

15,614 14,326 14,863 14,132 

– 0 to 30 days 362 477 362 477 

– 30 to 60 days 118 241 118 241 

– 61 to 90 days 332 71 332 71 

– more than 90 days 502 587 292 587 

1,314 1,376 1,104 1,376 

total receivables (gross) 16,928 15,702 15,967 15,508 

The impairment allowance account is aged 

as follows: 

Overdue by: 

– more than 90 days 30 34 30 34 

total impairment allowance account 30 34 30 34 

Reconciliation of the impairment allowance 

account 

Movements in relation to the financial period 

(goods and services) 

Opening Balance 34 – 34 – 

Amounts written off (17) (46) (17) (46) 

New 13 80 13 80 

Closing Balance 30 34 30 34 

96 SBS

7(c) Investments 

Notes 



$’000 


$’000 


$’000 


$’000 

Term deposits (i) 22,004 35,129 22,004 34,329 

total investments 22,004 35,129 22,004 34,329 

(i) The economic entity has a series of investments with banks and other financial institutions. The Corporation’s 

investments are made under s18 of the CAC Act. 

In 1999-2000, the Corporation received revenue from the TV Fund to provide analogue extensions to regional 

Australia to 2012. In 2005 the Corporation received $4.606m to extend analogue services to regions with a 

population of 3,000 to 5,000, and $0.125m under the Commonwealth’s Television Black Spots – Alternative 

Technical Solutions Program. In 2008 the Corporation received an additional $0.125m under the Commonwealth’s 

Television Black Spots – Alternative Technical Solutions Program. The amounts received, including interests accrued 

on these amounts, have been invested in term deposits. Refer also to note 1(i). 



$’000 


$’000 


$’000 


$’000 

Investments are expected to be recovered in: 


More than 12 months 20,116 29,374 20,116 29,374 

total investments 22,004 35,129 22,004 34,329 

7(d) Other investments 

(i) The Corporation subscribed for 5 shares ($1 each) in STV Ltd (previously named MST Ltd) in 1994-95. STV Ltd is a 

wholly owned subsidiary of SBS Corporation. It was incorporated for the purpose of the Corporation’s involvement in 

Pay TV. No dividend was distributed by STV Ltd in 2012 (2011: Nil). 

In 2009-10 (on 4 November 2009) STV Ltd fully acquired PAN TV Ltd. The acquisition has been accounted for in line 

with AASB 3 “Business Combinations”, and consolidated in line with that standard. Prior to 4 November 2009, PAN 

TV Ltd was accounted for using the equity method. No dividend was distributed by PAN TV Ltd in 2012 (2011: Nil). 

On 1 April 2011, STV Ltd purchased all assets and liabilities of PAN TV Ltd for a notional amount of $1. This was 

done for administrative efficiency only, with a view to PAN TV being wound up in due course. The purchase has been 

accounted for as a common control transaction, using book value accounting, on the basis that the investment has 

only been moved from one part of the group to another. 

STV Ltd continues to provide two channels (“World Movies” and “STUDIO”) to Foxtel and Austar under the 

distribution agreements reassigned to it from PAN TV Ltd on 1 April 2011. 

The contributions to surplus from PAN TV Ltd (shown on the next page) in 2011 represents profits earned for the 

period ending 31 March 2011, prior to the purchase of all its assets and liabilities by STV Ltd. 

PAN TV Ltd is now in voluntary liquidation. 



7(d) Other investments (cont.) 

nAMe OF entIty 

COuntRy OF 

InCORpORAtIOn 

InteReSt OF 

CORpORAtIOn 

2012 2011 

COntRIbutIOnS 

tO COnSOlIDAteD 

SuRpluS/(DeFICIt) 


$’000 


$’000 

Parent entity 

SBS Corporation 

Directly controlled by sBs Corporation 

Australia (4,687) (4,359) 

STV Ltd 

PAN TV Ltd (nine months to 

Australia 100% 100% (49) 295 

31 March 2011) Australia – 100% – 1,086 

(ii) Investment in joint venture company and equity information 

(4,736) (2,978) 

National DAB Licence Company Ltd 

In 2009, the Corporation and the Australian Broadcasting Corporation (ABC) formed a joint venture company “National 

DAB Licence Company Ltd” (50% interest each) to purchase and manage the “category 3” Digital Radio multiplex 

transmitter licence for digital radio broadcasting. 

The Corporation’s two nominated Directors (one of whom was Chairman in 2011 and 2012) receive no benefit or 

remuneration from the company. 

Contracts for digital radio transmission and distribution are entered into by the Corporation in its own name. These 

commitments are included in the schedule of commitments. At 30 June 2012 the joint venture company had not made, 

nor is expected to make, any material profit/(loss). The owners make a contribution each year in proportion to their 

shareholdings. These costs do not constitute a contribution of capital and have been expensed in the Corporation’s 

statement of comprehensive income. A summary of the company’s results as at 30 June is disclosed below: 

National DAB Licence Company Ltd 

Revenue 5,700 5,479 

Profit 52 251 

Net Assets 884 832 

Equity accounted value of investment 442 416 

Freeview Australia Ltd 

The Corporation also contributes towards the operational costs of Freeview Australia Ltd in proportion to its 

shareholding. The Corporation holds 160 $1 shares (16%) in Freeview Australia Ltd. No material income is expected 

from these contributions. These costs do not constitute a contribution of capital and have been expensed in the 

Corporation’s statement of comprehensive income. 

98 SBS 


$ 


$

7(d) Other investments (cont.) 

Freeview Australia Ltd (cont.) 

The Corporation’s two nominated Directors receive no benefit or remuneration from the company. A summary of the 

company’s results as at 30 June is disclosed below: 


$’000 


$’000 

Freeview Australia Ltd 

Revenue 2,413 3,214 

Profit 36 – 

Net Assets/(liabilities) 35 (1) 

Equity accounted value of investment is $5,589 in 2012 (2011: $160) 6 – 

8. Non-financial assets 

Notes 



$’000 


$’000 


$’000 


$’000 

8(a) land and buildings 

Freehold land 

Freehold land (at fair value) 8(d) 27,215 26,600 27,215 26,600 

total freehold land 

Buildings on freehold land 

27,215 26,600 27,215 26,600 

Buildings (at fair value) 8(d) 36,000 39,552 36,000 39,552 

Less accumulated depreciation – (1,677) – (1,677) 

total buildings on freehold land 

Leasehold improvements 

36,000 37,875 36,000 37,875 

Leasehold improvements (at fair value) 8(d) 10,386 7,152 10,386 7,152 

Less accumulated amortisation (6,453) (2,045) (6,453) (2,045) 

total leasehold improvements 3,933 5,107 3,933 5,107 

total land and buildings (non-current) 8(d) 67,148 69,582 67,148 69,582 

No indicators of impairment were found for land and buildings. No land and buildings are expected to be sold or 

disposed of within the next 12 months. 

Notes 



$’000 


$’000 


$’000 


$’000 

8(b) plant and equipment 

Plant and equipment (at fair value) 8(d) 66,290 54,382 65,550 53,562 

Less accumulated depreciation (32,120) (27,681) (31,641) (27,383) 

total plant and equipment (non-current) 34,170 26,701 33,909 26,179 

No indicators of impairment were found for plant and equipment. AnnuAl RepoRt 2011 – 2012 99


8(c) Intangible assets 

Notes 



$’000 


$’000 


$’000 


$’000 

Goodwill 8(d) 11,497 11,497 9,243 9,243 

trademark (at fair value) 8(d) 112 112 – – 

Contract rights (at fair value) 8(d) 241 241 – – 

Less accumulated amortisation (104) (65) – – 

total contract rights 137 176 – – 

Computer software (at cost) 10,463 9,424 10,426 9,405 

Less accumulated amortisation (6,791) (5,445) (6,772) (5,442) 

total computer software 3,672 3,979 3,654 3,963 

total intangible assets (non-current) 15,418 15,764 12,897 13,206 

No indicators of impairment were found for intangible assets. 

8(d) Analysis of property, plant and equipment, and intangibles 

Reconciliation of the opening and closing balances of property, plant and equipment, and intangibles (2011–12) 

CoNsoLIDAteD 

LAND 

$’000 

BUILDINGs 

$’000 

totAL 

LAND AND 

BUILDINGs 

$’000 

PLANt AND 

eQUIPMeNt 

$’000 

INtANGIBLes 

$’000 

totAL 

$’000 

As at 1 July 2011 

Gross Book Value 

Accumulated depreciation/ 

26,600 46,704 73,304 54,382 21,274 148,960 

amortisation – (3,722) (3,722) (27,681) (5,510) (36,913) 

opening net book value 26,600 42,982 69,582 26,701 15,764 112,047 

Additions – by purchase 

Revaluations recognised in 

other comprehensive income 

– 154 154 13,300 1,037 14,491 

(equity) 


615 (694) (79) 1,316 – 1,237 

the income statement – – – (168) – (168) 

Reclassification of assets 

Depreciation/amortisation 

– – – (18) 18 – 

expense 

Disposals 

– (2,509) (2,509) (6,698) (1,401) (10,608) 

From disposal of operations – – – – – – 

Other disposals 

Net book value as at 

– – – (263) – (263) 

30 June 2012 27,215 39,933 67,148 34,170 15,418 116,736 

100 SBS

8(d) Analysis of property, plant and equipment, and intangibles (cont.) 

Reconciliation of the opening and closing balances of property, plant and equipment, 

and intangibles (2011–12) (cont.) 

CoNsoLIDAteD 

LAND 

$’000 

BUILDINGs 

$’000 

totAL 

LAND AND 

BUILDINGs 

$’000 

PLANt AND 

eQUIPMeNt 

$’000 

INtANGIBLes 

$’000 

totAL 

$’000 

Net book value is 

represented by: 



27,215 46,386 73,601 66,290 22,313 162,204 

amortisation – (6,453) (6,453) (32,120) (6,895) (45,468) 

Closing net book value 27,215 39,933 67,148 34,170 15,418 116,736 

The above amounts include $0.260m for plant and equipment owned by the Corporation’s controlled entity, STV Ltd, as 

at 30 June 2012. A loss on revaluation of $0.168m was also recognised in STV LTd’s income statement in 2012 (2011: 

Nil), with a $0.012m increase on revaluation for STV Ltd’s plant and equipment as at 30 June 2012 (2011: Nil). The 

increase of $0.012m was recognised directly in equity (asset revaluation reserve). 

Reconciliation of the opening and closing balances of property, plant and equipment, and intangibles (2010–11) 

CoNsoLIDAteD 

LAND 

$’000 

BUILDINGs 

$’000 

totAL 

LAND AND 

BUILDINGs 

$’000 

PLANt AND 

eQUIPMeNt 

$’000 

INtANGIBLes 

$’000 

totAL 

$’000 

As at 1 July 2010 



21,250 47,061 68,311 56,886 19,778 144,975 

amortisation – (5,905) (5,905) (28,057) (4,491) (38,453) 

opening net book value 21,250 41,156 62,406 28,829 15,287 106,522 



other comprehensive income 

– 2,282 2,282 4,658 1,703 8,643 

(equity) 

Depreciation/amortisation 

5,350 1,943 7,293 – – 7,293 

expense 

Disposals 

– (2,399) (2,399) (6,343) (1,223) (9,965) 

From disposal of operations – – – – – – 

Other disposals 

Net book value as at 

– – – (443) (3) (446) 

30 June 2011 26,600 42,982 69,582 26,701 15,764 112,047 

Net book value is 

represented by: 



26,600 46,704 73,304 54,382 21,274 148,960 

amortisation – (3,722) (3,722) (27,681) (5,510) (36,913) 

Closing net book value 26,600 42,982 69,582 26,701 15,764 112,047 

The above amounts include $0.522m for plant and equipment owned by the Corporation’s controlled entity, STV Ltd, as 

at 30 June 2011. 




Independent Revaluations 

All non-current assets of the Corporation are at independent valuation except for intangible assets. In accordance with 

AASB 116 Property, Plant and Equipment, intangibles are carried at cost if no active market exists for the Corporation’s 

intangible assets. 

In 2010, an independent valuation of PAN TV’s identified intangible assets was undertaken as at the date of acquisition 

(4 November 2009). The identified intangible assets (trademark and contract rights) were valued at $0.353m, and 

undertaken by: 

– S. Ferris, Partner, Deloitte Touche Tohmatsu. 

In 2012, an independent valuation of all plant and equipment (except intangible assets) was undertaken as at 30 June. 

This resulted in a revaluation increment of $1.316m which was credited to the asset valuation reserve. 

In 2012, an independent revaluation of leasehold improvements at Federation Square resulted in an asset revaluation 

decrement of $0.393m. The asset revaluation reserve was increased by $0.364m for the decrease in the provision for 

makegood – see note 1(q). 

In 2012 the Corporation’s land and buildings were revalued by independent valuers resulting in an asset revaluation 

reserve increment of $0.314m. 

The revaluations have been implemented as follows: 

– Plant and equipment were revalued at 30 June 2012; 

– Leasehold improvements were revalued as at 30 June 2012; 

– Freehold land was revalued as at 30 June 2012; and 

– Buildings on freehold land were revalued as at 30 June 2012. 

The revaluation for plant and equipment was made at fair value by an independent valuer T. Noble, AAPI, Australian 

Valuation Office. 

The revaluations for land and buildings were completed by independent valuers at fair value: 

– T. Noble, AAPI, Australian Valuation Office – Federation Square, VIC (leasehold improvements). 

– C. Fratzia, Certified Practising Valuer, Australian Valuation Office – Artarmon, NSW (land and building). 

– E.J Kinch, BSc MRICS AAPI, Certified Practising Valuer, Australian Valuation Office – Craigieburn, Victoria (land). 

An annual assessment is also made each year to ensure that the carrying amount of assets is not materially different 

from fair valuation as at balance date. In 2012, there were no indicators of impairment for non-financial assets. 

102 SBS


Reconciliation of the opening and closing balances of intangibles (2011–12) 

CoNsoLIDAteD 

GooDWILL 

$’000 

tRADeMARk 

$’000 

CoNtRACt 

RIGHts 

$’000 

CoMPUteR 

soFtWARe 

$’000 

totAL 

$’000 

As at 1 July 2011 

Gross Book Value 11,497 112 241 9,424 21,274 

Accumulated depreciation/amortisation – – (65) (5,445) (5,510) 

opening net book value 11,497 112 176 3,979 15,764 


Revaluations recognised in other 

– – – 1,037 1,037 

comprehensive income (equity) – – – – – 

Reclassification of assets – – – 18 18 

Amortisation expense – – (39) (1,362) (1,401) 

Disposals 

From disposal of operations – – – – – 

Other disposals – – – – – 

Net book value as at 30 June 2012 

Net book value is represented by: 

11,497 112 137 3,672 15,418 



Closing net book value 11,497 112 137 3,672 15,418 

Trademark and contract rights relate to the Corporation’s controlled entity, STV Ltd, including $ $2.254m for Goodwill. 

The above amounts include $0.018m for computer software for STV Ltd (2011: $0.016m). 




Reconciliation of the opening and closing balances of intangibles (2010–11) 

CoNsoLIDAteD 

GooDWILL 

$’000 

tRADeMARk 

$’000 

CoNtRACt 

RIGHts 

$’000 

CoMPUteR 

soFtWARe 

$’000 

totAL 

$’000 

As at 1 July 2010 



opening net book value 11,497 112 216 3,462 15,287 


Revaluations recognised in other 

– – – 1,703 1,703 

comprehensive income (equity) – – – – – 

Amortisation expense – – (40) (1,183) (1,223) 

Disposals 

From disposal of operations – – – – – 

Other disposals – – – (3) (3) 

Net book value as at 30 June 2011 

Net book value is represented by: 

11,497 112 176 3,979 15,764 



Closing net book value 11,497 112 176 3,979 15,764 

Intangibles relating to goodwill, trademark and contract rights. 

In 2010, the consolidated entity recognised additional goodwill of $2.254m following the purchase of the remaining 60% 

issued capital of PAN TV Ltd by the Corporation’s controlled entity, STV Ltd (which previously owned 40% of PAN TV 

Ltd’s issued capital). 

An independent valuer also valued the identifiable assets of PAN TV on acquisition as $0.353m ( $0.112m for trademark, 

and $0.241m for contract rights for the World Movies channel). Trademark is not amortised as it has an indefinite useful 

life, but is assessed annually for impairment. 

In 2009, the Corporation recognised goodwill of $9.243m following the restructure of the media representation 

function of the Corporation (previously outsourced) and the resulting acquisition of a business unit. In line with AASB 3 

“Business Combinations”, goodwill was recognised as the difference between the consideration paid and the fair value 

of identifiable net assets which was nil. 

Goodwill is not amortised but is assessed annually for impairment (based on its “value in use” calculated as the net 

present value of estimated future net cash inflows of the cash-generating unit (CGU) to which it has been allocated). In 

2012, the amount of goodwill recognised was reviewed, using estimated cash inflows assuming a risk adjusted pre-tax 

discount rate of 13% (2011: 15%), growth rate of 2% in perpetuity (2011: 4% to 2015 and 3% thereafter). On that basis, 

goodwill was assessed as not impaired. 

104 SBS

8(e) Inventories 

All inventories are current assets. 

Inventories held for distribution 

Notes 



$’000 


$’000 


$’000 


$’000 

Purchased program stocks – at cost 43,360 40,308 40,796 37,779 

Less accumulated amortisation 1(u), 3(b) (27,409) (24,950) (26,062) (23,499) 

15,951 15,358 14,734 14,280 

Commissioned programs (completed) – at cost 74,562 116,621 74,305 116,621 

Less accumulated amortisation 1(u), 3(b) (43,482) (77,889) (43,424) (77,889) 

31,080 38,732 30,881 38,732 

Commissioned programs – in progress 10,712 9,116 9,889 9,116 

total inventories (i) 57,743 63,206 55,504 62,128 

(i) All programs are amortised and expensed in accordance with the policy outlined in Note 1(u). A review of 

amortisation is undertaken annually, which resulted in an additional amount of $8.838m to be written down in 2012 

(2011: $2.560m). 

Notes 



$’000 


$’000 


$’000 


$’000 

8(f) Other non-financial assets 

Prepayments 18,503 8,760 18,175 8,526 

Deferred interest rate hedge – 28 – 28 

total other non-financial assets 18,503 8,788 18,175 8,554 

Other non-financial assets are represented by: 


More than 12 months 6,534 16 6,534 16 

total other non-financial assets (ii) 18,503 8,788 18,175 8,554 

(ii) No indicators of impairment were found for other non-financial assets. 



9. Payables 

9(a) Suppliers 



$’000 


$’000 


$’000 


$’000 

Trade creditors and accruals 16,814 20,838 16,244 19,676 

total suppliers payables 16,814 20,838 16,244 19,676 

Supplier payables expected to be settled within 

12 months 

Related entities 15 30 15 30 

External parties 16,799 20,808 16,229 19,646 

total suppliers payables 16,814 20,838 16,244 19,676 

Settlement was usually made within 30 days. 

9(b) Other payables 

Notes 



$’000 


$’000 


$’000 


$’000 

Salaries 2,400 1,764 2,340 1,714 

Superannuation 360 308 353 303 

Prepayments received 1,709 1,792 1,019 460 

Unearned revenue from Government (i) 539 2,153 539 2,153 

Provision for return of capital to Government (ii) – 518 – 518 

Other deferred revenue (iii) 14,952 17,889 14,951 17,889 

total other payables 19,960 24,424 19,202 23,037 

(i) The unspent portion of revenue from Government received in 2012 to fund the Corporation’s conversion to digital 

transmission is $0.539m (2011: $2.153m). In line with Government policy (to fund only the amounts required for the 

conversion to digital) the unrequired funds have been provided for – to return to the Government. 

(ii) A provision was made in 2011 to repay $0.518m to the Government for unspent revenues (appropriation) relating 

to the digital transmission switchover. This amount was adjusted against Contributed Equity (Return of Capital) in 

accordance with the FMOs. It related to revenues recognised in a previous financial year (in 2010). 

(iii) The Corporation received revenue from the TV Fund to provide analogue extensions to regional Australia to 2012 – see 

note 7(c)(i). The amounts received, including interest, are recognised as revenue when related expenditure is incurred. 

106 SBS

9(b) Other payables (cont.) 

Total other payables are represented by: 

Notes 



$’000 


$’000 


$’000 


$’000 


More than 12 months (one to five years) 13,064 11,288 13,064 11,288 

total other payables 19,960 24,424 19,202 23,037 

10. Interest bearing liabilities 

10(a) loans 

Loans from Government (i) 6,021 12,126 6,021 12,126 

total loan liability 6,021 12,126 6,021 12,126 

(i) The Corporation received a loan of $24m from Government on 2 July 2002 to refinance the balance of the 

Corporation’s private sector loan for the construction and enhancement of the premises at Artarmon. 

In 2009 the Corporation received a loan of $15m to offset the cash flow impact of advance payments required for 

sporting events rights and to fund infrastructure works related to digital broadcasting. 

