AnnuAl REPORT 2011-2012 - Sbs

Goal 1: Objective 1.1
The Family – Living Between Two Worlds
to coincide with this landmark documentary, SbS
partnered with Relationships Australia, cultural
Perspectives and FeccA to produce a resource for
second generation migrant families.
the booklet, the Family – Living between two Worlds,
draws on the experiences of Melbourne italian family
the cardamones who star in the eight part documentary
series. the resource enabled our audience to look more
deeply into what it means to be a second generation
migrant family in Australia today, how this can affect
relationships and some of the day-to-day challenges
relating to cultural background and heritage.
Relationship Australia and FeccA distributed 20, 000 free
booklets to reach families across Australia. the resource
was also available in libraries across Australia and on the
SbS website.
Harmony Day
in 2012, SbS partnered with the Department of
immigration and citizenship to support Harmony Day with
the Harmony Game.
each year, Harmony Day is held in March to celebrate the
cohesive and inclusive nature of the Australian community
and to promote a tolerant and culturally diverse society
with community events are held nationally. Once again this
year SbS encouraged primary school students to take
part in the Harmony Game, a 5v5 football game played
on Harmony Day.
the Harmony Game was initiated by SbS’s chief Football
Analyst craig Foster in 2011 because of football’s obvious
synergy with diversity and social inclusion. the global
nature of football and its status as the World Game made
it the ideal vehicle to communicate positive messages
about harmony to school age children.
the Harmony Game again involved a football match on
the lawn of Parliament House in canberra between a
team of ‘pollies’ and professionals, led by Senator the
Hon. Kate Lundy, Minister for Sport, Multicultural Affairs,
Minister Assisting for industry and innovation.
30 SBS
New prime time schedule
in january 2012 SbS ONe launched a new prime time
schedule after the late World News Australia moved
to 10:30pm. this resulted in a number of new slots for
drama and documentary as well as new genres such
as wildlife and adventure.
World News australia
A significant new project to fully automate the SbS studio
control room was successfully completed and launch on
February 6 this year when World News Australia (WNA)
went to air at 6:30pm with a new set and refreshed look,
as well as a fresh energetic approach to the newshour
and strong content to match the new technology for
presentation.
the project combined three separate initiatives – studio
control room automation, a new multi-functional set and
an editorial revamp.
the multi-functional design of the set means it can be
used by other programs in current affairs and sport which
can also utilise the new technology. the new indigenous
channel will also use this new set.
the new WNA format has resulted in a significant increase
in distinctive stories focusing on multicultural Australia.
coverage of indigenous issues was also enhanced with
the incorporation of Nitv and its news team into SbS
from july 2012.
the late WNA bulletin moved from 9:30pm to 10:30pm
on 2 january, with hourly news updates in prime time to
make audiences aware of the later time slot.
in late February, both insight and Dateline were
rescheduled on tuesday nights as part of SbS campaign
Know Why tuesday.
insight moved back an hour to 8:30pm and Dateline
moved from its Sunday night placement to follow insight
at 9:30pm on tuesdays, featuring a refreshed set.
international coverage has also been expanded by a
new deal with channel 4 in britain and a successful
partnership with Al jazeera english in Qatar.