AnnuAl REPORT 2011-2012 - Sbs

Goal 2: Objective 2.1
SBS Books
SbS books released 25 new titles in 2011–12, many
of which were also available as e-books.
cadel evans led the top sellers for SbS books with the
Long Road to Paris and close to Flying, whilst Letters
and Numbers and Food Safari titles retained their strong
popularity.
the Long Road to Paris was released through itunes
in the new fixed format e-book technology which allows
pages of illustrated books to appear exactly as they do
in the printed book.
the Long Road to Paris e-book had 300 stunning
photographs plus 8 video pop-ups scattered throughout
with exclusive footage of cadel talking about his career,
intercut with footage supplied by SbS of the winning
moments of the tour de France. the release of the book
was supported by worldwide marketing on itunes.
SBS Retail
SbS’s retail presence in 2011–12 included dedicated
SbS Shop sections in all Dymocks and jb Hi-Fi stores,
the SbS Shop online and the World Game and cycling
central online shops.
Other retailers, such as the Abc, also carry a wide
selection of the SbS product range.
the SbS product range is promoted via SbS crossplatform
campaigns, in-store point-of-sale promotions
and via catalogues.
SBS Magazines
the first SbS monthly consumer magazine SbS Feast
was launched in August 2011 – showcasing the SbS
Food experience of cultural discovery through the cuisines
of the world.
Featuring many of SbS’s food personalities and with
substantial reference and cross-promotion to SbS
content, the magazine has been a great platform for
promotion of SbS content and activities, with the focus
being on our food programming.
the response to the magazine has been very positive and
approximately 14,000 people have taken out subscriptions.
44 SBS
Emerging platforms
SbS extended its reach on emerging digital platforms
with several new initiatives to engage with audiences in
different ways. these include:
Launching the SbS ON DeMAND catch-up tv service on:
• Microsoft Xbox
• Microsoft Windows 8
• Sony Playstation
• LG Smart TV
• Samsung ‘Smart Hub’
• Humax Set Top Boxes
this significantly expanded the reach and consumption
of SbS’s online video services, and this will continue to
rise as the penetration of iP-connected devices increases.
in digital distribution, SbS continued to increase it’s
presence, launching SbS content on telstra’s t-box, Foxtel’s
On-Demand and Fairfax’s .tv platforms, and significantly
increasing the volume of content available on itunes.
outreach
established in 2010, the SbS Outreach program creates
innovative partnerships with organisations which have
an affinity with the SbS charter in order to maximise the
public value of its key commissioned programs.
Outreach partnerships enable SbS to provide a more
ambitious and engaging offer to its audience. this is
achieved by building on existing networks and projects,
sharing resources and combining organisational strengths
to deliver a mutual agenda. these partnerships not only
open up creative collaboration with external organisations
but also extend the impact of SbS programs by
developing new and innovative ways to reach and grow
audiences.
in 2011–12, the most significant Outreach programs
were around Once Upon a time in cabramatta and
the Family – Living between two Worlds (see page
29-30).