Notes 



$’000 


$’000 


$’000 


$’000 

Maturity schedule for loans: 

Payable: 


More than 12 months (one to five years) 3,000 6,000 3,000 6,000 

total loan liability 6,021 12,126 6,021 12,126 

11. Provisions 

11(a) employee provisions 

Annual leave 7,596 7,559 7,594 7,431 

Long service leave 10,423 9,557 10,418 9,524 

Superannuation on leave 1,277 1,123 1,265 1,114 

Separations and redundancies (ii) 3,288 1,691 3,131 1,691 

total employee provisions 22,584 19,930 22,408 19,760 

(ii) Provision is made for separation and redundancy payments to employees identified at the reporting date – see 1(j)(iii) 



11(a) employee provisions (cont.) 

Employee provisions are represented by: 

Notes 



$’000 


$’000 


$’000 


$’000 

Current (i) 19,323 16,864 19,153 16,727 

Non-current 3,261 3,066 3,255 3,033 

total employee provisions 22,584 19,930 22,408 19,760 

(i) The amount of $19.323m (consolidated) includes $3.112m (2011: $2.911m) for long service leave liabilities 

for employees who have reached ten years’ service and are entitled to take their leave as at 30 June 2012. 

Of this amount, $1.100m is anticipated to be settled within 12 months (2011: $1.000m). 

Notes 



$’000 


$’000 


$’000 


$’000 

11(b) Other provisions 

Provision for “makegood” (ii) 1,110 1,397 1,110 1,397 

total other provisions 1,110 1,397 1,110 1,397 

Movement in other provision 

opening carrying amount 

Adjustment to provisions on revaluation of 

1,397 1,321 1,397 1,321 

leasehold improvements (364) – (364) – 

Unwinding of discount or change in discount rate 77 76 77 76 

Closing Balance 1,110 1,397 1,110 1,397 

(ii) The Corporation, under its lease agreement at Federation Square, has an obligation to restore (“makegood”) leasehold 

improvements at the end of the lease term. The provision is assessed as the present value of estimated restoration 

costs upon expiry of the lease in 2017. 

108 SBS

12. Cash flow reconciliation 



$’000 


$’000 


$’000 


$’000 

Reconciliation of cash and cash equivalents as per balance 

sheet to cash flow statement 

Reported cash and cash equivalents as per: 

Cash flow statement 18,722 18,140 17,843 15,061 

Balance sheet 

Reconciliation of operating result to net cash from 

operating activities 

18,722 18,140 17,843 15,061 

Net cost of services (227,210) (211,671) (227,159) (213,372) 

Add revenue from Government 222,472 209,013 222,472 209,013 

Plus/less income tax benefit (expense) 2 (320) – – 

operating result (4,736) (2,978) (4,687) (4,359) 

Adjustments for non-cash items 

Depreciation and amortisation of property, plant and equipment 

Decrease / (increase) in payables to suppliers for capital and 

10,608 9,964 10,467 9,820 

investment 2,910 1,094 2,910 1,000 

Decrease / (increase) in payables to suppliers for goodwill – 1,700 – 1,700 

Decrease / (increase) in makegood provisions on revaluation 

(against equity) 364 – 364 – 

Write-down of non-financial assets 404 446 229 446 

Loss / (gain) on disposal of property, plant and equipment 24 (5) 24 (5) 

Increase / (decrease) in allowance for doubtful debts (4) 34 (4) 34 

Increase / (decrease) in interest payable (capitalised against loan) (11) 33 (11) 33 

Increase in interest earned (capitalised against investments) 997 1,144 997 1,193 

(Increase) in revenue prepaid for analogue extensions (3,879) (5,855) (3,879) (5,855) 

Changes in assets and liabilities: 

Decrease / (increase) in receivables (1,226) 13,800 (459) 12,943 

Decrease / (increase) in inventories 5,463 (1,196) 6,624 (682) 

Decrease / (increase) in prepayments paid (9,715) (2,737) (9,621) (2,592) 

Increase / (decrease) in employee provisions 2,654 (1,906) 2,648 (1,908) 

Increase / (decrease) in other provisions (“makegood”) (287) 76 (287) 76 

Increase / (decrease) in supplier payables (4,024) (3,368) (3,432) (3,846) 

Increase / (decrease) in tax payable (79) 73 – – 

Increase / (decrease) in deferred tax liability 

Increase / (decrease) in other payables (salaries and 

55 93 – – 

superannuation) 688 59 676 20 

Increase / (decrease) in other prepayments received (83) (730) 559 (198) 

Increase / (decrease) in provision for return of appropriation (2,132) 1,789 (2,132) 1,789 

Net cash from (used by) operating activities (2,009) 11,530 986 9,609 



13. Contingent liabilities and assets 

COnSOlIDAteD 

guARAnteeS 


$000 


$000 

ClAIMS FOR 

DAMAgeS OR 

COStS InDeMnItIeS tOtAl 


$000 


$000 


$000 


$000 


$000 


$000 

Contingent assets 

Balance from 

previous period – – – – – – – – 

New – – – – – – – – 

Re-measurement – – – – – – – – 

Assets recognised – – – – – – – – 

Expired 

total contingent 

– – – – – – – – 

assets – – – – – – – – 

Contingent liabilities 

Balance from 

previous period – – – – – – – – 

New – – 83 – – – 83 – 

Re-measurement – – – – – – – – 

Liabilities recognised – – – – – – – – 

Obligations expired 

total contingent 

– – – – – – – – 

liabilities 

Net contingent 

– – 83 – – – 83 – 

liabilites – – 83 – – – 83 – 

quantifiable Contingencies 

The Corporation and its controlled entity’s quantifiable contingent liabilities were $0.083m at 30 June 2012 (2011: Nil). 

They relate to claims for damages/costs which the Corporation is actively defending. The amounts represent an estimate 

of the Corporation’s liability if it is unsuccessful. 

unquantifiable and remote contingencies 

The Corporation and its controlled entity have no unquantiable or significant remote contingencies at 30 June 2012 

(2011: Nil). 

110 SBS

14. Directors remuneration 

Directors 

Remuneration of directors does not include the remuneration of senior executives who are also directors of the 

Corporation or its controlled entities. Their remuneration is reported in Note 16. 


Total remuneration received or due and receivable by directors 

of the entity: $275,226 $255,632 $258,876 $251,544 


$ 


$ 


$ 

The directors of the Corporation’s controlled entity, STV Ltd, who are not senior executives of the Corporation, are 

included in the consolidated figure. 

DIReCtORS 



NUMBeR 


NUMBER 


NUMBeR 


$ 


NUMBER 

The number of non-executive directors of the entity included 

in the above amounts are shown below in the relevant 

remuneration bands: 

$0 – $29,999 7 8 6 7 

$30,000 – $59,999 1 – 1 – 

$60,000 – $89,999 1 1 1 1 

total 9 9 8 8 

15. Related party disclosures 

transactions with entities in the wholly owned group 

STV Ltd 

The Corporation and its wholly owned company, STV Ltd, have entered into transactions which are fully eliminated on 

consolidation. All inter-company transactions were on normal commercial terms and conditions, including the purchase 

of assets and liabilities of STV Ltd on 1 July 2012 – see Note 2. 

PAN TV Ltd 

On 1 April 2011, STV Ltd purchased all assets and liabilities of PAN TV Ltd for a notional amount of $1. This was 

done for administrative efficiency only, with a view to PAN TV being wound up in due course. The purchase has been 

accounted for as a “common control” transaction, using book value accounting. 



15. Related party disclosures (cont.) 

transactions with associate companies, joint ventures, and other Commonwealth owned agencies and authorities 

Associated and joint venture companies are disclosed in Note 7(d)(ii). Other related party transactions with Commonwealth 

owned agencies are disclosed in the relevant notes. Unless otherwise stated, transactions between related parties are on 

normal commercial terms and conditions, which are no more favourable than those available to other parties. 

Other transactions with directors or director-related entities 

The remuneration of directors is disclosed in Note 14. There were no other transactions with directors or director-related entities 

in 2012 (2011: Nil). All transactions with directors and director-related parties are on normal commercial terms and conditions. 

16. Senior executive remuneration 

16(a) Senior executive remuneration for the reporting period 

“Senior executives” are persons engaged by the economic entity who are concerned in, or take part in, the management 

of the Corporation or economic entity. 


short-term employee benefits: 

Salary $2,090,632 $1,887,428 $2,090,632 $1,887,428 

Annual leave accrued $162,784 $179,109 $162,784 $179,109 

Performance bonus $410,608 $410,782 $410,608 $410,782 

Other short-term allowances $130,919 $275,850 $130,919 $275,850 

total short-term employee benefits 

Post-employment benefits 

$2,794,943 $2,753,169 $2,794,943 $2,753,169 

Superannuation (post-employment benefits) $300,089 $385,696 $300,089 $385,696 

total post-employment benefits 

other long-term benefits 

$300,089 $385,696 $300,089 $385,696 

Long Service Leave $33,442 $44,151 $33,442 $44,151 

total other long-term benefits $33,442 $44,151 $33,442 $44,151 

Termination benefits – – – – 

total $3,128,474 $3,183,016 $3,128,474 $3,183,016 

Notes: 

1 Note 16(a) is prepared on an accrual basis, unlike Tables 16(b) and 16(c) which are reported on a cash basis. Therefore the 

performance bonus expenses disclosed above may differ from the cash ‘Bonus paid’ in Note 16(b). 

2 Note 16(a) excludes acting arrangements and part-year service where total remuneration expensed for a senior executive was less 

than $150,000. 

112 SBS 


$ 


$ 


$ 


$

16(b) Average annual reportable remuneration paid to substantive senior executives during the 

reporting period 


COnSOlIDAteD 

AVeRAGe ANNUAL 

RePoRtABLe 

ReMUNeRAtIoN 1 

total remuneration 

(incl. part-time 

arrangements) 

seNIoR 

eXeCUtIVes 

NUMBeR 

RePoRtABLe 

sALARY 2 

$ 

CoNtRIBUteD 

sUPeR- 

ANNUAtIoN 3 

$ 

RePoRtABLe 

ALLoWANCes 4 

$ 

BoNUs PAID 5 

$ 

totAL 

$ 

$30,000 – $59,999 1 45,891 870 107 – 46,868 

$60,000 – $89,999 1 12,733 1,478 – 57,002 71,213 

$180,000 – $209,999 1 178,703 16,073 – 11,586 206,362 

$300,000 – $329,999 1 234,418 20,635 – 46,410 301,463 

$330,000 – $359,999 2 246,416 41,863 – 51,970 340,249 

$360,000 – $389,999 1 289,307 21,249 – 50,600 361,156 

$390,000 – $419,999 2 293,116 56,493 – 59,853 409,462 

$420,000 – $449,999 1 403,853 24,999 318 – 429,170 

total 10 


COnSOlIDAteD 


RePoRtABLe 




arrangements) 

seNIoR 

eXeCUtIVes 

NUMBeR 

RePoRtABLe 

sALARY 2 

$ 

CoNtRIBUteD 

sUPeR- 

ANNUAtIoN 3 

$ 

RePoRtABLe 

ALLoWANCes 4 

$ 

BoNUs PAID 5 

$ 

totAL 

$ 

$0 – $29,999 1 10,490 673 – – 11,163 

$300,000 – $329,999 4 255,378 31,138 354 32,397 319,267 

$330,000 – $359,999 1 278,133 37,731 – 38,454 354,318 

$360,000 – $389,999 1 244,707 82,083 450 56,100 383,340 

$390,000 – $419,999 1 321,689 24,999 – 57,800 404,488 

$450,000 – $479,999 1 358,896 90,576 – 30,240 479,712 

total 9 

See Notes on next page. 



16(b) Average annual reportable remuneration paid to substantive senior executives during the reporting 

period (cont.) 

Notes: 

1 This table (on the previous page) reports substantive senior executives who received remuneration during the reporting period, and 

is reported on a cash basis. Each row is an averaged figure based on headcount for individuals in the band. 

2 ‘Reportable salary’ includes the following: a) gross payments (less any bonuses paid, which are separated out and disclosed in the 

‘bonus paid’ column); b) reportable fringe benefits (at the net amount prior to ‘grossing up’ to account for tax benefits); and c) exempt 

foreign employment income. 

3 The ‘contributed superannuation’ amount is the average actual superannuation contributions paid to senior executives in that 

reportable remuneration band during the reporting period, including any salary sacrificed amounts, as per the individuals’ payslips. 

4 ‘Reportable allowances’ are the average actual allowances paid as per the ‘total allowances’ line on individuals’ payment summaries. 

5 ‘Bonus paid’ represents average actual bonuses paid during the reporting period in that reportable remuneration band. The ‘bonus 

paid’ within a particular band may vary between financial years due to various factors such as individuals commencing with or leaving 

the entity during the financial year. 

6 Various salary sacrifice arrangements were available to senior executives including superannuation, motor vehicle and expense 

payment fringe benefits. Salary sacrifice benefits are reported in the ‘reportable salary’ column, excluding salary sacrificed 

superannuation, which is reported in the ‘contributed superannuation’ column. 

16(c) Other employees whose salary (including performance bonus) was more than $150,000 


COnSOlIDAteD 


RePoRtABLe 




arrangements) 

stAFF 

NUMBeR 

RePoRtABLe 

sALARY 2 

$ 

CoNtRIBUteD 

sUPeR- 

ANNUAtIoN 3 

$ 

RePoRtABLe 

ALLoWANCes 4 

$ 

BoNUs PAID 5 

$ 

totAL 

$ 

$150,000 – $179,999 31 132,906 25,306 53 5,085 163,350 

$180,000 – $209,999 19 166,643 20,139 82 9,280 196,144 

$210,000 – $239,999 6 173,737 36,593 4 17,849 228,183 

$240,000 – $269,999 6 201,662 29,829 – 25,840 257,331 

$270,000 – $299,999 1 219,832 19,785 – 34,500 274,117 

$300,000 – $329,999 3 232,711 46,991 – 40,015 319,717 

$390,000 – $419,999 1 344,451 71,670 – – 416,121 

total 67 

The above table includes three employees from the Corporation’s controlled entity, STV Ltd. 

114 SBS

16(c) Other employees whose salary (including performance bonus) was more than $150,000 (cont.) 


COnSOlIDAteD 


RePoRtABLe 




arrangements) 

stAFF 

NUMBeR 

RePoRtABLe 

sALARY 2 

$ 

CoNtRIBUteD 

sUPeR- 

ANNUAtIoN 3 

$ 

RePoRtABLe 

ALLoWANCes 4 

$ 

BoNUs PAID 5 

$ 

totAL 

$ 

$150,000 – $179,999 31 135,213 21,567 897 6,301 163,978 

$180,000 – $209,999 16 162,146 24,226 43 7,589 194,004 

$210,000 – $239,999 7 176,841 29,152 44 17,841 223,878 

$240,000 – $269,999 2 213,910 30,764 – – 244,674 

$270,000 – $299,999 1 252,345 34,444 – – 286,789 

$300,000 – $329,999 1 203,786 82,556 – 37,125 323,467 

$330,000 – $359,999 1 251,268 22,614 – 57,125 331,007 

$390,000 – $419,999 1 315,912 91,031 – – 406,943 

total 60 

The above table includes one employee from the Corporation’s controlled entity, STV Ltd. 

Notes: 

1 This table reports staff: a) who were employed by the entity during the reporting period; b) whose reportable remuneration was 

$150,000 or more for the financial period; and c) were not required to be disclosed in Tables 16(a) or director disclosures. It is 

reported on a cash basis. Each row is an averaged figure based on headcount for individuals in the band. 

2 ‘Reportable salary’ includes the following: a) gross payments (less any bonuses paid, which are separated out and disclosed in the 

‘bonus paid’ column); b) reportable fringe benefits (at the net amount prior to ‘grossing up’ to account for tax benefits); and c) exempt 

foreign employment income. 

3 The ‘contributed superannuation’ amount is the average actual superannuation contributions paid for employees in that reportable 

remuneration band during the reporting period, including any salary sacrificed amounts, as per the individuals’ payslips. 

4 ‘Reportable allowances’ are the average actual allowances paid as per the ‘total allowances’ line on individuals’ payment summaries. 

5 ‘Bonus paid’ represents average actual bonuses paid during the reporting period in that reportable remuneration band. The ‘bonus 

paid’ within a particular band may vary between financial years due to various factors such as individuals commencing with or leaving 

the entity during the financial year, or the timing of the determination of the amount. 

6 Various salary sacrifice arrangements were available to other highly paid staff including superannuation, motor vehicle and 

expense payment fringe benefits. Salary sacrifice benefits are reported in the ‘reportable salary’ column, excluding salary sacrificed 

superannuation, which is reported in the ‘contributed superannuation’ column. 

17. Remuneration of auditors 

Fees for services paid or payable to the Auditor-General for auditing the Corporation and its controlled entities’ financial 

statements for the reporting period were $124,300 (2011: $124,300). Fees payable to the Auditor-General to audit the 

Corporation were $94,000 (2011: $96,000). No other services were provided during the reporting period. 

KPMG has been contracted by the Auditor-General (Australian National Audit Office) to provide audit services to the 

Corporation on their behalf. In 2012 KPMG did not earn any further fees from the Corporation (2011: Nil). 



18. Financial instruments 

18(a) Categories of financial instruments 


The Corporation’s investments are held to maturity, and are not held for sale. No change in fair value has been 

recognised in profit and loss (statement of comprehensive income). No financial asset was pledged, or held as collateral, 

in 2012 (2011: Nil). 

The Corporation has established financial risk management policies to identify and analyse the risks faced by the 

Corporation in maximising its return on investments. There has been no change in the policies from the previous period. 

Notes 



$’000 


$’000 


$’000 


$’000 

Loans and receivables 


Trade and other receivables 7(b) 16,898 15,668 15,937 15,474 


35,620 33,808 33,780 30,535 

Term Deposits 7(c) 22,004 35,129 22,004 34,329 

Carrying amount of financial assets 57,624 68,937 55,784 64,864 

Financial liabilities 

At amortised cost 

Loans from Government 10(a) 6,021 12,126 6,021 12,126 

Suppliers – trade creditors 9(a) 16,814 20,838 16,244 19,676 

Carrying amount of financial liabilities 22,835 32,964 22,265 31,802 

18(b) net income and expense from 

financial assets 


Interest revenue 4(b) 4,590 4,541 4,468 4,380 

Net gain/(loss) held-to-maturity 

Receivables 

4,590 4,541 4,468 4,380 

Exchange gains/(loss) 29 (35) 29 (35) 

Net gain/(loss) from financial assets 

(not at fair value through profit and loss) (i) 4,619 4,506 4,497 4,345 

(i) There were no other gains or losses arising from financial assets other than interest revenue and exchange rate losses. 

116 SBS

18(c) net income and expense from financial 

liabilities 

Notes 



$’000 


$’000 


$’000 


$’000 

Financial liabilities – at amortised cost 

Interest expense 

Payables 

3(d) (600) (959) (600) (903) 

Exchange gains/(loss) (14) 33 (15) 33 

Net gain/(loss) financial liabilities (614) (926) (615) (870) 

Net gain/(loss) from financial liabilities (not at 

fair value through profit and loss) (i) (614) (926) (615) (870) 

(i) There were no other gains or losses arising from financial liabilities other than interest paid and exchange rate 

gains or losses. 

18(d) Fair values of financial instruments 

Valuation method used for determining the fair value of financial instruments 

From 1 July 2009, amendments to AASB 7 “Financial Instruments: Disclosures” require fair value measurements to be 

in accordance with the following fair value measurement hierarchy (for recognition or disclosure of their fair value): 

• Level 1 – quoted prices (unadjusted) in active markets for identical assets or liabilities; 

• Level 2 – inputs (other than quoted prices included within level 1) that are observable for the asset or liability, either 

directly (as prices) or indirectly (derived from prices); and 

• Level 3 – inputs for the asset or liability that are not based on observable market data (unobservable inputs). 

As at 30 June 2012, the Corporation held investments (held-to-maturity) and loans payable to the Commonwealth for 

which fair values have been calculated, and disclosed in this note (as level 2 financial instruments). The fair values of the 

held-to-maturity investments and the Commonwealth loans are calculated on the basis of discounted cash flows using 

current interest rates (at 30 June) for investments and liabilities with similar market and credit risk profiles. The fair values 

of cash, receivables for goods and services, and trade creditors approximate their carrying amounts. 

The Corporation has no level 3 financial instruments where a valuation technique is required to be based on significant 

unobservable inputs. 

No change in fair value disclosed in this note has been, nor is required to be, recognised in profit and loss. They are held 

to maturity, and are not held for sale. There are no unrecognised financial assets or liabilities. 



18(d) Fair values of financial instruments (cont.) 


CARRyIng AMOunt net FAIR vAlue 


$’000 


$’000 


$’000 


$’000 



Receivables for goods and services (net) 7(b) 16,898 15,668 16,898 15,668 

Investments 7(c) 22,004 35,129 22,043 35,102 

total financial assets 57,624 68,937 57,663 68,910 




Other payables (salaries and superannuation) 9(b) 2,760 2,072 2,760 2,072 

Tax liabilities 6 339 280 339 280 

total financial liabilities 25,934 35,316 26,068 35,326 

There are no unrecognised financial assets or liabilities. 

