AnnuAl REPORT 2011-2012 - Sbs
AnnuAl REPORT 2011-2012 - Sbs
AnnuAl REPORT 2011-2012 - Sbs
- TAGS
- annual
- media.sbs.com.au
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
APPENDIX 17 (CONTINuED)<br />
average weekly reach (000s) by key demographics<br />
2007 2008 2009 2010 <strong>2011</strong><br />
Five capital cities<br />
Total people 5,307 5,445 5,431 5,377 5,386<br />
People 0-17 616 669 631 586 567<br />
People 0-39 2,248 2,309 2,221 2,176 2,067<br />
People 40+ 3,062 3,138 3,212 3,203 3,320<br />
Men 18-39 897 880 865 871 792<br />
Men 40-54 670 722 744 735 743<br />
Men 55+ 884 893 947 936 988<br />
Men 18+ 2,450 2,494 2,555 2,540 2,521<br />
Women 18-39 736 761 725 719 708<br />
Women 40-54 611 646 624 616 611<br />
Women 55+ 896 877 897 916 978<br />
Women 18+ 2,242 2,283 2,246 2,251 2,297<br />
Regional areas<br />
Total people 2,646 2,632 2,643 2,361 2,204<br />
People 0-17 350 334 311 278 237<br />
People 0-39 1,028 990 966 821 726<br />
People 40+ 1,620 1,644 1,678 1,541 1,479<br />
Men 18-39 376 344 354 283 257<br />
Men 40-54 335 350 354 315 293<br />
Men 55+ 492 484 503 467 463<br />
Men 18+ 1,181 1,177 1,211 1,064 1,013<br />
Women 18-39 320 312 301 260 233<br />
Women 40-54 301 302 305 280 264<br />
Women 55+ 493 508 516 479 459<br />
Women 18+ 1,114 1,122 1,121 1,019 955<br />
1 Total people (000s). SBS ONE and SBS TWO. SBS TWO reach included from June 2009.<br />
Source: OzTAM (5 City Metro) and RegTAM (Aggregated Markets excl. WA) – Total Individuals Incl. guests,<br />
5 Min Consecutive Reach, Sun-Sat, 24 Hrs.<br />
<strong>AnnuAl</strong> RepoRt <strong>2011</strong> – <strong>2012</strong> 149
Change language