CoRPoRAtIoN Notes 

CARRyIng AMOunt net FAIR vAlue 


$’000 


$’000 


$’000 


$’000 


Cash 7(a) 17,843 15,061 17,843 15,061 


Investments 7(c) 22,004 34,329 22,043 35,102 

total financial assets 55,784 64,864 55,823 65,637 




Other payables (salaries and superannuation) 9(b) 2,693 2,017 2,693 2,017 

total financial liabilities 24,958 33,819 25,092 33,829 

There are no unrecognised financial assets or liabilities. 

18(e) Credit risk 

The economic entity’s maximum exposures to credit risk at reporting date is the carrying amount of receivables for 

goods and services, as reported in the balance sheet. 

Credit terms for receivables for goods and services are net 45 days for television advertising debtors and 30 days for 

other debtors. The economic entity has adopted a policy of rating the creditworthiness of entities before transacting with 

them, using information supplied by independent rating agencies where available or appropriate. 

Trade receivables for the Corporation consist mainly of accredited advertising agencies and clients spread across diverse 

industries and geographical areas. 

118 SBS

18(e) Credit risk (cont.) 

The following consolidated table for the economic entity illustrates the economic entity’s exposure to credit risk. There 

is no significant difference between the Corporation’s and the economic entity’s exposure to credit risk. Receivables 

(for goods and services) for the Corporation’s subsidiary STV Ltd relate to Pay TV subscription fees ($2.523m in 2012). 


nOt pASt Due nOR 

IMpAIReD 


$’000 


$’000 

pASt Due OR 

IMpAIReD 


$’000 


$’000 


Ageing of financial assets that are past due but not impaired are provided in note 7(b). An impairment allowance for 

doubtful debts is made for receivables assessed individually as impaired. 

18(f) Market risk 

Market risks of the Corporation comprise mainly of interest and foreign currency risk. 

The Corporation’s foreign currency risk is limited to some major sports events where contracts are entered into in foreign 

currencies. The majority of contracts, however, including overseas program purchases, are entered into in Australian dollars. 

Under current Government regulations, the Corporation cannot enter into any specific foreign exchange hedge contracts. 

Interest rate risks are managed by maintaining an appropriate mix between fixed and floating rates for both the 

economic entity’s investments and loans from Government. The two loans from Government are fixed, the first at the 

prevailing 10 year Government bond rate (6.02%) at the time of raising the loan in 2002, and the second (a loan of 

$15.000m received in 2009 – see Note 10) is fixed at 4.29%. The first loan was fully repaid by 30 June 2012. 

The economic entity’s consolidated exposure to interest rates on financial assets and financial liabilities are detailed 

in the liquidity risk management section of this note (see note 18(g)). 

Interest rate and foreign currency sensitivity analysis is provided in the following table: 

seNsItIVItY ANALYsIs 

As At 30 JUNe 2012 Notes 

Consolidated 

Interest rate risk – analogue extensions 

investments (i) 

RIsk 

VARIABLe 

CHANGe 

IN 

VARIABLe 

% 

PRoFIt 

AND Loss 

$’000 

eFFeCt On 

eQUItY 

$’000 

Increase Interest +1.40% 192 – 

Decrease Interest – 1.40% (192) – 

Interest rate risk – operational investments 


Decrease 

Currency risk (mainly in Swiss CHF and 

Interest – 1.40% (346) – 

American USD) (ii) 

Increase 

Decrease 

(i) and (ii) – see next page. 

Exposed 

Currency +15% 10,476 – 

Exposed 

Currency – 15% (10,476) – 



18(f) Market risk (cont.) 

seNsItIVItY ANALYsIs 

As At 30 JUNe 2011 Notes 

Consolidated 

Interest rate risk – analogue extensions 

investments (i) 

RIsk 

VARIABLe 

CHANGe 

IN 

VARIABLe 

% 

PRoFIt 

AND Loss 

$’000 

eFFeCt On 

eQUItY 

$’000 


Decrease Interest – 1.75% (111) – 

Interest rate risk – operational investments 


Decrease 

Currency risk (mainly in Swiss CHF and 

Interest – 1.75% (612) – 

American USD) (ii) 

Increase 

Decrease 

Exposed 

Currency +15% 3,461 – 

Exposed 

Currency – 15% (3,461) – 

(i) The Corporation received revenue from the Government (the TV Fund) to provide analogue extensions to regional 

Australia to 2012 – see Note 9(b)(iii). The amounts received, including interest, are recognised as revenue only 

when related expenditure is incurred in future periods, and does not immediately impact on the statement of 

comprehensive income. 

(ii) Foreign currency gains and losses are recognised in profit or loss at the time the transaction is paid. The increase in 

foreign currency risk exposure in 2012 is due to international sports events which the Corporation acquired in 2012. 

18(g) liquidity risk 

Liquidity risk is the risk that the economic entity will encounter difficulty in meeting obligations associated with 

financial liabilities. 

The Corporation is an appropriated entity, which also relies on the sale of goods and services (mainly advertising) to fund 

its operations. It has received, and continues to receive, moneys from Government to fund its medium-term commitment 

for analogue extensions to regional areas, and for the long-term transition to digital transmission. 

The Corporation has also established unsecured loans from Government. In 2009 the Corporation received a loan 

of $15.000m to offset the cashflow impact of advance payments required for sporting events rights and to fund 

infrastructure works related to digital broadcasting. In 2002 the Corporation received a loan at the prevailing 10 year 

Government bond rate (6.02%) for its premises at Artarmon. 

To manage its liquidity risk, the Corporation and its controlled entities continuously monitor actual cash flows against 

forecast, reviewing and matching the maturity profiles of financial assets and liabilities, and reforecasting revenues from 

independent sources (mainly advertising and Pay TV subscription fees). 

The following consolidated table for the economic entity illustrates the economic entity’s exposure to credit risk. 

120 SBS

WeIghteD 

AveRAge 

eFFeCtIve 

RAte 

FIxeD InteReSt RAte MAtuRIng In 

18(g) liquidity risk (cont.) 

nOn-InteReSt 

beARIng tOtAl 

1 yeAR OR 

leSS 1 tO 5 yeARS > 5 yeARS 

FlOAtIng 

InteReSt 

RAte 


% 


% 


$’000 


$’000 


$’000 


$’000 


$’000 


$’000 


$’000 


$’000 


$’000 


$’000 


$’000 


$’000 

FINANCIAL INstRUMeNt Notes 

Financial Assets 

Cash and cash equivalents 7(a) 18,722 18,140 – – – – – – – – 18,722 18,140 4.5% 4.2% 

Receivables for goods 

and services 7(b) – – – – – – – – 16,898 15,668 16,898 15,668 n/a n/a 

Term deposits (investments) 7(c) – – 20,524 30,158 1,480 4,971 – – – – 22,004 35,129 5.2% 5.8% 

total Financial Assets 18,722 18,140 20,524 30,158 1,480 4,971 – – 16,898 15,668 57,624 68,937 

total Assets 250,606 252,978 

Financial Liabilities 

Loans from Government 10(a), (i) – – 3,021 6,126 3,000 6,000 – – – – 6,021 12,126 4.9% 4.9% 

Suppliers (trade creditors) 9(a) – – – – – – – – 16,814 20,838 16,814 20,838 n/a n/a 

Other payables (salaries 

and super) 9(b) – – 2,760 2,072 – – – – – – 2,760 2,072 n/a n/a 

total Financial Liabilities – – 5,781 8,198 3,000 6,000 – – 16,814 20,838 25,595 35,036 

total Liabilities 66,828 79,074 

(i) SBS entered into an interest rate hedge on 4 June 2002 to minimise the risk of interest rate movements on a loan from Government which was to be provided after 

balance date (2 July 2002) – at the prevailing 10 year Government bond rate (6.02%). The Commonwealth loan of $24.000m was to repay the balance owing on a 

loan raised in 1992 for its Artarmon premises. The specific hedge entered into by the Corporation (on 4 June 2002) effectively locked the interest rate on the loan at 

6.23%. This loan was fully repaid by 30 June 2012. 

In 2009 the Corporation received a loan of $15.000m to meet prepayments of licences (as required by the contracts) for the broadcast of some major sports events 

and to upgrade its premises at Artarmon. The interest rate on this 5-year loan is fixed at 4.29%. 

ANNUAL REPORT 2011 – 2012 

121


19. Reporting of outcomes 

The Corporation is structured to meet one outcome: Provide multilingual and multicultural services that inform, educate 

and entertain all Australians and, in doing so, reflect Australia’s multicultural society. 

net cost of outcome delivery 

OutCOMe 1 


$’000 


$’000 

expenses 

Income from non-government sector 

314,881 304,496 

Activities subject to cost recovery – – 

Other – – 

total – – 

other own-source income 87,671 92,825 

Net cost / (contribution) of outcome delivery 227,210 211,671 

122 SBS

APPENDICES 

Appendix 1 Multilingual programming 

Appendix 2 Programming tables – SBS ONE & SBS TWO 

Appendix 3 SBS commissioned programs – first run 

Appendix 4 Programs commissioned for production 

Appendix 5 SBS’s creative alliances 

Appendix 6 SBS ONE: Languages broadcast 

Appendix 7 SBS ONE: Cultures represented 

Appendix 8 SBS TWO: Languages broadcast 

Appendix 9 SBS TWO: Cultures represented 

Appendix 10 SBS Radio: Language programs broadcast 

Appendix 11 SBS Radio: Schedules 

Appendix 12 SBS ONE: Languages subtitled 

Appendix 13 SBS TWO: Languages subtitled 

Appendix 14 WorldWatch services: languages broadcast 

Appendix 15 WorldWatch suppliers 

Appendix 16 SBS ONE: Top 50 programs 

Appendix 17 SBS TV: Audience share, reach and demographics 

Appendix 18 SBS Online: Top 10 SBS websites 

Appendix 19 SBS Online: Metrics 

Appendix 20 SBS DVD titles: Top selling 

Appendix 21 SBS analogue television services – areas served 

Appendix 22 SBS digital television services – areas served 

Appendix 23 SBS analogue radio services – areas served 

Appendix 24 SBS TV: Advertisers 

Appendix 25 SBS TV: Program sponsors 

Appendix 26 SBS Online: Advertisers 

Appendix 27 In Language (Radio): Advertisers 

Appendix 28 SBS Sponsorships 

Appendix 29 SBS outside broadcasts 


APPENDIX 1 

Multilingual programming 

124 SBS 

SBS TeleviSion 1 SBS Radio 2 

SBS ONE SBS TWO ANALOguE DIgITAL 

Languages 3 59 55 63 63 

LOTE 4 (hrs) 3777 (48%) 5820 (78%) 524 (84%) 422 (84%) 

English (hrs) 3923 (50%) 1345 (18%) 59 (9%) 44 (9%) 

No Dialogue (hrs) 161 (2%) 299 (4%) 43 (7%) 34 (7%) 

1 24 hour schedule. 

2 Analogue: total hours SBS-produced programming (6am-midnight; excluding overnight schedule) across SBS Radio’s five analogue 

networks. Digital: total hours SBS-produced programming (6am-midnight; excluding overnight schedule) across SBS One and SBS 

Two (which simulcast SBS’s analogue AM and FM services); SBS PopAsia and SBS Chill (music channels), SBS Radio 6 and special 

event radio (content varies) are not included. 

3 Number of languages: SBS Television, languages of one hour or more (Appendices 6 and 8); SBS Radio – language programs – 

Estonian, Lithuanian, Malay, Maori and Norwegian programs currently in recess (Appendix 10). 

4 Languages other than English. 


SBS one (24 hours) 

2010-11 2011-12 

HRS % HRS % 

LOTE 3820 49% 3777 48% 

English 3818 48% 3923 50% 

No Dialogue 249 3% 161 2% 

Total 7877 100% 7861 100% 

SBS TWo (24 hours) 

2010-11 2011-12 

HRS % HRS % 

LOTE 5761 77% 5820 78% 

English 1228 17% 1345 18% 

No Dialogue 473 6% 299 4% 

Total 7462 100% 7464 100%

SBS Radio 

analogue networks – weekly broadcast hours 1 

MelBouRne Sydney 2 naTional 

2010-11 2011-12 2010-11 2011-12 2010-11 2011-12 

HRS % HRS % HRS % HRS % HRS % HRS % 

LOTE 214 86% 211 84% 214 86% 211 84% 104 83% 102 81% 

English 19 8% 22 9% 19 8% 22 9% 13 10% 15 12% 

No Dialogue 3 17 6% 17 7% 17 6% 17 7% 9 7% 9 7% 

Total 250 100% 250 100% 250 100% 250 100% 126 100% 126 100% 

1 6am-midnight; excluding non-SBS produced programs (overnight schedule); two networks in Melbourne and Sydney (AM; FM). 

2 Sydney, Canberra and Wollongong services. 

3 PopAsia; Estonian, Lithuanian, Malay, Maori and Norwegian programs currently in recess. 

digital radio 1 – weekly broadcast hours 2 

SBS one SBS TWo 

BRiSBane / Sydney adelaide / MelBouRne / PeRTh 

2010-11 2011-12 2010-11 2011-12 

HRS % HRS % HRS % HRS % 

LOTE 211 84% 211 84% 211 84% 211 84% 

English 19 8% 22 9% 19 8% 22 9% 

No Dialogue 20 8% 17 7% 20 8% 17 7% 

Total 250 100% 250 100% 250 100% 250 100% 

1 SBS One and SBS Two are simulcasts of SBS’s Sydney and Melbourne analogue AM/FM services. SBS Digital Radio also broadcasts 

two digital music channels – SBS PopAsia and SBS Chill (world music) – and SBS Radio 6, which broadcasts the BBC World Service. 

In 2011-12 SBS also broadcast SBS Eurovision Radio as an additional special event channel that ran non-stop Eurovision hits for the 

period 12-30 June to coincide with the Eurovision Song Contest. 

2 6am-midnight; excluding non-SBS produced programs (overnight schedule). 

3 PopAsia; Estonian, Lithuanian, Malay, Maori and Norwegian programs currently in recess. 


APPENDIX 2 

Programming tables – broadcast hours (hrs:mins) by genre, run and source 

SBS one – 24 hours 

126 SBS 

local iMPoRTed 

gENRE FIRST RuN REPEAT TOTAL % first run REPEAT TOTAL % TOTAL % 

Comedy 13:00 8:00 21:00 0.9% 19:55 35:10 55:05 1.0% 76:05 1.0% 

Drama 0:00 8:00 8:00 0.4% 76:50 76:30 153:20 2.7% 161:20 2.1% 

Entertainment 231:25 193:55 425:20 18.7% 46:00 48:30 94:30 1.7% 519:50 6.6% 

Factual 43:15 123:55 167:10 7.3% 600:45 427:25 1028:10 18.4% 1195:20 15.2% 

Film 5:15 11:20 16:35 0.7% 452:55 565:35 1018:30 18.2% 1035:05 13.2% 

Food 22:55 60:45 83:40 3.7% 24:00 36:05 60:05 1.1% 143:45 1.8% 

News / Current Affairs 610:36 141:25 752:01 33.0% 2999:02 0:00 2999:02 53.7% 3751:03 47.7% 

Short Films / Fillers 11:56 4:33 16:30 0.7% 42:10 25:25 67:35 1.2% 84:05 1.1% 

Sport 583:29 68:35 652:04 28.6% 95:30 10:00 105:30 1.9% 757:34 9.6% 

Other 137:33 0:00 137:33 6.0% 0:00 0:00 0:00 0.0% 137:33 1.7% 

Total 1659:24 620:28 2279:53 100% 4357:08 1224:40 5581:48 100% 7861:41 100% 

SBS one – 6pm–midnight 


gENRE first run REPEAT TOTAL % first run REPEAT TOTAL % TOTAL % 

Comedy 13:00 8:00 21:00 2.1% 15:45 1:50 17:35 1.5% 38:35 1.8% 

Drama 0:00 0:00 0:00 0.0% 66:35 17:20 83:55 7.2% 83:55 3.8% 


Factual 42:15 37:00 79:15 7.8% 433:00 239:50 672:50 57.9% 752:05 34.5% 

Film 5:00 3:25 8:25 0.8% 229:50 90:05 319:55 27.5% 328:20 15.0% 

Food 22:55 20:15 43:10 4.2% 24:00 36:05 60:05 5.2% 103:15 4.7% 



Sport 85:29 34:25 119:54 11.8% 0:00 0:00 0:00 0.0% 119:54 5.5% 

Other 0:00 0:00 0:00 0.0% 0:00 0:00 0:00 0.0% 0:00 0.0% 

Total 873:30 146:55 1020:25 100% 773:55 387:45 1161:40 100% 2182:05 100%

SBS TWo – 24 hours 



Comedy 0:00 0:00 0:00 0.0% 0:00 0:00 0:00 0.0% 0:00 0.0% 

Drama 0:00 0:00 0:00 0.0% 69:35 39:30 109:05 1.7% 109:05 1.5% 


Factual 11:30 23:50 35:20 3.7% 329:05 201:35 530:40 8.2% 566:00 7.6% 

Film 0:00 0:00 0:00 0.0% 328:00 855:20 1183:20 18.2% 1183:20 15.9% 

Food 0:00 0:00 0:00 0.0% 206:20 132:20 338:40 5.2% 338:40 4.5% 



Sport 292:25 0:00 292:25 30.2% 28:20 0:00 28:20 0.4% 320:45 4.3% 

Other 519:14 0:00 519:14 53.7% 0:00 0:00 0:00 0.0% 519:14 7.0% 

Total 859:04 108:00 967:04 100% 5231:59 1264:53 6496:52 100% 7463:56 100% 

SBS TWo – 6pm–midnight 



Comedy 0:00 0:00 0:00 0.0% 0:00 0:00 0:00 0.0% 0:00 0.0% 

Drama 0:00 0:00 0:00 0.0% 69:35 39:30 109:05 6.0% 109:05 5.0% 


Factual 11:30 23:50 35:20 9.7% 329:05 201:35 530:40 29.3% 566:00 26.0% 

Film 0:00 0:00 0:00 0.0% 300:00 446:10 746:10 41.1% 746:10 34.3% 

Food 0:00 0:00 0:00 0.0% 206:20 132:20 338:40 18.7% 338:40 15.6% 



Sport 232:10 0:00 232:10 64.0% 28:20 0:00 28:20 1.6% 260:30 12.0% 

Other 0:00 0:00 0:00 0.0% 0:00 0:00 0:00 0.0% 0:00 0.0% 

Total 254:35 108:00 362:35 100% 973:30 840:05 1813:35 100% 2176:10 100% 

Notes 

‘Entertainment’ includes entertainment series, arts, and performance and variety. 

‘Factual’ includes factual entertainment. 

‘Local’ sport includes all sport produced by SBS covering Australian and international events where a significant proportion of the event 

is produced by SBS (analysis, commentary team, journalists) and the program is tailored for an Australian audience. 

‘Other’ includes WeatherWatch and Music (from 5am) and WeatherWatch filler used in the event a program (usually WorldWatch news 

bulletins) cannot be broadcast as scheduled. WeatherWatch overnight is not included. 


APPENDIX 3 

SBS commissioned programs – first run 

gENRE/TITLE EPISODES HOuRS 

Comedy 

Danger 5 6 3½ 

Housos 9 4½ 

Swift and Shift Couriers (Series 2) 

Entertainment 

10 5 

Eurovision Song Contest 2012 (Hostings) 3 4½ 

Letters and Numbers (Series 3) (11/50) 11 5½ 

Letters and Numbers (Series 4) 100 50 


Rockwiz (Series 9) 

Factual / Factual Entertainment 

13 11½ 

Behind the Front Door 5 2½ 

Big Fella – Loved up (Series 2) 1 ½ 

Bollywood Star 4 4 

Desperately Seeking Drs: The Kimberley 2 2 

The Family 8 8 

The Hungry Tide 1 1 

The Man Who Jumped 1 1 

Ned’s Head 1 1 

Nin’s Brother – Loved up (Series 2) 1 ½ 

Once upon a Time in Cabramatta 3 3 

Road to Eurovision with Julia Zemiro 2 2 

Scarlet Road – A Sex Worker’s Journey 1 1 

Seduction In The City – The Birth of Shopping 2 2 

Sex: An unnatural History 6 3 

Singapore 1942 – End Of Empire 2 2 

The Tall Man 1 1½ 

Trafficked, The Reckoning 1 1 

Who Do You Think You Are? (Series 4) 

Food 

6 6 

French Food Safari 7 3½ 

gourmet Farmer (Series 2) 10 5 

My Sri Lanka with Peter Kuruvita 10 5 

Luke Nguyen’s greater Mekong 10 5 

Lyndey and Blair’s Taste Of greece 1 ½ 

Island Feast with Peter Kuruvita 

Film 

7 3½ 

Stone Bros. 1 1½ 

Total 201 

128 SBS

APPENDIX 4 

Programs commissioned for production 

gENRE/TITLE EPISODES HOuRS 

Comedy 

The Cradle of Comedy 1 1 

Housos (Series 2) 

Entertainment 

9 4½ 

Eurovision Song Contest 2012 (Hostings) 3 4½ 



Rockwiz (Series 10) 12 12 

Rockwiz (Series 9) 13 13 

Spontaneous Saturday 2 2 

The Very Trevor Ashley Show 1 1 

Vive Cool City 

Factual / Factual Entertainment 

1 ½ 

Behind the Front Door 11 5½ 

Black Panther Woman 1 1 

Bollywood Star 4 4 

Dirty Business: How Mining Made Australia 3 3 

go Back To Where You Came From (Series 2) 3 3 

go Back To Where You Came From: The Response 1 1 

Jabbed 1 1½ 

The Network 1 1 

Once upon a Time in Punchbowl 4 4 

The Road to Eurovision with Julia Zemiro 2 2 

Who Do You Think You Are? (Series 5) 

Food 

6 6 

Destination Flavour 10 5 

Food Safari (Series 4) 10 5 

gourmet Farmer (Series 3) 10 5 

Island Feast with Peter Kuruvita 10 5 

Luke Nguyen’s greater Mekong (Series 2) 10 5 

Shane Delia’s Middle East 10 5 

Taste Le Tour with gabriel gaté (Series 8) 21 1¾ 

Total 202¼ 


APPENDIX 5 

SBS’s creative alliances 

Screen australia 

Black Panther Woman (Factual) 

Dirty Business – How Mining Made Australia (Factual – Series) 

go Back To Where You Came From (Series 2) (Factual – Series) 

Jabbed (Factual) 

Murdoch* (Factual – Series) 

Once upon a Time in Punchbowl (Factual – Series) 

Surgery Ship* (Factual) 

The Network (Factual) 

Who Do You Think You Are (Series 5) (Factual – Series) 

Film victoria 

Dirty Business – How Mining Made Australia (Factual – Series) 

Screen nSW 

go Back To Where You Came From (Series 2) (Factual – Series) 

Screen West 

Murdoch* (Factual Series) 

Who Do You Think You Are (Series 5) (Factual – Series) 

* Subject to contract as at 30 June 2012. 

130 SBS

APPENDIX 6 

SBS ONE: Languages broadcast 

LANguAgE HH:MM % TOTAL % LOTE* 

Arabic 164:08 2.09% 4.35% 

Bambara 1:31 0.02% 0.04% 

Bengali 2:12 0.03% 0.06% 

Bosnian 4:43 0.06% 0.13% 

Bulgarian 1:20 0.02% 0.04% 

Burmese 1:07 0.01% 0.03% 

Cantonese 144:51 1.84% 3.83% 

Catalan 2:29 0.03% 0.07% 

Croatian 1:15 0.02% 0.03% 

Czech 12:58 0.17% 0.34% 

Danish 32:10 0.41% 0.85% 

Dari 2:43 0.03% 0.07% 

Dutch 15:50 0.20% 0.42% 

Estonian 1:45 0.02% 0.05% 

Farsi 14:40 0.19% 0.39% 

Filipino 169:03 2.15% 4.48% 

Finnish 6:37 0.08% 0.18% 

Flemish 1:04 0.01% 0.03% 

French 482:38 6.14% 12.78% 

French Canadian 10:48 0.14% 0.29% 

georgian 1:57 0.02% 0.05% 

german 273:49 3.48% 7.25% 

greek 228:12 2.90% 6.04% 

Hebrew 16:24 0.21% 0.43% 

Hindi 183:30 2.33% 4.86% 

Hungarian 36:35 0.47% 0.97% 

Icelandic 5:40 0.07% 0.15% 

Indonesian 6:52 0.09% 0.18% 

Italian 252:34 3.21% 6.69% 

LANguAgE HH:MM % TOTAL % LOTE* 

Japanese 230:36 2.93% 6.11% 

Kazakh 1:17 0.02% 0.03% 

Korean 232:29 2.96% 6.15% 

Kurdish 2:11 0.03% 0.06% 

Luganda 1:03 0.01% 0.03% 

Maltese 24:45 0.31% 0.66% 

Mandarin 249:20 3.17% 6.60% 

Marathi 1:59 0.03% 0.05% 

Mongolian 2:08 0.03% 0.06% 

Norwegian 13:37 0.17% 0.36% 

Pashto 2:04 0.03% 0.05% 

Polish 27:56 0.36% 0.74% 

Portuguese 51:16 0.65% 1.36% 

Punjabi 3:25 0.04% 0.09% 

Romanian 6:46 0.09% 0.18% 

Russian 174:35 2.22% 4.62% 

Slovak 2:19 0.03% 0.06% 

Slovene 1:30 0.02% 0.04% 

Spanish 393:58 5.01% 10.43% 

Swedish 52:23 0.67% 1.39% 

Swiss german 2:56 0.04% 0.08% 

Taiwanese 1:25 0.02% 0.04% 

Thai 4:33 0.06% 0.12% 

Tibetan 2:00 0.03% 0.05% 

Tigrinya 1:32 0.02% 0.04% 

Turkish 161:01 2.05% 4.26% 

urdu 26:38 0.34% 0.71% 

Vietnamese 5:33 0.07% 0.15% 

Zulu 1:16 0.02% 0.03% 

LOTE < 1 hr (81) 15:01 0.19% 0.40% 

Total LOTE 3777:24 48.05% 100% 

Total English 3923:16 49.90% 

No Dialogue 161:00 2.05% 

Total 7861:41 100% 

* Languages other than English 

ANNuAL REPORT 2011 – 2012 131

APPENDIX 7 

SBS ONE: Cultures represented 

Afghan 

African American 

Albanian 

Algerian 

American 

Argentine 

Armenian 

Australian 

Australian Indigenous 

Austrian 

Azerbaijani 

Bahamian 

Bahraini 

Bangladeshi 

Basque 

Belgian 

Belizean 

Bengali 

Beninese 

Bhutanese 

Bolivian 

Bosnian 

Botswanan 

Brazilian 

British 

Bulgarian 

Burkinabe 

Burmese 

Burundian 

Cambodian 

Cameroonian 

Canadian 

Cape Verdean 

Catalan 

Central African Republic 

Chadian 

Chechen 

Chilean 

Chinese 

Colombian 

Congolese 

Corsican 

Costa Rican 

Croatian 

Cuban 

Cypriot 

Czech 

132 SBS 

Danish 

Djiboutian 

Dominican Republican 

Dutch 

Ecuadorian 

Egyptian 

Emirati 

Eritrean 

Estonian 

Ethiopian 

Fijian 

Filipino 

Finnish 

French 

georgian 

german 

ghanaian 

greek 

guatemalan 

guyanese 

Haitian 

Hong Kong 

Hungarian 

Icelandic 

Indian 

Indonesian 

Inuit 

Iranian 

Iraqi 

Irish 

Israeli 

Italian 

Japanese 

Jordanian 

Kazakhi 

Kenyan 

Korean 

Kurdish 

Kuwaiti 

Kyrgyz 

Laotian 

Latvian 

Lebanese 

Liberian 

Libyan 

Lithuanian 

Malagasy 

Malawian 

Malaysian 

Maldivian 

Malian 

Maltese 

Maori 

Mauritanian 

Melanesian 

Mexican 

Micronesian 

Mongolian 

Montenegrin 

Moroccan 

Mozambican 

Namibian 

Nepalese 

New Caledonian 

New Zealand 

Nicaraguan 

Nigerian 

Norwegian 

Omani 

Pakistani 

Palestinian 

Panamanian 

Papua New guinean 

Paraguayan 

Peruvian 

Polish 

Polynesian 

Portuguese 

Puerto Rican 

Qatari 

Romanian 

Romany 

Russian 

Sahrawi 

Salvadoran 

Samoan 

Saudi Arabian 

Scottish 

Senegalese 

Serbian 

Seychellois 

Sierra Leonean 

Singaporean 

Slovak 

Slovenian 

Somali 

South African 

Spanish 

Sri Lankan 

Sudanese 

Swedish 

Swiss 

Syrian 

Taiwanese 

Tajik 

Tamil 

Tanzanian 

Thai 

Tibetan 

Tongan 

Tunisian 

Turkish 

Turkmen 

ugandan 

ukrainian 

uruguayan 

Venezuelan 

Vietnamese 

Welsh 

Yemeni 

Zambian 

Zimbabwean

APPENDIX 8 

SBS TWO: Languages broadcast 

LANguAgE HH:MM % LOTE* % TOTAL 

Amharic 1:33 0.03% 0.02% 

Arabic 203:22 3.49% 2.72% 

Bengali 4:10 0.07% 0.06% 

Bosnian 2:56 0.05% 0.04% 

Bulgarian 3:06 0.05% 0.04% 

Cantonese 165:53 2.85% 2.22% 

Catalan 3:34 0.06% 0.05% 

Croatian 211:35 3.64% 2.83% 

Czech 13:13 0.23% 0.18% 

Danish 67:16 1.16% 0.90% 

Dari 4:38 0.08% 0.06% 

Dutch 178:42 3.07% 2.39% 

Estonian 1:22 0.02% 0.02% 

Farsi 9:40 0.17% 0.13% 

Filipino 204:50 3.52% 2.74% 

Finnish 8:55 0.15% 0.12% 

Flemish 7:18 0.13% 0.10% 

French 528:48 9.09% 7.08% 

French Canadian 12:21 0.21% 0.17% 

galician 1:25 0.02% 0.02% 

german 363:55 6.25% 4.88% 

greek 368:46 6.34% 4.94% 

Hebrew 15:59 0.27% 0.21% 

Hindi 181:49 3.12% 2.44% 

Hungarian 36:02 0.62% 0.48% 

Icelandic 3:41 0.06% 0.05% 

Indonesian 148:55 2.56% 2.00% 

Italian 294:53 5.07% 3.95% 

LANguAgE HH:MM % LOTE* % TOTAL 

Japanese 306:18 5.26% 4.10% 

Khmer 2:44 0.05% 0.04% 

Korean 263:53 4.53% 3.54% 

Macedonian 198:33 3.41% 2.66% 

Malay 1:03 0.02% 0.01% 

Maltese 25:30 0.44% 0.34% 

Mandarin 294:58 5.07% 3.95% 

Mongolian 1:46 0.03% 0.02% 

Norwegian 13:31 0.23% 0.18% 

Pashto 2:35 0.04% 0.03% 

Polish 295:36 5.08% 3.96% 

Portuguese 207:25 3.56% 2.78% 

Punjabi 1:35 0.03% 0.02% 

Romanian 10:46 0.19% 0.14% 

Romany 3:11 0.05% 0.04% 

Russian 183:23 3.15% 2.46% 

Serbian 186:45 3.21% 2.50% 

Spanish 462:08 7.94% 6.19% 

Swahili 1:18 0.02% 0.02% 

Swedish 60:22 1.04% 0.81% 

Taiwanese 2:25 0.04% 0.03% 

Thai 20:07 0.35% 0.27% 

Tibetan 2:08 0.04% 0.03% 

Turkish 186:23 3.20% 2.50% 

urdu 21:57 0.38% 0.29% 

Vietnamese 3:07 0.05% 0.04% 

LOTE < 1 hr (52) 11:52 0.20% 0.16% 

Total LOTE 5820:23 100% 77.98% 

English 1344:53 18.02% 

No Dialogue 298:40 4.00% 

Total 7463:56 100% 



APPENDIX 9 

SBS TWO: Cultures represented 

Afghan 

Algerian 

American 

American Indian 

Argentine 

Armenian 

Australian 

Australian Indigenous 

Austrian 

Bahraini 

Bangladeshi 

Basque 

Belgian 

Bengali 

Bhutanese 

Bosnian 

Botswanan 

Brazilian 

British 

Bulgarian 

Burmese 

Cambodian 

Cameroonian 

Canadian 

Catalan 

Central African Republic 

Chadian 

Chilean 

Chinese 

Colombian 

Congolese 

Costa Rican 

Croatian 

Cuban 

Cypriot 

Czech 

134 SBS 

Danish 

Dominican Republican 

Dutch 

Egyptian 

Emirati 

Estonian 

Ethiopian 

Fijian 

Filipino 

Finnish 

Flemish 

French 

georgian 

german 

ghanaian 

greek 

guatemalan 

Hong Kong 

Hungarian 

Icelandic 

Indian 

Indonesian 

Inuit 

Iranian 

Iraqi 

Irish 

Israeli 

Italian 

Japanese 

Jordanian 

Kazakh 

Kenyan 

Korean 

Kosovan 

Laotian 

Latvian 

Lebanese 

Liberian 

Lithuanian 

Macedonian 

Malagasy 

Malawian 

Malaysian 

Malian 

Maltese 

Mauritanian 

Mayan 

Mexican 

Micronesian 

Moldovan 

Mongolian 

Montenegrin 

Mozambican 

Namibian 

Nepalese 

New Caledonian 

New Zealand 

Norwegian 

Omani 

Pakistani 

Palestinian 

Panamanian 

Papua New guinean 

Peruvian 

Polish 

Portuguese 

Puerto Rican 

Romanian 

Romany 

Russian 

Rwandan 

Scottish 

Senegalese 

Serbian 

Seychellois 

Singaporean 

Slovenian 

South African 

Spanish 

Sri Lankan 

Sudanese 

Swedish 

Swiss 

Syrian 

Taiwanese 

Tanzanian 

Thai 

Tibetan 

Tongan 

Tunisian 

Turkish 

Turkmen 

ugandan 

ukrainian 

uruguayan 

Venezuelan 

Vietnamese 

Welsh 

Zimbabwean

APPENDIX 10 

SBS Radio – Language programs broadcast (hours per week 1 ) 

analogue analogue/digiTal 

LANguAgE PROgRAM NATIONAL MELBOuRNE 2 SYDNEY 3 

Albanian 0 2 1 

Amharic 1 1 1 

Arabic 4 10 14 

Armenian 1 2 3 

Assyrian 0 1 1 

Bangla 0 1 1 

Bosnian 0 1 1 

Bulgarian 0 1 0 

Burmese 1 1 1 

Cantonese 5 9 9 

Cook Islands Maori 0 1 1 

Croatian 2 5 5 

Czech 1 1 2 

Danish 1 1 1 

Dari 1 1 1 

Dutch 3 4 4 

Fijian 0 1 1 

Filipino 4 6 6 

Finnish 1 1 1 

French 3 5 5 

german 4 9 6 

greek 7 14 14 

gujarati 0 0 1 

Hebrew 1 2 2 

Hindi 1 3 3 

Hungarian 2 4 3 

Indonesian 2 3 3 

Italian 7 14 14 

Japanese 1 1 1 

Kannada 0 0 1 

Khmer 1 4 4 

Korean 1 2 4 

Kurdish 0 1 1 

Laotian 1 2 2 

Latvian 1 2 2 

Macedonian 2 6 5 

Maltese 2 8 5 

Mandarin 3 7 7 

Nepalese 0 0 1 

Persian-Farsi 1 1 1 


APPENDIX 10 (CONTINuED) 

136 SBS 

analogue analogue/digiTal 

LANguAgE PROgRAM NATIONAL MELBOuRNE 2 SYDNEY 3 

Polish 4 8 7 

Portuguese 2 4 4 

Punjabi 1 1 1 

Romanian 1 2 1 

Russian 3 5 5 

Samoan 0 1 1 

Serbian 2 5 5 

Sinhalese 1 1 1 

Slovak 1 1 1 

Slovenian 1 2 2 

Somali 1 1 1 

Spanish 4 10 10 

Swedish 1 1 1 

Tamil 1 1 1 

Thai 1 2 2 

Tongan 1 1 2 

Turkish 2 7 7 

ukrainian 1 3 3 

urdu 1 1 1 

Vietnamese 7 14 14 

Yiddish 1 2 2 

LOTE 4 102 (81%) 211 (84%) 211 (84%) 

Aboriginal – Living Black 2 3 3 

African 1 1 1 

Estonian 1 1 1 

Lithuanian 1 1 1 

Norwegian 0 1 1 

World News Australia 10 15 15 

Total English 5 15 (12%) 22 (9%) 22 (9%) 

Malay 1 1 1 

Maori 0 1 1 

PopAsia 8 15 15 

Total No Dialogue 6 9 (7%) 17 (7%) 17 (7%) 

Total Hours 126 (100%) 250 (100%) 250 (100%) 

1 6am-midnight; excluding non-SBS produced programs (overnight schedule). 

2 Analogue: 1224 AM and 93.1 FM. Digital – available in Adelaide, Melbourne and Perth: SBS One – Melbourne AM services; 

SBS Two – Melbourne FM services. 

3 Analogue: Sydney 1107 AM and 99.7 FM; Canberra 1440 AM and 105.5 FM; Wollongong 1485 AM and 1035 AM. Digital – available 

in Sydney and Brisbane (and Canberra – trial): SBS One – Sydney AM services; SBS Two – Sydney FM services. 

4 Does not include the Aboriginal (Living Black) and African programs, which are broadcast in English; and the programs currently in 

recess – see note 5. 

5 Includes: the Aboriginal (Living Black) and African language programs which are broadcast in English; World News Australia (WNA). 

Also includes programs in recess broadcasting English language content: Estonian and Lithuanian (WNA on SBS Radio 2 and 4; and 

BBC on the National Radio Network); Norwegian (BBC services). 

6 Includes: PopAsia; and the Malay and Maori language programs which are currently in recess and broadcasting music only.

APPENDIX 11 

SBS Radio: Schedules 

analogue services 

SBS Radio 1: Sydney 1107 AM; Canberra 1440 AM; Wollongong 1485 AM / 1035 AM 

SBS Radio 3: Melbourne 1224 AM 

MONDAY TuESDAY WEDNESDAY THuRSDAY FRIDAY SATuRDAY SuNDAY 

6am WNA WNA WNA WNA WNA PopAsia PopAsia 

7am greek greek greek greek greek greek greek 

8am Serbian Slovenian Croatian Croatian Serbian Croatian Slovenian 

9am Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese 

10am Cantonese Mandarin Cantonese Cantonese Mandarin Mandarin Cantonese 

11am Mandarin French Khmer French French Khmer Hebrew 

12pm Living Black Albanian Living Black [Maori]* Lao Hungarian Yiddish 

1pm Polish Polish Polish Polish Polish Polish Polish 

2pm Hungarian Hungarian Hebrew Korean Cantonese Tongan Cook Is. Maori 

3pm Croatian Serbian Yiddish Serbian [Norwegian]* Fijian Korean 

4pm R1: Tongan 

R3: Macedonian 

Macedonian Macedonian Macedonian Macedonian Swedish French 

5pm WNA WNA WNA WNA WNA Danish R1: Kannada 

R3: Albanian 

6pm greek greek greek greek greek greek greek 

7pm Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese Vietnamese 

8pm Cantonese Cantonese Mandarin Mandarin Cantonese Cantonese Mandarin 

9pm Khmer Croatian Serbian Khmer Living Black French Samoan 

10pm Lao R1: Korean Somali Amharic R1: Korean [Malay]* Macedonian 

R3: Polish 

R3: Hungarian 

11pm PopAsia PopAsia PopAsia PopAsia African PopAsia PopAsia 

12-1am PopAsia PopAsia PopAsia PopAsia PopAsia PopAsia PopAsia 

1-6am Overnight Overnight Overnight Overnight Overnight Overnight Overnight 

* The Malay, Maori and Norwegian language programs are currently in recess broadcasting music (Malay; Maori) or BBC services 

(Norwegian). 



analogue services (continued) 

SBS Radio 2 Sydney 99.7 FM; Canberra 105.5 FM 

SBS Radio 4 Melbourne 93.1 FM 



7am Arabic Arabic Arabic Arabic Arabic Arabic R2: Arabic 

R4: Maltese 

8am Italian Italian Italian Italian Italian Italian Italian 

9am german german german R2: Czech german R2: Nepalii Hindi 

R4: german 

R4: german 

10am Dutch Filipino Dutch Filipino Filipino Dutch urdu 

11am Russian Russian Filipino Portuguese Portuguese Portuguese Tamil 

12pm Maltese Maltese Hindi Maltese Armenian Maltese Sinhalese 

1pm Spanish Spanish Spanish Spanish Spanish Spanish Spanish 

2pm Bosnian Indonesian Burmese R2: gujarati 

R4: Romanian 

Indonesian Persian-Farsi ukrainian 

3pm Hindi Turkish Turkish Turkish Turkish Turkish Turkish 

4pm Bangla ukrainian Latvian ukrainian Dari Russian Russian 

5pm Turkish [Lithuanian]* Russian [Estonian]* R2: Maltese 

R4: Bulgarian 

Latvian Finnish 

6pm Italian Italian Italian Italian Italian Italian Italian 

7pm R2: Arabic Arabic R2: Arabic Arabic R2: Arabic Arabic Arabic 

R4: Maltese 

R4: Maltese 

R4: Maltese 

8pm Romanian R2: Armenian 

R4: german 

Armenian german Assyrian Thai german 

9pm Filipino Thai Portuguese Punjabi Dutch Filipino Czech 

10pm Spanish Japanese Spanish Indonesian Spanish Kurdish Slovak 

11pm PopAsia PopAsia PopAsia PopAsia PopAsia PopAsia PopAsia 


1-6am Overnight Overnight Overnight Overnight Overnight PopAsia PopAsia 

* The Lithuanian and Estonian language programs are currently in recess broadcasting WNA. 

138 SBS

National Radio Network* 



7am greek Arabic greek greek greek Arabic Maltese 

8am Italian Italian german Croatian Serbian Italian Italian 

9am german Slovenian Vietnamese Vietnamese german Vietnamese Hindi 

10am Cantonese Filipino Dutch Filipino Mandarin Dutch urdu 

11am Russian French Filipino Portuguese French Portuguese Hebrew 

12pm Dutch Maltese Living Black Punjabi Armenian Hungarian Yiddish 

1pm Polish Spanish Polish Spanish Polish Turkish Polish 

2pm Hungarian Indonesian Burmese Korean Cantonese Persian-Farsi Tamil 

3pm Tongan [Lithuanian]** Turkish [Estonian]** Indonesian Russian Sinhalese 

4pm Macedonian ukrainian Latvian Macedonian Dari Swedish French 

5pm WNA WNA WNA WNA WNA Danish Finnish 

6pm Lao greek Italian Italian Italian greek greek 

7pm Vietnamese Vietnamese Russian Arabic Vietnamese Arabic Vietnamese 

8pm Romanian Cantonese Mandarin german Cantonese Cantonese Mandarin 

9pm Filipino Croatian Serbian Khmer Living Black Thai Czech 

10pm Spanish Japanese Somali Amharic Spanish [Malay]** Slovak 

11pm PopAsia PopAsia PopAsia PopAsia African PopAsia PopAsia 


1-6am Overnight Overnight Overnight Overnight Overnight PopAsia PopAsia 

* Refer Appendix 23 for frequencies. 

** The Estonian, Lithuanian and Malay programs are currently in recess broadcasting music (Malay) or BBC services (Estonian, 

Lithuanian). 

Notes 

Overnight: Mainly BBC programming. 

WNA: World News Australia. 

digital services 

Five channels are available in Adelaide, Brisbane, Melbourne, Perth and Sydney and Canberra (trial). 

SBS One – SBS’s AM services 1 

SBS Two – SBS’s FM services 2 

SBS Chill 

SBS PopAsia 

SBS Radio 6 – BBC World Service 

SBS Eurovision Radio – an additional special event channel ran from 12-30 June. 

1 Sydney AM services – available in Sydney, Brisbane and Canberra. Melbourne AM services – available in Melbourne, Adelaide and Perth. 

2 Sydney FM services – available in Sydney, Brisbane and Canberra. Melbourne FM services – available in Melbourne, Adelaide and Perth. 


APPENDIX 12 

SBS ONE: Languages and dialects subtitled 

Afar 

Afrikaans 

Albanian 

Amharic 

Arabic 

Arabic (Algerian) 

Arabic (Chadian) 

Arabic (Moroccan) 

Armenian 

Assamese 

Baka 

Bambara 

Bemba 

Bengali 

Bislama 

Bosnian 

Bulgarian 

Burmese 

Cantonese 

Catalan 

Chechen 

Chhattisgarhi 

Corsican 

Croatian 

Czech 

Danish 

Dari 

Dii 

Dutch 

Dzongkha 

Estonian 

140 SBS 

Farsi 

Fijian 

Filipino 

Finnish 

Flemish 

French 

French Canadian 

gaelic 

georgian 

german 

greek 

gujarati 

Haitian Creole 

Hebrew 

Herero 

Hindi 

Hmong 

Huli 

Hungarian 

Icelandic 

Indonesian 

Ingush 

Italian 

Japanese 

Kazakh 

Khmer 

Kikuyu 

Kinyarwanda 

Kirundi 

Korean 

Kuikuro 

Kurdish 

Kyrgyz 

Latin 

Latvian 

Lithuanian 

Lowa 

Luganda 

Luvale 

Maasai 

Malagasy 

Malayalam 

Mandarin 

Maori 

Marathi 

Matis 

Mende 

Mnong 

Mongolian 

Nepali 

Norwegian 

Nyanja 

Nyoro 

Pashto 

Pijin 

Polish 

Portuguese 

Punjabi 

Quechua 

Rajasthani 

Raji 

Romanian 

Russian 

Serbian 

S’gaw Karen 

Sinhalese 

Slovak 

Slovene 

Somali 

Spanish 

Swahili 

Swedish 

Swiss german 

Tagalog 

Taiwanese 

Tamil 

Tajiki 

Thai 

Tibetan 

Tigrinya 

Tok Pisin 

Turkish 

ukrainian 

urdu 

Venda 

Vietnamese 

Welsh 

Wolof 

Yiddish 

Yoruba 

Zulu

APPENDIX 13 

SBS TWO: Languages and dialects subtitled 

Afrikaans 

Amharic 

Albanian 

Arabic 

Arabic (Algerian) 

Arabic (Tunisian) 

Azerbaijani 

Baka 

Bengali 

Bosnian 

Bulgarian 

Burmese 

Buryat 

Cantonese 

Catalan 

Chhattisgarhi 

Czech 

Danish 

Dari 

Dutch 

Dzongkha 

Estonian 

Farsi 

Finnish 

Flemish 

French 

French Canadian 

german 

greek 

Hebrew 

Herero 

Hindi 

Hungarian 

Icelandic 

Indonesian 

Inuktitut 

Italian 

Japanese 

Kabyk 

Khmer 

Kinyarwanda 

Korean 

Kurdish 

Latin 

Luxembourgish 

Maasai 

Macedonian 

Malay 

Malayalam 

Mandarin 

Maya 

Moldovan 

Mongolian 

Nepali 

North American 

Indigenous 

Norwegian 

Pashto 

Polish 

Portuguese 

Punjabi 

Quechua 

Romani 

Romanian 

Russian 

Senufo 

Serbian 

S’gaw Karen 

Spanish 

Swahili 

Swedish 

Swiss german 

Tagalog 

Taiwanese 

Thai 

Tibetan 

Turkish 

ukrainian 

urdu 

Vietnamese 

Wolof 

Yiddish 


APPENDIX 14 

WorldWatch services – languages broadcast (scheduled hrs:mins) 

SBS one 

LANguAgE COuNTRY HH:MM % TOTAL % LOTE* 

Arabic uAE 156:00 5% 6% 

Cantonese Hong Kong 104:00 4% 4% 

Filipino Philippines 156:00 5% 6% 

French France 208:00 7% 8% 

german germany 156:00 5% 6% 

greek greece 260:00 9% 10% 

Hindi India 156:00 5% 6% 

Hungarian Hungary 26:00 1% 1% 

Italian Italy 156:00 5% 6% 

Japanese Japan 156:00 5% 6% 

Korean Korea 156:00 5% 6% 

Maltese Malta 26:00 1% 1% 

Mandarin China 156:00 5% 6% 

Polish Poland 26:00 1% 1% 

Portuguese Portugal 26:00 1% 1% 

Russian Russia 156:00 5% 6% 

Spanish (Chile) Chile 26:00 1% 1% 

Spanish (Spain) Spain 208:00 7% 8% 

Turkish Turkey 156:00 5% 6% 

urdu Pakistan 26:00 1% 1% 

Total LOTE* 2496:00 86% 100% 

English (Al Jazeera) Qatar 156:00 5% 

English (DW) germany 130:00 5% 

English (PBS) uSA 260:00 9% 

Total English 390:00 14% 

Total 2886:00 100% 


142 SBS

SBS TWo 

LANguAgE COuNTRY HH:MM % LOTE* 

Arabic uAE 182:00 4.5% 

Cantonese Hong Kong 121:20 3.0% 

Croatian Croatia 182:00 4.5% 

Dutch Netherlands 182:00 4.5% 

Filipino Philippines 182:00 4.5% 

French France 182:00 4.5% 

german germany 182:00 4.5% 

greek greece 303:20 7.5% 

Hindi India 182:00 4.5% 

Hungarian Hungary 26:00 0.6% 

Indonesian Indonesia 182:00 4.5% 

Italian Italy 182:00 4.5% 

Japanese Japan 182:00 4.5% 

Korean Korea 182:00 4.5% 

Macedonian Macedonia 182:00 4.5% 

Maltese Malta 26:00 0.6% 

Mandarin China 182:00 4.5% 

Polish Poland 156:00 3.9% 

Portuguese Portugal 182:00 4.5% 

Russian Russia 182:00 4.5% 

Serbian Serbia 182:00 4.5% 

Spanish (Chile) Chile 26:00 0.6% 

Spanish (Spain) Spain 242:40 6.0% 

Turkish Turkey 182:00 4.5% 

urdu Pakistan 26:00 0.6% 

Total LOTE* 4021:20 100% 



APPENDIX 15 

WorldWatch suppliers 

COuNTRY LANguAgE ORIgIN BROADCASTER SIgNAL 

Chile Spanish Santiago TVN Televisión Nacional de Chile FTP/Fibre 

China Mandarin Beijing CCTV China Central Television Satellite/Fibre 

Croatia Croatian Zagreb HRT Hrvatska radiotelevizija Satellite/Fibre 

France French Paris FT2 France Télévisions SA Satellite/Fibre 

germany german Berlin DW Deutsche Welle Satellite 

germany English Berlin DW Deutsche Welle Satellite 

greece greek Athens ERT Hellenic Broadcasting Corporation Satellite/Fibre 

Hong Kong Cantonese Kowloon TVB Television Broadcasts Limited Satellite 

Hungary Hungarian Budapest DTV Duna Televízió Satellite 

India Hindi New Delhi NDTV New Delhi Television Limited Satellite/Fibre 

Indonesia Indonesian Jakarta TVRI Televisi Republik Indonesia Satellite 

Italy Italian Rome RAI RAI International/Raitalia Satellite 

Japan Japanese Tokyo NHK Nippon Hōsō Kyōkai Satellite 

Korea Korean Seoul YTN Yonhap Television News Satellite 

Macedonia Macedonian Skopje MRT Makedonska radio-televizija Satellite/Fibre 

Malta Maltese g’mangia PBS Public Broacasting Service of Malta FTP/Courier 

Netherlands Dutch Hilversum NOS Nederlandse Omroep Stichting Satellite 

Pakistan urdu Islamabad PTV Pakistan Television Corporation Satellite 

Philippines Filipino Manila ABS-CBN Alto Broadcasting System – Chronicle 

Broadcasting Network 

Satellite 

Poland Polish Warsaw Polsat Telewizja Polsat S.A. Satellite/Fibre 

Portugal Portuguese Lisbon RTP Rádio e Televisão de Portugal, S.A. Satellite 

Qatar English Doha ALJ Al Jazeera Satellite Network Satellite 

Russia Russian Moscow NTV Телекомпания НТВ Satellite/Fibre 

Serbia Serbian Belgrade RTS Radio-televizija Srbije Satellite 

Spain Spanish Madrid RTVE Radiotelevisión Española Satellite 

Turkey Turkish Ankara TRT Türkiye Radyo Televizyon Kurumu Satellite 

uAE Arabic Dubai DTV Dubai Television Satellite/Fibre 

uSA English Washington DC PBS Public Broadcasting Service Satellite/Fibre 

144 SBS

APPENDIX 16 

SBS ONE: Top 50 programs – metro 1 

PROgRAM gENRE AuDIENCE (000S) 

1 Tour de France 2011 – Live: Stage 20 2 Sport 738 

2 Who Do You Think You Are? (Series 4 – Australian) – Kerry O’Brien Factual 681 

3 Once upon a Time in Cabramatta Factual 674 

4 Eurovision Song Contest – Final Entertainment 562 

5 go Back to Where You Came From – Special Event Factual 542 

6 9/11: The Day That Changed The World (Part 1) Factual 495 

7 Machu Picchu Decoded Factual 486 

8 One Born Every Minute Factual 455 

9 A History of Ancient Britain Factual 452 

10 How To Cook Like Heston Food 433 

11 French Food Safari Food 418 

12 Man vs. Wild (Rpt) Factual 418 

13 gourmet Farmer Food 408 

14 Coast Factual 407 

15 A History of Celtic Britain Factual 394 

16 Indian Ocean with Simon Reeve Factual 391 

17 Housos Comedy 386 

18 Apocalypse: The Second World War (Rpt) Factual 381 

19 unsinkable Titanic (Rpt) Factual 380 

20 The Lancaster at War (Rpt) Factual 379 

21 Singapore 1942 – End Of Empire Factual 379 

22 World’s Most Dangerous Roads Factual 377 

23 The Nine Months That Made You Factual 376 

24 Bloody Omaha Factual 375 

25 Wildest India Factual 366 

26 Richard Hammond’s Engineering Connections (Rpt) Factual 366 

27 Mythbusters (Rpt) Factual 365 

28 Toughest Place to be a... Factual 364 

29 Secrets of Stonehenge Factual 361 

30 The ghosts of the Mary Rose Factual 360 

31 Inside the Saudi Kingdom (Rpt) Factual 359 

32 The girl with the Dragon Tattoo Film 354 

33 Aliens of the Deep Sea Factual 351 

34 Riddles of the Sphinx Factual 349 

35 Secrets of Nazca Factual 348 

36 The Female Orgasm Explained (Rpt) Factual 347 



146 SBS 

PROgRAM gENRE AuDIENCE (000S) 

37 The Bible: A History Factual 347 

38 Insight – Class Struggle Current Affairs 347 

39 Heston’s Feasts (Rpt) Food 340 

40 Luke Nguyen’s Vietnam (Rpt) Food 340 

41 Amazon with Bruce Parry Factual 339 

42 Two greedy Italians Factual 338 

43 Easter Island underworld Factual 337 

44 The Real M*A*S*H Factual 337 

45 Why are Thin People Not Fat? (Rpt) Factual 337 

46 Swift & Shift Couriers Comedy 336 

47 Public Enemy #1 Factual 336 

48 The Spice Trail Food 333 

49 Arctic with Bruce Parry Factual 333 

50 Wildest Africa Factual 331 

1 Titles are only shown once, with the top rating episode from a series/event shown. 

2 Top stage. 

Source: OzTAM – 5 City Metro, Total Individuals Incl guests, Consolidated.

APPENDIX 17 

SBS Television: Audience share, reach and demographics 

audience share 1 

People 16+ 

YEAR SHARE SIgNIFICANT EVENTS 

2007 6.0% 

2008 6.2% 

2009 6.4% Ashes 

2010 6.1% World Cup 

2011 5.9% 

Source: OzTAM – Free-to-air Share, 5 Capital Cities, People 16+, 6pm-midnight. 

Total people 

YEAR SHARE SIgNIFICANT EVENTS 

2007 5.7% 

2008 5.9% 

2009 6.1% Ashes 

2010 5.8% World Cup 

2011 5.6% 

Source: OzTAM – Free-to-air Share, 5 Capital Cities, 6pm-midnight. 

1 SBS ONE and SBS TWO. SBS TWO share included from June 2009. 

average weekly reach (000s) 1 

YEAR 5 CAPITAL CITIES REgIONAL 

2007 5,307 2,646 

2008 5,445 2,632 

2009 5,431 2,643 

2010 5,377 2,361 

2011 5,386 2,204 

1 Total people (000s). SBS ONE and SBS TWO. SBS TWO reach included from June 2009. 

Source: OzTAM (5 City Metro) and RegTAM (Aggregated Markets excl. WA) – Total Individuals Incl. guests, 5 Min Consecutive Reach, 

Sun-Sat, 24 Hrs. 



average weekly reach (000s) by market 1 

148 SBS 

2007 2008 2009 2010 2011 

Capital cities 

Sydney 1,595 1,690 1,628 1,551 1,556 

Melbourne 1,637 1,633 1,641 1,631 1,676 

Brisbane 929 980 1,006 988 964 

Adelaide 536 545 537 540 519 

Perth 611 598 619 667 670 

Total 5,307 5,445 5,431 5,377 5,386 

Regional areas 

NSW regional 1,332 1,302 1,306 1,139 1,049 

VIC regional 464 460 462 453 462 

QLD regional 643 650 658 564 495 

Tasmania 208 221 216 204 198 

Total 2,646 2,632 2,643 2,361 2,204 


Source: OzTAM (5 City Metro) and RegTAM (Aggregated Markets excl. WA) – Total Individuals Incl. guests, 

5 Min Consecutive Reach, Sun-Sat, 24 Hrs.


average weekly reach (000s) by key demographics 

2007 2008 2009 2010 2011 

Five capital cities 

Total people 5,307 5,445 5,431 5,377 5,386 

People 0-17 616 669 631 586 567 

People 0-39 2,248 2,309 2,221 2,176 2,067 

People 40+ 3,062 3,138 3,212 3,203 3,320 

Men 18-39 897 880 865 871 792 

Men 40-54 670 722 744 735 743 

Men 55+ 884 893 947 936 988 

Men 18+ 2,450 2,494 2,555 2,540 2,521 

Women 18-39 736 761 725 719 708 

Women 40-54 611 646 624 616 611 

Women 55+ 896 877 897 916 978 

Women 18+ 2,242 2,283 2,246 2,251 2,297 


Total people 2,646 2,632 2,643 2,361 2,204 

People 0-17 350 334 311 278 237 

People 0-39 1,028 990 966 821 726 

People 40+ 1,620 1,644 1,678 1,541 1,479 

Men 18-39 376 344 354 283 257 

Men 40-54 335 350 354 315 293 

Men 55+ 492 484 503 467 463 

Men 18+ 1,181 1,177 1,211 1,064 1,013 

Women 18-39 320 312 301 260 233 

Women 40-54 301 302 305 280 264 

Women 55+ 493 508 516 479 459 

Women 18+ 1,114 1,122 1,121 1,019 955 



5 Min Consecutive Reach, Sun-Sat, 24 Hrs. 



viewing by ethnicity 1 

150 SBS 

2007 2008 2009 2010 2011 

Five capital cities 

Born overseas (OS) in a non-English speaking country 48% 50% 47% 47% 45% 

Born in Australia or in an OS English speaking country 37% 37% 36% 33% 32% 

Total people 38% 38% 37% 35% 33% 


Born OS in a non-English speaking country 58% 59% 54% 52% 53% 

Born in Australia or in an OS English speaking country 40% 39% 38% 35% 34% 

Total people 41% 40% 39% 36% 35% 

1 Proportion of population reached by SBS ONE and SBS TWO in an average week. SBS TWO reach included from June 2009. 


5 Min Consecutive Reach, Sun-Sat, 24 Hrs.

APPENDIX 18 

SBS Online: Top 10 SBS websites 

WEBSITE uBs 1 

1 The World game 678,120 

2 Cycling Central 578,381 

3 News and Current Affairs 363,701 

4 Food 2 356,509 

5 SBS ON DEMAND 350,088 

6 SBS Homepage 336,852 

7 Food Portal 3 322,697 

8 World News Australia 316,751 

9 SBS Entertainment 287,738 

10 SBS Schedule 227,258 

1 Highest monthly unique browsers (uBs). 

2 Food Portal (sbs.com.au/food) and Food program sites. 

3 sbs.com.au/food (excluding Food program sites). 

Source: Nielsen SiteCensus. 


APPENDIX 19 

SBS Online: Metrics 

average monthly unique browsers (uBs), page impressions and video views 

152 SBS 

uBs PAgE IMPRESSIONS VIDEO VIEWS 

2007-08 598,000 8,697,000 752,000 

2008-09 751,000 12,097,664 1,642,000 

2009-10 1,123,000 16,083,000 1,808,000 

2010-11 1,488,000 12,887,000 1,979,000 

2011-12 1,718,000 13,041,000 1,757,000 

Total podcasts (audio and video) and video views 

PODCASTS VIDEO VIEWS 

2007-08 887,000 9,019,000 

2008-09 980,000 19,698,000 

2009-10 2,553,000 21,695,000 

2010-11 3,009,000 23,748,000 

2011-12 3,492,000 21,081,000 

Source: Nielsen SiteCensus (2011-12 MPX for part of stream view data); google Feedburner for podcasts.

APPENDIX 20 

SBS DVD titles: Top selling 

1 Housos 

2 Swift & Shift Couriers (Series 2) 

3 Skins (Series 5) 

4 Swift & Shift Couriers (Series 1) 

5 Tour de France 2011 

6 Wilfred 

7 French Food Safari 

8 The Killing (Series 2) 

9 Wilfred (Series 2) 

10 Coast (Series 1) 


APPENDIX 21 

SBS analogue television services – areas served 

AREA SERVED CHANNEL 

New South Wales 

Armidale 30 

Armidale North* 61 

Ashford 54 

Bolivia* 34 

Bonny Hills* 58 

Booral* 59 

Bouddi 64 

Bourke Town* 57 

Brewarrina* 69 

Byron Bay* 55 

Capertee* 64 

Coffs Harbour 69 

Drake* 56 

Dungog 42 

Elizabeth Beach* 60 

Emmaville 52 

Forster* 41 

glen Davis* 45 

glen Innes 53 

glengarry / grawin* 61 

gloucester 30 

goodooga* 69 

gosford 58 

grafton / Kempsey 28 

Inverell 50 

Kings Cross 58 

Kotara 55 

Laurieton 56 

Lismore East* 53 

Long Flat* 58 

Maclean / Ashby* 55 

Manly / Mosman 39 

Manning River 59 

Mannus* 55 

Megalong* 52 

Merewether 32 

154 SBS 


Mount george* 60 

Mullumbimby Creek* 30 

Murwillumbah 57 

Newcastle 45 

Nundle* 59 

Nymagee* 69 

Ocean Shores 68 

Patonga* 58 

Portland Town* 52 

Richmond / Tweed 41 

Smiths Lake* 58 

Stroud* 60 

Sydney 28 

Tamworth 52 

Telegraph Point* 58 

Tenterfield 54 

Tottenham* 60 

Tweed Heads 28 

upper Hunter 65 

upper Namoi 28 

uralla* 50 

urbenville* 55 

Vacy 28 

Warialda* 64 

Woronora* 58 

Wyong 39 

Northern Territory 

Adelaide River* 62 

Ali Curung* 60 

Alice Springs 28 

Alice Springs North* 60 

Ampilatwatja* 59 

Angurugu* 64 

Areyonga* 69 

Barunga* 57 

Batchelor* 54 

Bathurst Island* 63


Beswick* 63 

Bickerton Island* 63 

Borroloola* 11 

Cooinda* 42 

Daly River* 61 

Darwin 28 

Darwin North 61 

Docker River* 57 

Douglas Daly* 60 

East Alligator* 56 

Engawala* 60 

galiwinku* 60 

gapuwiyak* 63 

groote Eylandt* 43 

Haasts Bluff* 50 

Imangara* 60 

Jabiru* 61 

Katherine 58 

Kintore* 60 

Lajamanu* 60 

Lake Nash* 60 

Laramba* 59 

Maningrida* 60 

Mataranka* 62 

Milingimbi* 62 

Minjilang* 57 

Mount Liebig* 60 

Ngukurr* 60 

Nhulunbuy 9A 

Palumpa* 63 

Papunya* 56 

Pine Creek* 69 

Santa Teresa* 59 

Tennant Creek 10 

Tindal* 56 

uluru* 60 

umbakumba* 62 


Warruwi* 63 

Willowra* 60 

Wilora* 60 

Wudykapildiya* 60 

Yirrkala* 63 

Yuelamu* 59 

Yuendumu* 58 

Yulara* 58 

Queensland 

Alpha* 57 

Aramac* 33 

Augathella* 6 

Aurukun* 63 

Ayton* 59 

Ballera* 53 

Bamaga* 63 

Barcaldine* 60 

Bedourie* 69 

Birdsville* 69 

Blackall* 63 

Boonah 54 

Boulia* 63 

Brisbane 28 

Burketown* 60 

Camooweal* 63 

Canungra* 57 

Cape Flattery Mine* 60 

Carmila* 56 

Chillagoe* 60 

Clairview* 60 

Cloncurry* 60 

Coen* 63 

Conondale* 54 

Cooktown* 54 

Cracow* 59 

Croydon* 63 

Cunnamulla* 62 




Currumbin 48 

Dauan Island* 59 

Dimbulah 43 

Doomadgee* 60 

Einasleigh* 60 

Eloise Mine* 69 

Eromanga* 63 

Esk 52 

Eulo* 63 

Forsayth* 62 

georgetown* 63 

gold Coast 61 

greenvale* 66 

gunpowder* 60 

gympie 42 

gympie Town 50 

Hughenden* 69 

Hungerford* 60 

Ilfracombe* 68 

Injune* 62 

Isisford* 68 

Jackson Oil Field* 63 

Jericho* 63 

Julia Creek* 59 

Jundah* 63 

Karumba* 69 

Kooralbyn* 59 

Lakeland Roadhouse* 60 

Longreach* 54 

Mabuiag Island* 63 

Maroon* 59 

Morven* 63 

Mount Alford* 67 

Mount Isa 29 

Mount Surprise* 61 

Muttaburra* 56 

Nambour 55 

Napranum* 66 

156 SBS 


New Mapoon* 55 

Noosa / Tewantin 29 

Normanton* 52 

Osborne Mines* 57 

Pentland* 9A 

Pormpuraaw* 54 

Quilpie* 63 

Rathdowney* 37 

Richmond* 65 

Roma 60 

Somerset Dam* 54 

St george 61 

St Lawrence* 59 

Stanage Bay* 59 

Sunshine Coast North 34 

Tambo* 34 

Thallon* 60 

Thargomindah* 60 

Thursday Island* 57 

Toogoolawah* 56 

umagico* 62 

Willows* 68 

Windorah* 63 

Winton* 54 

Wyandra* 63 

Yam Island* 62 

Yorke Islands* 63 

Yowah* 60 

South Australia 

Adelaide 28 

Adelaide Foothills 43 

Angaston* 55 

Cape Jervis* 58 

Caralue Bluff 62 

Carrickalinga* 52 

Ceduna / Smoky Bay 12 

Coober Pedy* 60 

Cudlee Creek* 66


Elizabeth South 60 

Eudunda* 69 

Fowlers Bay* 60 

golden grove* 53 

gumeracha* 53 

Leigh Creek South* 32 

Lyndoch* 53 

Mannum* 69 

Marla* 60 

Mintabie* 58 

Myponga* 51 

Normanville* 54 

Penong* 60 

Peterhead* 53 

Poochera* 63 

Roxby Downs 53 

Streaky Bay* 69 

Swan Reach* 69 

Truro grove* 69 

umuwa* 57 

Victor Harbor 52 

Wirrulla* 61 

Woomera* 28 

Wudinna* 33 

Yankalilla* 53 

Tasmania 

Acton Road 52 

Barrington Valley 37 

Blackstone* 47 

Burnie 55 

Cygnet 42 

Derby* 54 

Dover 53 

Dover South 41 

Eaglehawk Neck* 53 

East Devonport 54 

Forth* 34 


geeveston 54 

gunns Plains* 54 

Hillwood 37 

Hobart 28 

Hobart NE Suburbs 54 

Launceston 53 

Lileah 53 

Lilydale 54 

Little Swanport / Ravensdale* 53 

Maydena* 43 

Meander 53 

Mole Creek* 54 

NE Tasmania 29 

Neika / Leslie Vale* 53 

New Norfolk 53 

Orford 52 

Paloona* 61 

Penguin 34 

Port Arthur* 53 

Queenstown / Zeehan 53 

Ringarooma* 46 

Sisters Beach* 57 

Smithton 38 

St Helens* 34 

Taroona 43 

Tullah* 52 

ulverstone 53 

upper Derwent Valley* 55 

Wynyard 30 

Victoria 

Anglesea / Aireys Inlet* 68 

Ferntree gully 68 

geelong (Newtown)* 68 

gisborne 68 

Healesville* 69 

Marysville 58 

Melbourne 28 




Monbulk* 68 

Murrayville* 66 

Rosebud* 68 

Safety Beach 58 

Selby 69 

South Yarra 58 

upwey 51 

Warburton 58 

Western Australia 

Albany 40 

Albany West* 60 

Badgingarra* 59 

Balgo* 60 

Beacon* 60 

Bencubbin* 59 

Blackstone* 60 

Boddington* 62 

Borden* 59 

Bremer Bay* 60 

Bremer Bay South* 58 

Bridgetown* 53 

Broome 29 

Bruce Rock* 69 

Bunbury 33 

Carnamah* 56 

Carnarvon 12 

Central Agricultural 47 

Cervantes* 40 

Condingup / Howick* 58 

Coolgardie* 60 

Coonana* 60 

Coorow* 58 

Cue* 60 

Dalwallinu* 58 

Denham* 67 

Denmark* 61 

Derby 9A 

Djarindjin* 59 

Dongara* 58 

158 SBS 


Eneabba* 40 

Esperance 28 

Exmouth 9A 

Fitzroy Crossing* 55 

gairdner* 59 

gascoyne Junction* 63 

geraldton 29 

gnowangerup* 63 

gracetown* 58 

green Head* 42 

Halls Creek* 58 

Hopetoun* 59 

Hyden* 38 

Jameson (Mantamaru)* 60 

Jerramungup* 60 

Jigalong* 63 

Jurien* 61 

Kalgoorlie 28 

Kalumburu* 63 

Kambalda* 52 

Karalundi* 62 

Karratha 66 

Karratha South* 51 

Katanning 59 

Kiwirrkurra* 60 

Kojonup* 54 

Kondinin* 63 

Koorda* 61 

Kulin* 40 

Kununoppin* 58 

Kununurra 29 

Kununurra East* 59 

Lake grace* 36 

Lake gregory* 62 

Lake King* 60 

Lancelin* 65 

Laverton* 60 

Leeman* 60 

Leonora* 66


Mandurah 54 

Manjimup 54 

Marble Bar* 59 

Margaret River 54 

Marvel Loch* 58 

Meekatharra* 60 

Menzies* 60 

Merredin* 58 

Moora Town* 66 

Mount Magnet* 69 

Mukinbudin* 37 

Mullewa* 57 

Muradup* 58 

Narembeen* 58 

Narrogin 54 

Newdegate* 57 

Newman 12 

Norseman* 66 

Northam 53 

Northampton 59 

Northcliffe* 53 

Nullagine* 56 

Nungarin* 60 

Nyabing* 63 

Ongerup* 61 

Onslow* 63 

Paraburdoo* 58 

Parnngurr* 60 

Peaceful Bay* 61 

Pemberton* 28 

Perth 28 

Perth East* 46 

Pingrup* 61 

Port Hedland 42 

Prevelly* 62 

Punmu* 60 

Quinninup* 53 

Ravensthorpe* 58 

Roebourne* 28 


Roleystone 54 

Sandstone* 60 

Seabird* 67 

Southern Agricultural 28 

Southern Cross Town* 29 

Tambellup* 61 

Telfer* 69 

Tjirrkarli* 60 

Tjukurla* 60 

Tjuntjuntjara* 60 

Tom Price 59 

Toodyay 34 

Trayning* 63 

useless Loop* 62 

Vlaming Head* 65 

Wagin 29 

Walpole* 54 

Wanarn* 60 

Wandering* 61 

Warakurna* 60 

Warburton* 60 

Warmun* 62 

Wave Rock* 60 

Wellstead* 61 

Westonia* 56 

Wickham* 67 

Wiluna* 60 

Wingellina* 60 

Wongan Hills Town* 56 

Wyndham* 58 

Yalgoo* 60 

Yungngora* 60 

External Territories 

Christmas Island Drumsite* 9 

Christmas Island Phosphate Hill* 43 

Christmas Island Rocky Point* 54 

Cocos Islands (West Island)* 8 

* Self-help (retransmission) service. 


APPENDIX 22 

SBS digital television services – areas served 


Australian Capital Territory 

Canberra 30 

Conder* 35 

Tuggeranong 57 

Weston Creek / Woden 57 


Adelong* 34 

Albury North 29 

Armidale 29 

Ashford 65 

Balranald* 43 

Batemans Bay / Moruya 7 

Bathurst 9 

Batlow* 40 

Bega 32 

Bouddi 34 

Bowral / Mittagong 49 

Braidwood 53 

Broken Hill 12 

Bungendore* 46 

Captains Flat* 53 

Central Tablelands 42 

Central Western Slopes 44 

Cobar 11 

Coffs Harbour 68 

Condobolin 55 

Coolah 52 

Cooma Town 67 

Cootamundra* 56 

Cowra 59 

Dalmeny* 53 

Deniliquin 50 

Dubbo 55 

Dungog 61 

Eastgrove* 28 

Eden 68 

160 SBS 


Eugowra* 67 

glen Innes 65 

gloucester 31 

gosford 34 

goulburn 59 

grafton / Kempsey 39 

grenfell* 53 

gundagai* 49 

gunning* 67 

Harden* 55 

Hay 61 

Hillston* 40 

Illawarra 54 

Inverell 65 

Jerilderie 60 

Jindabyne 53 

Junee* 34 

Kandos* 50 

Khancoban* 50 

Kings Cross 34 

Kotara 38 

Laurieton 57 

Lithgow 28 

Lithgow East 67 

Manly / Mosman 34 

Manning River 9A 

Merewether 38 

Merriwa* 41 

Mount Kembla* 33 

Mudgee 67 

Mudgee Town* 51 

Murrumbidgee Irrigation Area 33 

Murrurundi* 34 

Narooma 53 

Narooma Town* 39 

Narrandera* 34 

Newcastle 38


Nowra North 63 

Oberon* 54 

Peak Hill* 51 

Port Stephens 31 

Portland / Wallerawang 67 

Richmond / Tweed 40 

Stanwell Park 49 

SW Slopes / E Riverina 48 

Sydney 34 

Talbingo* 40 

Tamworth 51 

Tenterfield 55 

Thredbo 30 

Tumbarumba* 40 

Tumut 56 

ulladulla 31 

upper Hunter 64 

upper Namoi 36 

Vacy 30 

Wagga Wagga 54 

Walwa / Jingellic* 34 

Wellington* 51 

West Wyalong* 56 

Wollongong 54 

Wyong 38 

Young 57 


Alice Springs 6 

Bayu-undan* 40 

Darwin 29 

Katherine 6 

Tennant Creek 11 

Queensland 

Agnes Water* 66 

Airlie Beach 28 

Alpha* 46 

Aramac* 47 


Atherton 55 

Augathella* 46 

Ayr 56 

Babinda 52 

Bancroft* 33 

Bedourie* 46 

Bell 52 

Birdsville* 46 

Blackwater 42 

Boonah 39 

Bowen Town 34 

Boyne Island 53 

Brisbane 36 

Cairns 29 

Cairns East 52 

Cairns North 52 

Capella 28 

Cardwell* 47 

Carmila* 46 

Charleville 12 

Charters Towers 51 

Clairview* 40 

Clermont 57 

Collinsville 53 

Cooloola Cove* 57 

Cow Bay* 46 

Crows Nest* 56 

Currumbin 36 

Daintree Village* 40 

Darling Downs 49 

Dimbulah 44 

Dysart 61 

Eidsvold* 53 

Emerald 57 

Eromanga* 46 

Esk 51 

Eulo* 46 




Flametree / Jubilee Pocket* 66 

gladstone East 30 

gladstone West 46 

glenden* 52 

gold Coast 36 

gold Coast Southern Hinterland* 36 

goldsborough Valley* 35 

goondiwindi 60 

gordonvale 52 

gympie 36 

gympie Town 36 

Herberton 55 

Hervey Bay 53 

Jericho* 47 

Jundah* 47 

Longreach 11 

Mackay 29 

Mareeba 52 

Middlemount 49 

Mission Beach 50 

Monto 50 

Moonford* 46 

Moranbah 50 

Moranbah Town 66 

Morven* 47 

Mossman 38 

Mossman South* 56 

Mount Isa 9A 

Mount Morgan* 68 

Moura* 46 

Mundubbera* 57 

Murwillumbah 40 

Muttaburra* 46 

Nambour 36 

Nanango* 68 

Nebo 66 

Noosa / Tewantin 36 

162 SBS 


Port Douglas 66 

Proserpine 55 

Quilpie* 46 

Rainbow Beach* 57 

Ravenshoe 52 

Redlynch 58 

Richmond* 46 

Rockhampton 37 

Rockhampton East 54 

Roma 9A 

Sarina Beaches* 45 

Shute Harbour 53 

Southern Downs 48 

Speewah* 58 

Springsure* 54 

St george 10 

St Lawrence* 40 

Stonehenge* 46 

Stuart 51 

Sunshine Coast North 36 

Texas 60 

Tieri 57 

Tin Can Bay* 57 

Toowoomba 67 

Toowoomba East* 67 

Toowoomba South* 67 

Townsville 37 

Townsville North 51 

Tully 50 

Warwick 53 

Wide Bay 28 

Windorah* 46 

Wonga Beach* 68 

Wyandra* 46 

Yarraman* 67 

Yeppoon 54 

Yowah* 47



Adelaide 33 

Adelaide Foothills 61 

Burra* 53 

Caralue Bluff 57 

Ceduna / Smoky Bay 40 

Clare 52 

Cowell 61 

Craigmore / Hillbank 34 

Elizabeth South 61 

Kingston SE / Robe 52 

Morgan* 41 

Naracoorte 47 

Orroroo* 47 

Port Lincoln 53 

Quorn* 53 

Renmark / Loxton 40 

Roxby Downs 34 

South East 40 

Spencer gulf North 41 

Tumby Bay 43 

Victor Harbor 53 

Waikerie 52 

Tasmania 

Acton Road 35 

Barrington Valley 31 

Burnie 66 

Currie* 34 

Cygnet 41 

Dover 55 

Dover South 40 

East Devonport 39 

geeveston 55 

Hobart 9A 

Hobart NE Suburbs 64 

Launceston 64 

Lileah 9A 


Lilydale 64 

Meander 47 

NE Tasmania 44 

New Norfolk 54 

Orford 37 

Penguin 60 

Queenstown / Zeehan 46 

Smithton 37 

Taroona 42 

ulverstone 39 

Wynyard 29 

Victoria 

Alexandra 67 

Alexandra Environs 29 

Apollo Bay* 69 

Bairnsdale 52 

Ballarat 43 

Ballarat East* 55 

Bendigo 28 

Birchip* 69 

Bonnie Doon 29 

Boolarra* 51 

Bright 28 

Broadford* 67 

Bruthen 28 

Charlton* 69 

Churchill 51 

Cobden 68 

Cohuna* 59 

Colac 53 

Eildon 37 

Eildon Town 53 

Falls Creek* 65 

Ferntree gully 50 

Foster 59 

goulburn Valley 36 

Harrietville* 58 




Horsham 49 

Howqua* 28 

Inverloch* 59 

Jeeralang / Yinnar South* 51 

Kiewa 36 

Koondrook / Barham* 69 

Lakes Entrance 58 

Latrobe Valley 30 

Learmonth* 57 

Lorne* 69 

Mansfield 67 

Marysville 57 

Melbourne 29 

Mildura / Sunraysia 28 

Mt Cowley* 69 

Murray Valley 59 

Myrtleford 58 

Newborough* 55 

Nhill 67 

Ouyen* 51 

Portland 68 

Robinvale* 51 

Rosebud 57 

Safety Beach 57 

Selby 50 

Seymour 66 

South Yarra 57 

Tanybryn* 69 

Tawonga South* 28 

Terang* 43 

Timboon* 66 

Trafalgar / Yarragon* 55 

underbool* 69 

upper Murray 7 

upwey 50 

Warburton 57 

Warracknabeal* 67 

Warrnambool 53 

164 SBS 


Warrnambool City 68 

Waubra* 57 

Western Victoria 7 

Wycheproof* 69 

Yea 37 


Albany 41 

Broome 9A 

Bunbury 34 

Carnarvon 11 

Central Agricultural 43 

Derby 7 

Esperance 9 

Exmouth 9 

geraldton 42 

Kalgoorlie 7 

Karratha 65 

Kununurra 10 

Laverton* 46 

Leonora* 41 

Mandurah 53 

Manjimup 55 

Margaret River 43 

Morawa* 40 

Narrogin 55 

Newman 11 

Northam 54 

Northampton 58 

Perth 29 

Port Hedland 6 

Roleystone 53 

Southern Agricultural 29 

Tom Price 11 

Toodyay 53 

Wagin 28 

Wongan Hills Town* 56 

* Self-help (retransmission) service.

APPENDIX 23 

SBS analogue radio services – areas served 



Canberra 105.5 FM 

Canberra 1440 AM 


Balranald* 96.3 FM 

Bathurst* 88.9 FM 

Batlow* 92.5 FM 

Berridale* 88.3 FM 

Boggabilla* 107.9 FM 

Boorowa* 107.3 FM 

Bourke* 98.5 FM 

Brewarrina* 89.7 FM 

Broken Hill* 98.1 FM 

Cobar* 105.3 FM 

Coolamon* 103.1 FM 

Cooma* 106.5 FM 

Coonabarabran* 92.5 FM 

Coonamble* 90.3 FM 

Cootamundra* 102.9 FM 

Corowa* 90.9 FM 

Cowra* 95.9 FM 

Culcairn* 91.1 FM 

Deniliquin* 107.3 FM 

Dubbo* 100.5 FM 

Eugowra* 98.9 FM 

gilgandra* 103.7 FM 

glen Innes* 89.1 FM 

griffith* 92.7 FM 

gulargambone* 93.9 FM 

gulgong* 104.7 FM 

gundagai* 95.1 FM 

gunnedah* 103.9 FM 

Holbrook* 93.7 FM 

Ivanhoe* 102.9 FM 

Jerilderie* 91.7 FM 

Jindabyne* 104.3 FM 


Junee* 98.7 FM 

Leeton* 94.7 FM 

Lightning Ridge* 94.5 FM 

Lismore* 98.9 FM 

Lithgow* 106.3 FM 

Long Flat* 107.9 FM 

Menindee* 105.7 FM 

Merriwa* 104.3 FM 

Moama* 99.7 FM 

Mudgee* 89.9 FM 

Mungindi* 102.3 FM 

Murrin Bridge* 104.7 FM 

Murrurundi* 100.1 FM 

Muswellbrook* 107.7 FM 

Narrabri* 92.1 FM 

Narrandera* 93.5 FM 

Narromine* 101.5 FM 

Newcastle 1413 AM 

Nimbin* 106.3 FM 

Nyngan* 103.9 FM 

Oberon* 107.1 FM 

Orange* 100.5 FM 

Parkes* 101.3 FM 

Peak Hill* 100.9 FM 

Port Macquarie* 107.7 FM 

Quirindi* 96.3 FM 

Sydney 1107 AM 

Sydney 97.7 FM 

Tumbarumba* 100.5 FM 

Tumut* 94.7 FM 

Walcha* 107.7 FM 

Walgett* 98.7 FM 

Warialda* 105.3 FM 

Wellington* 100.7 FM 

White Cliffs* 105.1 FM 

Wilcannia* 106.3 FM 

Wollongong 1035 AM 




Wollongong 1485 AM 

Wyalong* 96.1 FM 

Young* 98.7 FM 


Darwin 100.9 FM 

Nhulunbuy* 99.7 FM 

Queensland 

Airlie Beach* 89.1 FM 

Alpha* 102.3 FM 

Aramac* 99.7 FM 

Ayr* 96.1 FM 

Badu Island* 96.9 FM 

Bedourie* 102.9 FM 

Birdsville* 104.5 FM 

Blackall* 103.1 FM 

Bollon* 96.3 FM 

Boonah* 91.1 FM 

Boulia* 101.3 FM 

Brisbane 93.3 FM 

Cairns (Mt Yarrabah)* 90.5 FM 

Canungra* 104.9 FM 

Carmila* 89.7 FM 

Clairview* 90.1 FM 

Clermont* 103.7 FM 

Cloncurry* 106.1 FM 

Cow Bay* 99.1 FM 

Cunnamulla* 104.5 FM 

Daintree* 90.5 FM 

Dajarra* 96.5 FM 

Dingo Beach* 94.5 FM 

Dirranbandi* 95.3 FM 

Eidsvold* 104.3 FM 

Emerald* 93.1 FM 

Eromanga* 89.3 FM 

Eulo* 104.9 FM 

glenden* 94.1 FM 

166 SBS 


Hughenden* 104.3 FM 

Hungerford* 104.5 FM 

Injune* 102.7 FM 

Jericho* 101.7 FM 

Jundah* 97.7 FM 

Kooralbyn* 104.9 FM 

Longreach* 101.3 FM 

Meandarra* 97.9 FM 

Monto* 107.3 FM 

Moonford* 90.7 FM 

Moranbah* 92.9 FM 

Mossman* 95.1 FM 

Murray Island group* 97.7 FM 

Muttaburra* 100.5 FM 

Nebo* 94.7 FM 

Port Douglas* 105.5 FM 

Proserpine* 90.3 FM 

Quilpie* 98.1 FM 

Rathdowney* 104.1 FM 

Richmond* 106.1 FM 

Sapphire* 103.5 FM 

Shute Harbour* 106.9 FM 

Speewah* 94.3 FM 

Springsure* 99.3 FM 

St Lawrence* 97.3 FM 

Stonehenge* 95.5 FM 

Tambo* 103.5 FM 

Tara* 90.3 FM 

Taroom* 97.3 FM 

Thallon* 92.5 FM 

Thargomindah* 102.9 FM 

Theodore* 102.7 FM 

Windorah* 97.9 FM 

Winton* 103.1 FM 

Wondai* 98.9 FM 

Wyandra* 92.3 FM 

Yowah* 102.5 FM



Adelaide 106.3 FM 

Adelaide Foothills 95.1 FM 

Coober Pedy* 93.3 FM 

Mintabie* 105.1 FM 

Renmark* 99.1 FM 

Woomera* 104.9 FM 

Wudinna* 100.5 FM 

Tasmania 

Hobart 105.7 FM 

Queenstown* 93.7 FM 

Rosebery* 91.1 FM 

Strahan* 94.7 FM 

Victoria 

Ballarat (Warrenheip)* 95.9 FM 

Benalla* 92.9 FM 

Bendigo* 95.7 FM 

Hamilton* 100.5 FM 

Maryborough* 104.5 FM 

Melbourne 1224 AM 


Melbourne 93.1 FM 

Mildura* 98.7 FM 

Morwell* 90.9 FM 

Myrtleford* 97.3 FM 

Wodonga* 89.5 FM 


Bridgetown* 97.3 FM 

Broome* 91.7 FM 

Coorow* 107.1 FM 

Denmark* 106.9 FM 

Exmouth* 98.9 FM 

green Head* 100.1 FM 

Merredin* 102.7 FM 

Moora* 103.5 FM 

Morawa* 93.5 FM 

Perth 96.9 FM 

Pingelly* 93.9 FM 

Wandering* 93.7 FM 

Westonia* 101.9 FM 

Wongan Hills* 106.3 FM 

* Self-help (retransmission) service. 


APPENDIX 24 

SBS Television: Advertisers 

1300 Homeloans 

20th Century Fox 

20th Century Fox Home 

Entertainment 

2nds World 

ABC Classical 

ACE Cycling Events 

ACMN 

Adelaide BMW 

Adelaide Festival Centre 

Adult Products at No 96 

Advanced Hair Studio 

Advertiser, The 

Affinity Intercultural Foundation 

Air Express Travel 

AKA 

Al-Ameen Enterprises 

Alby Turner & Son Kitchens 

Alfredo Malabello 

Alist Entertainment 

All Fect Distributors 

Allhomes 

Alliance Francaise de Melbourne 

Allianz Australia Services 

Allied Forklifts 

Amagoa 

Amaysim 

Ambition Entertainment 

American Express 

AMP 

Amyson 

Ancestry.com 

Andersens Furniture 

Andrew Jones Travel 

ANZ Bank 

AP Touring 

APg 

Apple 

Apple Computer 

Aqua Arc 

Arla Foods 

Arnotts 

Art gallery of NSW 

Art Melbourne 

Artisan Jewellery 

Artist Network Australia 

168 SBS 

Aust Dept of Broadband, 

Communications & the Digital 

Economy 

Aust Dept of Climate Change 

Aust Dept of Defence 

Aust Dept of Employment & 

Workplace Relations 

Aust Dept of Family, Housing, 

Community Services & Indigenous 

Affairs 

Aust Dept of Foreign Affairs & Trade 

Aust Dept of Health & Aged Care 

Aust Dept of Treasury 

Austar 

Australia Post 

Australian Bureau of Statistics 

Australian Cancer Research 

Foundation 

Australian Centre for the Moving 

Image 

Australian Education union 

Australian Federal Police 

Australian Federation of ukranian 

Organisations 

Australian greens, The 

Australian Medical Association of 

Queensland 

Australian National university 

Australian Organ & Tissue Authority 

Australian Outback Spectacular 

Australian Pensioners Insurance 

Australian Piano Fair 

Australian Super 

Australian unity 

Auswest Timbers 

Avanti Bicycle Company 

B & E 

Bank SA 

Bank West 

Barilla 

Barry Plant 

Bass & Equitable 

Bayer Australia 

Beaumont Tiles 

Beaurepairs 

Beiersdorf 

Bell Direct 

Bendigo Bank 

Betta Home Furnishings 

Bicycle Express 

Bicycle Superstore 

Bike Exchange 

Bikeforce 

Bing Lee 

Birch Carroll & Coyle Limited 

Blackmores 

Blake Entertainment 

Blue Diamond growers 

Blue globe Alliance 

Blue Sky Brewery 

Blue Star Electric 

Blueprint Homes 

Bluesfest 

BMW Australia 

Bond university 

Bosch 

Boutique Homes 

Bravo Events 

Breville 

BT Financial 

Budget Direct 

Bunbury Tyre & Exhaust 

Bunnings Warehouse 

Bupa Australia Health 

Buyaustralianmade.com 

Calypso Mangoes 

Campbell Australia 

Cancer Council NSW 

Cancer Institute of NSW 

Canon 

Cappo Seafood 

Captain Choice Tours 

Car City 

Caravan & Camping Industries 

Association of SA 

Care Super 

Carers QLD 

Carhistory.com.au 

Carpet Choice 

Carsales.com.au 

Cartell Music 

Causeforce

Chevron 

Choosi 

Chorus Line 

Chrysler 

Chugg Entertainment 

Cinestarr Chanel 

Citibank 

Citroen 

City Index 

City of Ballarat 

City of Perth 

Claim to gain 

Clubs NSW 

Coca Cola 

Code Bowen Hills 

Collins Food group 

Colonial First State 

Commonwealth Bank 

Community CPS 

Complete Comfort 

Conci Furniture 

Cool gelmat 

Coopers 

Country Fire Service SA 

Crimsafe 

Curves 

Dale Alcock 

Dave Potter Honda 

Deakin university 

Defcredit 

Defence Bank 

Dell Computers 

Demir Leather 

Denmark Tourism 

Diageo 

Digiflix 

Dilmah Tea 

Duo glass 

Dutch Swing College Band Tour 

Dynasty Entertainment 

Dyson Appliances 

E Luxury 

E&E Events 

Eaglemoss 

Eco Tile Factory 

Eftpos 

Ekornes 

Electoral Commission Queensland 

Electrolux 

Eli Lilly 

Elle Bee Music 

EMI 

Emirates 

Energizer 

Energy Australia 

Ergon Energy 

Ettason Pty Ltd 

Events NSW 

Everything Exhibitions & Events 

Excela Limited 

Ezyline Events 

Falun Dafa Association of 

Victoria Inc. 

Fasham Johnson 

Fasta Pasta 

Federal group 

Financial Planners Association 

Flight Centre 

Flutes 

Fonterra 

Force 10 International 

Ford Dealers 

Foxtel Digital 

Fred Hollows Foundation 

Freedom Insurance 

Frontier Touring Company, The 

Funtastic 

gE 

gE Fabbri 

gE Money 

general Mills 

get up 

giant 

global Ensemble 

globe Interiors 

gold Buyers 

golden Casket 

golden Casket Lotteries 

(Queensland govt) 

golden Chain Motor Inns 

goodyear Auto Care 

greater Building Society 

grey group 

griffith university 

gumtree 

gunns Clotheslines 

gurrumul 

H&R Block 

Hachette Partworks 

Hammers Furniture Albany 

Harris Farm 

Harvey Norman 

HBF 

Health Care 

Health Care Direct 

Health World Ltd 

Herald-Sun Newspaper 

Hi Tech Telecom 

High Tec Oils 

Hocking Stuart 

Holden 

Home Show 

Honda 

HSBC 

HTC 

Hubb Organisation 

Humane Research Australia 

Hydralyte 

Hyundai 

IAg 

Icon Films 

ICWA 

Ig Markets 

IgEA 

iiNet 

Ikea 

ILS Services 

Industry Funds Management 

Industry Super Funds 

INg Direct 

Instant Response Marketing 

Insuranceline 

Insure My Ride 

Intel 

Italia Ceramics 

Jacksons Security 

Jag Kitchens 

Jaguar 

Jalna Dairy Foods 

James Cook university 

Jarvis Subaru 



Jayco 

Jemena gas Works 

Jetstar 

John Fairfax Publications 

Just Car Insurance 

Kao 

Kelloggs 

Kelly Country Factory 

Kenilworth Arts Council 

KFC 

Kia Motors Australia 

Kia Rural Provincial Dealer group 

Kincardine Holdings 

King Furniture 

Kitchen Warehouse 

Kitcraft Kitchens 

Knowledge to Action 

Korean Tourism 

Kosmodisk 

Kraft Foods 

Laird & Pascoe Trading Co. 

Land Rover Australia 

Language Links 

Lawrence Creative 

Lazy Patch 

LBC Australia 

Legacy 

Leimo 

Lennard Promotions 

Lexus 

Life’s Tiles 

Lion Nathan 

Live Nation global 

Llewellyn Motors 

LNP 

Local government Association 

of Queensland 

Local government Association 

of Tasmania 

Lotterywest 

Magnetite 

Mahmood 

Majer Tiles 

Manassen Foods 

Mario Maiolo Promotions 

Mars 

Massel 

170 SBS 

Mastercard 

Mazda 

McDonald’s 

McLernons 

Me Bank 

Medecins Sans Frontieres 

Medibank 

Melbourne Hot Rod Show 

Melbourne Rebels 

Melbourne Symphony Orchestra 

Mercedes Benz 

Merry’s Furniture 

Metro 

Michael Hill 

Michelin Australia 

Miele Australia 

Millmaine Entertainment 

Minerals Council of Australia 

Mirvac 

Mitsubishi Motors 

MLC 

Momentum Energy 

Motorola 

Murdoch university 

Museum of Australian Democracy 

Myer Stores 

MyState Financial 

Nathan Farrell Entertainment Trust 

National Australia Bank 

National Australia Day Council 

National Foods 

National gallery Victoria 

National Hair Institute 

National Prescribing Service 

National Preventative Health 

Natuzzi 

Nestle 

New generation College 

Newcastle Permanent 

News Limited 

Niche Wealth & Finance 

Nick Scali 

Nike 

NIM Nat 

Nitro Circus 

No Odd Socks 

Noble House 

Northern Territory Tourism Commission 

Novartis 

Novartis Animal Health 

NSW Dept of Health 

NSW Lotteries 

NSW Multicultural Health 

Communication Service 

NSW National Disability Service 

NSW Nurses Association 

NSW RTA 

NSW Rural Fire Service 

NSW Work Cover Corporation 

Nurses Federation Australia 

Oasis griffiths Coffee 

Officeworks 

Open universities 

Opera North West 

Optical Superstore, The 

Optus 

Orbis Express Travel 

Origin Energy 

Own It Homes 

P & O 

Pacific Harbour 

Paddy’s Markets 

Palamino Plastic Products 

Paramount Home Entertainment 

Paramount Pictures 

Parmalat 

Peregrine Adventures 

Persian Palace 

Personalised Plates Queensland 

Perth Hybrid Centre 

Peugeot 

Pfitzner Furniture (Nercoba) 

Philips 

Pivot Store & Heating 

Pizza Capers 

Pizza Hut 

PK Simpson 

Plan Australia 

Plum grove Commodities 

Polish Community Christmas 

Picnic Inc 

PQ Blackwell 

Precious Metals Sydney 

Progressive Direct Insurance 

Progressive Insurance 

QBE

Qld Dept of Justice & Attorney 

general 

Qld Dept of Health 

Qld Dept of Premier & Cabinet 

Qld Local government Infrastructure 

Service 

Qld Transport 

Qld Treasury 

QM Properties 

Queensland Music Festival 

Queensland Performing Arts Centre 

Quicklock Partitions 

Rabobank 

RAC (WA) 

Racing Onn Promotions 

RACQ 

RACQ Club Membership 

RACQ Insurance 

RACT 

Railcorp NSW 

Rams Home Loans 

Raw Pearls 

RBA 

Real Insurance 

Realestate.com.au 

Red Cross 

Red Hill gigs 

Red Rooster 

Regency Beach Club 

Renniks 

RMIT university 

Road Safety Advisory Council 

Roadshow Films 

Robert Clark Creative 

Rolex 

Roofhandles.com.au 

Roses Only 

Roxby Media Australia 

Royal Auto Club Victoria 

RSPCA National 

Rugs 4 Less 

Rundle Mall Management Authority 

SA Clipsal 500 

SA Dept of Drug & Alcohol Services 

SA Dept of Health 

SA Dept of Transport Energy & 

Infrastructure 

SA Lotteries Commission 

SA Motor Accident Commission 

SA Quality Home Improvements 

SA Workcover Corporation 

Saeco 

Safe Work SA 

Salvation Army 

Samsung 

Santos 

Santos & Vincent 

Saxo Capital Markets 

Schick 

Seconds World 

Shannons Insurance 

Sharland & Sharland 

Shaver Shop 

Shell 

Shukran Enterprise 

Silver Chain 

Silver K Art gallery 

Skoda 

Smales Jewellers 

Smiths 

Snooze 

Sony Australia 

Sony BMg 

Sony Picture Releases 

Sony Playstation 

South Australian Tourism 

Commission 

Southern Phone Company Limited 

Specialized Australia 

Specsavers 

Spirit Australia Cruises 

Sports Marine 

St george Bank 

State Opera South Australia, The 

Stratco 

Subaru 

Sun Direct Solutions 

Suncorp 

Suncorp Direct Life Insurance 

Sunsuper 

Super Amart 

Supersonic Enterprises 

Suresafe 

Swisse Vitamins 

Sydney Symphony Orchestra 

TAB Sportsbet 

Tailors of Distinction 

Taree Furniture One 

Taronga Zoo 

Tas gas Retail 

Tasmania Enjoy 

Tasmanian Symphony Orchestra 

Tatts 

Teletruck Australia 

Thalassa Star 

Tilford – Peugeot 

Time Life 

Titan Sheds 

Tobin Brothers 

Total Rush 

Tote Tasmania 

Tourism New South Wales 

Tourism Queensland 

Tourism Tasmania 

Tourism Victoria 

Tourism WA 

Toyota 

TPg 

Trek Bikes 

Triple Diamond Mitsubishi 

True Value Solar 

Truenergy 

TT Line 

ubank 

ultd Solar 

underground Opera, The 

uNHCR 

universal Cultural Comms Ltd 

universal Music 

universal Pictures International 

university of New England 

university of Queensland 

university of Southern Queensland 

university of Western Australia 

upper West Side 

Value World Travel 

Vampt Furniture 

Vic Dept of Human Services 

Vic Dept of Innovation, Industry & 

Regional Development 

Vic Dept of Justice 

Vic Dept of Premier & Cabinet 

Vic Dept of Sustainability 

Vic Dept of Treasury & Finance 



Victorian Opera 

Vietface TV Australia 

Village Marketing 

Village Roadshow 

Virgin Blue Airlines 

Virgin Mobile 

Virgin Money 

Virtual Ad Agency 

Visa International 

Vision Asia 

Visit Britain 

Vitaco 

Vittoria Coffee 

Volvo 

Voyages 

172 SBS 

WA Cancer Council 

WA Dept of Training & Workforce 

Development 

WA Office of Road Safety 

WA Water 

Walt Disney Motion Pictures 

Warner Music 

Warner Video 

Webjet 

West Australian, The 

West Coast Blues & Roots Festival 

Pty Ltd 

Western Power 

Western union 

Westpac 

Woodend Winter Arts Festival 

World Vision 

Wrigleys 

WWF 

Wyeth 

Xylem 

Yakult 

Zaccaria Events 

Zinmoto 

Zuji

APPENDIX 25 

SBS Television: Program sponsors 

PROgRAM SPONSORS 

2011 Jameson IF Awards Sydney MyState Financial 

All Watched Over by Machines of Loving grace Westpac 

Anthony Bourdain: No Reservations (Series 5) Nestle 

Anton and the Piano Melbourne Symphony Orchestra 

At The Table With... (Series 3) Massel 

Battle of the Brains Curves 

Bible, The: A History Saeco 

Big Love (Series 5) Westpac 

Bite Me! With Dr Mike Leahy Vic Dept of Treasury & Finance 

Boheme, La Melbourne Symphony Orchestra 

Bombing of germany, The Defence Bank 

Bronzino: Restoring genius Melbourne Symphony Orchestra 

Cadel – Le Triomphe Skoda 

Carrier Curves 

Catherine’s Italian Kitchen Harvey Norman 

Catherine’s Roman Holiday Harvey Norman 

Coast (Series 2) Western union 

Codebreaker Defence Bank 

Come Dine with Me Jalna Dairy Foods 


Convoy Walt Disney Motion Pictures 

Cooking In The Danger Zone Massel 

Cooking In The Danger Zone (Series 2) Massel 

Cycling Australia Events 2011 QBE 

Subaru 

Cycling Australia Events 2011-2012 Mars 

Cycling Central 2011 Bell Direct 

HTC 

IAg 

Skoda 

Cycling Central 2012 QBE 

Skoda 

Destiny of Rome, The Sony Picture Releases 

Westpac 

Don giovanni Melbourne Symphony Orchestra 

Ethnic Business Awards 2011 National Australia Bank 

Euro 2012 TAB Sportsbet 

Euro 2012 – Highlight Programs TAB Sportsbet 

Eurovision Song Contest 2012 Village Roadshow 

Extreme Frontiers: Canada Renault 

Feasts Honda 




Filipino News 2011 LBC Australia 

Food Safari (Series 3) Miele Australia 


Pizza Capers 

Food Trip With Todd English Massel 

FIFA u-17s World Cup HTC 

IAg 

LBC Australia 

Fork in Africa, A (Series 8) Massel 

Freddie Flintoff Versus the World KFC 


French Food Safari Harvey Norman 


Renault 

giro D’italia 2012 – Daily Highlights QBE 

Skoda 

giro D’italia 2012 – Live Stages QBE 

Skoda 

global Village 2010 – Compilation Jalna Dairy Foods 

Massel 

global Village 2011 – Compilation Massel 

goodbye Revolution Melbourne Symphony Orchestra 

gourmet Farmer (Series 2) Tourism Tasmania 

Hairy Bikers’ Food Tour of Britain, The Jalna Dairy Foods 

Massel 


Heston’s Feasts Harvey Norman 

Pizza Capers 

Saeco 

Heston’s Fishy Feast Harvey Norman 

Hidden Life of Masterpieces – Leonardo Da Vinci, The Melbourne Symphony Orchestra 

Housos Arnotts 

How To Cook Like Heston Harvey Norman 

Pizza Capers 

Hubble’s Amazing Rescue Curves 

Hunger Sony Picture Releases 

IAAF World Championships 2011 – Highlights Massel 

In Search of the Messiah Melbourne Symphony Orchestra 

In Their Own Words: British Novelists Melbourne Symphony Orchestra 

Indian Ocean with Simon Reeve Renault 

Into the Dragon’s Lair Renault 

Iron Chef, The (Series 5) Jalna Dairy Foods 

Massel 

174 SBS


Iron Chef, The (Series 6) Jalna Dairy Foods 

Massel 


Iron Chef, The (Series 7) Massel 

Island Feast with Peter Kuruvita Miele Australia 

Pizza Capers 

James May’s Man Lab Vic Dept of Treasury & Finance 

James May’s Man Lab (Series 2) Vic Dept of Treasury & Finance 

Kill / Capture Westpac 

Kill Arman Arnotts 

La Vuelta 2011 – Daily Highlights Bell Direct 

Skoda 

La Vuelta 2011 – Live Stages Bell Direct 

Skoda 

Letters and Numbers (Series 4) Cool gelmat 

Letters and Numbers (Series 5) Cool gelmat 

Listen Melbourne Symphony Orchestra 

Look Both Ways INg Direct 

L’ost Massel 


L’ost (Series 2) Harvey Norman 

Massel 

Luke Nguyen’s greater Mekong AP Touring 

Honda 



Luke Nguyen’s Vietnam (Series 2) Honda 

Mad Men (Series 3) Mazda 

Makay: Discovering The Last Eden Renault 

Man Next Door, The Mystate Financial 

Man vs. Wild (Series 4) Arnotts 


Man vs. Wild (Series 5) Vic Dept of Treasury & Finance 

Mao’s great Famine Defence Bank 

Moon for Sale Curves 

My greek Kitchen Harvey Norman 

My Sri Lanka with Peter Kuruvita Dilmah Tea 

Honda 

Pizza Capers 

My Year Without Sex INg Direct 

MyState Financial 


Mythbusters (Series 4) Saeco 





Mythbusters (Series 6) Arnotts 

Open universities 


Mythbusters green Screen Specials Vic Dept of Treasury & Finance 

Nobel Prize in Literature 2010, The Melbourne Symphony Orchestra 

One Born Every Minute (Series 2) Bupa Australia Health 

Westpac 

One Man and His Campervan Pizza Capers 

One Sunday in Paris – Cadel Evans Eli Lilly 

Oz and Hugh Raise the Bar Honda 

Paris-Roubaix 2012 QBE 

Skoda 

PBS Newshour 2011 Chevron 

Pizza (Series 5) Vic Dept of Treasury & Finance 

Planet Egypt Westpac 

Predators in Your Backyard Renault 

Promise of Music, The Melbourne Symphony Orchestra 

Promise, The Saeco 

Telstra 

Race to Bury King Tut, The Sony Picture Releases 

Rex: A Cop’s Best Friend (Series 3) (Rpt) Australian Pensioners Insurance 

Rex: A Cop’s Best Friend (Series 4) (Rpt) Australian Pensioners Insurance 


Rex: A Cop’s Best Friend (Series 5) Harvey Norman 

Rockwiz (Series 4) Coopers 




INg Direct 

Westpac 

Russian Resurrection, A Melbourne Symphony Orchestra 

Secret, A Mystate Financial 

Seduction in the City – The Birth of Shopping Myer Stores 

Singapore Flavours Jalna Dairy Foods 

Massel 


Sketches of Frank gehry Melbourne Symphony Orchestra 

Skins (Series 5) Arnotts 

South Park (Series 1) (Rpt) Arnotts 

South Park (Series 15) Arnotts 


Spare Change Melbourne Symphony Orchestra 

Speed of Life Renault 

176 SBS


Speedweek 2012 High-Tec Oils 

Stone Bros. INg Direct 

Mystate Financial 

Story of Wales, The Defence Bank 

Supersizers go..., The (Series 2) Westpac 

Surviving Hitler: A Love Story Defence Bank 

Swift & Shift Couriers (Series 2) Arnotts 


Sylvie guillem: On the Edge Melbourne Symphony Orchestra 

Tetsuya’s Pursuit of Excellence Miele Australia 

The Spin Subaru 

This Is England ‘86 Arnotts 

Toscanini: In His Own Words Melbourne Symphony Orchestra 

Tour De France 2011 – Daily Highlights HTC 

IAg 

Skoda 

Tour De France 2011 – Live Stages HTC 

IAg 

Ig Markets 

Skoda 

Tour De France 2012 – Live Stages Eftpos 

Eli Lilly 

QBE 

Skoda 


Tour of Britain 2011 Bell Direct 

Tour of California 2012 QBE 

Skoda 

Tour of Flanders 2012 Skoda 

Tropic of Cancer Western union 

Trovatore, Il Melbourne Symphony Orchestra 

Two greedy Italians Harvey Norman 

uEFA Europa League 2011/2012 – Delayed Matches Bell Direct 

LBC Australia 

Van Diemen’s Land INg Direct 

Mystate Financial 

What Makes a genius? Curves 

Who Do You Think You Are? (Series 1 – Australia) (Rpt) Ancestry.com 



Who Do You Think You Are? (Series 4 – Australia) Ancestry.com 

Bayer Australia 

Who Do You Think You Are? (Series 1 – South Africa) Ancestry.com 

Who Do You Think You Are? (Series 7 – uK) Ancestry.com 




William Shatner’s Weird or What (Series 2) Arnotts 



Wine Lovers guide to Australia (Series 2) Jalna Dairy Foods 

Massel 

World News Australia 2011 – Weather segment Renault 

World’s Biggest Bomb Defence Bank 

Zumbo Honda 

Pizza Capers 

178 SBS

APPENDIX 26 

SBS Online: Advertisers 

AAT Kings 

AC Milan Football Academy 

Ace Cycling Events 

ACP Magazines Football+ 

Aegis Digital Centre of Trading and 

Investment 

Age, The 

Air New Zealand 

AirAsia 

Amy gillett Foundation 

Ancestry.com 

Apple 

Art Centre Melbourne 

Athlete’s Foot 



Australian Cancer Research 

Foundation 

Aust Dept of Families, Housing, 


Affairs 

Aust Dept of Health & Ageing 

Aust Dept of Immigration & Ethnic 

Affairs 

Avanti Bicycle Company 

Betfair 

Blackberry 

Blue Holidays 

Bluetone 

BT Financial 

Burswood 

BWS 

CF Events 

Cancer Council SA 

Captain Choice Tours 

Causeforce 

Chinalion Film Entertainment 

Citroen 

City Index 

Coopers 

Diageo 

Dilmah Tea 


Ekornes 

Electrolux 

Emirates 

Engage BDR 

Epson 

Essential Ingredient 

Ettason Pty Ltd 

Events New South Wales 

Evergreen Star 

Excela 

Freedom 

gE Corporate 

giant Bikes 

griffith university 

Harvey Norman 

Holden 

HSBC 

HTC 

Hunter Valley Tourism 

Icon Films 

Ig Markets 

Intel 

Jayco 


Lg Electronics 

Lion 

Lion Nathan 

Lurpak 

Margaret River Wine Industry 

Association 

Masterfoods 

Mazda 

McDonald’s 

Medibank 

Melbourne Food & Wine Festival 

Merchantwise 

Millmaine 

Momentum Energy 

NSW government 

NSW Multicultural Health 

Communications Services 

NSW RTA 

Nestle 

News Limited 

Nike 

Nissan 

OPSM 

Optus 

Paramount Pictures 

Pelada 

Pepsi 

Pernod Ricard 

Philips 

PQ Blackwell 

RSPCA 

Realestate.com.au 

Recital Centre 

Red Bull 

Renault 

SA Tourism Commission 

Samsung 

Sanitarium 

Seiko 

Setanta Sports Australia 

Sharp Airlines 

Skoda 

Sony Australia 

Sony Playstation 

Specialized Australia 

Sporting Bet 

Subaru 

Suncorp 


Telstra 

Tourism Tasmania 

Tourism WA 

Travel Zoo 

uSM Events 

uSYD Central 

uncle Toby’s 

uNHCR 

universal Pharmaceutical 

upper West Side 

Vic government 

Victorian Opera 

Virgin Australia 

Virgin Blue Airlines 

Vodafone 

Volkswagen 

Voyages 

Wai Shun Trading 

Warner Bros 

Warner Music 

Western union 

Wiggle.co.uk 

Wine Selectors 

World Vision 

Zema Estate 


APPENDIX 27 

SBS In Language (SBS Radio): Advertisers 

3 Bears Pre School 

AIPRA 

Air Asia 

Alba Productions 

Albare Productions 

All Fect Distributors 

Allied Homes Pty Ltd & Sunny 

Constructions Australia 

Amitabha Foundation Australia 

Amyson 

Andrew giang Nguyen 

Arabic Welfare Inc 

Arts Centre Melbourne 

AST Events 

Ausnathealth.com 

Aussia Australia 

Aussia Pharmaceuticals 

Australian Building & Construction 

Commissioner 


Australian Communications & Media 

Authority 

Australian Competition & Consumer 

Commission 

Aust Dept of Broadband, 

Communications & the Digital 

Economy 

Aust Dept of Climate Change & 

Energy Efficiency 

Aust Dept of Education, Employment 

& Workplace Relations 

Aust Dept of Families, Housing, 


Affairs 

Aust Dept of Foreign Affairs & Trade 

Aust Dept of Health & Aged Care 

Aust Dept of Human Services 

Aust Dept of Treasury 

Australian Electoral Commission 

Aust govt – Attorney general’s 

Department 

Australian Indian Innovations Inc 

Australian Multicultural Foundation 

Australian National Preventative 

Health Agency 


Australian Securities & Investment 

Commission 

Australian Taxation Office 

AVIO Travel 

180 SBS 

Bank of Melbourne 

Bank of Valletta 

Beauty Link 

Benetas the Caring Spirit 

Beograd Online 

Blooms the Chemist Marrickville 

Blue Star Air Conditioning 

Blue Star Motors 

Bravo Events 

Breastscreen Victoria 

Cancer Institute 

Cardcall 

Career Education Consultancy 

Australia 

Carers QLD 

Centre for Culture Ethnicity & Health 

Cinestar Chanel 

City of Boorondara 

City of Sydney 

City Recital Hall 

Cleopatra Ngyuen Surguy 

Concord International Trading 

Cong Than Noodles 

Council on the Ageing (Vic) Inc 

Cricket Australia 

Cultural Care Au Pair 

Curry Masters 

Destination NSW 

Digicel Pacific Resources 

Dnister ukrainian Credit Cooperative 

Dong Ba Seafood Restaurant 

Dr Jim Iliopoulos 

Dragon Home Loans 

Dulhan Exclusives 

Duracell 


E&E Events 

East/West Lawyers 

Easy Way Franchising 

Energy & Water Ombudsman NSW 

Ethio Pest Control 

Eurosky Media 

Eventos Casablanca 

Events NSW 

Excellent Coaches 

F T Tran Solicitor 

Far East Consortium 

Filebank 

Footscray Plaza Redevelopment C/o 

West Central Properties 

Future Auto Care 

gala Real Estate 

galaxy Entertainers Pty Ltd 

galaxy Import & Export Co 

gallop Import & Export 

global Ensemble 

global Oz Travel 

grand Continental Food 

green Engineering 

Heartland Foundation 

Hi Tech Telecom 

Hoa Hung Tofu 

Hoa Thuan Pty Ltd 

Home Ice Cream 

Home Plus Finance 

HP Food 

HSBC 

Hua Kien Fat Trading 

Human Appeal International 

Icontact Optometrist 

Inex Touring Company 

IVF Australia 

Juris Australia Lawyers 

Kaah Money Transfer 

Kennedy CPA Practice 

Khanh Hoa Salanganes Nest 

Khiem Thanh Asian grocery & Fruit 

Kimy Air Conditioning 

Knowledge to Action 


L&T Trading Pty Ltd 

LAF College of Vocational Education 

Lashkara Wedding Planners 

Lebara 

Lee Pharmacy 

Liberty Palace Pty Ltd 

Lim’s Pharmacy 

Logictivity 

Lu Stephen Sun Huat 

Lucky Asian 

Media Asia 

Mediapro 

Medibank 

Melbourne Institute of Nails & Beauty 

Melbourne Symphony Orchestra 

MN Compensation Lawyers 

Moneygram 

Moreland Energy Foundation 

Ms Ngoc Lan

Musiktrafik 

My Wardrobe 

NSW Attorney general’s Dept – Law Access NSW 

NSW Dept of Education & Training 

NSW Dept of Family & Community Services – Ageing 

Disability & Home Care 

NSW Health 

NSW Lotteries 

NSW Multicultural Health Communication Service 

NSW Office of Environment & Heritage 

NSW RTA 

NSW Transport Roads & Maritime Services 

NSW Trustee & guardian 

NSW Workcover 

Nam-Quang Tuition 

National gallery of Victoria 

Natomi 

Navman 

Nemesis International Travel Agency 

Neuenfeld Travel Services 

Nhan International Export & Import 

Nhu Quynh 

Nl glass 

Nova Employment & Training Program Inc 

Oasis griffiths Coffee 

Oceanlink Transport Services 

Orbis Express 

Oriental Merchant 

P.A. Tax & Accounting 

Paddy’s Market 

PAL College 

Parent Line NSW 

Pendle Hill Travel 

Pfizer 

Pots Direct 

Priceline Pharmacy – Springvale 

Queenie group Home Loans 

RACV 

Real Estate House 

Rescom 

RL Productions 

Roshan’s Fashions 

Sanest 

Sanford Legal 

Savemore Discount Chemist 

Set Education 

SgMC International 

Sheila Baxter Training Centre 

Shinetown Telecom 

Smart Care Early Learning Centre 

Smash 

Solomon Abebe 

St george Bank 

Stefcin Enterprises Pty Ltd T/as Decibelle Entertainment 

Studylink International 

Sydney Royal Easter Show 

T&D Trading (Buy-Low.com.au) 

TAC 

Tatts Lotto 

Telecommunications Industry Ombudsman 

Thalassa Star 

Than Duoc Tri Cac Benh 

Thao Nguyen Pharmacy 

Thao Nguyen Pharmacy Footscray 

Thi Hanh Luu 

Tommy Transport Training School 

Toyota 

TVB Australia 

TVJ Battery 

universal Pharmaceuticals (Wealthy Health Natural 

Supplements) 

uS Nail Care & Footspa 

Vic Dept of Premier & Cabinet 

Vic Dept of Education & Early Childhood Development 

Vic Dept of Human Services 

Vic Dept of Justice 

Vic Dept of Planning & Community Development 

Vic Dept of Sustainability 

Vic Dept of Transport 

VicRoads 

Vic Transport Accident Commission 

Value World Travel 

VBN Finance 

Veetel 

Vietface TV Australia 

Vietstars Entertainment 

Watergardens Wellness Centre 

Welcome Community Center 

Well Herb 

Western union 

Winho Trading Co 

Yarra Valley Water 

Zaccaria group 


APPENDIX 28 

SBS Sponsorships 

corporate 

Antenna Documentary Festival 

Bangarra Dance Theatre 

Commonwealth Broadcasting Association 

Federal Parliamentary Press gallery Midwinter Ball 

Foundation for the Islamic Museum of Australia 

Media Federation Awards 

Ngen 

SBS Youth Orchestra 

Sydney Opera House 

Sydney Writers Festival 

Walkley Awards for Excellence in Journalism 

SBS entertainment 

RocKwiz Live (National) 

SBS Film 

Alliance Française French Film Festival (National) 

Arab Film Festival (National) 

Audi german Festival of Films (National) 

Flickerfest (National) 

golden Koala Chinese Film Festival (National) 

greek Film Festival (National) 

Indian Film Festival of Melbourne and Bollywood 

& Beyond Indian Film Festivals (NSW/VIC) 

Japanese Film Festival (Vic/NSW) 

KOFFIA (Vic/NSW) 

Melbourne International Film Festival (Vic) 

Message Sticks (Vic) 

Russian Resurrection Film Festival (National) 

Spanish Film Festival (National) 

Sydney Film Festival (NSW) 

182 SBS 

SBS Food 

Bairro Portugues Petersham Food & Wine Fair (NSW) 

Brisbane good Food & Wine Show (Qld) 

Crave (NSW) 

good Food and Wine (SA) 

Heston Live Show (National) 

Taste of Melbourne (Vic) 

Taste of Sydney (NSW) 

SBS Radio 

ACT government Community Services – National 

Multicultural Festival (ACT) 

Aus2One Entertainment Australia – KRPS Charity 

Concert (NSW) 

City of Canterbury – Campsie Food Festival (NSW). 

Department of Education, Employment & Workplace 

Relations – National Youth Week (National) 

Federation Square – gift of Light Festival (Vic) 

gOCMV – Antipodes Festival (Vic) 

Marrickville Council & Petersham urban Centre 

Committee – Portuguese Bairro Festival (NSW) 

Media-Asia (NSW) 

Mizuya Entertainment – ME2Live/Lollipop F 

Concert (NSW) 

National Australia Day Council – Australian of the 

Year (National) 

Supanova Pop Culture Industries – Supanova (Sydney/ 

Perth/Brisbane/Adelaide) 

Victorian Multicultural Commission – Cultural 

Diversity Week (Vic)

APPENDIX 29 

SBS outside broadcasts 


Digital Taskforce Event, Canberra 12 February 

Digital Taskforce Event, Canberra 5 June 

Sydney / New South Wales 

Chand Raat Eid Festival, Homebush 28 August 

Indonesian Festival, Darling Harbour 3 September 

Haldon Street Festival, Lakemba 10 September 

Brazilian Ritmo Festival, Darling Harbour 18 September 

Navratri – Indian Dance Festival of Nine Nights, Lidcombe 1 October 

Parramasala, Parramatta 5 November 

Multicultural Qurban Eid Festival, Fairfield 13 November 

Digital Taskforce Event, Wollongong 4 December 

Polish Christmas Celebration, Darling Harbour 4 December 

Westmead Public School Fun Day, Westmead 9 December 

Launch City of Sydney CNY Launch Event, Belmore Park 20 January 

Chinese New Year Markets, Belmore Park, Chinatown 20 January 

Chinese New Year, Hurstville 21 January 

Vietnamese Tet Festival, Fairfield Show grounds, Prairiewood 27-29 January 

LNY Twilight Parade, CBD Sydney 29 January 

LNY Dragon Boat Races, Darling Harbour 5 February 

greek Festival, Hornsby 12 February 

greek Festival, Tumbalong Park, Darling Harbour 26 February 

Holi Festival, Tumbalong Park, Darling Harbour 4 March 

Bairro Portugues, Petersham 11 March 

Boishakhi Mela Festival, Sydney Olympic Park 21 April 

Sydney Chithirai Thirunaal, Castle Hill 22 April 

Campsie Food Festival, Campsie 2 June 

Digital Taskforce Event, Lismore 23 June 

Melbourne / Victoria 

Moon Festival, Box Hill 10 September 

Eid Festival, Broadmeadows 10-11 September 

Indonesian Festival, Melbourne CBD 10-11 September 

South Pacific Rugby Cup, Box Hill 24 September 

Tet Festival, Richmond 15 January 

Chinese New Year, Box Hill 21 January 

Chinese New Year (Chinatown), Melbourne CBD 29 January 

Tet Festival, Sandown 4 February 



greek Antipodes Festival, Melbourne CBD 25-26 February 

Ventana Chilean Festival, Frankston 17 March 

Thai Cultural & Food Festival, Melbourne CBD 18 March 

Cultural Diversity Week, Federation Square, Melbourne CBD 25 March 

Passar Turkish Festival, Melbourne CBD 25 March 

La Plaza del Mercado, Melbourne CBD 15 April 

Queensland 

Digital Taskforce Event, Childers 31 July 

Digital Taskforce Event, Toowoomba 14 August 

Digital Taskforce Event, Cairns 21 September 

184 SBS

indEx OF AnnuAl REPORT REQuiREmEnTs 

This index is to assist readers locate the information required by the Commonwealth Authorities and Companies Act 

1997 (CAC Act), the Special Broadcasting Service Act 1991 and other applicable legislation. 

enabling legislation 2 

Responsible Minister 2 

Directors 21 

Organisational structure 20 

Key activities: Charter obligations; Corporate Plan 25 

Audience research 49 

Transmission coverage and quality 45 

Key changes affecting SBS 55 

Revenue earned from advertising and sponsorship 91 

Advertisers and sponsors 168-181 

Financial results 65-122 

Significant events under s. 15 CAC Act and s. 52 SBS Act 55-56 

Related entity transactions 56 

Statement on governance 57 

Indemnities and insurance premiums for officers 58 

Ministerial directions 58 

environment Protection and Biodiversity Conservation Act 1999 61 

Freedom of Information Act 1982 61 

Work Health and Safety Act 2011 60 

Community Advisory Committee 62 

Amendments to the SBS Act 58 

Particulars of any gift, devise, or bequest accepted by SBS N/A 

Judicial decisions and reviews by outside bodies N/A 

This report is printed on Revive Laser. 

Revive Laser is an Australian made range of 100% recycled uncoated papers. FSC ® Certified and 

Certified Carbon Neutral, the Revive family of products also supports Landcare Australia and the 

restoration and replanting of landfill sites throughout Australia. Cover stock only 70% recycled content. 

{ Group } 

CReATeD By DeSIGnATe 

ANNuAL RePORT 2011 – 2012 

185

www.sbs.com.au 

SBS Sydney 

Postal Address Locked Bag 028, Crows Nest NSW 1585 

Street Address 14 Herbert Street, Artarmon NSW 2064 

Telephone 02 9430 2828 

Facsimile 02 9430 3700 

SBS Melbourne 

Postal Address PO Box 294, South Melbourne VIC 3205 

Street Address Alfred Deakin Building Federation Square 

Cnr Flinders and Swanston Streets, 

Melbourne VIC 3000 

Telephone 03 9349 2121 

Facsimile 03 9349 2120

AnnuAl REPORT 2011-2012 - Sbs

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